Mission Indradhanush was launched with a media event. The event included a photo exhibition on immunization, media registration, and delegates pledging to fully immunize every child. Shri J P Nadda, the Health Minister of India, launched the mission along with UNICEF and WHO representatives. Nadda pledged his support for fully immunizing every child and thanked the media for helping generate awareness of the mission. Health experts and government officials also spoke in support of Mission Indradhanush and its goal of increasing immunization coverage across India.