2. Logo and Slogan
LOGO DESCRIPTION
•Logo represents the color that
symbolizes women
•Because females prefer pink
•The name Sofia comes from Sara’s
middle name
•The circular border represents the
packaging within all our merchandise
SLOGAN DESCRIPTION
• “Affordable and Luxurious”
• All our products are inexpensive than our
other competitors
• Easy for people to remember
3. Business Venture
•Our products are all organic cosmetics and beauty products
• There are variety of:
Eye Products(eye liners, mascara, eye shadow)
Lip Products(Lip liners, Lipsticks, Lip gloss)
Face Products(Foundation, concealer, primers)
Treatment products( Chapsticks, Face masks, Lotion)
•This company was founded by Sara and Samara on December 2nd, 2012
4. Product Description
•All our products are organic and natural
•It is harmless and does not contain noxious chemicals
•Our products are paraben-free
• We use ingredients such as cocoa butter, fruit oil, and iron oxides
5. Competition
•Very competitive
•Changes all the time due to consumer
trends and preference
•Beauty industry is constantly growing
•However , our products are the better
then others
7. Location
• Products are sold in various retail stores also online
• Products are mainly sold in Sephora stores
• Products also sold online through our website
8. Target Market
• Primary target market:
Females from ages 16-40
• Secondary target market:
Males from ages 18-30 , particularly runway models and celebrities
Males who purchase cosmetics for their significant other for a special occasion
9. Why will our product succeed?
•Our products are of high quality and inexpensive
• All our products are toxic-free and are healthy for our skin
•Our products are flexible for our consumer to purchase anywhere
found in many retail stores
Online
• The packaging of our products are appealing and attracts many consumers
10. Promotion and Advertisement
• Our website: www.sofiascosmetics.com
• We advertise through social media such as :
Sofia’s Cosmetics
@Sofiascosmetics
@Sofiascosmetics
• We have promotions throughout the year
• We introduce new collection of make up
annually
• We also have celebrity endorsement, and new
faces representing our brand
o These increase our revenue greatly
