Laura Cumings Bio
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Laura Cumings is the Co-Founder and CEO of ACUMEN Ai, a company that uses artificial intelligence to help marketers execute 1:1 personalized marketing effectively. She started ACUMEN Ai to address the gap that two-thirds of marketers see personalized marketing as critical but are unable to do it well. Prior to starting her own company, Laura led analytics solutions for various industries and is recognized for her innovative approaches to measuring customer experience. She brings business and analytical skills to help companies drive profitability and growth.
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CC Media and Marketing provides direct response media consulting services to help advertisers and agencies translate goals into effective strategies, tactics, and results. It offers expertise in direct response media across various platforms and categories. Key services include media management, direct marketing, business initiatives, insights, planning, and ROI analysis. The principal has over 25 years of experience leading media departments and direct response companies, with expertise in both general and direct response media strategies.
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Dive into the world of hybridization with Leansummits. Discover how this cutting-edge technique is reshaping industries and revolutionizing innovation. Join us on a journey of knowledge and transformation. #Hybridization #Leansummits #Innovation
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...
The title pretty much describes it all. Marketing is a discipline with tremendous potential and its pursuit as a career very fulfilling i.e. rewarding. This talk at AICAR B-School draws on anecdotes from my two decades plus as a marketer.
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Laura Cumings Bio
- 1. Laura Cumings Co-Founder & CEO | ACUMEN Ai Laura Cumings has served as an analytics business leader since 2001. She is trailblazing a first-of-its-kind methodology for tackling one of the largest gaps companies are facing today and she is using artificial intelligence to do it. She started her company, ACUMEN Ai, to help the two-thirds of marketers who view 1:1 personalized marketing as critical to their business, yet are unable to execute it effectively. Her solution leverages tried-and-true campaign management techniques combined with big data analytics and automation to overcome the most common challenges. Prior to starting her own company, she has led advanced analytics solutions within sales and marketing functions in a plethora of industries spanning financial services, healthcare, technology, retail, and several others. Other notable achievements include being recognized as, 20 Researchers You Need to Know, by Survey Magazine for authoring an innovative approach to measuring and optimizing the end-to-end customer experience. She is also a published researcher and seasoned conference speaker. Laura brings a unique blend of business acumen and analytical skills to wherever she goes, whether as a team leader or trusted advisor, and is always in pursuit of the next data-driven innovation for enhancing a company’s profitability and growth. She graduated from the Honors College in Psychology at Michigan State University and completed her masters degree specializing in predictive analytics, measurement and research at Western Michigan University.