This document provides an overview of Bloom Consulting, a firm that specializes in nation branding, city branding, and place branding strategies. It introduces their Country Brand Ranking methodology and proprietary tools.
The key points are:
1) Bloom Consulting has been operating for over 10 years and works with governments around the world on branding strategies.
2) Their Country Brand Ranking analyzes 187 countries using unique variables like Online Search Demand and Country Brand Strategy Rating.
3) The CEO introduces the 2013 ranking and emphasizes the growing importance of digital metrics in country branding.
4) Bloom Consulting uses a "Brand Wheel" approach that isolates 6 branding objectives - investment, tourism, talent, pride, diplo