Presented at WordCamp NYC 2018 If the slides are showing odd for you on SlideShare then please try https://speakerdeck.com/scottwyden/launch-a-podcast-in-3-2-1-action In this session, you will learn how to set up a podcast with WordPress in the easiest possible way. You will also learn some actionable steps to attract an audience, recording, equipment and even how to do well in Apple Podcast quickly. You’ll learn about all of these items related to your new podcast: – Plugins – Hosting – Equipment – Tracking – Calls to Action – List Building – Optimizing – Transcribing – Marketing

1. Launch A Podcast In 3, 2, 1
ACTION!

2. You want
to podcast

3. You have
a topic

4. You have ideas

5. You have a budget
It is likely a small one
$

6. What Do You Do???????

7. You can use WordPress!

8. Have you been in this boat?

9. Welcome aboard

10. EQ
Noise Reduction
Compression
Limiter

11. Why Podcast?
Know why you are podcasting. If
you do not have a purpose, then it
might be for nothing.

14. Why
Equipment
Software
WordPress
Services
Tracking
CTA
List Building
How this
will go

15. How We Podcast
Audio & Video every other
Thursday.
Videos are published to
YouTube.

16. “Podcasting is, without a doubt, the best
thing I have done for my business.”
Kim Doyal

17. Equipment
What is your budget?
Is your podcast audio
or video?

20. Mic Tip
Use the mic in the cardioid pattern for
the best audio quality, and to capture
audio mainly in front of the mic
Talk to the correct part of the mic

21. Wrong Right

22. sound proof
sound dampen

23. Higher Budget
RODE PSA1
Shure SM7B
Mackie PROFX8V2

24. Logitech C920
Logitech Brio
Your DSLR or Mirrorless
w/ iSkin KAPCHR

25. Bonus
Fotodiox Selfie
Starlite Vlog Light

27. Recording
By yourself? Audacity or Garage Band
With guests in the same place? Audacity or Garage
Band (mixer & multiple mics needed)
With guests but remote? Ecamm Skype Call
Recorder, Zencastr or Zoom

29. Video Recording
Zencastr & YouTube Live
or
Zoom

30. Plugins

31. Seriously Simple Podcasting
Seriously Simple Podcasting is an easy-to-use
podcasting solution for WordPress that is as powerful
as it is simple. It uses a native
WordPress interface and has minimal
settings so as not to distract you from
what you really need to do – publish your content.

32. Episodes
Genesis Archive Settings
Yoast SEO
Editorial Calendar

34. Apple Podcast https://www.imagely.com/submitapple/
Google Play https://www.imagely.com/submitgoogle/
Stitcher https://www.imagely.com/submitstitcher/
Spotify is not yet open for any and all podcasts.
They’re working with parters first.

43. Your WordPress Host

44. Hosting

45. Hosting

46. Hosting

48. One-click conversions

49. Tracking
Self Host
vs
Service

53. Sorry,
One thing podcast stats cannot give
you are true subscriber counts since
there is no standard for it (yet).

54. Stats & Services
Castos &
trasistor.fm
Estimate Subscribers
Locations of Listeners
Listen Time

56. Calls to Action & List Building
Get people to subscribe ~ Get people to engage ~ Get people to leave reviews

58. Always
Be
Testing

61. Engagement
In every episode we ask our guests
to ask a question to listeners. The
question can be anything.

63. Optimizing
Branding
Intro/Outro
Search Engines
Quality Show Notes

67. Transcriptions
¶
rev.com
temi.com
speechpad.com

68. <h3>Transcription:</h3>
<div class="podcasttranscription">
<em>Transcription was done by Temi.com</em>
Scott: Welcome to episode 66. My name is Scott Wyden Kivowitz and today I'm joined by my friend
Jamie Swanson. I am very happy to have you on the show. I've been wanting to get you on for
awhile and timing has worked out, which is good. So Jamie is a former wedding photographer and
now a personal brand photographer, the founder of the modern tog and personal brand
photography. Jamie has an immense amount of tools and resources available for, for photographers
from starting a business to setting prices, getting more clients in so much more. Um, I think I first
met Jamie through the modern tog which has evolved dramatically over the years. Um, so it's,
yeah, it's been a joy to see all the changes and whatnot to go to come, come around, uh, through
both the modern tog and everything that you've done. Um, Jamie teaches through her blog online
courses, insider facebook groups and she's a wealth of photography business knowledge. And I'm
really looking forward to this conversation. This is a topic that we have not discussed yet on the
podcast. So I'm really excited for it because this is also a, a, a genre photography, personal brand
photography is a genre of photography I've been really wanting to explore because there's not
really many or any people in my area doing it and I feel like it would be the perfect time to
completely change niches and getting and getting to that. But, so this will be a good conversation
and welcome to the show, Jamie.
</div>

70. Transcription was done by Temi.com which
means it's an AI generated transcript. The
transcript may contain spelling, grammar and
other errors, and is not a substitute for watching

71. Marketing
Emails
Social Media
Ads
Reviews

81. How we make teasers
Photoshop for images
Screenflow for Instagram TV/Stories
headliner.app for AV teasers

83. 2 FINAL TIPS

84. intro/
outro

85. New &
Upcoming

86. scottwyden.com/morningfame

87. THANKS!scottwyden.com
imagely.com/podcast