The document outlines the agenda for a two-day workshop on innovation. Day 1 will cover the 5 disciplines of innovation and include group exercises and presentations. Day 2 will cover methods, money, manpower, and mindspace related to innovation practice. The 5 disciplines framework involves understanding customer needs, creating value, having innovation champions, cross-functional innovation teams, and organizational alignment. An example exercise demonstrates applying the NABC (needs, approach, benefits, competition) model to potential new product ideas.

1. Innovation –Processes &Tools A Two-Day Workshop Session 1: The 5 Disciplines of Innovation 17/10/11

2. Program Overview 1. 9.30 – 9.40 Introduction 9.40 - 11.00 NABC Group Exercise 11.00 - 11.15 Tea Break 11.15 - 12.30 Group Presentations 5. 12.30 - 1.30 Lunch Break 1.30 - 3.00 Making Innovation Work 7. 3.00 - 3.30 Case Study Air Deccan 8. 3.30 - 4.30 Payback - Introduction 9. 4.30 - 4.45 Tea Break 10. 4.45 - 5.30 Design for Today – Toyota 11. 5.30 Close of Day 1 17/10/11

3. LinkedIn Discussion Forum Tata Motors – Innovation Unlimited Discussion Forum on: www.LinkedIn.com To share news, ideas and insights – open to all Tata Group people Started last year (Nov 2008) with the batch from our first Innovation Program at MTC, Jamshedpur You are welcome to join – invitation will be sent to you after this workshop 17/10/11

4. 17/10/11 Tata Motors CNG-Electric Hybrid Bus, India’s first, on Delhi roads From: indianautosblog.com | September 17, 2010 Tata Motors today presented to the Delhi Transport Corporation (DTC) CNG-Electric Hybrid Low-floor Starbuses, India’s first such vehicle. LinkedIn Discussion Forum

5. 17/10/11 Designer Tata Nano From Dilip Chhabria From: www.autoblogs.in | December 12, 2009 Tata Nano, the world's cheapest car is getting a revamped look. Style designers have taken a keen interest in the car and the Nano will get a facelift from the combined efforts of Dilip Chhabria and Maruti Suzuki India chief, Jagdish Khattar. LinkedIn Discussion Forum

6. Framework for the Practice of Innovation Day 2 Manpower 10 Faces Frooti Case Mindspace Mental Models Day 1 Methods 5 Disciplines 7 Rules Money Payback 17/10/11 4Ms: Methods, Money, Manpower, Mindspace

7. 17/10/11 The 5 Disciplines of Innovation The Definition of Innovation A relentless focus on the creation and delivery of new customer value to the marketplace within a framework of business viability

8. 17/10/11 "A promise is a promise . I hope the Nano will be seen as the car that changes the manner in which people in rural and semi-urban India will travel. It will be a profitable venture for the company.” Ratan Tata The 5 Disciplines of Innovation Relentless Focus New customer value Marketplace Framework of business viability

9. The 5 Disciplines of Innovation The Five Disciplines for creating what customers want Important Needs Value Creation Innovation Champions Innovation Teams Organizational Alignment 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.

10. The 5 Disciplines of Innovation 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.

11. Why NABC? ” In the modern world of business it is useless to be a creative original thinker unless you can also sell what you create … 17/10/11 The 5 Disciplines of Innovation

12. Why NABC? … Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.” David M. Ogilvy 17/10/11 The 5 Disciplines of Innovation

13. The 5 Disciplines of Innovation Understanding Customer Needs Explicit - can and will state them Tacit - can but won’t state them Implicit - can’t state them Latent - don’t exist yet, but will 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.

14. The 5 Disciplines of Innovation Peacock Division Consumer Products Rs. 100 crores Employee’s idea for Supersilk Elephant Division Industrial Products Rs. 500 crores R&D idea for Supercement 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want. NABC Team Exercise

15. The 5 Disciplines of Innovation NABC Team Exercise Supersilk - Code name Peacock 10 times stronger than silk One-tenth cost of silk Bio-degradable – harmless 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.

16. The 5 Disciplines of Innovation NABC Team Exercise Supercement - Code name Elephant 10 times stronger than cement One-tenth cost of cement Bio-degradable – harmless 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.

17. The 5 Disciplines of Innovation NABC Team Exercise 2 teams to lead the 2 Innovation Projects One Champion of each team to lead in the NABC exercise Target date of prototype launch: Jan 15, 2012 Rs. 100 crore Innovation Fund Condition: Only one of these projects will be approved! Champions to present their teams NABC Value Proposition to management 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.

18. The 5 Disciplines of Innovation NABC Team Exercise Supersilk - Code name Peacock Need – will address the @@@ industry Approach – will create a prototype and introduce to @@@ markets Benefits / Cost : Competition : 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.

19. The 5 Disciplines of Innovation NABC Team Exercise Supercement - Code name Elephant Need – will address the @@@ industry Approach – will create a prototype and introduce to @@@ markets Benefits / Cost : Competition : 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.

20. The 5 Disciplines of Innovation NABC Team Exercise Supersilk - Code name Peacock Need – will make silk a commodity Approach – will produce in small pilot project for the Femina Fashion Week Benefits / Cost: 2 times smoother, half the cost and needs no silkworms Competition: The original silk industry – they may lower prices 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.

21. The 5 Disciplines of Innovation NABC is only the first step! Refining NABC gives a Business Plan Can the team complete the development of the product on time in order to get it into production at the targeted date? Will the product really meet the customer-derived spec? Will our production process be able to get the hoped-for yield? Can we produce as many units as we think we can? How much capital investment will be required - and how might that fluctuate? When will we sell the first unit? How many units will customers buy? At what price? When are we going to go cash positive? In short, does this innovation look as if it can generate cash payback? If so, when and how? 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.

22. The 5 Disciplines of Innovation NABC Team Exercise Peacock Team Nano Deluxe Super luxury car Designed for a special class of extra-large customers 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.

23. The 5 Disciplines of Innovation NABC Team Exercise Elephant Team World Bus World-class public transport Designed for tourists in metro cities (Sydney, London, Paris etc.) 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.

24. The 5 Disciplines of Innovation NABC Team Exercise 2 teams to lead the 2 Innovation Projects One Champion of the team to lead in the NABC exercise Target date of prototype launch: Jan 15, 2012 Rs. 100 crore Innovation Fund Condition: Only one of these projects will be approved! Champions to present their teams NABC Value Proposition to management 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.

25. The 5 Disciplines of Innovation NABC is only the first step! Refining NABC gives a Business Plan Can the team complete the development of the product on time in order to get it into production at the targeted date? Will the product really meet the customer-derived spec? Will our production process be able to get the hoped-for yield? Can we produce as many units as we think we can? How much capital investment will be required - and how might that fluctuate? When will we sell the first unit? How many units will customers buy? At what price? When are we going to go cash positive? In short, does this innovation look as if it can generate cash payback? If so, when and how? 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.

26. The 5 Disciplines of Innovation NABC Team Exercise Nano Deluxe - Code name Peacock Need – will address the upper class customer Approach – will produce in small pilot project for the International Car Show Benefits / Cost : Luxury vehicle that makes Nano as a brand become an icon – like the Beetle Competition : The original Beetle / Designer cars by Dilip Chhabria etc. 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.

27. The 5 Disciplines of Innovation NABC Team Exercise World Bus - Code name Elephant Need – will address the world’s bus travellers Approach – will create a prototype and introduce to a market like South Africa Benefits / Cost : Public vehicle that offers green tech, large capacity and high comfort Competition : Bus models from Volvo? 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.

28. The 5 Disciplines of Innovation The Five Disciplines for creating what customers want Important Needs Value Creation Innovation Champions Innovation Teams Organizational Alignment 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.

29. The 5 Disciplines of Innovation 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.

30. The 5 Disciplines of Innovation Organizational Alignment Continuous Value Creation (CVC) Toyota employees generate 1 million new ideas a year Toyota’s culture of CVC produces one car every 55 seconds, and it takes just 20 hours to produce a new car from scratch, non-stop, all year round Toyota is now set to become the world’s largest automobile maker, overtaking GM 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.

31. Making Innovation Work Key Learnings 17/10/11 Source: Making Innovation Work (Davila, Epstein, Shelton)

32. The 5 Disciplines of Innovation 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.

33. The 5 Disciplines of Innovation The Five Disciplines for creating what customers want Important Needs Value Creation Innovation Champions Innovation Teams Organizational Alignment 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.

34. 17/10/11 The 5 Disciplines of Innovation The Definition of Innovation A relentless focus on the creation and delivery of new customer value to the marketplace within a framework of business viability

35. 17/10/11 The 5 Disciplines of Innovation The Technology of Innovation The creation of new customer value and speed of innovation are critical for business success Source: Innovation - The Five Disciplines for Creating what Customers Want.

36. The 5 Disciplines of Innovation References Innovation: The Five Disciplines for Creating What Customers Want by Curtis R. Carlson, William W. Wilmot 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.

37. Framework for the Practice of Innovation Day 2 Manpower 10 Faces Frooti Case Mindspace Mental Models Day 1 Methods 5 Disciplines 7 Rules Money Payback 17/10/11 4Ms: Methods, Money, Manpower, Mindspace

38. Program Overview 1. 9.30 – 9.40 Introduction 9.40 - 11.00 NABC Group Exercise 11.00 - 11.15 Tea Break 11.15 - 12.30 Group Presentations 5. 12.30 - 1.30 Lunch Break 1.30 - 3.00 Making Innovation Work 7. 3.00 - 3.30 Case Study Air Deccan 8. 3.30 - 4.30 Payback - Introduction 9. 4.30 - 4.45 Tea Break 10. 4.45 - 5.30 Design for Today – Toyota 11. 5.30 Close of Day 1 17/10/11

39. The Power of Impossible Thinking Next set of slides at the end of session on The Power of Impossible Thinking 17/10/11

40. 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want. The Impossible Peacock The Power of Impossible Thinking

41. 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want. The Impossible Elephant The Power of Impossible Thinking

42. Innovation – Process & Tools The Magic Number 22 5 Disciplines of Innovation 7 Rules of Innovation 10 Faces of Innovation 22 – The Magic Number! 17/10/11 Source: Innovation - The Five Disciplines for Creating what Customers Want.