Mission Indradhanush is a campaign by the Indian government to increase immunization coverage across the country. A media launch event was held for Mission Indradhanush, with several dignitaries in attendance including the Health Minister of India. At the event, there was a photo exhibition on immunization, delegates registered for the launch, and participants pledged their commitment to fully immunizing every child in India by signing a pledge board. Speeches were given by the Health Minister and other officials about the goals and importance of Mission Indradhanush in protecting children from preventable diseases.