Feasibility Analysis

1. RIMZ CLOTHING
Maryam Khan
13029046-002
MBF

2. Agenda
 Introduction
 Company Description
 Industry Analysis
 Market Analysis
 Porter’s Five Forces
 Market Plan
 Organizational Flow chart
 Product Design and Development
 Financials
 Forecasting and Ratios
 Break Even Point
 Conclusion

4. Rimz Clothing www.rimzclothing.com.pk
www.facebook.com/rimzclothing
Company
Contact Us
Women
Gents
Patterns
Fit-On Room
Tailor Shop
Shopping
Cart
Gift
Vouchers
Women

5. Rimz Clothing www.rimzclothing.com.pk
www.facebook.com/rimzclothing
Company
Contact Us
Women
Gents
Patterns
Fit-On Room
Tailor Shop
Shopping
Cart
Gift
Vouchers
Gents

6. Rimz Clothing
Company
Contact Us
Women
Gents
Patterns
Fit-On Room
Tailor Shop
Shopping
Cart
Gift
Vouchers
Pattern
www.rimzclothing.com.pk
www.facebook.com/rimzclothing

7. Rimz Clothing
Company
Contact Us
Women
Gents
Patterns
Fit-On Room
Tailor Shop
Shopping
Cart
Gift
Vouchers
www.rimzclothing.com.pk
www.facebook.com/rimzclothing

8. Rimz Clothing
Company
Contact Us
Women
Gents
Pattern
Fit-On Room
Tailor Shop
Shopping
Cart
Gift
Vouchers
www.rimzclothing.com.pk
www.facebook.com/rimzclothing

9. Rimz Clothing
Company
Contact Us
Women
Gents
Pattern
Fit-On Room
Tailor Shop
Shopping
Cart
Gift
Vouchers
www.rimzclothing.com.pk
www.facebook.com/rimzclothing

10. Rimz Clothing
Company
Contact Us
Women
Gents
Pattern
Fit-On Room
Tailor Shop
Shopping
Cart
Gift
Vouchers
RIMS
PKR
1000/-
RIMS
PKR
2000/-
RIMS
PKR
2500/-
RIMS
PKR
4000/-
RIMS
PKR
3000/-
www.rimzclothing.com.pk
www.facebook.com/rimzclothing

11. INTRODUCTION
 Rimz clothing offers those and other customers to
customize their own dresses as per their size,
color combination and embroidery style too. We
have an amazing online dress maker for the
customers where they can customize their dresses
online by following some easy steps.

12. VISION
Our vision is to successfully create
valuable concepts in the field of fashion
industry.

13. MISSION
 We are providing affordable and high quality dresses
 We act with integrity in all interactions.
 We are team players
 We are responsive and timely
 Courage our customers
Our aim is to build a value able business that can
substantially increase a customer’s satisfaction in
fashion industry.

14. COMPANY DESCRIPTION
Product and Service
Uniqueness
Current Status
No proper setup at international level but now there is equal
opportunity for overseas to buy our apparels
Legal Status and ownership
Limited Partnership involved four members
 Asma Ashraf,Maryam Khan,Ammara Sarwar, Samrena Fiaz

15. INDUSTRY ANALYSIS
-5
0
5
10
15
20
25
30
Yearly Industry Trend
Growth Rate

16. PEST ANALYSIS
Political
Labor & Tax
Law
Trade &
Tariffs
Political
Instability
Non
sustainable
policy
Economical
Low price raw
material
Decline
unemployment
level
Women
workforce
increasing
Linked with
other
industries
Social
Customer
preference
Mixture of
culture
People
Promote its
culture
Taste of
people affect
demand
Technology
Improved quality
Innovation &
creativity
Advanced usage
Reduced COP
Reduced
production
duration

17. MARKET ANALYSIS

18. BEHAVIORAL MODEL

19. • COMPETITIVE ADVANTAGE
• COMPETITOR ANALYSIS

20. PORTER’S FIVE FORCES

21. MARKET PLAN
 Business Strategy
We have used the Differentiation strategy in our business by
introducing new product and services in the market. Company
will focus on customer loyalty and provide product according to
their taste. In this strategy company gives best services to their
customers to differentiate product from existing competitor’s
product.
 Strategy into Action Plan
Company will give value to feedback of customer and make
changes according to their taste. We focus on satisfaction that
leads company products and services into customer satisfaction.

22. MARKETING MIX
PRODUCT
 Types
Apparel for Gents and ladies.
 IP, Patents, Copy Rights
Registered Product
 Technology
Technology of “customization” by hiring a web developer

23.  PRICE
SKIMMING PRICE STRATEGY
 PLACE

24. PROMOTIONAL ACTIVITIES
 Advertise our product on Green/Yellow pamphlet
as it seems to be more appealing.
 Direct mail of catalogues/newsletter you may
receive by email or by post.
 Gift and may apply.
 Free home delivery for the only first time
discounts card to our customer.
 Buy two outfits and get one free or avail 10%
discount. Terms and condition

25. Organizational Flow Chart

26. PRODUCT DESIGN AND DEVELOPMENT PLAN
Strength
 Understands the market and its customer
 Customization (size, color combination, embroidery etc.
 Motivated employees
Weakness
 Limited cash flow
 No outlets
 Resources
SWOT ANALYSIS

27. Cont.…
Opportunity
 Open stores in relative area
 New style and trend demand
 More experienced and energetic workforce can
be utilized
Threats
 Political and economic instability
 Growing intense competition
 Price fluctuation
 New Entrants

28. FINANCIALS

32. FORECASTED B/S

33. FORECASTED I/S

34. RATIO ANALYSIS

36. BREAK-EVEN POINT

37. CONCLUSION
Two core objective of Rimz Clothing has to achieve;
 Maximizing Profit Margin.
 Maximizing Quantity.
 Maximizing Market Share.