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1. MARYAM KHAN
13029046-002
MBF
SUBMITTED TO
Syed Ali Bukhari
Prepared by:

2. • A newly established
cosmetics company
• Based on organic
ingredients
• Focus on superior
quality

3. To be the company that best understands and
satisfies the product, service and fulfills the needs
of women
 Leader in global beauty
 Women’s choice for buying
 Money making opportunities
“Make money today and fulfill your dream
tomorrow”

4. Geographical
Pakistan
Lahore
Karachi
Islamabad
Demographic
University girls
Working ladies
Age:16-35
Monthly income: 20-
35k

6. Who like to play with colors and show their
spontaneous and bold style with confidence

7. MARKETING
MIX
PRODUCT
PRICE
PLACE
PROMOTION

8. “Color the beauty with style“
Don’t get mad……
Play with colors

9. Branding:
BEAUTY LOUNGE
Quality:
Superior
Packaging:
Features:
• Organic ingredients
• Water proof
• Long lasting
• Non-animal testing
• Lashes appear more volumised
• Non-clumping
• Suitable for contact-lens wearers

10. Beauty Lounge will
• Provide online shopping services
• Provide testers
• Offer money back guarantee
• 24 hours free help line services

12. CONTENT LORE’AL RIMMELL COSMETIQUE
Ingredients Alcoholic Alcoholic Organic
Price
Waterproof 720 650 600
Waterproof+
long lasting
1000 950 800
Volumized +
Long lasting
1500 1299 1200
Break-Even Price Strategy

13. We will be distributing our product via supermarkets
• Lahore (Fortress Stadium, Pace Mall, Mall of Lahore,
Mall 1).
• Karachi (Millennium Mall, Atrium Mall, Dolmen Mall)
• Rawalpindi (Al-Madina, City Centre Shopping Mall)
DISTRIBUTION CHANNELS:
MANUFACTURER OUTLET
CONSUMER

14. It will be on air on cookery Shows. Its Span is 30 seconds. We
will also remind or persuade our valuable customer through:
• Magazine
• Print Ads
• Social networking sites
• TVC(Cookery Shows)
• Promotional Activity in Malls
• Beauty Saloons
• Promotional Events