Philosophy is a unique company based in Phoenix that produces wholesome skin care and beauty products conveying inspirational messages. Using retro imagery and lowercase letters, Philosophy symbolizes simple pleasures. Given its strong values and consumer satisfaction, Philosophy may look to expand globally, with China's growing economy and consumers presenting opportunities. While China has a competitive cosmetics market dominated by multinationals, Philosophy's products appealing to Chinese preferences could find success there. Partnering with local companies knowledgeable in Chinese markets and channels could help Philosophy navigate regulations and capitalize on the industry's continued growth in China.
This document provides background information on the nutricosmetics and skincare supplements industry in Vietnam. It discusses trends driving growth in the market such as increasing awareness of skincare and willingness to spend on products. Common sales channels for supplements are described, including pharmacies, direct selling, clinics/spas, and online. Government regulations present barriers to entry through lengthy product registration requirements. The document also analyzes consumer preferences for familiar, premium brands and the convenience of supplements matching busy lifestyles.
Economical analysis of Cosmetic IndustryLovneet Singh
This document summarizes the cosmetics industry. Hair care, color cosmetics, and skin care make up over half of industry sales. Procter & Gamble and L'Oreal dominate the top 10 industry players. The market has monopolistic competition between differentiated products. Key trends include growth in anti-aging products and natural cosmetics. The US and European markets are largest but Asia-Pacific is growing, especially in China. Government regulations prohibit adulterated or misbranded products and require ingredient labeling.
This study analyzes the purchase patterns of cosmetic consumers in Kerala, India. It uses a survey of 300 cosmetic shop customers in three major cities. The majority of respondents live in urban areas and are female. Half are college graduates. The study examines demographic characteristics and explores factors like brand, price, and location that influence cosmetic purchases. It aims to understand consumer segments and spending to help cosmetic companies market more effectively to consumers in Kerala.
This document discusses marketing strategies for Ayurvedic products in India. It notes that the Ayurvedic drug industry has commercialized and companies now use marketing concepts to gain profits. Specifically, companies focus on the marketing mix of product, price, promotion, and place to create strategic advantages. The future of the Ayurvedic industry looks promising as companies enter the market with innovative products, quality packaging, and strategic marketing activities.
1) The document discusses the cosmetic industry in India, providing background on major players in the Indian cosmetic market.
2) It outlines key companies like Lakme, Ponds, Procter & Gamble, L'Oreal, and Hindustan Unilever Ltd that dominate the industry.
3) The cosmetics industry in India has seen rapid growth in recent years and is expected to continue growing due to rising incomes and increased fashion awareness among Indian consumers.
This document provides an analysis of Neutrogena Skin ID, a line of personalized skincare products by Johnson & Johnson. It discusses Neutrogena Skin ID's current marketing strategies, target market, and recommendations to increase sales. The recommendations include expanding the line to include cosmetics and perfume using the same personalized approach, and installing kiosks to promote the products in stores and allow skin evaluations onsite.
Shiseido expanded its international operations throughout the 20th century, establishing subsidiaries in various countries starting in 1929. Some key dates included establishing operations in Taiwan, exporting to the US in 1936, and opening locations throughout Asia, Europe and the Americas from the 1950s through the 2000s. Shiseido entered new markets both through wholly owned subsidiaries and joint ventures with local partners. The company gained consumer insights in different regions and adapted its brand portfolio and strategies accordingly over time.
The document discusses Pakiza Unani, an Ayurvedic and herbal medicine company based in India. It discusses the company's founding in 2015 with the goal of bringing ancient Unani and Ayurvedic wisdom together with modern technology. The company's flagship product is Golden Knight, an herbal health product. The document outlines Pakiza Unani's marketing strategies, including competitive pricing, distribution through franchises and retail stores, and the use of social media and word-of-mouth promotion. It also discusses plans for expansion, both within India and internationally.
This document provides background information on the nutricosmetics and skincare supplements industry in Vietnam. It discusses trends driving growth in the market such as increasing awareness of skincare and willingness to spend on products. Common sales channels for supplements are described, including pharmacies, direct selling, clinics/spas, and online. Government regulations present barriers to entry through lengthy product registration requirements. The document also analyzes consumer preferences for familiar, premium brands and the convenience of supplements matching busy lifestyles.
Economical analysis of Cosmetic IndustryLovneet Singh
This document summarizes the cosmetics industry. Hair care, color cosmetics, and skin care make up over half of industry sales. Procter & Gamble and L'Oreal dominate the top 10 industry players. The market has monopolistic competition between differentiated products. Key trends include growth in anti-aging products and natural cosmetics. The US and European markets are largest but Asia-Pacific is growing, especially in China. Government regulations prohibit adulterated or misbranded products and require ingredient labeling.
This study analyzes the purchase patterns of cosmetic consumers in Kerala, India. It uses a survey of 300 cosmetic shop customers in three major cities. The majority of respondents live in urban areas and are female. Half are college graduates. The study examines demographic characteristics and explores factors like brand, price, and location that influence cosmetic purchases. It aims to understand consumer segments and spending to help cosmetic companies market more effectively to consumers in Kerala.
This document discusses marketing strategies for Ayurvedic products in India. It notes that the Ayurvedic drug industry has commercialized and companies now use marketing concepts to gain profits. Specifically, companies focus on the marketing mix of product, price, promotion, and place to create strategic advantages. The future of the Ayurvedic industry looks promising as companies enter the market with innovative products, quality packaging, and strategic marketing activities.
1) The document discusses the cosmetic industry in India, providing background on major players in the Indian cosmetic market.
2) It outlines key companies like Lakme, Ponds, Procter & Gamble, L'Oreal, and Hindustan Unilever Ltd that dominate the industry.
3) The cosmetics industry in India has seen rapid growth in recent years and is expected to continue growing due to rising incomes and increased fashion awareness among Indian consumers.
This document provides an analysis of Neutrogena Skin ID, a line of personalized skincare products by Johnson & Johnson. It discusses Neutrogena Skin ID's current marketing strategies, target market, and recommendations to increase sales. The recommendations include expanding the line to include cosmetics and perfume using the same personalized approach, and installing kiosks to promote the products in stores and allow skin evaluations onsite.
Shiseido expanded its international operations throughout the 20th century, establishing subsidiaries in various countries starting in 1929. Some key dates included establishing operations in Taiwan, exporting to the US in 1936, and opening locations throughout Asia, Europe and the Americas from the 1950s through the 2000s. Shiseido entered new markets both through wholly owned subsidiaries and joint ventures with local partners. The company gained consumer insights in different regions and adapted its brand portfolio and strategies accordingly over time.
The document discusses Pakiza Unani, an Ayurvedic and herbal medicine company based in India. It discusses the company's founding in 2015 with the goal of bringing ancient Unani and Ayurvedic wisdom together with modern technology. The company's flagship product is Golden Knight, an herbal health product. The document outlines Pakiza Unani's marketing strategies, including competitive pricing, distribution through franchises and retail stores, and the use of social media and word-of-mouth promotion. It also discusses plans for expansion, both within India and internationally.
Trade Flock - Import Cosmetics from ChinaPoonam Mittal
Small business & Entrepreneurs can take advantage by learning the Import procedures and process from this Magazine. http://www.tradeflock.com provides end to end guidelines to import products from China.
Read more articles at http://www.tradeflock.com
Product & Brand Management V2
We Also Provide SYNOPSIS AND PROJECT. Contact www.kimsharma.co.in for best and lowest cost solution or Email: amitymbaassignment@gmail.com Call: 9971223030
FBIF 2019 was successfully held in Hangzhou from 23-25 of April, with 4000 decision makers from Nestle, PepsiCo, General Mills and etc. discussing open innovation.
An effective study on promotional activities of nandini milkProjects Kart
An effective study on promotional activities of nandini milk. This project is more about sales promotion activities in rural areas. Visit for http://www.projectskart.com/p/contact-us.html more information.
Burberry has undergone two major shifts in its 150-year history: from an army trench coat maker to a men's wear company, and more recently in 1998 from a "me too" brand to a pioneer in new products and digital promotions. To understand the brand's personality, the author analyzes it using Kapferer's brand identity prism and Aaker's personality scale. Key aspects of Burberry's personality include sincerity, excitement, sophistication, and ruggedness. Burberry has changed its target market to younger millennials and expanded globally through digital marketing. Its main competitors are Louis Vuitton and Gucci, with similarities including heritage, use of digital media, and threats from counterfeiting. Burberry
Product & Brand Management
We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: amitymbaassignment@gmail.com
Call: 9971223030
The document provides recommendations for MuscleTech to increase its market share in China, including conducting market research, launching in China by the end of 2016, differentiating its brand positioning, building its brand image through ambassadors and campaigns, opening 10 retail stores by 2018, increasing R&D spending to develop products for Chinese consumers, and market testing in Beijing and Shanghai. With these recommendations, MuscleTech expects to achieve 10% market share in Beijing and Shanghai by the end of 2017.
How can businesses keep up with the rapidly growing Chinese economy while at the same time conquering the rest of the Asian market? This white paper explores customer support as the solution that bridges companies to Chinese-speaking customers.
This document summarizes a report on the global cosmeceuticals market. It describes the market size and growth trends for various product segments like skin care, hair care, injectables, and others. The report finds that the skin care segment currently dominates the market, but injectables are the fastest growing. Asia Pacific is the largest market currently but North America and Europe show more moderate growth. The report provides market forecasts through 2020 and notes opportunities in areas like anti-aging, skin lightening in Asia, and male-focused products.
Successful Bakery Retailing – Case of Monginis in KolkataAtish Chattopadhyay
This document provides an overview of Monginis, a successful bakery retailer in Kolkata, India. It discusses how Monginis started in 1982 and has since grown to over 100 franchise locations in Kolkata. Monginis fills market gaps by offering savory snacks and international products at affordable prices. Their success is attributed to effective franchise management, new product introductions tailored to local tastes, and capitalizing on traditional festivals.
Hilal Foods is a family-owned Pakistani confectionery company with over 50 products including candies, cakes, chocolates, and powdered drinks. It is headed by Muhammad Ali Munshi and also run by his son and two grandsons. The company values teamwork, quality, innovation, integrity and people development. Hilal Foods exports its products to several countries and aims to become a global food leader through diversified halal products. It faces challenges in marketing such as improving return on investment and keeping up with trends.
Assignment help for Individuals in Society , visit: https://academiapapers.net/, thousands of academic assignments, essays and homeworks has been published there, So don't miss those.
The skin care industry in India is valued at $180 million and is growing rapidly due to increasing awareness and concerns about hygiene. Major players like Hindustan Unilever, CavinKare, Godrej Consumer Products, and Emami have a large share of the market. The industry is segmented into products like cleansers, sunscreens, and moisturizers. While still in a growth stage, the industry sees opportunities in India's rising incomes and untapped rural markets.
Consumer buying behaviour of “product quality” garnier cosmetic elena sopnita
This document summarizes a marketing research report on consumer buying behavior and perceptions of product quality for Garnier cosmetic products in Bangladesh. It conducted surveys of over 40 consumers in Dhanmondi and Gulshan areas on their opinions of Garnier products related to price, design, quality and packaging attractiveness. The majority of respondents believed that brand name was associated with higher quality. The report aims to analyze the factors influencing consumers' buying decisions and satisfaction with Garnier products. It also examines the relationships between demographics like age and brand preference as well as the impact of media on purchasing behavior. The methodology section outlines the use of both primary survey data and secondary sources to understand consumer perspectives of Garnier cosmetic quality
An effective study on promotional activities of nandini milkProjects Kart
The document discusses promotional activities, specifically sales promotion. It begins by defining sales promotion and explaining its role in a marketing strategy. Sales promotion aims to stimulate trial, demand, or quality through time-limited incentives. It then discusses common sales promotion techniques like samples, coupons, and rebates. The document explains that sales promotion can target consumers, resellers, or a sales force. It acts as a competitive tool by providing extra incentives for a brand. Sales promotion is particularly effective for trial and impulse purchases. The importance of sales promotion depends on factors like budget, product lifecycle stage, competition, and product type. For small businesses, sales promotion can be an attractive, low-cost option.
This was a 360 degree marketing campaign I co-wrote for a national marketing case competition in Canada. The case was on the revitalization of The Body Shop Canada's brand.
Cotton On is proposing to expand into Canada and China in the short term through franchising. For Canada, franchising would allow Cotton On to rapidly expand with less financial risk by leveraging local partners' market knowledge and resources. Cotton On would gain experience in Canada's retail market while avoiding legal issues. In China, franchising could help Cotton On navigate regulations while expanding aggressively. Mexico is proposed as a medium term market where Cotton On could establish company-owned stores after first entering through agents or distributors.
This document contains a marketing plan for a new children's food product called Superbaby Milk Cubes (SMC) produced by Superbaby Foods Limited. The plan includes an executive summary, background on the company and product, analyses of the market environment, competitors, customers, and target market. It outlines goals to establish the company as a challenger, maximize profits, and achieve customer loyalty. Tactical plans include extensive advertising and promotions over 6 months to build brand awareness and image for the new SMC product line.
How to start a Cosmetics Company using a hybrid business plan and documents. Excellent quality document templates in Word, Excel and Powerpoint (PPT) for starting a Cosmetic Business. More info. https://www.fiverr.com/jssnetbay/supply-an-organic- cosmetic-company-business-plan More Info. / Reviews / and to Order http://www.cosmeticsbusinessplan.com/
This document is a project report on franchising with reference to Monginis, an Indian food chain. It discusses franchising concepts and provides details about franchising in India. It notes that franchising is growing in India at 30% annually and is dominated by the food and education sectors. The document also discusses the growth of small business franchising opportunities in India and the importance of developing an effective franchise marketing plan.
The cosmetic industry in India is large and growing rapidly, with a current size of around $4.6 billion. The industry has been growing at 15-20% annually due to rising incomes, fashion consciousness, and increasing promotion of products. Key segments include skin care, hair care, color cosmetics, fragrances, and oral care. Herbal cosmetic brands are increasingly popular as consumers prefer organic products. The industry is expected to continue strong growth in the coming years as product offerings expand and more consumers purchase cosmetics.
The cosmetic industry in India is large and growing rapidly, with a current size of around $4.6 billion. The industry has been growing at 15-20% annually due to rising incomes, fashion consciousness, and increasing promotion of products. Key segments include skin care, hair care, color cosmetics, fragrances, and oral care. Herbal cosmetic brands are increasingly popular as consumers prefer organic products. The industry is expected to continue strong growth in the coming years as product offerings expand and brand promotion further increases consumer awareness of cosmetic products across India.
Trade Flock - Import Cosmetics from ChinaPoonam Mittal
Small business & Entrepreneurs can take advantage by learning the Import procedures and process from this Magazine. http://www.tradeflock.com provides end to end guidelines to import products from China.
Read more articles at http://www.tradeflock.com
Product & Brand Management V2
We Also Provide SYNOPSIS AND PROJECT. Contact www.kimsharma.co.in for best and lowest cost solution or Email: amitymbaassignment@gmail.com Call: 9971223030
FBIF 2019 was successfully held in Hangzhou from 23-25 of April, with 4000 decision makers from Nestle, PepsiCo, General Mills and etc. discussing open innovation.
An effective study on promotional activities of nandini milkProjects Kart
An effective study on promotional activities of nandini milk. This project is more about sales promotion activities in rural areas. Visit for http://www.projectskart.com/p/contact-us.html more information.
Burberry has undergone two major shifts in its 150-year history: from an army trench coat maker to a men's wear company, and more recently in 1998 from a "me too" brand to a pioneer in new products and digital promotions. To understand the brand's personality, the author analyzes it using Kapferer's brand identity prism and Aaker's personality scale. Key aspects of Burberry's personality include sincerity, excitement, sophistication, and ruggedness. Burberry has changed its target market to younger millennials and expanded globally through digital marketing. Its main competitors are Louis Vuitton and Gucci, with similarities including heritage, use of digital media, and threats from counterfeiting. Burberry
Product & Brand Management
We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: amitymbaassignment@gmail.com
Call: 9971223030
The document provides recommendations for MuscleTech to increase its market share in China, including conducting market research, launching in China by the end of 2016, differentiating its brand positioning, building its brand image through ambassadors and campaigns, opening 10 retail stores by 2018, increasing R&D spending to develop products for Chinese consumers, and market testing in Beijing and Shanghai. With these recommendations, MuscleTech expects to achieve 10% market share in Beijing and Shanghai by the end of 2017.
How can businesses keep up with the rapidly growing Chinese economy while at the same time conquering the rest of the Asian market? This white paper explores customer support as the solution that bridges companies to Chinese-speaking customers.
This document summarizes a report on the global cosmeceuticals market. It describes the market size and growth trends for various product segments like skin care, hair care, injectables, and others. The report finds that the skin care segment currently dominates the market, but injectables are the fastest growing. Asia Pacific is the largest market currently but North America and Europe show more moderate growth. The report provides market forecasts through 2020 and notes opportunities in areas like anti-aging, skin lightening in Asia, and male-focused products.
Successful Bakery Retailing – Case of Monginis in KolkataAtish Chattopadhyay
This document provides an overview of Monginis, a successful bakery retailer in Kolkata, India. It discusses how Monginis started in 1982 and has since grown to over 100 franchise locations in Kolkata. Monginis fills market gaps by offering savory snacks and international products at affordable prices. Their success is attributed to effective franchise management, new product introductions tailored to local tastes, and capitalizing on traditional festivals.
Hilal Foods is a family-owned Pakistani confectionery company with over 50 products including candies, cakes, chocolates, and powdered drinks. It is headed by Muhammad Ali Munshi and also run by his son and two grandsons. The company values teamwork, quality, innovation, integrity and people development. Hilal Foods exports its products to several countries and aims to become a global food leader through diversified halal products. It faces challenges in marketing such as improving return on investment and keeping up with trends.
Assignment help for Individuals in Society , visit: https://academiapapers.net/, thousands of academic assignments, essays and homeworks has been published there, So don't miss those.
The skin care industry in India is valued at $180 million and is growing rapidly due to increasing awareness and concerns about hygiene. Major players like Hindustan Unilever, CavinKare, Godrej Consumer Products, and Emami have a large share of the market. The industry is segmented into products like cleansers, sunscreens, and moisturizers. While still in a growth stage, the industry sees opportunities in India's rising incomes and untapped rural markets.
Consumer buying behaviour of “product quality” garnier cosmetic elena sopnita
This document summarizes a marketing research report on consumer buying behavior and perceptions of product quality for Garnier cosmetic products in Bangladesh. It conducted surveys of over 40 consumers in Dhanmondi and Gulshan areas on their opinions of Garnier products related to price, design, quality and packaging attractiveness. The majority of respondents believed that brand name was associated with higher quality. The report aims to analyze the factors influencing consumers' buying decisions and satisfaction with Garnier products. It also examines the relationships between demographics like age and brand preference as well as the impact of media on purchasing behavior. The methodology section outlines the use of both primary survey data and secondary sources to understand consumer perspectives of Garnier cosmetic quality
An effective study on promotional activities of nandini milkProjects Kart
The document discusses promotional activities, specifically sales promotion. It begins by defining sales promotion and explaining its role in a marketing strategy. Sales promotion aims to stimulate trial, demand, or quality through time-limited incentives. It then discusses common sales promotion techniques like samples, coupons, and rebates. The document explains that sales promotion can target consumers, resellers, or a sales force. It acts as a competitive tool by providing extra incentives for a brand. Sales promotion is particularly effective for trial and impulse purchases. The importance of sales promotion depends on factors like budget, product lifecycle stage, competition, and product type. For small businesses, sales promotion can be an attractive, low-cost option.
This was a 360 degree marketing campaign I co-wrote for a national marketing case competition in Canada. The case was on the revitalization of The Body Shop Canada's brand.
Cotton On is proposing to expand into Canada and China in the short term through franchising. For Canada, franchising would allow Cotton On to rapidly expand with less financial risk by leveraging local partners' market knowledge and resources. Cotton On would gain experience in Canada's retail market while avoiding legal issues. In China, franchising could help Cotton On navigate regulations while expanding aggressively. Mexico is proposed as a medium term market where Cotton On could establish company-owned stores after first entering through agents or distributors.
This document contains a marketing plan for a new children's food product called Superbaby Milk Cubes (SMC) produced by Superbaby Foods Limited. The plan includes an executive summary, background on the company and product, analyses of the market environment, competitors, customers, and target market. It outlines goals to establish the company as a challenger, maximize profits, and achieve customer loyalty. Tactical plans include extensive advertising and promotions over 6 months to build brand awareness and image for the new SMC product line.
How to start a Cosmetics Company using a hybrid business plan and documents. Excellent quality document templates in Word, Excel and Powerpoint (PPT) for starting a Cosmetic Business. More info. https://www.fiverr.com/jssnetbay/supply-an-organic- cosmetic-company-business-plan More Info. / Reviews / and to Order http://www.cosmeticsbusinessplan.com/
This document is a project report on franchising with reference to Monginis, an Indian food chain. It discusses franchising concepts and provides details about franchising in India. It notes that franchising is growing in India at 30% annually and is dominated by the food and education sectors. The document also discusses the growth of small business franchising opportunities in India and the importance of developing an effective franchise marketing plan.
The cosmetic industry in India is large and growing rapidly, with a current size of around $4.6 billion. The industry has been growing at 15-20% annually due to rising incomes, fashion consciousness, and increasing promotion of products. Key segments include skin care, hair care, color cosmetics, fragrances, and oral care. Herbal cosmetic brands are increasingly popular as consumers prefer organic products. The industry is expected to continue strong growth in the coming years as product offerings expand and more consumers purchase cosmetics.
The cosmetic industry in India is large and growing rapidly, with a current size of around $4.6 billion. The industry has been growing at 15-20% annually due to rising incomes, fashion consciousness, and increasing promotion of products. Key segments include skin care, hair care, color cosmetics, fragrances, and oral care. Herbal cosmetic brands are increasingly popular as consumers prefer organic products. The industry is expected to continue strong growth in the coming years as product offerings expand and brand promotion further increases consumer awareness of cosmetic products across India.
Market Research on Gaps and Perennial Problems of Beauty Industry IIJSRJournal
The document discusses gaps and problems in the beauty industry. It finds that most respondents believe cosmetics advertisements promoting natural or herbal products are just marketing gimmicks. Many cosmetics contain toxic chemicals that can harm health. Common chemicals like parabens are found in many products and are linked to increased cancer risk. The beauty industry also lacks transparency around product ingredients. There is a need for more sustainable, safe beauty solutions. The document calls for reforms in the industry to improve ingredient disclosure and eliminate hazardous chemicals from products.
This document is a project report submitted by Sneha Arora to her professor Gurleen Kaur at the Institute of Innovation in Technology & Management in New Delhi. The report examines consumer perception of online versus in-store cosmetics purchases in India. It provides background on the growing Indian cosmetics industry. Key trends include rising disposable incomes, increased fashion awareness, and growing popularity of herbal cosmetic brands. The report will analyze consumer survey data and provide conclusions and recommendations.
The document provides an analysis of entering the Chinese market for The Honest Company, an American brand known for natural baby and household products. It examines the company's current strategy, the Chinese situational context, and develops a market entry strategy. Key points include:
- China represents an opportunity for growth given its large middle class and demand for environmentally friendly products.
- The cultural, economic, social and technological landscape in China is different than the US and must be understood.
- A market entry strategy is proposed focusing on key online and retail channels as well as adapting the marketing mix (product, price, place, promotion).
The document discusses innovation in the Indian FMCG (fast moving consumer goods) sector. It notes that FMCG innovation is critical for companies to remain competitive in India's mature and crowded market. It defines different types of innovation from incremental to breakthrough to radical. It also discusses how FMCG innovation differs between India and China, with Chinese consumers and companies being more open to online channels and mobile commerce. The document concludes that for FMCG companies, innovation is needed to drive growth, increase market share, and meet consumers' evolving needs and tastes.
This document appears to be a student research project on customer buying behavior towards Lakme cosmetic products. It includes an introduction on the cosmetics industry in India, background on the Lakme brand, objectives and hypotheses of the study. It then describes the sample and data collection methods, which involved a questionnaire given to 20 Lakme customers. The majority of the document involves analyzing the responses to the questionnaire, including findings around customer satisfaction, brand loyalty, reasons for preference, desired changes and willingness to continue purchasing. In summary, it analyzes primary data from Lakme customers to understand their buying behaviors and perceptions of the brand.
Globalization has spread Western beauty ideals like thin bodies to other parts of the world. In Japan, about 30% of women in their 20s are underweight, influenced by thin Western ideals in magazines. Japanese women try to attain body types seen in magazines from globalized Western culture. The beauty industry is growing, estimated to reach $675 billion by 2020, as products expand globally. Skin care has the largest market share.
Beauty, Wellness & Personal Care Industry India Sohini Maitra
A white paper, that was written for MRSS India for their upcoming Cosme India 2018 Awards Nite, where they are the outreach partner the ASSOCHAM Event.
Running head PART A THE BACHELORETTE MARKETING PLAN1PART A T.docxtoltonkendal
The document provides a marketing plan for The Bachelorette L.L.C., a global beauty company. It includes a PESTEL analysis, description of target markets, marketing mix, and SWOT analysis. The short-term goals are to make the brand a household name through advertising and improve distribution efficiency within 6 months. Long-term goals are to gain more market share through customer retention, measuring goals, and evaluating profits. A justification is provided for the company's direct marketing and relationship-building strategy to be implemented over one year.
The document provides information about the cosmetics industry and consumer trends in India. It discusses the growth of the cosmetics industry in India, highlighting key statistics on the size and growth rate of the industry. It also lists the top 10 cosmetics brands in India and describes three major consumer trends in cosmetics, including products made for social media use and creating flawless selfie-ready looks.
A STUDY ON CONSUMERS’ PREFERENCE TOWARDS BEAUTY SERVICES IN TIRUCHIRAPALLIIAEME Publication
Earlier days women have been very conscious of their appearance since their existence of youth. Most of them give much importance to their external appearance. They can change their look in various numbers of ways. But today it has changed. Men parlors have overcome women’s parlors. Because of booming beauty conscious among men has increased. However both men and women are always concentrated on their external beauty. In conventional times people used orthodox ways to beautify themselves. Even now the wish is the same, but with different and better tools. Thus, a beauty parlor or salon is a business that deals with the beauty treatment for women and men. This study have accentuated that there are many beauty parlors are available in Trichy but why people prefer particular brand.
Personal Care and Beauty Products Industry Insights - April 2015Duff & Phelps
The Personal Care and Beauty Products sector has seen strategic acquisitions driven by desires to strengthen market position, expand product portfolios, and broaden and deepen distribution channels. Robust M&A activity is forecasted to continue through 2015. For more detail on personal care and beauty products trends, public market performance and deal activity.
This document provides an overview of a research report on consumers' perceptions and buying behavior towards personal care products. It includes an introduction, background, objectives, and overview of major companies in the personal care sector in India. The objectives are to understand consumers' actual demands, evaluate popular brand performances, and examine consumers' perceptions and buying behaviors when purchasing these products. Major Indian personal care companies mentioned include HUL, Godrej Consumer Care, Emami, ITC, Dabur, P&G, and others.
Seri Beauty Secret is a Malaysian company seeking investment to launch a line of herbal beauty products. It will have two product lines - a spa line for the domestic market and an export line. The company aims to establish its brand and reach profitability in the second year. It will utilize multiple sales channels including spas, retailers, and e-commerce. The target customer is women aged 20-65 interested in natural wellness products.
Cosmetic and cosmetic packaging industrySherryXu34
The document discusses the cosmetic and cosmetic packaging industries. It notes that the industries are directly related, as growth in cosmetics leads to growth in packaging. Packaging plays an important role in marketing cosmetic products and attracting consumers. Changing consumer tastes have increased demand for premium packaging designs. The top cosmetic companies, such as L'Oreal and Unilever, see steady growth. The European market remains the largest, though Asia is gaining market share rapidly. Common cosmetic product types include skin, hair, makeup, fragrance, and oral care products.
A competitive market strategy for Himalaya Drugs to launch a new ayurvedic beauty product in the market and build an competitive advance over its competitors
Similar to expansion into China: recommendations for philosophy and final reflections (20)
Excel Excellence (Microsoft Excel training that "sticks"): MacrosLaura Winger
Microsoft Excel is one of the most powerful tools, and if you use Excel on a regular basis for your job, chances are you are under utilizing it and could increase your productivity and free up hours each week with improved Excel skills. My Excel Excellence courses provide hands-on experience with realistic business examples and simplified explanations. Become a whiz at VLookUp's, PivotTables, and even program your own Macros! This slide deck is a preview from my last session on Macros. My philosophy is that computers were first invented and used to be programmed, thus, we should utilize programming where it makes sense in today's business environment. Any set of steps that you will repeat on a daily, weekly, monthly basis can be programmed so that those steps are done exponentially faster and consistenly. Learn how to harness the power of Excel and put the computer to work for you!
Excel Excellence (Microsoft Excel training that "sticks"): FormulasLaura Winger
Microsoft Excel is one of the most powerful tools, and if you use Excel on a regular basis for your job, chances are you are under utilizing it and could increase your productivity and free up hours each week with improved Excel skills. My Excel Excellence courses provide hands-on experience with realistic business examples and simplified explanations. Become a whiz at VLookUp's, PivotTables, and even program your own Macros! This slide deck is a preview from my first session on Formulas. Formulas are used for more than math, they can be used for re-formatting data, extracting data and putting data together (“concatenating”). Learn how to harness the power of Excel and put the computer to work for you!
The document discusses the importance of networking with real people. It recommends setting goals for networking, sharing those goals with others, and aiming to help others first when taking initial steps in networking. The document also suggests networking at conferences by researching people to meet and following up afterwards, strengthening connections by meeting in person and maintaining multiple methods of communication, and ultimately asking contacts for opportunities while accepting help yourself.
Does Cisco have a John Chambers problem?Laura Winger
Cisco faced slowing growth and shrinking margins in the 2000s as it diversified beyond its core networking business through acquisitions. This distracted from its core competency and allowed competitors to gain market share. Recent strategies to enter consumer markets and compete directly with partners in data centers have further eroded Cisco's margins. Analysts recommend divesting non-core businesses, focusing R&D and sales on business customers, and making strategic acquisitions to strengthen its position in the enterprise data center market.
Santa's Supply Chain: Staying Just In Time for the HolidaysLaura Winger
Our final assessment in SCM 511 was a little on the humorous side. We coined some new, applicable supply chain terms while answering this fictitious, magical case study, including LSL (less-than-sleighload) and 3P-Elf.
Winning PharmaSim Marketing Game StrategyLaura Winger
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The document analyzes and compares several literature models for supply chain talent development: APICS, SCOR 10, AMR, Gartner Domain, and T-Shape. It provides a table comparing the models based on depth, breadth, applicability to recruiting/hiring, talent development, and ease of understanding. An application example for a purchasing manager in the airline industry is provided. The document also includes an analysis of Avnet's skills and attributes model for project and program managers, providing a comparison and recommendations.
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expansion into China: recommendations for philosophy and final reflections
1. expansion into China:
There exists few companies in the Phoenix area that are quite as unique,
imaginative and wholesome as philosophy. Founded on the aspiration to
"bridge the gap between what was offered in doctors' offices and retail,"
philosophy features products like "shower for
the cure" and "hope in a jar," reflecting its
charitable and inspirational characteristics [4].
Using all lower case letters, and classic retro
style pictures of children, philosophy
symbolizes the simple things in life [4]. It
would come to no surprise that such a company, based on strong moral
values and quality products boasting excellent consumer satisfaction, might
have its eye on growth and globalization. China, with its booming economy
and increasingly connected consumers, might be just the place to stage
philosophy's expansion into the global market.
2. the business environment
economy
China is the world's third largest economy and is predicted to takeover Japan
in a number of years [1]. When it comes to foreign direct investment, China
has the second highest inflow in the world and fifth highest outflow. Specific
to the cosmetic industry, China has become the
second largest cosmetic market in Asia and eighth
largest in the world [2]. If philosophy were to
enter China, it would be competing with over
4,000 manufacturers, including over 1,200
multinationals and at least 400 state-owned enterprises [2]. Although there
are many domestic firms competing in China's cosmetic industry,
multinationals claim 80% of the market share [2]. With such a competitive
market, companies need to be able to differentiate their products and
connect with the consumers, and having timely market information is key.
Although the Chinese cosmetic market is already large on a worldwide scale,
the economic growth in China has increased not only the population's
income, it has increased awareness of their appearance, and is expected to
continue in this trend. For this reason, the cosmetic market has larger
growth potential than many other industries in China [2]. So, not only will it
3. grow steadily with China's growth, the cosmetic market has yet to see its
consuming potential fully released.
Large, multinational companies benefit from their advantages in quality and
flexibility in capital spending, and currently dominate the market share.
However, local firms competing on price and utilizing their thorough
understanding of the culture and complicated marketing channels cannot be
overlooked [2]. Future success may rely more and more on a deeper
understanding of the Chinese market and market segmentation, and less on
advertising spend.
culture
Cosmetic companies in China are inevitably different
than those in America. One factor is that Chinese
women prefer skin whitening effects in their cosmetics,
while Westerners tend to favor the tanned skin look [2].
In this regard, philosophy's gentle formulations would fulfill the preferences
of the Chinese people with few, if any, modifications.
Chinese consumers, like a growing number of Westerners, prefer natural
ingredients to be used in their cosmetics [2]. For this reason, China's
4. consumers are likely to embrace philosophy's results-driven, medically-
based, "good-for-skin" products.
Aside from the products, philosophy's company culture would pique the
interests of Chinese consumers and workforce. Symbolism and subtlety are
values the Chinese people have, and these come through in various places,
including companies they own and operate. The lower-case lettering and
sweet pictures of children used by philosophy symbolize the simple pleasures
in life; they inspire better days and the belief in miracles and beauty in
everyone [4].
The philosophy, and products, of philosophy seem to be “China-compatible”
because the products are subtle, use healthy ingredients, and appeal to the
cultural love of symbolism. One additional aspect philosophy could benefit
from would be products and manufacturing processes in line with traditional
Chinese medicine. Traditional Chinese medicine and herbal medicine have
been prevalent in the Chinese culture for thousands of years, and is making
a comeback in recent times as an alternative to Western science and
medicine.
5. laws
Since China opened its doors to international commerce in
1978, the country has steadily promoted reform and
welcomed foreign investment. In 2001, China entered the
World Trade Organization, and in doing so, reduced its import tariffs, further
encouraging multinational firms to do business in China. China's tax policy
was adjusted in 2006 to levy higher taxes on energy consuming products
and luxury products, and remove consumption tax on daily necessities such
as shampoo and bath lotion. The tax for some premium cosmetics was
increased to 30% (from the original 8%) [2]. This was aimed at boosting
the development of China by favoring the low and mid-range cosmetic
companies. Although the higher consumption tax on premium cosmetics
causes the prices to increase, target consumers of high-end cosmetics are
less price-sensitive and thus the tax is not expected to significantly reduce
demand for such products.
One obstacle philosophy will have to overcome is in certifications of imported
cosmetics. Specifically, they would be required to obtain a certification from
the Ministry of Health and another from the General Administration of
Quality Supervision, Inspection and Quarantine. The two issuing
departments do not consult each other on certification standards, so a
6. product can pass in one department and not in the other [2]. With all the
redundant and ill-defined regulations, the process can easily take over six
months. Partnering with a Chinese company or developing good
relationships in China may help to overcome these hurdles.
the state of the industry
The most successful companies in the
Chinese cosmetic market are
multinationals, including L’Oreal, P&G,
Shiseido, and Estee Lauder [3]. While
some local companies, such as Shanghai
Jiahua United Co. and Jiangsu Longliqi
Group, are holding their own in the market, China has yet to contribute a
cosmetic company with a global reach [2]. Only recently, a cosmetic brand
in Jiangsu Province, Xiefuchun, entered into an agreement with Wal-mart.
The 179-year-old brand hopes to sell its products in around 150 malls.
Growth can be seen in another cosmetic manufacturer, 147- year-old
Kongfengchun, based in Zhejiang Province, as it has opened over 70 stores
since 2008 [2]. In Beijing, Miqi is now finding success in its homeland after
enjoying a strong export market in Japan for some time [2]. With such a
vast consumer base and low per capita consumption of cosmetics, the
cosmetic market in China has plenty of room to grow, and is expected to
7. grow faster than the Chinese economy as a whole. Other influences will
accelerate this growth, such as increasing influence of the western world,
rising purchasing power and an escalating consumerism culture. If
philosophy wants to capitalize on this growth, this is the time to get in,
before the market explodes.
potential partnerships
Shanghai Jiahua United Co. is the leading
domestic cosmetic company in China, and "is
considered to be the only local cosmetic
company that can compete with
multinationals." General manager Jiannin Qu
attributed the company's success to strong
market segmentation. Shanghai Jiahua’s well-
known brand "Baicaoji" makes claim that it
practices traditional Chinese medicine and uses
ingredients based in herbal medicine [2]. The functional cosmetic line, with
functions such as repair, cure, maintenance, care and isolation, fit well with
philosophy's line of products. It would be easy to see a line extension in
philosophy's future to include products based in the principles of herbal and
traditional Chinese medicine.
8. Another possible partner would be Jiangsu Longliqi Group, whose claim to
fame is its channel construction. A survey of more than 20 villages with a
population ranging between 100 and 1000 showed that about 50% of the
stores sell Longliqi's products [2].
While its premium, high quality products will face heavy competition from
the local, low-end companies, understanding the market channels and
further channel construction in China will give philosophy a huge competitive
edge on the other multinationals. For this reason, partnering or entering in
a mentoring relationship with one such firm would be pivotal in philosophy's
success in China. In addition, such a partnership would enable philosophy to
develop products with herbal ingredients or based in traditional Chinese
medicine, appealing to even more of the local markets, and potentially to
global markets as well.
recommendation
The cosmetic market in China is poised to burst in the very near future, with
huge growth potential for all players. Furthermore, a company that can
leverage its capital to spend on advertising will go far.
Quality products in the high-end segment, aligned with the
desires of Chinese consumers, will also contribute to the
success of cosmetic companies. These factors will primarily
9. benefit multinational companies. However, a thorough understanding of
market segments and channel construction in China will be crucial to the
success of cosmetic companies in this highly-competitive market. While
local companies are best suited to compete on price, this knowledge would
be of great benefit to a company competing in the high-end segment like
philosophy.
The recommendation, then, is to enter China with a partnership or mentor
relationship that will help philosophy build the localized knowledge it needs
to succeed. The products and company culture of philosophy, as we've
seen, need to be tailored very little to fit the demands of Chinese
consumers, although a line extension to include traditional Chinese medicine
may also increase philosophy's success.
references
[1] "Economy of the People's Republic of China". Wikipedia.
http://en.wikipedia.org/wiki/Economy_of_the_People's_Republic_of_China
[2] "Chinese Cosmetic Market Overview". 14 Nov 2006. Frost & Sullivan.
http://www.frost.com/prod/servlet/market-insight-top.pag?Src=RSS&docid=86897413
[3] "Essential and Illustrative Report on the Chinese Cosmetics Market out Now". 10 July
2008. BusinessWire. http://www.businesswire.com/portal/site/home/permalink/?
ndmViewId=news_view&newsId=20080710005508&newsLang=en
[4] “philosophy official site”. Accessed 7 May, 2010. http://www.philosophy.com
Personal Reflection
10. I believe it was Doug Cougle who said that when Americans come to China for the first
time, they think they know everything; when they come a second time, they are ready to
write a book; and when they come a third time, they realize they don't know anything.
This being my second visit to China, I must have skipped a step somewhere, because I
found that I came back with more questions than answers. I attribute this to my
exposure to the variety of educational resources; from the movies, books, class
discussions and case studies, as well as my personal mentors. I think I was more
prepared to learn what it is I don't know than most visitors to China.
While I thoroughly loved and enjoyed what I saw of Beijing, Suzhou and Shanghai, it
seems as though each city has its own histories, traditions, dialects, flavors, perhaps
even their own cultures. The four cities I have visited (Dengfeng being the other city I
visited previously) in two visits to China barely represent the tip of the iceberg. There
are so many booming cities, and each of them have their own culturally significant
historic sites, stories and customs. It’s almost overwhelming how much there is to learn
about China, and this is just one aspect that I intend to focus on.
Economy of China
Whether you look at the numbers, listen to the stories or visit the companies of China, it
is clear that the economy is growing at a rapid pace. The real GDP growth rate has
been between 8% and 12% since 2000 (1). Doug Cougle at Intel cited that there were
800 million residents of rural China and only 200 million were needed to maintain the
agriculture business. So China is basically attempting to urbanize 600 million people.
11. He related this to building a city of Chicago every month for several years. That kind of
growth is difficult to comprehend, and the social implications are even more so.
The visit to COFCO was eye-opening in many ways. One of the questions asked was
in regards to plans for exporting COFCO's wildly popular brand of wine, The Great Wall.
From an American perspective, it seemed like a fair question to me, but Mr. Chi
responded that China was growing so rapidly, they couldn't even keep up with the
growing demand for wine in China. He emphasized they first must be able to meet the
Chinese demand before considering exports. I got the same impression from Fosun
Pharma; that if China is one of the largest markets in the world and growing, then the
focus is on China, and rightfully so. It was as if, to these companies, globalization
doesn't mean multi-national; to globalize and grow is to be in China.
Key Learnings
One big take away from this class is that Chinese companies are much more than a
place of work to their employees. Historically, we learned that the danwei, or work
groups, assigned living accommodations, and even had the right to approve or deny
marriages and having children (2). While the new capitalist China has diverged from
this tradition, with many young professionals buying their own homes now, Chinese
people are still much more connected to their employers than in America. Bob Boyce,
the owner of Blue Frog exemplified this when he talked about how, after contemplating
what to do about his high turnover rate, he developed a method of managing his
business he called family style management. The keys to this management style were
12. a sense of belonging, discipline, opportunity and a place of home. His employees
needed to feel valued in the organization, and they needed to know that there was room
to grow with it and within it. They also needed to have standard processes and rules to
abide by, rules that were enforced. And because many of them were from rural cities,
the company took a more involved approach to their personal lives by planning trips and
events to make them feel more at home. He said that the people they work with were
their only friends in a lot of cases, and this was their new family and their home away
from home.
A common theme in the company visits was that retaining talent, especially in the mid-
or senior management level, is one of the biggest challenges companies in China face.
This seems especially true of companies in the Suzhou Industrial Park; both Emerson
and Honeywell speakers stated that their middle managers are often offered positions
for two or three times their current pay. Ericcson, also, talked a lot about talent
development. Intel noted that there was a gap between junior managers and people
capable of being senior managers, but that this problem was not limited to China.
My Career
As a relatively ambitious person, I had my education and the first few years of my
career pretty well charted out early on. But beyond a few years after graduating with my
MBA, my plans are not set in stone. I've envisioned myself doing many things, from
rising up the corporate ladder in a big company, to starting my own supply chain
consulting firm, and even wilder dreams like creating a home furnishings design
13. company or developing a TV series on business concepts. I never seriously considered
permanently moving to another country, but after this trip, I am inspired to do so. There
are a lot of things to consider, and a lot of research for me to do, but this trip may very
well have changed the course of my career.
Perhaps opening a supply chain consulting company in China would be more
successful than in the US, for example. Afterall, the market in China is nearly infinite,
and the US market is already saturated with consulting companies. What's more,
Chinese companies are still developing and could greatly benefit from such services,
whereas some consulting companies in America have given the industry a bad
reputation. This is one opportunity I may consider for my own career, recognizing,
however, that more experience and studying Mandarin are pre-requisites for such a
pursuit.
There is also something to be said about the sophisticated, modern tastes displayed in
companies like Li Ning and COFCO. I could do very well by developing my design
brand in China, bearing in mind the growing industries and modern architecture, and the
growing population of Chinese with discretionary incomes.
My Cultural Intelligence
As I mentioned, I returned from this trip with more questions than answers, and I think
that exemplifies my increased awareness. That is not to say that I lack knowledge
about the Chinese culture and other cultures; I feel I have learned a great deal about
14. both China and the world, but much of my education has been through books, films,
articles and case studies. From my experiences in China, I have created a list of even
more topics that I would like to read up on and learn more about. Also, it has become
very apparent to me that, since China is growing so quickly, material can become
outdated faster than normal, so I recognize the importance of continuing to read and
learn about business and news in China.
In terms of mindfulness and awareness, I'll be the first to admit that there are still times I
was caught off-guard because I went into "auto-pilot", and was rudely awakened when
things weren't as I expected them. The concept of personal space is one such concept
I've made assumptions on. People in China seem to have a very different concept of
personal space, so it was easy for me to think they were being rude when they pressed
against me in crowds. I don't know the background on this difference, but I suppose it’s
not hard to understand that, with millions of people in several cities, and perhaps a
scarcity of resources in rural areas, people are eager to get where they are going, and
their concept of in-group and out-group makes them a little more indifferent to strangers
than westerners.
Putting my knowledge and mindfulness to work, I believe I've developed behaviors and
skills to accommodate cultural differences, during this trip and previous trips to Asia.
Learning the language would definitely help me fit in better, but even beyond the
language barrier, I have so much more room to grow.
15. References
1 GDP growth in China 1952-2009. 27 Dec 2009.
http://www.chinability.com/GDP.htm
2 Seligman, Scott D. "Chinese Business Etiquette". 1999.