One year ago, Colorado launched the most inclusive, collaborative and ambitious branding effort ever undertaken by a state. Rather than hiring an outside company to define who we are, we tapped into the spirit, energy and creative talent of our own people, to build a brand for Colorado, by Colorado. And today, we are proud to unveil that brand.
The logo and slogan represent the state's world-famous mountains as well as Colorado's continued ascension in any number of categories, from business and innovation to agriculture and health. They were selected based on survey responses from thousands of people here, nationally and internationally.
In Colorado, life is influenced by nature. The mountains inspire how we think and 300 days of sunshine rejuvenates our spirit. Nature is in our nature. Like Colorado itself, our new logo combines the familiar with the unexpected.
Learn more about the new brand at: http://www.brandcolorado.gov/
Learn why we didn't just use the Colorado state flag at: http://bit.ly/1doOrut
Insights on the Lesbian Gay Bisexual and Transgender (LGBT) movement in India, its evolution, and the community’s potential as a consumer segment. It also details the opportunities and challenges before marketers, as well as the sectors that have tapped this market, and examines the lessons this holds for other businesses.
Social Media for the Nonprofit: Convert Social Media Fans into ParticipantsTheSocialMediaELF
ELF Social Media & Marketing Communications Presentation. Helping the Arthritis Foundation Committee members understand how to increase their fan engagement and convert that enthusiasm into participants in the Jingle Bell Run.
Insights on the Lesbian Gay Bisexual and Transgender (LGBT) movement in India, its evolution, and the community’s potential as a consumer segment. It also details the opportunities and challenges before marketers, as well as the sectors that have tapped this market, and examines the lessons this holds for other businesses.
Social Media for the Nonprofit: Convert Social Media Fans into ParticipantsTheSocialMediaELF
ELF Social Media & Marketing Communications Presentation. Helping the Arthritis Foundation Committee members understand how to increase their fan engagement and convert that enthusiasm into participants in the Jingle Bell Run.
10 Social Media Trends for 2023: 5 Trends that are still trending & 5 Trends...Alejandro Torres
Reviewing the 2023 social media trends, I noticed 5 trends that are still trending in 2023; (yes you've heard them all before) and there are 5 new trends you must know. READ THE TIP JAR for my tips on how to implement them for your brand.
Each year gurus and experts in every industry share the trends they expect to dominate the market. Social media experts are no different; after an intense 2022, we all need guidance and a firm hand to help us reach our goals and brand objectives while navigating the bumpy roads facing social media platforms in 2023.
They are deep in debt and facing bankruptcy
Have laid off thousands (or more) of employees
Whistleblowers exposing damaging findings
Users and parental backlash
Countries banning social media platforms (TikTok) due to spying concerns
Users abandoning ship due to the rise of hate speech
Loss of investors' trust
On this side of the equation, many marketers are trying to predict:
What’s going to happen in 2023?
Should they continue advertising on Twitter?
Are my followers going to a new social network without me?
Do my KPIs make sense?
Who's the next billionaire going to space?
Nostradamus predictions don’t seem to cover these issues, so let’s review the social media predictions and trends coming our way.
Let’s move on - 2022; it was so last year!
Forbes.com September 18, 2017
The Amazing Ways Coca-Cola Uses Artificial Intelligence and Big Data to Drive Success
Bernard Marr, Contributor
Sep. 18, 2017
The Coca Cola Company is the world’s largest beverage company selling more than 500 brands of soft drink to customers in over 200 countries. Every single day the world consumes more that 1.9 billion servings of their drinks including brands like Coca Cola (including Diet and Zero) as well as Fanta, Sprite, Dasani, Powerade, Schweppes, Minute Maid and others.
Of course, this also means that it generates mountains of data – from production and distribution to sales and customer feedback, the company relies of a solid data-driven strategy to inform business decisions at a strategic level.
In fact, Coca Cola was one of the first globally-recognized brands outside of the IT market to speak about Big Data, when in 2012 their chief big data officer, Esat Sezer, said “Social media, mobile applications, cloud computing and e-commerce are combining to give companies like Coca-Cola an unprecedented toolset to change the way they approach IT. Behind all this, big data gives you the intelligence to cap it all off.”
More recently, Greg Chambers, global director of digital innovation, has said “AI is the foundation for everything we do. We create intelligent experiences. AI is the kernel that powers that experience.”
Product development
Coca Cola is known to have ploughed extensive research and development resources into artificial intelligence (AI) to ensure it is squeezing every drop of insight it can from the data it collects.
Fruits of this research were unveiled earlier this year when it was announced that the decision to launch Cherry Sprite as a new flavor was based on monitoring data collected from the latest generation of self-service soft drinks fountains, which allow customers to mix their own drinks.
As the machines allow customers to add their own choice from a range of flavor “shots” to their drinks while they are mixed, this meant they were able to pick the most popular combinations and launch it as a ready-made, canned drink.
Coca Cola is also looking to follow the lead of tech giants by developing something similar to their “virtual assistant” AI bots such as Alexa and Siri. The AI will reside in vending machines, allowing greater personalization – for example, users will be able to order their favorite blend from any vending machine, with the machine mixing it to their individual preference. The AI will also adapt the machines’ behavior depending on its location. This could mean more lively and excitable vending machines in malls or entertainment complexes, and more somber, functional behavior in a hospital.
Healthy options
As sales of sugary, fizzy drink products have declined in recent years Coca Cola has also hooked into data to help produce and market some of its healthier options, such as orange juice, which the company sells under a number of brands around the world (including M ...
You Have a Transformation Strategy, but is Your Organization Part of it?
I’m sure you’ve heard of gorilla glass. It’s probably on the front of your smartphone, and its strength has saved you from a broken phone more than once.
But it’s not just you and your smartphone that gorilla glass has saved. It also saved Corning Inc.The breakthrough product is the result of a cultural transformation at the specialty glass and ceramics maker.
For Peter Volanakis, Corning’s former COO, saving Corning was all about having the right culture in place. It was a culture that allowed a product like gorilla glass to lose money for 14 years before it found its way onto more than 100 million mobile devices. Inside this issue of Insigniam Quarterly, he shares the value of a company’s culture in transformative environments and offers his three keys to transforming culture.
While the Corning story is definitely instructional and inspirational, it’s far from unique. In our decades as international consultants, we’ve seen it time and time again. A company wants a breakthrough transformation. It wants to grow, but it can’t. Its culture is holding it back.
Throughout this issue, we talk about transformations, both big and small. From Delta Airlines buying its own oil refinery to control fuel costs to the keys to a successful merger. And at the center of each of these transformations is culture. Culture is the very core of how the people in an organization think, perceive opportunities, and behave, and it either supports a transformation initiative or culture stifles it.
As the saying goes, “Culture eats strategy for lunch.” It doesn’t matter how well thought out your plans are, if all the elements of your people are not on the same page with your strategic needs, then your initiative will be for naught.
Consider the company featured on our cover, Danone. For the French food products multinational, the culture change included a whole new leadership approach, adapting its culture to emerging markets and listening to its customers. Listening not in the cliché way that we all say we listen to customers. Danone is actually bringing them into the R and D process.
That was a bold step, but it was necessary if Danone wanted to be a global player. It’s time for a hard look at where you want to be and to ask yourself if it’s your corporate culture that’s preventing your breakthrough transformation from taking
flight.
Shideh Sedgh Bina
Founding Partner, Insigniam
Editor in Chief, Insigniam Quarterly
Insider Guide to Korea's Tech and Startup Ecosystem in 2017 - G3 PartnersG3 Partners
Korea has become one of Asia's most important startup hubs. Here is a detailed look at the movers and shakers, support systems, investors and top performing startups in 2017. Compiled by the industry insiders at G3 Partners, we layer analysis on top of facts, stats and lists.
• New investment funds for 2017
• Korean investors & global VCs in Korea
• Korea's biggest investments of 2015 & 2016
• Korea's top accelerators and co-working spaces
• Startup meetups and events in Korea
• Top markets for Korean startups
• Startup support for Koreans and foreigners
• Korean unicorns & top startups
• Tech & startup trends
• Who's who
• And tons more...
This document brings together a set of latest data points and publicly available information relevant for Retail & Consumer Goods Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
Government Contracting - Brand Or Be Branded In Government Contracting - Win ...JSchaus & Associates
Please join Jennifer Schaus & Associates every Wednesday in 2020 for a complimentary Wednesday series. See the full recording on our YouTube Channel (https://www.youtube.com/watch?v=fMjvh2_DpH0). For more information about our federal contracting services please visit http://www.Jenniferschaus.com or contact us at 202-365-0598. Win more federal government contracts!
10 Social Media Trends for 2023: 5 Trends that are still trending & 5 Trends...Alejandro Torres
Reviewing the 2023 social media trends, I noticed 5 trends that are still trending in 2023; (yes you've heard them all before) and there are 5 new trends you must know. READ THE TIP JAR for my tips on how to implement them for your brand.
Each year gurus and experts in every industry share the trends they expect to dominate the market. Social media experts are no different; after an intense 2022, we all need guidance and a firm hand to help us reach our goals and brand objectives while navigating the bumpy roads facing social media platforms in 2023.
They are deep in debt and facing bankruptcy
Have laid off thousands (or more) of employees
Whistleblowers exposing damaging findings
Users and parental backlash
Countries banning social media platforms (TikTok) due to spying concerns
Users abandoning ship due to the rise of hate speech
Loss of investors' trust
On this side of the equation, many marketers are trying to predict:
What’s going to happen in 2023?
Should they continue advertising on Twitter?
Are my followers going to a new social network without me?
Do my KPIs make sense?
Who's the next billionaire going to space?
Nostradamus predictions don’t seem to cover these issues, so let’s review the social media predictions and trends coming our way.
Let’s move on - 2022; it was so last year!
Forbes.com September 18, 2017
The Amazing Ways Coca-Cola Uses Artificial Intelligence and Big Data to Drive Success
Bernard Marr, Contributor
Sep. 18, 2017
The Coca Cola Company is the world’s largest beverage company selling more than 500 brands of soft drink to customers in over 200 countries. Every single day the world consumes more that 1.9 billion servings of their drinks including brands like Coca Cola (including Diet and Zero) as well as Fanta, Sprite, Dasani, Powerade, Schweppes, Minute Maid and others.
Of course, this also means that it generates mountains of data – from production and distribution to sales and customer feedback, the company relies of a solid data-driven strategy to inform business decisions at a strategic level.
In fact, Coca Cola was one of the first globally-recognized brands outside of the IT market to speak about Big Data, when in 2012 their chief big data officer, Esat Sezer, said “Social media, mobile applications, cloud computing and e-commerce are combining to give companies like Coca-Cola an unprecedented toolset to change the way they approach IT. Behind all this, big data gives you the intelligence to cap it all off.”
More recently, Greg Chambers, global director of digital innovation, has said “AI is the foundation for everything we do. We create intelligent experiences. AI is the kernel that powers that experience.”
Product development
Coca Cola is known to have ploughed extensive research and development resources into artificial intelligence (AI) to ensure it is squeezing every drop of insight it can from the data it collects.
Fruits of this research were unveiled earlier this year when it was announced that the decision to launch Cherry Sprite as a new flavor was based on monitoring data collected from the latest generation of self-service soft drinks fountains, which allow customers to mix their own drinks.
As the machines allow customers to add their own choice from a range of flavor “shots” to their drinks while they are mixed, this meant they were able to pick the most popular combinations and launch it as a ready-made, canned drink.
Coca Cola is also looking to follow the lead of tech giants by developing something similar to their “virtual assistant” AI bots such as Alexa and Siri. The AI will reside in vending machines, allowing greater personalization – for example, users will be able to order their favorite blend from any vending machine, with the machine mixing it to their individual preference. The AI will also adapt the machines’ behavior depending on its location. This could mean more lively and excitable vending machines in malls or entertainment complexes, and more somber, functional behavior in a hospital.
Healthy options
As sales of sugary, fizzy drink products have declined in recent years Coca Cola has also hooked into data to help produce and market some of its healthier options, such as orange juice, which the company sells under a number of brands around the world (including M ...
You Have a Transformation Strategy, but is Your Organization Part of it?
I’m sure you’ve heard of gorilla glass. It’s probably on the front of your smartphone, and its strength has saved you from a broken phone more than once.
But it’s not just you and your smartphone that gorilla glass has saved. It also saved Corning Inc.The breakthrough product is the result of a cultural transformation at the specialty glass and ceramics maker.
For Peter Volanakis, Corning’s former COO, saving Corning was all about having the right culture in place. It was a culture that allowed a product like gorilla glass to lose money for 14 years before it found its way onto more than 100 million mobile devices. Inside this issue of Insigniam Quarterly, he shares the value of a company’s culture in transformative environments and offers his three keys to transforming culture.
While the Corning story is definitely instructional and inspirational, it’s far from unique. In our decades as international consultants, we’ve seen it time and time again. A company wants a breakthrough transformation. It wants to grow, but it can’t. Its culture is holding it back.
Throughout this issue, we talk about transformations, both big and small. From Delta Airlines buying its own oil refinery to control fuel costs to the keys to a successful merger. And at the center of each of these transformations is culture. Culture is the very core of how the people in an organization think, perceive opportunities, and behave, and it either supports a transformation initiative or culture stifles it.
As the saying goes, “Culture eats strategy for lunch.” It doesn’t matter how well thought out your plans are, if all the elements of your people are not on the same page with your strategic needs, then your initiative will be for naught.
Consider the company featured on our cover, Danone. For the French food products multinational, the culture change included a whole new leadership approach, adapting its culture to emerging markets and listening to its customers. Listening not in the cliché way that we all say we listen to customers. Danone is actually bringing them into the R and D process.
That was a bold step, but it was necessary if Danone wanted to be a global player. It’s time for a hard look at where you want to be and to ask yourself if it’s your corporate culture that’s preventing your breakthrough transformation from taking
flight.
Shideh Sedgh Bina
Founding Partner, Insigniam
Editor in Chief, Insigniam Quarterly
Insider Guide to Korea's Tech and Startup Ecosystem in 2017 - G3 PartnersG3 Partners
Korea has become one of Asia's most important startup hubs. Here is a detailed look at the movers and shakers, support systems, investors and top performing startups in 2017. Compiled by the industry insiders at G3 Partners, we layer analysis on top of facts, stats and lists.
• New investment funds for 2017
• Korean investors & global VCs in Korea
• Korea's biggest investments of 2015 & 2016
• Korea's top accelerators and co-working spaces
• Startup meetups and events in Korea
• Top markets for Korean startups
• Startup support for Koreans and foreigners
• Korean unicorns & top startups
• Tech & startup trends
• Who's who
• And tons more...
This document brings together a set of latest data points and publicly available information relevant for Retail & Consumer Goods Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
Government Contracting - Brand Or Be Branded In Government Contracting - Win ...JSchaus & Associates
Please join Jennifer Schaus & Associates every Wednesday in 2020 for a complimentary Wednesday series. See the full recording on our YouTube Channel (https://www.youtube.com/watch?v=fMjvh2_DpH0). For more information about our federal contracting services please visit http://www.Jenniferschaus.com or contact us at 202-365-0598. Win more federal government contracts!
http://www.DestinationMarketing.org - Victoria Isley of DMAI and Scott Beck of Visit Salt Lake discuss what's now and whats next in destination marketing at US Travel's ESTO 2013 Conference in Richmond Virginia.
0601098 country branding in the context of tourism industry Supa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
2010 Toronto Municipal Election - A Brand Experience PerspectiveAhmad Ktaech
An intriguing and thoughtful look at the 2010 Toronto Municipal Election from a Brand Experience perspective. Provides insights and recommendations for future elections.
From Startup to IPO: How Marketo Drives Growth with ContentKapost
This presentation comes to us from Jon Miller of Marketo, who explains the central role of content in Marketo's broader marketing initatives, including how to measure success and tie content to revenue.
Similar to Colorado Unveils Official State Brand & Slogan: brandCOLORADO Information Kit (20)
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
2. brandCOLORADO INFORMATION KIT
Aug 2013
2
info@brandcolorado.org
Tim Streeb, Linhart PR 303.951.2560
brandcolorado.gov
Making Colorado is the most inclusive, collaborative and
ambitious branding effort ever undertaken by a U.S. state.
Rather than hiring a single company to define who we
are, we tapped into the spirit, energy and creative talent
of our people to build a brand for Colorado, by Colorado.
Why?
If we don’t define ourselves, others will. By clarifying
who we are, what we stand for, and what we aspire to
be, we can chart a course to protect and promote the
economic vitality of Colorado for generations to come.
3. brandCOLORADO INFORMATION KIT
Aug 2013
3
info@brandcolorado.org
Tim Streeb, Linhart PR 303.951.2560
brandcolorado.gov
Contrary to popular belief, the state of
Colorado has never had a brand.
We currently have a state flag, a state seal, and a costly mix of logos
for various state agencies.
One clear brand will conserve state budgets by eliminating the need
to create and manage individual brands for departments, divisions,
and programs.
Our reputation has an impact on how people think about and respond
to our state. A brand that embodies our state’s upward momentum
will help Colorado attract top talent, quality companies and jobs.
The new state brand will save state agencies significant dollars each
year by reducing design and marketing expenses. CDOT has estimated
it will save $300,000 each year in graphic design fees alone. Multiply
even a fraction of that number by 22 state agencies, and you can see
how the new brand will save the state money.
A: Cost savings and
economic vitality.
Q: Why does Colorado
need a brand?
4. brandCOLORADO INFORMATION KIT
Aug 2013
4
info@brandcolorado.org
Tim Streeb, Linhart PR 303.951.2560
brandcolorado.gov
Many parts of our state are doing
extremely well. But not all.
As cities, states and countries around the globe become
more marketing savvy, we are seeing increasing competition
for businesses, students, entrepreneurs, athletes, investors,
tradesman, farmers, travelers, etc.
Over the next decade, there will be those who thrive and
those who struggle. Those who thrive will enjoy healthy living
conditions, economic stability, higher paying jobs, and a
higher quality of life.
In Colorado, we have the benefit of great upward momentum.
By being proactive now, we can market and position our state
in a way that allows us to continue our upward momentum and
provide a quality of life for our residents that allows them to
live the life they want to live.
A: The time to act is now,
while we have momentum.
Q: But Colorado is doing
fine without a brand, right?
5. brandCOLORADO INFORMATION KIT
Aug 2013
5
info@brandcolorado.org
Tim Streeb, Linhart PR 303.951.2560
brandcolorado.gov
Colorado has multiple icons
that each have their own role.
The flag is for everyone, the seal is for
official state business and the new logo
will be for state branding and marketing.
The Colorado flag is a great source of
pride for many in our state. We see it on
everything from cars and cakes to T-shirts
and tattoos, which is part of the reason
why having a state brand is important.
The Colorado flag is “public domain,”
meaning it can be used by anyone,
anytime, anywhere.
The Colorado state brand, on the other hand,
is a registered trademark of the state that
cannot by used without express permission
from the state.
The Colorado brand will be
applied consistently across
all state agencies and serve
to promote things that are
generated in Colorado,
the way “Colorado Proud”
has served our agriculture
industry.
FACT: In an era in which we increasingly do business online,
legal ownership of our brand can help us reduce fraud (e.g.
fraudulent license renewal sites and the like) and protect all
who interact with our state via websites.
STATE FLAG
STATE SEAL
Q: Why not just use the state flag?
A: The flag can be used by anyone and
everyone without any quality controls.
6. brandCOLORADO INFORMATION KIT
Aug 2013
6
info@brandcolorado.org
Tim Streeb, Linhart PR 303.951.2560
brandcolorado.gov
Q: Why this logo and slogan?
The logo and slogan are intended to represent the state’s world-famous
mountains as well as Colorado’s continued ascension in any number of
categories, from business and innovation to agriculture and health.
They were chosen based on how well they complement our state goals as well as
the overwhelming response they received in surveys of thousands of people both
inside and outside of Colorado, nationally and internationally.
By highlighting our collective momentum, the logo and slogan capture the bold
spirit that connects all Coloradans.
A: They meet our goals
and capture our spirit.
HORIZONTAL
VERSION
STACKED
VERSION
ONE-COLOR
& REVERSED
Go to BrandColorado.gov for additional information and to download electronic art files.
Use the horizontal logo when the
primary logo configuration does not
fit comfortably in the space available,
or at the aesthetic preference of the
designer.
Horizontal Logo
Reverse Applications
Note: This version tends to convey
more of a sense of authority and
feels more appropriate for business
uses. Should we say that?
C o l o r a d o B r a n d G U I d E l
SECTION THREE: THE EL
Go to BrandColorado.gov for additional information and to download electronic art files.
Use the horizo
primary logo c
fit comfortabl
or at the aest
designer.
Horizontal Logo
Reverse Applications
Note: This version te
more of a sense of a
feels more appropri
uses. Should we say
7. brandCOLORADO INFORMATION KIT
Aug 2013
7
info@brandcolorado.org
Tim Streeb, Linhart PR 303.951.2560
brandcolorado.gov
MakingColorado.gov served as the online access point for the public, and the brandCOLORADO
team conducted grassroots outreach via a statewide Tour. Viewpoints from around the state
were listened to and considered throughout the branding process. Specific input included:
• Hundreds of face-to-face interviews via a statewide tour of towns such as Burlington,
Pueblo, Durango, and Meeker.
• Extensive online surveying both inside and outside of the state including 30,000 state
employees.
• Social media outreach and solicitation of input via daily and weekly contests throughout
the summer.
• Feedback from the brandCOLORADO advisory councils comprised of business leaders
representing Vail Resorts, Crocs, First Bank, 5280, New Belgium Brewing Co, and Boulder
Brands to name a few.
• Recruitment of 64 Colorado Youth Ambassadors from 33 counties to
showcase their hometowns.
Awareness of the brandCOLORADO initiative was also driven through TV and radio
commercials as well as online ads and email blasts.
Q: Who was involved in the
branding process?
A: This was a highly inclusive
process with statewide, national
and international engagement.
185,000
8. brandCOLORADO INFORMATION KIT
Aug 2013
8
info@brandcolorado.org
Tim Streeb, Linhart PR 303.951.2560
brandcolorado.gov
Q: What research was conducted
and considered in creating the
final Colorado logo?
A: Extensive surveying was done
both inside and outside of the state
and the results helped guide the
direction of the final Colorado logo.
As part of the inclusiveness of the
brandCOLORADO process, an open
survey on MakingColorado.gov
provided an opportunity for anyone
from the public to weigh in on
the design direction and slogans.
Audience specific surveys were
also pushed out to 30,000 state
employees, the Colorado brand
advisory councils, talent from
outside the state and potential
visitors. When all the data was
compiled, a clear winner emerged.
Here is a look at the results:
Source: proprietary research conducted through Penn Schoen Berland, online surveys and in-person interviews.
1. When asked to
rate the logos by
appeal, favorability
and likeliness to
request further
information about
Colorado.
3. When asked
which existing
state equity best
represents Colorado
(flag vs. license plate).
4. When asked
which state this
image makes you
think of.
5. When asked
which destination
this image makes
you think of.
2. When asked to
select a preferred
logo (of the three
leading design
directions).
9. brandCOLORADO INFORMATION KIT
Aug 2013
9
info@brandcolorado.org
Tim Streeb, Linhart PR 303.951.2560
brandcolorado.gov
Corporate sponsors (Boulder Brands, FirstData, First Bank, etc.)
contributed capital, while numerous companies and individuals
(Atomic 20, Linhart PR, Made Movement, Karsh Hagan, Sterling
Rice Group, Egg Strategy, etc.) contributed thousands of hours
of pro bono services totaling more than $1,500,000.
The Statewide Internet Portal Authority (SIPA) contributed
$500,000 to this effort. Authorized by the SIPA Board of
Directors, the branding of Colorado in a consistent manner
aligns with SIPA’s mission of maximizing online efficiencies.
The Colorado Tourism Office contributed $300,000 from
unallocated game revenues.
So where does the savings come in?
It is estimated that the new state brand could save some
state agencies, like CDOT, as much as $300,000 per year
in marketing expenses. Multiply even a fraction of that
number by 22 state agencies, and you can see how the
new brand will actually save the state money.
Q: Who paid for this effort?
A: Making Colorado was made
possible by a combination of public
and private support.
10. brandCOLORADO INFORMATION KIT
Aug 2013
10
info@brandcolorado.org
Tim Streeb, Linhart PR 303.951.2560
brandcolorado.gov
The Colorado state brand is designed to maximize
our government’s efficiency and support the long
term economic vitality of our state.
As such, it will support the state’s successful tourism efforts, not upend them.
This brand will work broadly to help Colorado become more competitive in
the global marketplace for Talent, Trade and Tourism.
By aligning all of our tourism and economic development efforts behind the
core state brand message, we can have greater impact.
A: It will complement and
strengthen it.
Q: How does this fit with the
tourism campaign?
11. brandCOLORADO INFORMATION KIT
Aug 2013
11
info@brandcolorado.org
Tim Streeb, Linhart PR 303.951.2560
brandcolorado.gov
1 2 3
Q: Now what?
A: There are three phases to
this process – Development,
Implementation, and Activation.
Development
The unveiling of the
Colorado brand marks the
conclusion of first phase.
Implementation
Now through July 2014,
all state departments
will transition to the
new brand.
Activation
Mid-2014 we will begin
actively marketing the
state with the brand.