22nd Anniversary
LATINAStyleA National Magazine for the Contemporary Hispanic Woman
Vol. 22, No. 4, 2016
$2.95
LATINAStyle®
Vol. 22, No. 4, 2016 July/August
www.latinastyle.com
Columns & Departments
2 LATINAStyle Vol. 22, No. 4, 2016
Pg. 24
Pg. 46
Features
4 Publisher’s Message
6 Latinas Today
16 LATINA Style Business Series, Seattle, WA
18 Latina Entrepreneurs Make their Mark in Seattle
44 World Touring: Cuba
46 Food & Entertainment
50 Social Media: LinkedIn:A Powerful Online Tool, By Rebecca Aguilar
52 Latina Letters From the Front! Lt. j.g. Eileen M. Suarez, Public
Affairs Officer, U.S. Navy Reserve
54 A Veteran’s Perspective: 3 Tips to Help You Stand Out in the
Civilian Job Market: A Message to Service Members. By Evan
Guzman, Global Head of Military Programs & Veteran Affairs,
Verizon Corporate Office
56 Las Jefas: Unleashing The Power of Women Entrepreneurs
By Marisa Rivera
58 About the Author: The Weight of Feathers, By Anna-Marie
McLemore
60 College Beat: By Marissa Garcia, Electrical Engineering, MSEE,
University of Southern California 2016,BSEE,Rice University 2015
62 His View: By Arne M. Sorenson, President and Chief Executive
Officer, Marriott International, Inc.
64 ¡Punto Final!: By Brenda Durham, Senior Vice President &
Regional General Counsel, Marriott International, Inc.
TableofContents
8 Latinas, Be Moved: Get in the Driver’s
Seat and Enjoy the Ride
The pace of living is going faster than ever for most of us and
cars for some women are like an appliance that keeps their
life rolling. Others are enthusiasts and really care about the
wheels they drive. We took a look at a few cars that are new
or upgraded for 2016; they’re attractive, practical, and even a
bit sporty and fun. Now, it’s your turn!
By Sue Mead
12Latinas Leading in STEM
Meet three women who are re-defining the role of Latinas in
STEM. Sandra Rivera, vice president at Intel Corporation;
Marjorie Blanco, software engineer at The Boeing Company;
and Rebecca Garcia, program manager within Civic Tech &
Innovation for Tech Jobs Academy at Microsoft and co-founder
of nonprofit CoderDojo NYC, are raising the bar, inspiring
younger generations who want to follow in their footsteps and
stop at nothing to make the world a better place.
By Christine Bolaños
20Latina Executives at Comerica Bank
Set Tone for Future in Banking
Latinas at Comerica Bank not only hold top positions, but they
embrace the company’s culture of employee resources and
support, specifically those aimed at Latinas and women. The
bank operates primarily in five states across the U.S. and has
three female market presidents, two of whom are Latinas.
Read about their road to success in the banking industry here.
By Christine Bolaños
24 The 2016 LATINA Style 50Annual Report
Find out which company made it as the “Company of the Year”
and the full list of those ranked as the 50 best companies for
Latinas to work for in the United States on our 2016 LATINA
Style 50 Report. Learn how these companies are supporting
the growing Latina community in the United States.
By Reyna Sanchez
LEADING
FORWARD,
MOVING
AHEAD.
We travel in many styles,
across ten incredible brands.
We call hundreds of extraordinary
destinations home.
Delivering memorable moments
and exceeding our guests’
expectations around the world
is our common objective.
With more than 120,000 employees
from 60 countries, diversity
is part of our DNA.
www.wlcl.com
Pictured:
Mayda Gonzalez,
Sr. Director, Identity and Access Management
On board since 2015
4 www.latinastyle.com LATINAStyle Vol. 22, No. 4, 2016
Founder & Publisher Anna Maria Arias
President & CEO Robert E. Bard
Robert@latinastyle.com
Chief Operating Lupita Colmenero
Officer Lupita@latinastyle.com
Managing Editor Gloria Romano-Barrera
Gloria@latinastyle.com
Graphic Designer Andrea Saadvandi
Andrea@latinastyle.com
Contributing Einer Agredo
Graphic Designer Einer@latinastyle.com
Contributors Anna-Marie McLemore
Arne M. Sorenson
Brenda Durham
Carlos Orta
Christine Bolaños
Eileen Suarez
Evan Guzman
Karina Flores-Hurley
Rebecca Aguilar
Marissa Garcia
Sue Mead
Senior Events Manager Tania Einhorn
Tania@latinastyle.com
Director of Special LCDR Johnny Quezada, USN (Ret.)
Programs and Military johnny.d@latinastyle.com
Affairs
Director of Sales Victor Ruiz
victor.d@latinastyle.com
Circulation Manager Maria E. Gallegos
& Subscriptions maru@latinastyle.com
Web Address www.latinastyle.com
Web Site by: vicom.com
Stock Photography istockphoto.com
LATINA Style is published bimonthly by LATINA Style, Inc. 2102 Empire
Central, Dallas, TX, 75235. Subscriptions are available at $20 for two years
for a total of 12 issues.To subscribe to LATINAStyle call (214) 357-2186 or send
checks to LATINA Style Magazine, 2102 Empire Central, Dallas, TX,
75235. The publisher reserves the right to accept or reject any editorial
or advertising matter. Editorial submissions must be accompanied by a
self-addressed, stamped envelope. The publisher assumes no responsibility
for return of unsolicited manuscripts or art. No part of this magazine may
be reprinted or otherwise duplicated without the written permission of
the editor. Copyright by LATINA Style, Inc. All rights reserved. "LATINA
Style" (ISSN 1531-0868). Vol. 22, No. 4, July/August 2016.
LATINAStyle®
Our Daughter Came Home
S
ometimes it seems that we are living in a world of fantasy
until real life gets in the way. We are so busy achieving goals,
making sure that everything is in place that we tend to forget
that very important things are taking place in our lives all the time. For us,
it has been that kind of a year. A refocusing of priorities, a realignment
of concerns.
On August 15, 2015 our daughter packed her bags and headed to
Kabul, Afghanistan. For 300 days we have counted the minutes for her
to come home. We have learned firsthand the hard lesson that when one
family member serves, the whole family serves with them. The worry
that her Mom, Lupita, and the family has lived with for nearly a year of
Eileen's service in Kabul, is hard to describe. The sleep deprivation, the
constant Kabul airport alerts on the phone, the ongoing worse news
imaginable on the television, and the seemingly indifference that the
country seems to express took a heavy toll on our family.
Eileen Suarez joined the U.S. Navy reserve to fulfill her duty to our country.
We never expected that her service would take her to one of the most
dangerous places in the world. But now she is finally back home and you can
see the joy on her mother's face. Eileen and Lupita have a special relationship,
one that now is so much stronger. We now will go back to worry about
everyday things, the way all parents worry about their children.
Eileen left as a young woman and has returned as an accomplished
military officer full of confidence and determination. So what did you
learn Eileen? “I learned that America is the greatest country in the world,
and that if we took the time to look around us we would realize that the
opportunities we have here are nowhere else available to everyday folks,
especially women; we live in a blessed place,” she said.
Our family would like to thank all of our friends that kept Eileen in their
prayers, it made a great difference. Thank You! Thank You! Thank You!And
let's not forget that thousands of our children are still serving our country in
these very dangerous places, let's keep our prayers alive for them and their
families as well. You can read Eileen's story in her own words in our
"Latina Letters from the Front” column. Thank you all.
This happens to be our most awaited issue of LATINA Style. Selecting
the Top 50 companies for Latinas to work for is a difficult task. Great efforts
are taken to not make mistakes and ensure that Latinas can truly find best
places where to nurture their careers. This year, Marriott International, Inc.
took the top spot. As always, it was a tough selection. We have long
established a policy of making a company eligible only every three years
for the top spot. But you can see by the top five companies that they continue
to excel. We experienced a number of changes on our list as a number of
new companies joined the ranks. I hope you enjoy our feature and make
good use of it.
Warm regards to all and thank you one more time.
Robert E. Bard
Publisher’sMessage
Start with a diverse and inclusive
culture, welcome everyone’s ideas,
and innovation shines through.
AT&T is a proud supporter of
LATINA Style and honored to be #3
on the Top 12 Companies of the Year
Latina Style 50 Report.
AtAT&T,EveryVoiceMatters.
Equally
innovative
© 2016 AT&T Intellectual Property. All rights reserved.
www.att.com/diversity
LatinasToday
6 www.latinastyle.com
INTHENEWS
Esther Aguilera
The Latino Corporate
Directors Association
(LCDA) announced that
its board of directors
unanimously selected
Esther Aguilera to serve
as its first President and
CEO. LCDA is the first association of U.S. Latinos
serving on public or private company boards and
dedicated to increasing the number of Latinos on
corporate boards.
"LCDA enthusiastically welcomes Esther and is
pleased to draw upon her 25-year record of
accomplishments to advance LCDA's critical mission
and programs," said Patricia Salas Pineda, Toyota
senior executive and LCDA Board Chair. "LCDA's
mission is more important than ever and our
organization is providing a solution to address the
underrepresentation of Latinos serving on U.S.
corporate boards. LCDA serves as a trusted
source for corporations and search firms seeking
Latino board talent."
Aguilera is an accomplished executive with a
25-year record of success in a variety of disciplines
and sectors, including a consultant to Fortune 100
companies, senior advisor to Cabinet and
Congressional Members, federal senior executive,
non-profitCEO,and Capitol Hill legislative director.
Aguilera is on the Board of Trustee of the
Southern Education Foundation and previously
served on the boards of the American Society of
Association Executives (ASAE) and the Hispanic
Association on Corporate Responsibility (HACR).
She has a BA in public policy from Occidental
College and completed the Harvard University
Corporate Governance Executive Program. She
was raised in Southern California and has resided in
Washington, D.C., since 1990. She is a native of
Mexico and is married with two boys
CATHERINE CORTEZ MASTO, CANDIDATE FOR THE 2016 U.S.
SENATE ELECTION IN NEVADA
Catherine Cortez Masto has spent her
career fighting to protect Nevada families.
Cortez Masto served two terms as Nevada’s
Attorney General and became known for her
integrity and leadership on behalf of Nevada
families, women, and seniors.
As the chief law enforcement officer of
Nevada, Cortez Masto worked closely with
law enforcement, treatment providers, and
community advocates to combat the use and
distribution of methamphetamines.
Staying true to her commitment to
protecting seniors, Cortez Masto created a
senior protection unit in the Attorney
General’sofficetoensurethatherinvestigators
and prosecutors had the necessary tools to
pursue those who abuse, neglect, or exploit
seniors in the communities.
A lifelong advocate for women and
children, Cortez Masto worked to strengthen
laws preventing sex trafficking and violence
against women. She also took steps to protect children from sexual predators by passing new
laws that strengthened the registration and notification requirements of convicted sex offenders.
To aid middle-class families and protect consumers and homeowners, Cortez Masto created
the Mortgage Fraud Strike Force to investigate and prosecute fraudulent foreclosure
rescue and loan modification scams. And she led the fight against foreclosure fraud,
securing an estimated $1.9 billion from big banks on behalf of Nevada homeowners as part
of the National Mortgage Settlement.
Prior to her service as Attorney General, Cortez Masto worked as an Assistant County
Manager for Clark County, Nevada. She also served as a federal criminal prosecutor for the
United States Attorney’s Office in Washington, D.C. and was Chief of Staff to Governor Bob
Miller. She currently resides in Las Vegas with her husband Paul.
Jennifer I. Rodríguez
LATINAS TODAY
L E X U S P R E S E N T S
Jennifer I. Rodríguez is the president and CEO of the
Greater Philadelphia Hispanic Chamber of Commerce
(GPHCC). Prior to joining GPHCC, she was appointed by
Mayor Michael A. Nutter as the Executive Director of the
Mayor’s Office of Immigrant and Multicultural Affairs.
Under her leadership, Philadelphia was recognized at the
2014 National Immigrant Integration Conference as one
of the most immigrant-friendly cities in the country.
Rodríguez was vice president for Community Engagement
and Programs at Asociación Puertorriqueños en Marcha. As
vice president of Finance at the Philadelphia Industrial
Development Corporation, she managed a multi-million-dollar
portfolio of economic development and business loans
and investments in communities across Philadelphia,
including public financing vehicles such as, CDBG, Tax
Increment Financing and New Markets Tax Credits.
In addition to leading GPHCC, Rodríguez serves on
various boards including the Philadelphia Redevelopment
Authority, where she is vice chair, the Philadelphia Latino
Film Festival, the Reading Terminal Market Corporation,
and the Philadelphia Land Bank. She is also a founding
member of GPHCC’s Latino Professional Mentoring
Network and the Greater Philadelphia Chamber of
Commerce CEO Access Network.
BornandraisedinPuertoRico, Rodríguezmigratedtothe
U.S. in 1990 to pursue higher education. She holds a BA in
Business Administration from Boston University and an
MA in City and Regional Planning from the University of
Pennsylvania. She was a 2014 Leadership for Change
Fellow at Drexel University.
LATINAStyle Vol. 22, No. 4, 2016
LS
Catherine Cortez Masto.
Nationwide and the Nationwide N and Eagle are service marks of Nationwide Mutual Insurance Company. © 2016 Nationwide CPO-0833AO (08/16)
GOOD PEOPLE
GREAT PEOPLE
make us a
At Nationwide, the difference is great.
nationwide.com/latinastyle
Nationwide is a company of extraordinary people doing great things for our members,
each other, and our communities. Our commitment to diversity and inclusion can be seen in
every aspect of our culture, and we empower our associates to carry that commitment forward.
We are proud to be a recipient of Latina Style’s 50 Best Companies
for Latinas to Work For. Congratulations to all of the Top 50 companies!
8 LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com
Latinas, Be Moved
Get in the driver’s seat and enjoy the ride
By Sue Mead
A
re you an auto enthusiast or is your vehicle simply the
ride that gets you to work and the ferry for your family,
the groceries, and the collection of other goods and gear that
are needed to make your life run smoothly? The pace of living is
going faster than ever for most of us and cars for some women
are like an appliance that keeps their life rolling. Others are
enthusiasts and really care about the wheels they drive. You
might even own more than one car! I’m going to offer a challenge to
all: slow down and get to know your auto. If it’s not the right one to
suit your needs and personality, find a new one. There is something
for everyone in today’s car market. We took a look at a few that are
new or upgraded for 2016; they’re attractive, practical, and even
a bit sporty and fun. Now, it’s your turn!
2016 Toyota Camry
Redesigned last year, this midsizer 2016 Toyota Camry has better
handling, new user-friendly controls, upgraded safety, changes
inside and out, and a bolder, more competitive look, with sport-mesh
grille, LED headlamps and DRLs, 18-inch alloy wheels, and dual
chrome-tipped exhaust. The roomy cabin has quality upholstery and
stitching, sport seats and up to an 8-way power-adjustable heated
driver seat; and dual climate control.
A multimedia package brings Entune Premium JBL Audio with
Navigation and App Suite, and includes the Entune Multimedia bundle
with a 7-inch high-res touch-screen display, AM/FM, CD player,
MP3/WMA playback capability, 10 JBL GreenEdge Speakers in eight
locations including subwoofer and amplifier auxiliary audio jack, USB
2.0 port with iPod connectivity and wireless charging. Trims include LE,
SE, XSE, LSE, plus hybrid versions. A IIHS top safety pick + winner, it
has NHTSA’s 5-Star overall safety rating.
Engines include a 2.5-liter inline four cylinder, a 3.5 V6 that achieves
268 hp. and 246 lb.-ft. of torque and the hybrid 2.5-liter 4-cylinder with
EV and ECO modes; all have six-speed automatic transmissions. Fuel
economy with the V6 is rated at 21 city/31 highway/25 overall; the
4-cylinder at 25/35; and hybrid at 43/39. The sport package, as well as
SE and XSE trims, come with paddle shifters, while SE and XSE come
with a sport-tuned transmission; XSE has both Sport and Eco modes.
We loved the heated outside mirrors; smart key with push-button start;
the steering-wheel-mounted controls, and it’s quiet and well-mannered
drive. Of note is a wide and impressive array of standard safety features,
including an anti-theft alarm system, Star Safety System, with LATCH
Lower Anchor and Tether for children and 10 airbags.
For more information visit: http://www.toyota.com/camry/
2016 Honda Pilot
This all new eight-passenger SUV looks and feels very different from its
predecessor—and it is! It’s been redesigned and reengineered,
with fresh exterior and interior styling, many of the car world’s latest
features, plus increased value and improved fuel economy.
The three-row crossover raises the bar with more premium attributes, new
powertrains and the most advanced safety features ever, including the
Honda Sensing suite of safety and driver-assistive technologies, with lane
departure warning, blind-spot monitoring and lane watch, adaptive cruise
control, and forward-collision mitigation braking. It comes in 2WD and
4WD, and five trims. Its all-new AWD system makes it capable of light
off-roading; it can tow up to 5,000 lbs.
The base LX gets vehicle stability/traction control; rear camera,
daytime running lights; ABS with electronic brake distribution and
brake assist; tire–pressure monitoring and 18-inch wheels; while the new,
top-of-the-line Elite brings ventilated front seats, heated second-row seats,
9LATINAStyle Vol. 22, No. 4, 2016 www.latinastyle.com
heated steering wheel, a panoramic glass roof, and 20-inch wheels
and tires. Although larger and longer, it weighs less which brings better
fuel economy and improves driving dynamics.
Now sleek and narrow, with more contemporary styling and
slightly muscled looks, there are sculpted panels and narrower window
openings and it’s been smoothed to be more aerodynamic; a spoiler
at the tail reduces drag.
Bold LED lighting punctuates the front and back, while a bright-chromed,
three-bar grille accents the fascia. Inside is a premium cabin with
soft-touch materials, good elbow room, ergonomics and utility. In
addition to attractive, soft-touch materials, the front console has a
smartphone tray and two cup holders. A new 3.5-liter V-6 engine is
matched to a new six-speed or new nine-speed automatic.
For more information visit: http://automobiles.honda.com/pilot
2016 Chevrolet Volt
The second-generation Volt is all-new, boasting a clean and sporty
design, and seats five; it also has a re-engineered Voltec power
house for improved power and efficiency, convenience updates to the
charging systems including “Location-Based Charging”, and a new
transmission. It starts at almost $10,000 less than last year’s model!
The LT has 17-inch,five-spoke painted aluminum wheels and six-speaker
sound.Premier comes with 17-inch, split 5-spoke aluminum wheels;
park assist; wireless charging; auto-dimming interior mirror; and
heated front and rear seats, steering wheel, and exterior mirrors. It
keeps its iconic look, but is more carved and upscale, with a grille that
opens and closes to increase airflow and aerodynamics.
The body structure is strengthened and improved for a quieter, better ride.A
simplified 120-V portable cord gets more convenient stowage in the
truck. New is a bench seat in the rear; an eight-inch screen takes the
place of a traditional gauge cluster and a second eight-inch touchscreen
is the focal point of the center stack.
Equipped with standard Chevrolet MyLink with OnStar and 4G LTE, it’s
a wireless hotspot.Apple CarPlay connects via USB to make calls, send and
read texts,and play music with the touch of a button or with voice-activation.
Along with increased use of high-strength steel, top-notch standard safety
features include 10 airbags, including knee bags and a rear-view
camera; additional features include forward collision alert, automatic
braking, lane keep assist with lane departure warning, side blind zone alert
with lane change alert, rear cross traffic alert, advanced park assist with
front and rear park assist, and a pedestrian safety signal - an automatic
audible signal that emits during low speed driving.
For more information visit:http://www.chevrolet.com/volt-electric-car.html
2016 Nissan Sentra SV
Newly refreshed, this midsized sedan has a sporty exterior redesign, a
roomier interior, and additional safety and driving assistance
technologies. There are five trims; all are powered by a 1.8-liter
four-cylinder engine.The Sentra S gets a six-speed manual transmission (or
optional CVT) and 16-inch steel wheels. An FE+ S edition, optimized
for fuel efficiency, features Nissan's Xtronic CVT transmission, a special
rear spoiler, underbody aerodynamics, and low-rolling-resistance tires.
SV gets CVT transmission, intelligent key with push-button ignition,
streaming audio via Bluetooth, leather-wrapped steering wheel and
shift knob, Easy-Fill Tire alert, and NissanConnect with mobile apps,
5.0-inch color display, and rear-view mirror.
SR adds 17-inch aluminum alloy wheels, fog lights, LED low-beam
projector headlights with LED accents, premium sport cloth, heated
front seats, heated outside mirrors with integrated turn signals, rear
spoiler with integrated LED brake light, rear disc brakes, and chrome
exhaust tip finisher.
Top-of-the-line SL adds leather-appointed seats, dual-zone automatic
temperature control, auto-dimming mirror with HomeLink, NissanConnect
with navigation and 5.8-inch color touch-screen, blind spot warning
and rear cross traffic alert. Outside is revised front fascia, grille,
fenders, hood, and signature boomerang-shaped headlights up front,
and restyled fascia and boomerang-shaped taillights in the back. Inside is a
redesigned steering wheel, a high-resolution TFT-type LCD flat panel
instrument display, a 5.0-inch Advanced Drive-Assist display and Siri
Eyes Free.
The roomy interior boasts 95.9 cubic feet of passenger volume,
while the large trunk can hold more than 15 cubic feet of cargo.
Additional features include tilt/telescopic steering column, power
windows with driver’s one-touch auto up/down and auto reverse,
power door locks with auto locking feature, remote keyless entry,
and remote trunk and fuel-filler door releases.
For more information visit:
http://www.nissanusa.com/cars/sentra/versions-specs/version.sv.html
New Cars
in Town for Latinas
10 LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com
Want to comment or have any questions on this article? Email us at
info@latinastyle.com
This summer, LATINA Style took a drive in two of the
newest models in the market. They are comfortable,
fuel efficient, with great features and a great feel. See
what they have to offer and check them out for a ride.
Kia Optima SX Turbo
The Kia Optima SX Turbo provides a great quality of ride,
safety, comfort and capacity, fuel efficiency, kid-friendly features,
reliability and interior and exterior workmanship.
The newest Optima is roomier, more luxurious cabin features
an impressive level of craftsmanship that will come standard
across five trim levels – LX, LX 1.6T, EX, SX and SXL. Its interior is
larger and more comfortable with an innovative and functional
cabin that is well-appointed with class-up touches. The 2016
Optima also offers a height-adjustable front passenger seat, a
feature normally found only in premium vehicles.
Kia’s connectivity system, UVO2, comes standard with four
additional eServices not previously available on Optima: Geo-fencing,
Speed Alert, Curfew Alert and Driving Score3.
Also available is the Harman/Kardon QuantumLogic™7 Premium
Surround Sound Audio System8, which includes 10 speakers, Clari-Fi™7
technology and an upgraded 630-watt digital amplifier.
All new for the 2016 model is a 1.6-liter four-cylinder turbo engine.
The 1.6-liter will be offered on the LX trim. Pushing out 178 horsepower at
5,500 rpm and a stout 195 lb.-ft. of torque at just 1,500 rpm, the
new engine mates to a seven-speed DCT, a first for the Kia brand. The
transmission optimizes the engine’s responsiveness for a sporty feel that
doesn’t sacrifice fuel economy.
For more information visit:http://www.kia.com/us/en/vehicle/optima/2016
Mazda CX-9 Signature AWD
Ready for an elegant vehicle with an upscale interior and fuel
economy? Look no further than the Mazda CX-9 Signature AWD.The
all-new 2016 Mazda CX-9 midsize, three-row crossover SUV offers a
premium experience, fun-to-drive handling dynamics and bold
KODO—Soul of Motion design at a starting MSRP from $31,520.
The CX-9 Signature is at the top of the line with its i-ACTIV all-wheel
drive—a system that uses 27 sensors, measuring conditions more
than 200 times per second to determine how to allocate power to
each wheel as to minimize ever feeling the wheels slip.
Its interior is embellished with Auburn-colored Nappa leather,
rosewood supplied by Japanese guitar-maker Fujigen. Enjoy the LED
signature accent grille lighting and LED accent lighting around the
automatic shifter.
All models come powered by Mazda’s new turbocharged SKYACTIV-G
2.5T engine, which generates a 310 lb-ft of torque from just 2,000 rpm
on either 87- or 93-octane gasoline.It also produces 250 horsepower on
93-octane gasoline (227 horsepower on 87-octane) and nets
class-leading 2 EPA-estimated fuel-economy ratings on either
gasoline grade—22 mpg city/28 mpg highway/25 mpg combined
in front-wheel-drive configuration.
That engine is paired with a standard SKYACTIV-DRIVE six-speed
automatic and is available in front-wheel drive or i-ACTIV all-wheel drive.
For more information visit: http://insidemazda.mazdausa.com LS
By Robert Bard
We’re a proud supporter of
Latina Style 50
and honored to be named
one of the ‘Best Companies
for Latinas to Work for’
www.fcagroupcareers.comwww.fcagroupcareers.com
©2015 FCA US LLC. All Rights Reserved. Chrysler, Dodge, Jeep, Ram, Mopar and SRT are registered trademarks of FCA US LLC.
ALFA ROMEO and FIAT are registered trademarks of FCA Group Marketing S.p.A., used with permission.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity
6
By Christine Bolanos
W
hen many people think of leaders and innovators in Science-
Technology-Engineering-Mathematics or STEM fields, they
don't tend to picture a woman or a Latina. But an increasing
number of women are kicking that stereotype to the curb and proving
they have what it takes to lead the world into the next stage of these
disciplines. In doing so, they are changing the face oftheir industries,
communities, and in some cases, even the world.
Sandra Rivera, vice president at Intel Corporation; Marjorie Blanco, software engineer at
The Boeing Company; and Rebecca Garcia, program manager within Civic Tech & Innovation
for Tech Jobs Academy at Microsoft and co-founder of nonprofit CoderDojo NYC, are three
women who are re-defining the role of Latinas in STEM. They raise the bar, inspire younger
gerrerations who want to follow in their footsteps and stop at nothing to make the world a
better place. They use every setback as fuel to get back up on their feet toward their mission
to greatness.
Sandra Rivera
Vice President, Data Center Group
General Manager, Network Platforms
Group
Intel Corporation
Sandra Rivera is an inspiration to many
Latinas in STEM as vice president in the Data
Center Group and general manager of the
Network Platforms Group at Intel Corporation.
She is responsible for the Intel business
group called to provide innovative technology
and solutions to the networking industry.
"We built the infrastructure that connects
the world," Rivera says. "We are responsible
for all the connectivity that makes your life
easier, more convenient and more connected
to your family, friends and your work."
Her team, she shares, is responsible for all
ofthe fabric required to connect someone from
their phone, PC, TV or tablet to all of the
content or all ofthe people they want access to.
"It's an awesome responsibility, it's inspiring,"
Rivera says. "It's a huge undertaking but we
have such a team that is committed to this
connected world where we're bringing this rich
experience that makes it such a furr role at Intel."
The proud Latina explains that her parents
and culture instilled in her the value of
relationships, collaboration, teamwork,
strong work ethic, prioritizing and hard work.
"They taught me to really establish what's
most important and to live your priorities
and having integrity and authenticity in
everything they do," says the daughter of
Colombian immigrants.
Her father inspired a love of learning that
translated into Rivera's love for math and
science. Her innate nature to be a problem
solver and apply creativity drew her to STEM
as well as the practicality of pursuing a
discipline that would be valued in the
job market.
"You'll do your best work when you're
inspired, energized and excited about the
work that you do," she advises.
The barriers she has overcome as a
woman and as a Latina has only made her
stronger. "Particularly when you're starting
out, you're not being taken seriously and
not being given the benefit of the doubt,"
Rivera says. It became her goal to always
raise and exceed the bar.
At Intel, Rivera enjoys the brilliant people
she works and collaborates with the most.
"It's a learning organization and it's my
nature to be a learner," she shares.
According to Rivera, Intel is committed to
fostering professional growth in its employee
through mentors, coaches and sponsors.
"There's a sense of communi~:~nd we
have what is a very big company~Rivera
says. "We turn it into smaller communities
where you have the opportunity to engage
with individuals that may have similar
backgrounds or different perspectives. Even
within those communities, there is also a
place where we can learn, share and grow."
LATIHAS'tyleval. 22, No.4, 2016
OTIS
PRATT & WHITNEY
UTC AEROSPACE SYSTEMS
UTC CLIMATE, CONTROLS & SECURITY
UNITED TECHNOLOGIES RESEARCH CENTER
At United Technologies, we believe that diversity and inclusion in our business
and in leadership fosters open minds, differing perspectives and a willingness to
welcome new ideas – the kind that drive the innovation we need to create new
products and to deliver the best solutions for our customers and for the marketplace.
We are committed to developing the full talents of our entire workforce to ensure
that women don’t just strive but thrive as leaders.
www.utc.com/careers
Proud to be recognized among the Latina Style 50. Congratulations to all honorees.
Leaders
Rivera earned the Intel Achievement
Award for helping transform the
telecommunications industry. An award
she believes is a team award.
She serves on the Intel Hispanic Leadership
Council and previously co-founded and
served as president of The CTI Authority,
a computer telephony distributor.
“I am an internal optimist,” she shares.
“I do believe life is a choice and I always
choose happy.”
Marjorie Blanco
Software Engineer
Engineering Operations
The Boeing Company
When Marjorie Blanco arrived in the
United States from Nicaragua she was only
a young girl with big dreams.
“Imagine, a simple girl from the poorest
country in Central America working along
the greatest minds in STEM,” she says.
Fast forward to today and Blanco is
among the elite few who can say they have
worked at NASA Mission Control Center
and The Boeing Company to make astronauts’
trips to space as safe as possible.
The daughter of an accountant and an
engineer, her parents taught her the value
of hard work and determination.
“He (Blanco’s father) would actually
take me to his office and let me play with
all of his engineering notebooks and
rulers,” Blanco shares.
She recalls getting her first “huge, gigantic”
laptop which drove her to develop software.
“What really led me into it was the problem
solving aspects of it,” Blanco says, who
switched out medicine to pursue engineering.
Today, Blanco is a software engineer in
Engineer Operations in Puget Sound,
where she works as a project manager.
“What we’re trying to do is deliver good
quality airplanes that arrive on time so it
costs less,” Blanco adds. “Our customers
are demanding that of us. So we’re developing
software to meet that business goal.”
In her role, Blanco leads and supports
initiatives that engage business units,
organizations and programs.
“The software tool that I manage has
finance-approved benefits in the billion-dollar
range, numerous patents and awards,” she
explains. “This software tool impacts the
company bottom line.”
Blanco began her career with The Boeing
Company in 2008 where she worked as
software engineer for the International
Space Station in Houston, Texas. Before
joining Boeing, Blanco worked as a software
developer at NASA Mission Control Center.
“Not only did I work for NASAMission
Control Center but on the space shuttle
and international space station,” Blanco says.
She remembers she didn’t immediately
realize she had been working with astronauts
because they wore civilian clothing at
prior meetings.
“Astronauts and flight controllers
were my co-workers, how cool is that,”
Blanco exclaims.
While working at the space station, Blanco
was responsible for keeping astronauts safe.
“I was the sub-system owner for the
software system that notified astronauts if
there was a fire, rapid depress or toxic
atmosphere,” she says. That emphasis on
safety is just as strong at Boeing.
According to Blanco, an everyday goal
is no casualties and no accidents. Boeing
has an open-door policy where employees
can share ideas and work collaboratively
in a diverse environment.
There is a rich array of resources including
Boeing Women in Leadership and Boeing
Hispanic Employee Network which offers
networking opportunities, community
service and a family away from home.
Blanco takes advantage of these resources as
well as those offered by The Society of
Hispanic Professional Engineers.
“Women bring a different point of
view,” says the multi-award winning
professional, including the first ever
SHPE award given to a female at Boeing.
“Don’t be afraid of taking risks. Don’t let
your fears push you back.”
14 LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com
Rebecca Garcia
Co-Founder, CoderDojo NYC
GeekGirlWeb
Microsoft, Program Manager, Civic Tech
& Innovation Academy,Tech Jobs Academy
At only 22 years old, Rebecca Garcia was
named a 2013 White House ‘Champion of
Change’for her work serving underrepresented
youth and women through her non-profit
CoderDojo NYC. She was named as one of
Glamour Magazine’s ’35 Women Under 35
Who Are Changing the Tech Industry’ in
2015, AskMen’s ‘Top 99 Outstanding
Women’ in 2015 and the 2016 Hispanicize’s
STEM Star.
She also runs GeekGirlWeb, a space to
share resources on learning code, personal
branding techniques and career building
through technology and most recently
joined Microsoft as program manager
within Civic Tech & Innovation for Tech
Jobs Academy.
The first-generation Mexican-Filipino
American keeps busy but she would not
have it any other way.
“My mother actually ran a nonprofit
geared toward the Hispanic community,”
Garcia shares. “Being able to see how she
was able to help a lot of other people in our
local community was definitely influential.”
Her mother instilled in her that drive to
serve her community through nonprofits.
She does not allow workplace discrimination
to faze her and prefers to focus instead on
positivity and progress in the workplace
when it comes to minorities and women.
Perhaps her greatest source of pride is
CoderDojo NYC which she co-founded in
2012. It is one chapter within 1,000-plus
located in more than 60 countries. She
describes it as a “global movement,”
geared at teaching web, game and application
development to youth ages 7 to 17.
“The idea is that all of our workshops
and events are free to the Greater New York
City area,” Garcia explains.Youth in Brooklyn,
the Bronx, Manhattan, Queens and beyond
have an opportunity to take advantage of the
resources the organization offers.
“There are 1,200 youth that come through
our program annually,” she says, adding
that many of the events are held in public
libraries. “The idea is to teach STEM, or
STEAM, in a collaborative environment. It
allows youth to have access to technology
education. Our goal is not for them to become
developers but have access to technology
education at an early age. That way, later
on, they have the tools to create whatever it
is they want to build.”
The 25-year-old says CoderDojo NYC
ignited interest in STEM and technology in
youth that has driven them to create their
own applications and even earned national
spotlight from the likes of Apple, Inc.
“We aim for a ratio of one mentor/volunteer
to one kid where they’re able to learn in a
hands-on way,” Garcia says. “There’s no
grade or quizzes, with the idea they can
take away what they learn and continue
working on it later on. It’s project-based.
Learning alongside other kids who are
passionate and creative I think is a really
great experience.”
GeekGirlWeb is another endeavor
Garcia is particularly proud of. She taught
herself how to code because she enjoyed
building things.
“I definitely encourage everyone to use
technology at their advantage and to see
it as part of their skills they can use in
their career.”
Want to comment or have any questions on this
article? Email us at info@latinastyle.com
LS
15LATINAStyle Vol. 22, No. 4, 2016 www.latinastyle.com
16 LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com
LATINA Style, Inc. hosted its award winning program, the LATINA Style
Business Series, in Seattle, Wash. on May 26 at the Renaissance Seattle
Hotel. Sponsored by Nationwide, over 200 Latinas and professional
women gathered to network, learn about business ownership, and receive
educational leadership empowerment from elite community leaders.
The day kicked-off with an energetic networking breakfast
among exhibitors, partners, and artist such as Blanca Santander
Studio. Mistress of ceremonies, news anchor, reporter of Univision
Seattle, Paula Lamas introduced and welcomed on stage Mayor Ed.
Murray to deliver the official welcoming remarks.
“Today’s economy is driven by entrepreneurship and increasingly
by women entrepreneurs and Latina businesswomen,” Mayor Ed
Murray said. “Whether it is a start-up, a fitness center, or a
neighborhood restaurant – the City of Seattle is committed to
ensuring women entrepreneurs have the support they need to
achieve success. When women succeed – and when women of
color succeed – they create success and economic opportunity
for everyone.”
The first workshop, Accessing Capital: Building Strong Businesses,
was moderated by Aracely Godinez, CPA, MBA, internal auditor,
office internal governance, the Boeing Company, and president of
ALPFA Seattle chapter. Speakers included: Nancy R. Porzio, district
director, Seattle U.S. Small BusinessAdministration; and Erica Erdozain,
vice president commercial lending, Seattle Metropolitan Credit Union.
The second panel, Enhancing Women Businesses through
Technology & Social Media, was conducted by Tere Carral, CEO
and founder, Bridge Latino. Panelists included: Amalia Martino,
co-founder, principal and CEO, Revel Creative Group; Patricia
Carrion Moras, CEO and co-founder, Utopia Media & Entertainment,
LLC; and Michelle Marie Font, bilingual outreach coordinator,
Make-A-Wish® Alaska and Washington.
The flagship panel, LATINA Style Entrepreneurs Roundtable:
Lessons Learned, moderated by Carolina Montibelli-Hajny MSF,
SSPS, CEO, IBC practitioner, Kolbe certified, and Seattle NSHMBA
president included panelists: Maria Barrientos, principal, Barrientos
LLC;Adriana Medina, owner & president, Fuerte Fitness; and Dianne
M. Segura, M.P.A., owner, Segue Enterprises.
“The Latina power was in full force in Seattle,” said Anna Maria
Arias entrepreneur honoree and U.S. Hispanic Chamber of Commerce
awardee Dianne Segura. “Thank you LATINAStyle for bringing the
Business Series’conversation to the Pacific Northwest. It was a pleasure
and complete delight to share the lessons learned as an entrepreneur
with local Latinas… fight the power mujeres.”
LATINA Style
Business Series, Seattle
By Tania G. Davila
Photos by Mel Ponder Photography
(L-R) Richard Romero, president and CEO, Seattle Metropolitan Credit Union;
M. Lorena González, Councilmember, Seattle City Council; Dr. Sandra E. Madrid,
Ph.D.; Adriana Medina, president and owner, Fuerte Fitness; and Lory Burgos,
Lory Burgos Sr. consultant, multicultural marketing, Nationwide.
(L-R) Paula Lamas, news anchor, reporter, producer, Univision Seattle; Mayor
Ed. Murray, City of Seattle; Veronica Quintero, reporter, anchor, KNDU-TV; and
Robert E. Bard, president & CEO, LATINA Style, Inc.
17LATINAStyle Vol. 22, No. 4, 2016 www.latinastyle.com
(L-R) Nancy R. Porzio, district director, U.S. Small
Business Administration; Erica Erdozain, vice president,
commercial lending, Seattle Metropolitan Credit
Union; and, Aracely Godinez, CPA, MBA, president
of ALPFA Seattle, internal auditor, office internal
governance, The Boeing Company.
(L-R) Patricia Carrion Moras, CEO and co-founder,
Utopia Media & Entertainment, LLC; Tere Carral,
CEO and founder, Bridge Latino; Michelle Marie
Font, bilingual outreach coordinator, Make-A-Wish®
Alaska and Washington; and Amalia Martino,
co-founder, principal & CEO, Revel Creative Group.
(L-R) Maria Barrientos, principal, Barrientos LLC;
Dianne M. Segura, M.P.A., owner, Segue Enterprises;
Carolina Montibelli-Hajny MSF, SSPS, CEO, IBC
Practitioner, Kolbe Certified, Seattle NSHMBA
president; and Adriana Medina, owner &
president, Fuerte Fitness.
(L-R) Richard Romero,
president and CEO, Seattle
Metropolitan Credit Union;
Dr. Sandra E. Madrid,
Ph.D.; M. Lorena González,
Councilmember, Seattle
City Council; Adriana
Medina, president and
owner, Fuerte Fitness; and
Veronica Quintero, reporter,
anchor, KNDU-TV.
Special thanks to our sponsors,
partners and supporters.
LATINA Style is thrilled to count on Nationwide's
continued support as title sponsor of the series.
Platinum Sponsor: Seattle Metropolitan Credit
Union. National Partners: SCORE, ALPFA,
NAWBO, WIPP, NALEO, WBENC, WPO, and
CapitalWirePR. Community Partners: La Raza
del Noroeste, Actitud Latina, ALPFA Seattle,
Bellevue College Foundation, Business Impact
NW, El Centro La Raza, El Mundo Newspaper,
Girl Scouts of Western Washington, Latino City
Employees, LULAC WA, NSHMBA Seattle, OYE
Media Productions, SCORE Seattle, SHPE,
During the awards luncheon, Seattle City Councilmember M.
Lorena González, delivered the keynote message. “In Washington,
the purchasing power of Latinos and Latinas is $18.3 billion! But
we aren’t just spending money, we are making it too: revenue
generated by Latino-owned businesses was nearly $10 billion in
2007 and Latino-owned business employed over 23,000 people
statewide of all female business owners in the U.S., Latinas are
the fastest growing group,” shared Council Member González.
Also, the business series counted on the presence of Veronica
Quintero, news reporter, KNDO/KNDU Television, as the mistress
of ceremonies for the luncheon.
LATINA Style honored Adriana Medina, president and owner of
Fuerte Fitness, as the LATINA Style Entrepreneur of the Year for
Seattle, WA. This award is presented to Latinas who demonstrate
the core values of entrepreneurship. A fitness industry veteran,
Medina founded her business in 2007 in Wallingford, WA. Medina
believes that personal fitness isn't just something you do in the
morning, during lunch, or on your way home from work; it's a
way of life.
“It was an honor to have been recognized by LATINA Style,
sometimes you are just so busy running your business that it's nice
to reassess, to celebrate your victories, and share the lessons
learned; like in this occasion,” Medina shared. “I felt empowered
not only as a Latina but as a woman at the event along with the
speakers that I met and women in the audience. It's nice to meet
others like me, to not feel so alone.”
Co-chairing the Business Series were Dr. Sandra E. Madrid,
PhD., University of Washington, and Richard Romero, president
and CEO, Seattle Metropolitan Credit Union. Dr. Madrid is serving
part-time as Special Assistant to the Vice President for Minority
Affairs and Vice Provost for Diversity at the University of Washington.
“It was my distinct honor to serve as co-chair of the Business Series
in Seattle,” Dr. Madrid shared. “LATINA Style equipped Latinas in
Washington State with skills and financial tools to learn strategies
to empower women starting a small business or enhancing their
current enterprise. Latinas have and will continue to make a mark
as stellar entrepreneurs. Latina business owners have the innate skills
and are driven, passionate, decisive, confident, efficient and energetic.
It was evident by the attendees of the business series. Congratulations
to the LATINA Style Business Series in making a difference to
so many which in turn makes our country more vibrant and the
opportunity to celebrate being a Latina business owner!” LS
(L-R) Michelle Marie Font and Ramon Jones, regional
vice president, western regional operations, Nationwide.
WomenofWisdom,YWCA,andSeattleLatinoFilm
Festival. Contributors: Beto Yarce; Blanca
Santander; Cameron A. Williams; Heavy
Restaurant Group; K Public Relations, Inc.; Martha
Montoya; Teresa Jones; and thank you to all
speakers and presenters that contributed their
timeandsupportourbusinessseriesconference.
Thanks to our Co-chairs:
ElaineMiceli-Vasquez,owner,ElHeraldodeBroward,
ownerofWeDoEvents,LiliamM.Lopez,president
&CEO,SouthFloridaHispanicChamberofCommerce
and, Carlos Orta, vice president, Corporate Affairs,
Carnival Corporations & plc.
Want to comment or have any questions on this article? Email us at
info@latinastyle.com
Hailed as one of the country’s most diverse communities with a
healthy economy, it is no surprise Latina entrepreneurs are
choosing to set up shop in Seattle, Wash. From urban development
firms to fitness centers, these Latinas think outside the box, take
ownership of their finances and futures, while leaving their mark in
the emerald city.
18 LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com
“We see many family-owned businesses
where several members of the family are
involved,” says Nancy Porzio, district director
for the Small Business Administration’s
Seattle office. “It’s really pleasing to see
that kind of attitude.”
Hispanics are the second largest growing
demographic in the area and the ones who
Passionate about civic engagement issues
and community-based organizations,
Barrientos found a unique niche in Seattle
where she develops only in the dense
neighborhoods surrounding downtown.
Barrientos started her own firm after noticing
how male-dominated a prior company she
worked for was. She realized as the only
woman at that firm, she was bringing in a
substantial amount of revenue, and the men
were taking most of the credit.
“I think we’re more empathetic and social
aware of issues around us,” Barrientos says
of what makes Latina business owners
stand out. “We’re more thoughtful, we listen
better and try to be problem solvers.”
By Christine Bolaños
choose to open a business that tend to be
grounded and customer-service oriented.
According to SBA data, the number of
loans granted to Hispanic-owned business
owners has risen nearly every year going
back to fiscal year 2009. That year,
Latino-owned businesses received $364.24
million in loan assistance. By fiscal year
2015, these business owners were approved
for as much as $1.36 billion in loans.
According to Porzio, the SBA is focused
on providing more resources and support
to underserved communities.
“Some of the success we’ve seen is
primarily in the service industry, which
can be anywhere from personal services to
food services to landscape service and
construction,” Porzio shares.
The SBAis sensitive to the needs of language
barriers, providing more Spanish-language
material that is in demand, bringing in
interpreters as needed and changing its
focus to be more customer-focused and going
into the community.
Maria Barrientos, a managing partner at
Barrientos, LLC, a project management,
development and real estate firm, has
successfully managed development of
more than 30 mixed-use housing projects
totaling more than $1 billion worth of real
estate development projects in Seattle.
Nancy Porzio, district director for the Small
Business Administration’s Seattle office.
Maria Barrientos, managing partner at
Barrientos, LLC.
Latina Entrepreneurs
Make their Mark in Seattle
19LATINAStyle Vol. 22, No. 4, 2016 www.latinastyle.com
Adriana Medina runs her very own gym,
Fuerte Fitness, in the Seattle area. She says
she wanted an inside location to work with
her clients and classes. Medina also wanted a
place where people could meet and talk
about their victories and challenges when
trying to change their lifestyles.
“I wanted to create a platform where you
didn’t have to ‘stand alone’ when your
workplace or family wasn’t ready to
change their lifestyle,” Medina says.
Fuerte Fitness has earned numerous
accolades which Medina credits to the
sense of community it has built.
“We have cooking classes, hiking dates,
events that bring us together,” she adds.
“I’m seeing that it’s not necessarily just a
physical place. But a community where
you meet at many different places or online
and have communication or dialog with the
right people.”
Tere Carral is founder and CEO of
Bridge Latino, a multicultural marketing
and advertising agency, based in Seattle.
Through her professional experience, she
has witnessed firsthand the impact of
Hispanic-focused agencies, which are
mostly owned and operated by women.
Today she attributes her firm’s growth to
focusing on the area’s needs.
Carral recommends Latina entrepreneurs
take advantage of Ventures, a nonprofit
that provides businesses with training;
the SBA, the Washington State Office of
Minority & Women’s Business Enterprises
or the King County Small Business
Certification Program.
“We have the amazing Casa Latina that
has courses and a way for people to get
started and generating income,” Carral
adds. “We are also in the process of
starting a group of support for Latina
entrepreneurs, where we can coach each
other and give advice whenever needed.”
Patty Carrion Moras is an entrepreneur
and professional musician who decided to
become a business owner after the music
scene in Seattle came to a near halt in
2001. She made the leap into video and
audio production in 2005 by co-founding
UTOPIA Media & Entertainment, LLC.
She works to build bridges of appreciation
and understanding between American and
Latino cultures. One example came in 2009,
when Carrion Moras was elected co-chair of
nonprofit Mujeres of the Northwest, focused
on leadership development of Latinas.
Adriana Medina, owner, Fuerte Fitness.
Tere Carral, founder and CEO of Bridge Latino.
Patty Carrion Moras, entrepreneur and
professional musician.
Lorena Gonzalez, Seattle Councilmember.
“In my native country, Mexico, many of
us are taught to be creative thinkers due to
the lack of opportunities,” she says. “We
learn to find different angles to solve a
problem, or to meet our needs. And that’s
what I did; I found a different way to meet
my need to work in the arts, and to make a
profit out of it.”
As the first Hispanic ever elected to
Seattle City Council, Lorena Gonzalez
works to represent the Latino community
in the best way she can.
“Seeing Latina faces in leadership
sends a strong and clear message to
young Latinas,” Gonzalez shares, “that
they are valuable and can be successful.
You can’t underestimate the effect that
seeing Latinas as entrepreneurs has on
your community through the City of Seattle.”
She hears from entrepreneurs who are
drawn to Seattle because of its booming
economy. There is an especially high need
for services, ranging from coffee shops, to
technology start-ups to fitness centers. For
Gonzalez, Seattle is a prime place for Latina
entrepreneurs to grow their businesses.
“Those type of business industries are
growing at an exponentially fast rate in our
city,” Gonzalez says. “I feel the customer
base here is looking to connect with Latina
business owners and get their services ---
from a valued diversity perspective, but
also from the reality that we are seeing the
population grow within our city.”
Want to comment or have any questions on
this article? Email us at info@latinastyle.com
LS
20 LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com
Latinas at Comerica Bank not only hold top positions, but they embrace the company’s
culture of employee resources and support, specifically those aimed at Latinas and women.
The bank operates primarily in five states across the U.S. and has three female market
presidents, two of whom are Latinas.
Comerica Bank has 16 different Employee Network Resource Groups, including Hispanic
Ambassadors, Diversity Councils and Women’s Forum, that assist employees with
mentoring, career development, networking and community outreach. If other banks
follow suit, it may pave the way for more Latina executives in the banking industry.
Annette G. Musa
Arizona Market President
Regional Manager,
Wealth Management
Comerica Bank
Years ago,Annette G. Musa was only one of the
few woman of color in the male-dominated
finance industry. Today, she is still among the
minority, but is working within her company
and the community to transform the industry
into one that embraces the potential of Latinas
in all kinds of roles, including those with
high-stakes and leadership responsibilities.
AsArizona Market President and Regional
Manager for Wealth Management at Comerica
Bank, Musa leads the Arizona Management
Council and supports the bank’s customer
initiatives and overall business and community
development efforts in retail, business and
wealth management.
“You’re really not sure whether you should
talk about that, celebrate that or just try and
fit in because you want to make sure you are
part of the group,” she says, noting how different
she felt from her colleagues at the start of
her career.
Her Latina roots instilled in her the importance
of being sociable, which helped her stand out
in other ways besides her ethnicity or gender.
“That type of outgoingness, friendliness
and warmth is important when you’re dealing
with customers or clients,” Musa shares.
“Especially in this industry. You want people
to be able to relate to you and bond to you.”
As the years went on, Musa proved her
finance skills not only to her colleagues but
to herself.
“Later in life, you start to feel more secure,
you celebrate and you talk a little bit more
about who you are and where you come
from,” she states.
Born and raised in Omaha, Neb., to a mother
who immigrated from Mexico and to a Texan
father with parents who hailed from Mexico,
Musa had to get acclimated to a new culture
and language.
She has spent a great part of her life as a
Phoenix, Ariz., resident where she is actively
involved with the community.
With more than 30 years of wealth
Latina Executives at Comerica Bank
Set Tone for Future in Banking
By Christine Bolaños
RAISE YOUR EXPECTATIONS.
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*Comerica ranks first nationally among the top 25 U.S. financial holding companies,
based on commercial and industrial loans outstanding as a percentage of assets.
Data provided by SNL Financial, June 2015. CBP-6115-02 08/16
management experience, including 25 years
in the Phoenix and Scottsdale area, Musa’s
journey in the finance industry happened by
chance when she searched for a part-time job
as a college student. She began working at a
brokerage firm and became fascinated with
the intricacies of finance.
“I was going to be a newscaster or journalist
but brokerage caught my attention because it
was quick and always changing,” Musa says.
Later on, Musa wanted to help pioneer a
new branch in banking that is known today
as wealth management.
She completed stints at Wells Fargo and JP
Morgan before joining Comerica.
“In the Arizona market, the wealth
management market became one of the most
successful areas of growth and profitability,”
she states.
In her current role, Musa manages and
oversees growth and development of wealth
management including investment, private
banking, planning and managing employees
to success. She also makes marketing and
community development decisions.
Musa is passionate about her work with
organizations such as Phoenix Art Museum
and Fresh Start Women’s Organization.
“That’s another thing about Comerica
that’s really great,” she shares. “They want
volunteers to provide for their community.”
Angela Mastrofrancesco
Florida Region President
Regional Manager,
Wealth Management
Comerica Bank
Angela Mastrofrancesco arrived in the
United States with her parents at the tender
age of 10 with nothing to their names but the
clothes on their backs. She recalls how her
beloved uncle was scheduled to meet them at
the airport but he never showed up.
“Wefoundouthewasveryill,”Mastrofrancesco
shares. “Shortly after that, I got involved with
handling his finances and settling his estate.
Unfortunately, he died shortly after that.”
That was the Cuban native’s first introduction
to finance, a concept that intrigued her, and
she made it her lifelong career.
“I was the only one who spoke a little bit
of English,” Mastrofrancesco points out.
Soon, she was translating information to her
parents and her uncle’s surviving spouse.
“I was having to deal with credit card
companies and closing bank accounts at that
age,” she recalls.
Today, she is Florida Region President
and Regional Manager of Wealth Management
at Comerica Bank.
Mastrofrancesco credits her unrelenting
work ethic to her family, particularly her dad,
who did whatever he had to do to provide
for his family.
She has spent her entire banking career at
Comerica Bank, where she has worked her
way up the corporate ladder for 30 years.
She began as executive assistant to the
executive who ran the trust department
within the bank, then transitioned to trust
officer where she was a relationship manager,
followed by a move into management as
head of the trust department. Ultimately,
she became regional manager and then
market president.
Mastrofrancesco credits Comerica for
its support of her professional development
including allowing her time away to attend
Florida Bankers Association Trust
School Program.
Though she never felt her ethnicity or gender
hindered her career success, Mastrofrancesco
didn’t realize how male-dominated the
finance industry was until she became
involved with the Florida BankersAssociation.
That realization only fueled her urge to take
advantage of every opportunity that came
her way.
“My word is very, very important,”
Mastrofrancesco says. “If I say I’m going to
do something I follow through.”
She is a team player and works side-by-side
with colleagues.
As regional manager, Mastrofrancesco is
responsible for sales and marketing for Florida,
where she works with other business unit
managers to make sure goals are met. As
market manager, she is the face of the bank
out in the community.
“One of the pillars of Comerica is to be
involved in the community,” Mastrofrancesco
shares. She has served the community via the
Weston Philharmonic Society, the NSU
Planned Giving Council, the West Broward
Estate Planning Council and the American
Lung Association.
Mastrofrancesco was named the 2011 Business
Woman of the Year and the 2013 Trust Banker
of the Year by the Florida Bankers Association.
“Here at this market we’re like a family,” she
says, adding that Latinas pursuing business
careers should be unafraid to step up and go
after what they want.
22 LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com
LS
Want to comment or have any questions on this
article? Email us at info@latinastyle.com
Our employees are helping to make real
differences in peoples’ lives. Together,
they’re turning innovative ideas into reality
that will affect the way health care coverage
is delivered across New Jersey. Their
commitment to bettering communities
throughout the state is also a reflection
of Horizon itself. We strive for work/life
balance, professional development and
diversity. These policies have consistently
earned Horizon BCBSNJ national
recognition as a top employer in New
Jersey and we look forward to where it’s
taking us as a company dedicated to
New Jersey’s future.
Horizon Blue Cross Blue Shield of New Jersey is an independent licensee of the Blue Cross and Blue Shield Association. The Blue Cross®
and Blue Shield®
names and symbols are registered marks of the Blue Cross and Blue Shield
Association. The Horizon®
name and symbols are registered marks of Horizon Blue Cross Blue Shield of New Jersey. © 2016 Horizon Blue Cross Blue Shield of New Jersey. Three Penn Plaza East, Newark, New Jersey 07105.
Careers.HorizonBlue.com
“I like being the one
who gives someone
the hope that it’s
going to be okay.”
24 LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com
I
t was 19 years ago when Anna Maria Arias, founder of LATINA Style Magazine,
was inspired to recognize Latinas across the country after she saw the gaps between
opportunities. With the assistance of the U.S. Department of Labor, the U.S. Equal
Employment Opportunity Commission, and national Hispanic organizations, the
LATINA Style 50 Survey was created. The survey has evolved over the years to ensure
more opportunities are taken into consideration for Latinas.
This year more companies participated in the LATINA Style 50 report than before. This is due
to the impact Latinas are making not only at the companies they work for but in the world. They
are known for their hard work and loyalty, and companies are recognizing the value of it more
than ever. With the ever-increasing Latina population, more opportunities are opening in the
high-ranking positions. This is a result of Latinas who have supported and developed a pipeline
for those starting a career.
LATINA Style is proud to recognize companies that support programs that encourage training,
mentorship, and promote Latinas within the company. The LATINAStyle 50 report is a reflection of
those programs that Latinas are looking for when seeking job opportunities. Today, companies
that have generated more opportunities for Latinas are listed in the LATINA Style top 50 best
companies for Latinas to work for in the U.S.
One of the companies that demonstrate faithfulness to the Latino community is Marriott
International, Inc. The company evolves with the mission to encourage the Latino workforce and
open more opportunities for the community. This is why over the years Marriott International,
Inc. has ranked as the top company for Latinas to work for. Today, LATINA Style honors Marriott
International, Inc. as the 2016 LATINA Style company of the year. Congratulations!
By Reyna Sanchez
Brenda Durham
Executive Vice President
The 2016 LATINA Style 50
Special Report
1. Marriott International, Inc.
1. Comcast NBCUniversal
Brenda Durham, Senior Vice President & Regional
General Counsel for Marriott International, Inc.,
serves as primary legal counsel for Marriott’s
hotels and resorts located throughout the
Caribbean and Latina America (CALA). In this
capacity she provides guidance to Marriott’s law
department group supporting the region. As part
of CALA’s senior leadership, Durham plays an
active role shaping the strategic objectives for the
region. She leads the region’s Owner & Franchisee
Team, which is charged with overseeing the
process for evaluating and addressing owner and
franchisee feedback, insight and guidance.
Durham joined Marriott in 1999 and is Marriott’s
senior ranking Latina.Durham has a comprehensive
practice that includes (i) negotiating financial, equity,
and management agreement transactions, (ii)
hotel owner relationship development and dispute
resolution, (iii) oversight for Marriott’s international
global safety and security matters, (iv) support for
asset management transactions,and (v) participation
on Marriott’s Human Rights Committee.
In prior roles, Durham served as the primary
legal counsel supervising Marriott’s law department
group for international global operations providing
counsel and oversight to attorneys supporting Asia
Pacific, Middle East Africa and the United Kingdom.
She also led legal support for the integration of
the AC by Marriott branded hotels located in Spain
after Marriott acquired the AC Hotel brand in
2011.Durham is a passionate advocate of Marriott’s
diversity and inclusion programs. Most recently,
in 2015, she participated as a panel member at
the CEO Summit of the Americas speaking about
Women’s Economic Empowerment.
Marriott
International, Inc.
Company
of the Year!
www.marriott.com
www.comcast.com
www.att.com
www.accenture.com
www.jnj.com
www.prudential.com
www.corporate.walmart.com
www.gm.com
www.utc.com
www.intel.com
www.pepsico.com
www.fcanorthamerica.com
www.wellsfargo.com
www.newyorklife.com
www.sodexousa.com
www.bankofamerica.com
www.colgatepalmolive.com
www.wyn.com
www.horizonblue.com
www.nationwide.com
www.kp.org
www.ibm.org
www.morganstanley.com/
diversity
www.chase.com
www.comerica.com
Marriott International, Inc.
Bethesda, MD
Comcast NBCUniversal
Philadelphia, PA
AT&T
Dallas, TX
Accenture
New York, NY
Johnson & Johnson
New Brunswick, NJ
Prudential Financial
Newark, NJ
Wal-Mart Stores Inc.
Bentonville, AR
General Motors Company
Detroit, MI
United Technologies Corporation
Farmington, CT
Intel Corporation
Santa Clara, CA
PepsiCo
Purchase, NY
Fiat Chrysler Automobiles
Auburn Hills, MI
Wells Fargo & Company
San Francisco, CA
New York Life Insurance
New York, NY
Sodexo,Inc.
Gaithersburg, MD
Bank of America
Charlotte, NC
Colgate-Palmolive
New York, NY
Wyndham Worldwide
Parsippany, NJ
Horizon Blue Cross Blue Shield of
New Jersey. Newark, NJ
Nationwide
Columbus, OH
Kaiser Permanente
Oakland, CA
IBM Corporation
Armonk, NY
Morgan Stanley
New York, NY
JPMorgan Chase & Co
New York, NY
Comerica Bank
Dallas, TX
LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com
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The criteria above is a partial list of the criteria used to evaluate companies for the LATINA Style 50. For more details on the selection process, please visit www.latinastyle.com.
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LatinaPopulation
Program
stoRecruit
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ilitaryPersonnel
Flextim
e
LatinosonBoardofDirectors
M
inority Supplier
Diversity Program
LeadershipTraining/Career
Counseling
Program
s
Recruitm
ent Program
s
thatTarget Latinas
Task Force for
W
om
en's issues
FastTrackProgram
Personal Health
Insurance
Coverage
75%
M
entoring
Program
s
HispanicAssociation
LatinasonBoardofDirectors
The 2016 LATINA Style 50 • Special Report
Company Website
Whatever path
to success you
choose, we’ll
help you pave it.
©2016Accenture.Allrightsreserved.
With the right tools and opportunities, you thrive
in the workplace. That’s why the more than
140,000 women at Accenture have access to
mentoring, networking and customized training
to help them achieve their goals. Because at
Accenture, we succeed by ensuring our people
do, too. Thank you LATINA Style, we are proud to
be recognized once again as a top company for
Latinas. Learn more at accenture.com/women
www.merck.com
www.xerox.com
www.target.com
www.hiltonworldwide.com
www.aflac.com
www.hyatt.com
www.citigroup.com
www.metlife.com
www.southwest.com
www.statefarm.com
www.jcp.com
www.aetna.com
www.usaa.com
www.rackspace.com
www.bostonscientific.com
www.ford.com
www.cvshealth.com
www.lanl.gov
www.tiaa.org
www.mynavyexchange.com
www.freddiemac.com
www.pge.com
www.coned.com
www.northerntrust.com
www.shopmyexchange.com
Merck & Co., Inc.
Kenilworth, NJ
Xerox Corporation
Norwalk, CT
Target
Minneapolis, MN
Hilton Worldwide
McLean, VA
Aflac
Columbus, GA
Hyatt Hotels Corporation
Chicago, IL
Citi
New York, NY
MetLife
New York, NY
Southwest Airlines
Dallas, TX
State Farm
Bloomington, IL
JCPenney
Plano, TX
Aetna
Hartford, CT
USAA
San Antonio, TX
Rackspace Hosting
Windcrest, TX
Boston Scientific Corporation
Marlborough, MA
Ford Motor Company
Dearborn, MI
CVS Health
Woonsocket, RI
Los Alamos National Laboratory
Los Alamos, NM
TIAA
New York, NY
Navy Exchange Service Company
Virginia Beach, VA
Freddie Mac
McLean, VA
PacificGas&ElectricCompany
San Francisco, CA
Consolidated Edison,Inc.
New York, NY
Northern Trust
Chicago, IL
The Exchange (Army and Air Force
Exchange Service) Dallas, TX
LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com
The criteria above is a partial list of the criteria used to evaluate companies for the LATINA Style 50. For more details on the selection process, please visit www.latinastyle.com.
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ilitaryPersonnel
Flextim
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LatinosonBoardofDirectors
M
inority Supplier
Diversity Program
LeadershipTraining/Career
Counseling
Program
s
Recruitm
ent Program
s
thatTarget Latinas
Task Force for
W
om
en's issues
FastTrackProgram
Personal Health
Insurance
Coverage
75%
M
entoring
Program
s
HispanicAssociation
LatinasonBoardofDirectors
The 2016 LATINA Style 50 • Special Report
At Johnson & Johnson, we’re proud to support the Hispanic community.
We believe every experience and every point of view have value.
That’s why diversity is part of how we work every day.
And why equal access to opportunity shapes our culture.
Diversity is more than a promise,
it’s our practice.
©Johnson&JohnsonServices,Inc.2016
LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com
3. AT&T
Senior Vice President, AT&T Entertainment
Group – Premium Care, AT&T Services, Inc.
Carmen Nava was appointed Senior Vice
President – Premium Care, in September 2015.
In this role, Nava leads AT&T Entertainment
Group’s efforts to care for customers with more
complex needs, while providing continuous
improvements across the business.
Her 31-year career has taken her to assignments
in customer experience, business planning, billing,
customer service and sales, human resources,
external affairs and marketing. Prior to this as-
signment, Nava served as Senior Vice President
– Customer Experience. Nava is active in the
community and serves on the Corporate Advisory
Board of the University of Southern California’s
(USC) Latino Alumni Association and on the
University of the Incarnate Word’s Board of
Trustees. She also serves on the Advisory Board
of two Employee Resource Groups that support the
company’s commitment to diversity and inclusion
through their efforts in the workplace, marketplace
and the community: HACEMOS and LEAGUE.
Nava was recognized as one of the Top 5 Latina
Executives of the year for 2013 by LATINA Style
magazine for her work to empower women and
the Hispanic community and was selected by
Hispanic Professionals in the Information
Technology Industry (HITEC) as one of the Top
100 most influential and notable Hispanics in the
technology industry for 2016. Nava is a native
of Los Angeles, Calif., and a graduate of the
University of Southern California School of
Business. She resides in Dallas, Texas, with her
husband, Robert. They have one daughter.
2. Comcast NBCUniversal
Myrna Soto is Senior Vice President Global Chief
Information Security Officer (GCISO) of Comcast
Corporation. She works closely with all of the
technology and security teams across the organization,
including Comcast Cable, NBCUniversal, Comcast
Spectacor and Comcast Platform Services to develop
cyber security, network/infrastructure security,
data security strategies, and operational efficacy
in security programs, policies, and technology risk
management. Soto is also the Executive Champion of
Comcast’sHispanicemployeeresourcegroup,Unidos,
which strives to impact innovation, collaboration
and exceptional business results by developing
future leaders and serving the community.
Soto joined Comcast in 2009 after earning more
than 20 years of focused Information Technology
and Security experience and accolades within a
variety of industries, including: financial services,
hospitality, insurance/risk management and
gaming/entertainment. Soto previously served as
Senior Vice President and Chief Infrastructure &
Information Security Officer, responsible for
enterprise information and infrastructure security
strategy and operations for Comcast Cable.
Soto holds a bachelor’s degree from Florida
International University, a Master of Science degree
in Industrial Psychology, a Master of Business
Administration degree from Nova Southeastern
University and a Masters Certification in Project
Management from George Washington University.
Soto was recognized by SC Magazine as the Top
10 Power Players forWomen in Security - 2015.She
is also an Executive Management Committee Board
Member (Vice President) of HITEC (Hispanic IT
Executive Council),a Member of the Board of Directors
for CMS Energy & Consumers Energy, and a Member
of the Board of Directors for Spirit Airlines.
4. Accenture
Nellie Borrero is a highly respected executive and
leader, recognized for her passion for inclusion and
diversity. Thoughtful with deep global experience,
Borrero works to raise awareness and increase
understanding on the importance of embracing
diversity and equality.She communicates the message
world-wide to leaders, recruits, and organizations.
Borrero joined Accenture in 1986 creating the
first role for diversity efforts. She holds a crucial
leadership role and is a driving force behind the
company's diversity initiatives. Under Borrero's
leadership, the most recent innovations are creation
of a development program for high performing
women globally, design of career progression
initiatives for women throughout APAC, EMEA and
the Americas; global positioning of the LGBT and
Persons with Disability agenda; as well as the
design and execution of ethnic diversity programs.
Borrero has shared her perspectives and beliefs
in publications such as Forbes, Management
Consulting Magazine, Chicago Tribune, Diversity
Inc., Diversity Careers in IT & Engineering, Black
Enterprise and Hispanic Engineering, as well as
having been a featured guest on National Public
Radio (NPR).
She has received numerous awards, among
them: 2016 Black Enterprise Top Executives in
Corporate Diversity; 2012 LATINA Style Top 5
Executive Women; 2012 Marcus Buckingham
Leaders Leading Leaders Award; 2012 Hispanic
Business Influentials.
Borrero earned her Bachelor of Arts Degree after
attending New York University and Lehman College.
Her degree is in Management, specializing in Human
Resources. Borrero is married and has a daughter
and son. She enjoys her family life, reading, playing
tennis and purposefully giving to the world.
30
Myrna Soto
SVP, Global Chief Information Security Officer
Carmen Nava
Senior Vice President, Premium Care
Nellie Borrero
Managing Director-Global Inclusion & Diversity
The 2016 LATINA Style 50 • Special Report
Business wins when everyone matters.
Diversity and inclusion are enduring values embedded into our
culture.These values are fundamental to both our business and
mission, to save people money so they can live better.
AtWalmart, we continue to look for ways to diversify our business
and team of associates to better serve our customers.We are
proud of the strides we have made, but our journey is not over.
With the help of our associates, customers, suppliers, and the
communities we serve, we look forward to continuing our
journey in being a true leader in all aspects of diversity and
inclusion by offering programs that truly matter.
The “Spark” Design ( ), Walmart and Save Money. Live Better. are marks and/or registered marks of Wal-Mart Stores, Inc. ©2009 Wal-Mart Stores, Inc., Bentonville, AR.
LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com
5. Johnson & Johnson
Denice Torres is Chief Strategy and Business
Transformation Officer for Johnson & Johnson
Medical Devices. She serves on the Medical
Devices Group Operating Committee (GOC) and is
responsible for boldly advancing the organization’s
transformation to support its innovation and
growth goals.
Prior to this role,Torres was co-chair of Johnson &
Johnson Consumer Inc., North America. She was
also President of the Johnson & Johnson Consumer
US OTC division, McNeil Consumer Healthcare.
In 2016, Torres was selected as the recipient
of the Johnson & Johnson H.O.N.O.R. Special
Recognition Leadership Award for her exceptional
support of the company’s employee resource
groups and diversity and inclusion. In 2015, she
was named Healthcare Businesswomen’sAssociation
Woman of the Year. In 2013, Working Mother
named her Working Mother of the Year. She has
been featured in Pharmaceutical Executive,
Philadelphia Business Journal, LATINA Style,
WomenWorking and Siempre Mujer.
Torres has a Master of Business Administration
from the University of Michigan, Stephen M. Ross
School of Business; Doctor of Jurisprudence from
Indiana University, Maurer School of Law; and a
Bachelor of Science in Psychology from Ball State
University. She serves on the national board of
Out & Equal.
Torres lives in Clinton, NJ with her spouse, Kim,
and their 15-year-old daughter, Sierra. As mom to
a daughter with cerebral palsy, she is wildly
passionate about opportunities and possibilities
for special needs children. She also enjoys biking,
all things tech, and is a spirited advocate for
women’s leadership and health and fitness.
6. Prudential Financial
Yanela Frias is the Vice President of Finance for
Prudential’s Individual Annuities business. In this
capacity Frias is responsible for the financial
reporting, planning and analysis, capital
management and corporate finance functions
of the business. Prior to this position, Frias was
the Vice President of Finance for the Individual
Life business where she led the finance function
and played a significant leadership role in the
acquisition of the Hartford Life business.
Before joining the Individual Life business,
Frias was a Managing Director with the Treasurer’s
organization and Assistant Treasurer for Prudential
Financial, Inc. In addition, she was the Treasurer
for the Corporate & Other business unit. Frias also
partnered with Corporate Banking in coordinating
banking relationships. Previously, she held various
positions in the Treasurer’s organization including
Business Unit Treasury for Retirement, Individual
Life, Group, Closed Block and PRERS.
Frias joined Prudential in March 1997 as a
member of the External Financial Reporting Group
where she was responsible for the consolidation
and reporting of Enterprise financial results,
including the preparation of the Annual Report. In
August of 2000, Frias moved on to the Strategy &
Competitive Analysis Group. In this role, she
focused on analyzing competitor results, strategies
and competitive advantages as well as supporting
the Company’s Demutualization.
Frias received a B.S. in Accounting and an
M.B.A. in finance from Rutgers University. Frias is
a Certified Public Accountant and a member of the
American Institute of Certified Public Accountants.
7. Wal-Mart Stores Inc.
Gisel Ruiz is executive vice president for the
International People Division, supporting 2.3
million associates in 27 countries outside the
United States. In this role, Ruiz is responsible
for driving the human resources strategy and
priorities for one of the fastest growing divisions
of the company.
A 24-year associate, Ruiz is an inspirational
leader who has consistently contributed toWalmart’s
growth and success while demonstrating an
unwavering commitment to their associates.
While executive vice president of People for Walmart
U.S.,she helped transform the company's approach
to talent management and leveraged technology
to drive changes that increased efficiencies and
improved the associate and customer experience
supporting more than 1.2 million associates.
Ruiz began her career at Walmart as a store
management trainee in 1992. She has held a variety
of leadership positions in store operations, labor
relations and human resources.
LATINA Style honored her as 2010 Latina
Executive of the Year, and in 2012, 2013 and
2014, she was named by FORTUNE magazine as
one of the 50 Most Powerful Women in Business.
In 2013, Ruiz was awarded the Hispanic
Federation's "Premio Orgullo" award, honoring
Latinos who have shown an unwavering
dedication to their community. Most recently
she received the 2013 "Woman of the Year"
Distinguished Service Award from the USO of
Metropolitan New York.
She has a Bachelor of Science in marketing from
Santa Clara University, where she also completed
the Retail Management Institute program.
32
Denice Torres
Chief Strategy & Business Transformation Officer
Yanela C Frias
Vice President, Finance
Gisel Ruiz
Executive Vice President International
People Division
The 2016 LATINA Style 50 • Special Report
Diversity Is
What Drives Us
GM is honored to be recognized by
LATINA Style as one of the top 50 companies
for Latinas in the U.S. We congratulate all
honorees.
©2016 General Motors. All Rights Reserved. Learn more at gm.com
Gracias.
as a top 50 companies
for Latinas to work for.
11. PepsiCo
Grace Puma is the Senior Vice President and
Chief Supply Officer of PepsiCo. Globally, PepsiCo
has 22 different brands that generate more than
$1 billion each in annual retail sales. With net
revenues of over $66 billion, PepsiCo’s main
businesses – Quaker,Tropicana,Gatorade,Frito-Lay
and Pepsi-Cola - make hundreds of enjoyable
foods and beverages that are respected household
names throughout the world.
Since Puma joined PepsiCo in 2010, she
transitioned Global Procurement from a
decentralized, market-based function to a
centralized global procurement entity. In 2015,
Puma was appointed Chief Supply Officer with
expanded responsibilities to include: Global
Logistics, Global Procurement, and PepsiCo
Worldwide Flavours. Puma has strategic
leadership accountabilities for 11 concentrate
manufacturing operations, $30B of purchase
spend and ~3600 worldwide employees. Her
scope of responsibility includes driving: enterprise
supply chain strategy; productivity; commodity
risk management; plant health/safety; product
quality and supply service to PepsiCo’s businesses.
Puma is a seasoned executive experienced at
transforming decentralized organizations into
globally connected,locally wired business functions
that drive performance. She is well regarded as a
strategist and change agent. Recognized as a top
female and Hispanic leader role model, Puma is
highly valued for her ability to find innovative
solutions, building strong business relationships
and developing talent.
In 2013, Puma was recognized as the #4 CPO
out of 5,000 global CPOs across all industries by
ExecRank. In 2016, she was recognized as the
“Executive of the Year” by LATINA Style magazine.
12. FCA US LLC
FCA US LLC is a North American automobile
manufacturer of Ram, Dodge, Jeep, Chrysler, Fiat
and Mopar products. FCA US has a longstanding
commitment to diversity and inclusion, and it is
ingrained the company’s culture. The wide range
of diverse employee talents and perspectives allows
the company to take for visionary approaches,
strategically apply new technologies and forge
ahead in innovation and performance.
FCA US is passionate about finding diverse talent
and creating lasting relationships with organizations
who strive for success and for inspiring others. We
are proud to work with each of the seven Business
Resource Groups (BRGs); their energy, enthusiasm
and team focused can do attitude contributes to
the company’s ability to gain a deeper understanding
of unique and culturally relevant development,
mentoring, and recruitment strategies. BRG - Latins in
Connection’s (LinC) goals are designed around four
pillars: career, culture, community and commerce.
Each year LinC holds its’ annual mentoring program.
The program matches members with company
executives for guidance and leadership. This
program, in addition to many others, provides
members ongoing engagement with the group’s
Executive Sponsor, networking, exposure and career
development opportunities that are second to none.
Highest-ranking Latina, Michelle Cook,
Senior Manager, Organization Planning and HR
Communications, is responsible for company-wide
organization design processes and consultation.
She also leads HR’s communication strategy with a
focus on developing innovative ways to communicate
and reinforce the employee value proposition in
support of talent acquisition and retention. Born in
Michigan, she earned a Bachelor’s degree in human
resources from the University of Michigan-Dearborn
and an MBA from Wayne State University.
LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com36
Grace Puma
Senior Vice President and Chief Supply Officer
Michelle Cook
Senior Manager, Organization Planning
and HR Communications
LATINA Style 50 Report
Behind the Scenes
T
he LATINA Style 50 survey is a
team effort that begins with surveys
submitted from corporate America.
Each survey is reviewed to ensure more
opportunities for Latinas are taking into
consideration. The selection team ensures
companies from across the nation receive
the survey either on-line, email or mail.
From answering questions to providing
more information regarding the survey, the
relationship develops as we connect with
each company representative participating.
The final survey includes a portion where
companies highlight their highest-ranking
Latina in the company, the Hispanic affinity
groups, recruitment efforts, supplier diversity
information and much more. Due to the wide
scope of questions, different departments
within the company collaborate to obtain
the most accurate information.
This process can take weeks to months.
Companies submit a completed survey and
is carefully reviewed by the LATINA Style
50 report panelists. Every answer is carefully
reviewed and measured. Each company
and its programs are also thoroughly
examined. Companies are evaluated using
a scoring system, research information of
the company and interpretation of the written
responses provided by each company in the
survey. The final scores are then announced
internally with each company. The final
ranking is not based on the published
chart, it is only a portion of the final review.
The evaluation period takes around a
month to make sure every answer is taken
into consideration.
The LATINA Style 50 Report continues
to be one of the most respected among the
top companies for Latinas to work for in the
U.S. The survey is one of its kind with the
mission to recognize the work that corporate
America is doing to advance and empower
Latinas in the U.S. The LATINA Style team
wants to thank all of the companies who
participated in the 2016 LATINA Style
Report. Every year your participation helps
us provide the most accurate insight on the
top companies for Latinas to work for.
Congratulations to the top 50 best
companies for Latinas to work for!
The 2016 LATINA Style 50 • Special Report
#EsoEsHacerValerTusPenneys |jcp.com
WORKYOUR
STYLEAt JCPenney we believe that a fully
diverse and inclusive workplace is
essential to our success. By working
together we bring our customers
sensational style at great prices.
In real dollars, a $100,000 hypothetical investment in the LS50
in the beginning of 2001 would have resulted in an account balance
of $319,854 while an equivalent investment in the S&P500 would
have resulted in an account balance of $207,924 at the end of 2015
(see chart). That represents a 54% positive cumulative difference
($111,931 more) for an investor choosing to invest in the LS50 index
versus the S&P500. In other words, an investment in the LS50 would
have resulted in greater positive gains versus the same investment in the
S&P 500 even amidst these challenging economic/political/social
circumstances. This performance takes into account that there were
years in the study where the LS50 underperformed the S&P 500.
Yet, even with these underperforming years, longer term returns have
consistently shown the LS50 outperforming the S&P500 index.
While the analysis is by no means comprehensive in that there
are multiple other variables to consider when making investment
decisions, it does provide an interesting consideration in a time when
society questions every aspect of daily living. As such, these results
have affirmed that investing in companies that live out responsible,
social practices, as do the LS50, can be morally beneficial
while financially prudent.
Disclaimer
*This analysis is based on available data at the time of analysis.Some company
performances have been omitted as they no longer exist or were not publicly
traded.This analysis and returns are also based on a yearly rebalancing of
the portfolio to take into account the different companies that are chosen
as part of the index each year and an equal weighting of each company. In
addition, the measured performance and conclusions derived therein reflect
a retrospective look at market performance as the study is conducted after
the companies have been selected. It is never prudent to invest based
on historical stock performance alone. In addition, the LS50 index is not
a real market index but rather a dynamic collection of companies as chosen
yearly by LATINA Style magazine. The rates of return and performance
illustrated do not reflect any costs associated with investing in either index.
As such, the above article should not be construed, nor is it written
to provide financial advice as individual situations may vary and past
performance is not indicative of future results. Any decision to invest
in equity markets should be consulted with a financial professional.
40 LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com
U
ncertainty has been prevalent in the world this past year
with happenings such as Brexit, shootings, U.S. Presidential
elections, etc. Yet, in the midst of uncertain times LATINA
Style magazine challenges the world claiming that investing in Latinas
makes sense from all perspectives. Since 2001, LATINA Style has
recognized companies committed to diversity and inclusion in their
respective workforce, especially those that provide career advancement
opportunities for Hispanic women. Each year, LATINAStyle chooses
50 companies (LS50) via an extensive survey as being the most
sensitive to Latinas’needs and goals in the workplace and that provide
the best career opportunities for Latinas in the U.S.After several years
of honoring such companies, LATINA Style posed an interesting
question: is it economically prudent to invest in companies that are
committed to the advancement of Latinas in the workplace? While
many have made the case that women in business makes sense on
all levels, LATINA Style took this a step further by asking if this
was true even as a financial investment.
Using moral or values based criteria to invest has been attempted
via “socially responsible funds” (investment funds that use certain
value or moral principles by which to invest, such as not investing
in casinos or tobacco companies). This type of investing, however,
has been critiqued as underperforming the stock market at large due to
limited availability of investment options for investors. While
potentially satisfying an investor’s quest to promote or fulfill a
moral or philosophical value, investments are ultimately judged by
performance or total return.
LATINA Style put this theory to the test using its own socially
responsible criteria: investing in the LS50.Allgen Financial Services,
Inc. (www.allgenfinancial.com) a registered investment advisory
firm based in Florida, was commissioned to test and compare the
returns of companies in the LS50 to the stock market at large. Using
the S&P 500 index to represent the market at large,Allgen Financial
Services, Inc. compiled yearly returns of the S&P 500 vs. yearly returns
equally allocated among the LS50 for the respective years. While
previous years’studies have shown that investing in these companies
can be a wise investment purely from a financial perspective,* the
2016 results showed deviation from the historical trend.
The S&P 500 eked out a mere 1.38% gain in 2016. Comparatively,
an investment in the LS50 would have been down -2.33%. However,
when aggregated with hypothetical performance of the index and
real returns of the S&P 500 since 2001, the chart below shows the
LS50 outperforming the S&P 500 over that time period. The
yearly average for the LS50 was 8% better than that of the S&P500
from 2001 through 2015.
Average Annual Real Return since 2001*
LS 50 Index 15.70%
S&P 500 7.71%
Assessing the 2016 LATINAStyle 50 Report
Investing in the Advancement of Hispanic Women
By Paul Roldan, Senior Partner
Allgen Financial Advisors, Inc.
The 2016 LATINA Style 50 • Special Report
LS
The 2016 LATINA Style 50 • Special Report
2016 Latina Board of Directors
Different insights, experiences, and guidance to the
table are all essential components for success in today's
global environment. Although women have made significant
strides in the corporate workplace in recent decades, statistics
show that women, especially Latinas, still have a long
way to go to reach parity in corporate America.
With the increasingly Hispanic growing population and market
boom, Latinas are critical to the future ofevery company. According to
Catalyst, a nonprofit organization with a mission to accelerate
progress for women through workplace inclusion, women hold
19.2 percent of the board positions of S&P 500; 4.4 percent by
Latinas. Envisioning a seat in the corporate boardroom is the first
Dina Dublon
Senior Lecturer at Harvard Business
School, Former Chief Financial Officer,
JPMorgan Chase & Co.
Accenture
Cynthia A. Telles
Ph.D.; member Kaiser Foundation
Hospitals and Health Plan Board
of Directors
Kaiser Permanente
Monica C. Lozano
Former Chairman, U.S. Hispanic Media Inc.
Bank of America
Melanie Healey
Former Group President, North America,
The Procter & Gamble Company
Target
step for Latinas to reach the highest levels of decision-making
that can impact the U.S. economy.
Among the LATINA Style 50 are eight Latinas who serve
on boards of the companies voted as the top 50 for whom to
work. They willingly share their knowledge, offering insights
to support the next generation ofleaders. They embody the best
of what a professional can achieve with the right balance of
hard work, leadership, talent and passion. Whether it's financial
prowess, wisdom, leadership in business, government and
community, here are a few Latinas that are defying the odds
and are already making headway into the elusive echelons of
corporate leadership. Is
Want to comment or have any questions on this article? Email us
at info@fatinastyle.com
Nina G. Vaca
Chairman and Chief Executive Officer,
Pinnacle Technical Resources, Inc. and
Vaca Industries Inc.
Comerica Bank
Aida M. Alvarez
FormerAdministrator of the U.S. Small
Business Administration.
Wai-Mart Stores Inc.
Marta Tienda
Maurice P. During '22 Professor in
Demographic Studies
at Princeton University
TIAA
Sara Martinez Tucker
Retired Chief Executive Officer, National
Math and Science Initiative; Former Under
Secretary of Education in the U.S.
Department of Education
Xerox Corporation
42 www.lati nastyle. com LATINftS'tyleval. 22, No.4, 2016
Carlos Orta Returns to the Place of his Birth
in Cuba After 46 Years
44 LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com
By Carlos Orta
On Monday, May 2, history was in the
making when I boarded Carnival
Corporation’s Fathom cruise ship,
MV Adonia, and sailed from Miami to
Havana, Cuba. It was very emotional
for everyone, especially to those of
us who were born in Cuba. For me,
it was a trip 46 years in the making.
I had left Cuba with my parents when I
was only three years old and relocated
to Madrid, Spain, before coming to
the United States in August of 1971.
When I joined Carnival Corporation in March
of 2014, I never imagined that one day I would
return to my beautiful Cuba, and much less be
a part of history by being on the first cruise ship
to sail from the United States to Cuba in more
than 40 years. It was a once-in-a-lifetime
journey for which I am grateful.
Dozens of media outlets captured the
historic sailing at capacity with 704 guests
from around the world. The MV Adonia docked
at the Sierra Madre Port Terminal to be greeted
by ecstatic Cuban people who had lined up
for miles along the Malecón to welcome and
cheer us on. I remembered what my mother
always told me, “Mi hijo, en Cuba todo el
mundo sabe que el Malecón es la sala de la
Havana”. What she meant is that locals gather
at the Malecón every night as if it were a huge
living room. That’s exactly what we saw when
leaving Havana on Tuesday evening as we
prepared to head to Cienfuegos.
Everyone, from our guests, our crew, and my
colleagues, were excited about our arrival
into Havana Harbor. My excitement was
tempered by the fact that I couldn’t help but
think how my parents must have felt when they
departed their beloved island 46 years ago. I
wondered what my feelings would be when I
actually walked on Cuban soil.
Immediately upon setting foot in Cuba, I was
overwhelmed with joy, and everyone was able to
experience the local flavors by interacting with
the Cuban people. As we stepped out of the
terminal building and went across the street to
the plaza, we were greeted by hundreds of
Cubans and were overwhelmed with joy. The
level of emotion was indescribable, and, at the
same time, a very symbolic moment. There,
behind us, stood the first U.S. cruise ship to
dock in Havana in more than 40 years.
May 1970. Madrid airport with my grandmother
and father.
The Hotel Palacio Azul is a beautiful structure located
in the town of Cienfuegos.
Club Cienfuegos is a perfect venue for food and drinks at sunset.
The wrap-around dining terraces are great for photo opportunities
and memorable experiences.
45LATINAStyle Vol. 22, No. 4, 2016 www.latinastyle.com
During the seven-day journey, I was proud to
see that guests from around the world were
devoted to getting in touch with the essence of
the Caribbean and Latin culture in Cuba.Through
interactive workshops, everyone absorbed the
rich exchange provided by Fathom as we
participated in both on-ground and at-sea
activities bringing us closer to the food, culture,
and history. It was fun watching people learn to
dance son, salsa, and rumba.
As the MV Adonia made its way across the blue
waters of the Caribbean to Havana, Cienfuegos,
and Santiago de Cuba, we were able to dance
the night away with Cuban musicians who
joined the cruise in Havana and Cienfuegos.
During the first part of day one, we explored
Havana Vieja (old Havana) which is just a few
steps away from the Sierra Madre Port Terminal.
Many visited a paladar (privately owned restaurant
at one’s home) for amazing Cuban cuisine. I
was reminded of my grandmother’s cooking
which I enjoyed growing up in Miami.
Walking through old Havana, we enjoyed the
beautiful architecture, speaking with the locals,
and taking in the colorful sights and sounds. At
night, we experienced the world-renowned
Tropicana, Havana’s Las Vegas-style cabaret
and club that attracted the likes of Marlon Happy and proud on my 5th birthday celebration.
Want to comment or have any questions on
this article? Email us at info@latinastyle.com
Brando, Rita Hayworth, and others throughout
the 1950s.
After two days and one night in Havana, we
set sail for Cienfuegos, a UNESCO World
Heritage site known as the Pearl of the South,
where we were dazzled by the French-influenced,
neo-classical buildings. We visited Teatro Tomás
Terry and enjoyed a performance by Cantores de
Cienfuegos who shared the story of their lives.
The final stop was in Santiago de Cuba
where we visited historic attractions like San
Juan Hill and the Castillo de San Pedro de la
Roca, and caught a glimpse of Spanish-American
military architecture and artifacts. From a guest’s
perspective, there is no better way to see Cuba
than from the comfort of a beautiful ship like the
MV Adonia.
Reflecting on the historic trip will always fill
me with nostalgia. On the last evening before
our departure, I realized that I had succeeded in
returning to my parents’ home, an island that I
can also call my home.
Forty-six years is a very long time, but well
worth the wait to be able to see Cuba the way
I did.
Carlos F. Orta is Vice President, Corporate
Affairs, Carnival Corporation & plc.
The MV Adonia travels to Cuba from Port Miami,
Florida. www.wlcl.com.
LS
Fathom’s MV Adonia sailing
out of Havana Harbor.
An enthusiastic Cuban family followed our ship,
MV Adonia, as we left Santiago de Cuba. Cienfuegos is a town with beautiful architecture.
Avocado and Coconut Ice Cream
He/ado de Aguacate y Coco
Serves 6
3 large ripe Mexican avocados about 2 lbs,
halved, pitted, pulp scooped out (about 3 cups)
2 tablespoons fresh squeezed lime juice
1 1/2 cups coconut milk
3/4 cups sugar more to taste
1I 4 cup dried shredded coconut, lightly toasted,
optional for garnish, or toasted almonds, pine
nuts or pistachios
1. Cut the avocados in half, remove the pit
and scoop the pulp out. Cut the pulp into
chunks and place it in the blender or food
processor. Add the coconut milk, sugar,
and lime juice, and puree until smooth.
2. Process the avocado-coconut puree in
you ice cream maker, or ice cream ball,
46
according to the manufacturers instructions.
Place in the freezer for a couple of hours
for firmer ice cream. If you don't have an
ice cream maker you can serve it as a
cold mousse, or you can also freeze it
and serve it as ice cream, but it will be a
little less fluffy. But it's still good!
3. Lightly toast the shredded coconut on
a small saute pan set over medium-low
heat, stirring constantly so it does not burn.
It will take less than a minute. Once the
coconut becomes fragrant and acquires a
tan, remove and set aside. Sprinkle over
the ice cream.
Recipe courtesy Pati jinich,
from patijinich.com
www.lati nastyle. com
. . . !eotinor~~~:. ~s;~~:..... ~ ·~· . . .f - • ', "' -'.... • ......--~
-choppea; ·seeding op~iohiil · .· · '" . . •
.'·s.cup~ Jresh i::9rn ·k~rnels from about l2._:._
ear.s of corri ' .
2 cups water ·
2 tablespoons chopped fresh epazote leaves
or 1 teaspoon dried (may substitute cilantro,
which gives a different flavor, but it also works!)
1 teaspoon kosher or coarse sea salt or more
to taste
2 limes quartered (optional for garnish)
1/2 cup mayonnaise or Mexican crema
optional for garnish
1/2 cup crumbled queso fresco cotija, or
mild feta cheese (optional for garnish)
Dried ground chile piqufn optional for garnish
1. Heat the butter together with the oil in
a large saucepan or casserole over
medium-high heat. Once the butter has
melted and is bubbling, add the chopped
chile and cook for a minute, stirring
frequently, until softened.
LATINftS'tyleval. 22, No.4, 2016
47LATINAStyle Vol. 22, No. 4, 2016 www.latinastyle.com
2. Incorporate the corn and cook for a
couple more minutes. Pour the water over
the corn mix, add the chopped fresh or
dried epazote (or cilantro) and salt. Stir
and bring to a simmer, cover, reduce heat
to medium-low and cook for 12 to 14
minutes, until the corn is completely cooked.
3. Turn off the heat. You may leave the
corn in the pot for a couple of hours.
4. Serve the corn in cups or small bowls.
Let your guests add fresh lime juice,
mayonnaise or Mexican crema, crumbled
cheese, powdered chile piquín, and salt
to their liking.
Recipe courtesy Pati Jinich, from
patijinich.com
Shrimp Enchiladas in Rich
Tomato Sauce
Photo by Ellen Silverman
Entomatadas Con Camarones
Serves 6
1½ lbs medium shrimp
5 flat-leaf parsley sprigs
2 garlic cloves
3 or 4 bay leaves
Kosher or sea salt
1½ lbs ripe tomatoes
1 or 2 serrano or jalapeño chiles, stemmed,
to taste
4 scallions (white and light green parts
only), coarsely chopped
½ teaspoon freshly grated nutmeg
3 tablespoons canola or safflower oil
1 cup Mexican crema or heavy cream, plus a
bit more for garnish
12 corn tortillas
2 tablespoons unsalted butter
For garnish:
4 scallions (white and light green parts only),
thinly sliced
1 ripe Hass avocado, halved, pitted, flesh
scooped out and sliced
2 ounces queso fresco, farmer’s cheese, or
mild feta, crumbled (about ½ cup)
1. Remove the shells and tails from the
shrimp and reserve. Rinse the shrimp
and pat dry. Cut each one into 3 or 4
bite-size pieces.
2. In a medium saucepan, combine the
shrimp shells and tails, parsley, one of
the garlic cloves, bay leaves, and ½
teaspoon salt. Cover with water and
bring to a boil over medium-high heat.
Reduce the heat to medium and simmer
for 20 minutes. Strain the broth into a
large measuring cup or heatproof bowl.
3. Combine the tomatoes, the remaining
garlic clove, and chile(s) in a medium
saucepan. Cover with water and bring to
a simmer over medium-high heat. Reduce
the heat to medium and simmer until the
tomatoes are thoroughly soft, about 10
minutes. Using a slotted spoon, transfer the
tomatoes to a blender. Add the chopped
scallions. If you simmered 2 chiles, add
only 1 of them to the blender; when you
taste the finished puree, you can decide
if you want to add the other. Add ½
teaspoon salt, the nutmeg, and 1 cup
of the shrimp broth and puree until
completely smooth. Taste and add some
or all of the other chile if you would like
more chile presence and heat.
4. Rinse out and dry the saucepan. Add
1 tablespoon of the oil to the pan and
heat over medium heat until hot but not
smoking. Add the tomato sauce, being
careful to avoid splatters, cover partially,
and simmer, stirring occasionally, until
the sauce thickens and deepens in color
to a much darker red, about 10 minutes.
Uncover, reduce the heat to medium-low,
and stir in the cream. Keep at a steady
About the Chef
Pati Jinich is host of the national PBS Television
series Pati’s Mexican Table, going on its fifth
season to be premiered the Fall of 2016. Jinich
is a cookbook author, cooking teacher and
resident chef of the Mexican Cultural Institute
in Washington, DC. Jinich was born and
raised in Mexico City and comes from a family
of accomplished cooks. She has resided in the
Washington, D.C. area for the past 16 years,
where she and her husband are raising their
three boys. For more information on Pati Jinich
visit patijinich.com.
low simmer for 8 to 10 more minutes,
until the sauce is thick and creamy and
coats the back of a wooden spoon. Taste
and adjust the salt. Remove from the
heat and cover to keep warm.
5. Heat and lightly toast the tortillas on a
hot comal or skillet.
6. To cook the shrimp, work in batches
so that they will sear, not steam: Heat 1
tablespoon of the remaining oil and 1
tablespoon of the butter in a large skillet
over high heat until the butter is foaming.
Add half the shrimp, season with salt,
and cook for 2 minutes, stirring and flipping
a few times, until just cooked through
and lightly browned. With a slotted
spoon, transfer to a large plate. Add the
remaining tablespoon each of oil and
butter to the skillet, and once the butter
is foaming, add the remaining shrimp,
season with salt, and cook in the same
manner; transfer to the bowl.
7. Reheat the sauce if necessary. Glide
one of the tortillas through the sauce and
place on a plate. Place about 3 of the
shrimp across the middle and fold in half,
like a quesadilla. Place on a platter and
continue with the remaining tortillas and
shrimp, overlapping the enchiladas slightly.
8. Once all of the enchiladas are filled,
spoon the remaining tomato sauce on
top. They should be sauced generously.
Garnish with the sliced scallions, avocado,
cheese and serve.
Recipe excerpted from Mexican Today, ©
2016 by Pati Jinich. Reproduced by permission
of Rux Martin Books/Houghton Mifflin Harcourt.
All rights reserved.
Want to comment or have any questions on
this article? Email us at info@latinastyle.com
LS
BuildingaLegacy
ofHispanicLeaders
George R. Brown
Convention Center
and Hilton Americas-Houston
prospanica.org
Houston,Texas
Sept29th
-Oct1st
2016
Conference&CareerExpo
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the best U.S. companies
We are proud to be among
jobs.lanl.gov
Our legacy of excellence is fueled
for Latinas to work for.
by a diverse workforce
and practice of inclusivity.
Los Alamos National Laboratory is an equal opportunity employer and supports a diverse and inclusive workforce. EOE M/F/D/V
50 LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com
LinkedIn is one of the best ways to expand your professional profile
online. By using this social media platform, millions of individuals
and companies can see your resume online and it will get noticed.
LinkedIn allows users to network online
similar to other social media platforms. It
also gives you the opportunity to post ideas,
thoughts and engage with your connections.
If you have a particular career or profession,
LinkedIn lets you join a group or start one
with similar interest. It also offers job
opening information that zeros in to your
profession of choice.
Businesses and nonprofits use LinkedIn to
keep their brand visible to the masses. It
helps companies connect with possible new
clients or prospective employees.
Set Up a Killer Profile
Your profile "sells you" on LinkedIn. This
is your page. Write it in first person. Make
sure you are "talking to" your connections
not "at them."
Photo: First, choose a photo for your
profile. It does not have to be a professional
studio portrait. If you can shoot a nice one
of yourself on your phone, go for it. Look
professional and approachable. Yes, it's
OK to smile.
Summary: This is the first section on your
page. This is where you give a brief summary
of your career so far. What you write here
will make a person decide whether to keep
reading your resume and send you an invite
to connect or not.
Write the summary in bullet points. People
on the web are known "scanners." It's always
A Powerful Online Tool
By Rebecca Aguilar
an easier read on the web if bullet points
are used.
A good summary answers the following:
• What I do
• Why I have passion for this job
• Where I have been so far
• Recognitions for my work
• Where I give back to community
Fill Out Job Experience
This is where you have bragging rights
again. Tell us where you have worked and
what you accomplished while there. The
more interesting and specific, the more your
page will be viewed.
Reach Out and Get Recommendations
You are good at what you do and other
professionals know it, right? Now is the time
to ask some of your LinkedIn connections to
write you a recommendation that will be
posted right below the job it pertains to.
These recommendations should not be
what we call the "rah, rah!" type, but
rather one that points out specific on why
you were great for the job and how you
make a difference.
Example: When I hired Adriana she was able
to zero in the Latino business owners which
turned into larger sales and revenue for our
company in 2016.
Good Citizen Work
There is a section on your LinkedIn page that
allows you to share your experience as a
volunteer or even on a board of directors. Make
sure you are specific. If you're on a board, share
what you have done for the organization to
make it better. If you're a volunteer, where
have you invested your time and why.
Example: I served on the board of directors on
a volunteer basis. During my time on the board
I raised more than 200,000 dollars in scholarship
funds and brought in more than 100 members.
Invite and Grow Your Connections
Start finding your connections (professionals)
on LinkedIn. The easiest way is doing a search
on the companies you have worked and
currently work for. Usually under a search
you'll find a page of other people who have an
employer in common. Connect with these
former co-workers by sending them an invite.
Do searches under names of individuals. Again
send out an invite to connect.
First Explore LinkedIn
LinkedIn is another powerful tool for your
social media toolkit. It will keep you
connected with those who can help you move
forward in your career and business. Sign up
for a page and start exploring.
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this article? Email us at info@latinastyle.com
LS
52 www.latinastyle.com LATINAStyle Vol. 22, No. 4, 2016
LatinaLettersFromtheFront!
After spending over 300
days in Afghanistan, my
tour of duty had finally come
to an end. I stepped into a
C-130 and I began my long
journey back home. Goodbye
sleepless nights, so long
crazy weather, hello mom’s
home cooked meals!
I never imagined that I would have the opportunity to
travel the world as a U.S. Navy officer and I even got
paid to do it. Thanks to the U.S. Navy, I have traveled to
Europe, the Middle East and all over the U.S doing work
that I love. My decision to join was clear when I found
out about the opportunities the U.S. Navy Reserve had to
offer. In 2013, I direct commissioned in the U.S. Navy
Reserve as a public affairs officer (PAO) and it has been
an incredible experience.
I have traveled all over the country, I did an exercise in
Germany where I conducted media training as a role-playing
reporter and I recently returned from Afghanistan. I know
in my heart that I made the right decision to serve my
country, regardless of the challenges or dangerous places
that it may take me.
In Afghanistan, I interacted daily with people of different
nationalities (Romanians, Austrians, Polish, Italians,
Australians, Afghans and Turks). It was very difficult
to understand each other sometimes because of the language
barriers (#doyoucomewithsubtitles). Imagine a combined
team of people from different parts of the world who have
to work and live together seven days a week, 10 hours a
day! Everyone has a different opinion, but it is incredible
when we all came together to execute our mission.
Deployments are never easy, no matter where you go.
The support from my family, fiancé and friends was vital
throughout my deployment. They motivated me when the
days got tough, they inspired me to keep pushing through
and to learn as much as I could.
By Lt. j.g. Eileen M. Suarez
Public Affairs Officer
U.S. Navy Reserve
My inspiration, ambition and motivation did not spring
up magically. It comes from my all-star family! My mom
came to the U.S. from Mexico in search of her brother
who disappeared and my father came from Cuba almost
30 years ago to escape the communist regime. The day
before I left for my deployment to Afghanistan, I had a
heartwarming conversation with my mom and dad. I saw
how scared they were for me and I tried to say whatever I
could to ease their worries. With tears in his eyes, my
father said to me, “You are paying our debt for what this
country has given us.” However, to me, it is not a debt, it
is an honor.
The reserve is not for everyone, but it is a career that
allows you to see the world, enhance your skills and most
importantly a way to serve your country. I challenge all
women, no matter your profession, to set short and long
term goals and follow through with them. In our country,
you can be whoever you want to be as long as you are
willing to put in the effort and work hard.
I am proud of what my colleagues and I accomplished
overseas, but I am glad to finally be home. LS
Eileen Suarez receives Commendation Medal from Brigadier General Wilson Shoffner,
United States Army.
Want to comment or have any questions on this article? Email us at
info@latinastyle.com
3 Tips to Help You Stand Out in the Civilian Job
Market:AMessage to Service Members
54 www.latinastyle.com LATINAStyle Vol. 22, No. 4, 2016
If there is one thing I know for certain is that military experience
matters in business. In fact, I think it makes all the difference.
But, the biggest challenge you will face is articulating your experience
to be seen as a viable candidate. This is why I have dedicated my career
in helping you find meaningful careers after service. So listen up Vets!
1) Resumes still matter and essential
even in the digital age. It’s your professional
bio that highlights what you’ve done, where
you’ve been and what you’ve accomplished.
Those patches and medals are no longer
applicable in the civilian world. Your
experience will now be put on paper and in
your own words. Your mission is to unveil
your capabilities into civilian speak. But, it
is easier to wear your resume than write it.
Your resume has to clearly define how
you are uniquely qualified for the position
you want and convince a hiring manager
that you are a “force-multiplier!” Here are
some pointers to get you thinking in the
right direction.
Does your resume start with a clear
summary of your skills and qualifications?
List your accountabilities versus what
you did?
Don’t only list what you did but explain
how you made it better.
By Evan Guzman
Global Head of Military Programs & Veteran Affairs
Verizon Corporate Office
Don’t worry about the format too
much. Functional or chronological typically
won’t make a difference. Recruiters are
too busy looking for “buzz words” such
as “C++”, “cyber”, “systems” to determine
if you are a match or not. Recruiters look at
resumes no longer than 20-40 seconds or
have search filters figure it out. They are
looking to weed you out. Don’t let
them. Your goal is to get weeded in. A
great resource to get you started in
drafting up a solid military-to-civilian
resume is by visiting ResumeEngine.org.
It is an intuitive resume developer that
was created just for you.
2) Networking is the most essential
component in finding good jobs. You
must “network, to get-work.” Attending
job fairs and networking events are
S.O.P’s However, connecting with people
inside companies is the key to opening doors
of opportunity. LinkedIn is like having a
Want to comment or have any questions on this
article? Email us at info@latinastyle.com
rocket propelled resume profile. If you don’t
have a profile, you need to create one. You
can use your resume as a guide to build a
solid premium LinkedIn profile.
Let’s say you applied to a job at Verizon.
You can use LinkedIn to connect with
people at Verizon by sending them an
invitation to connect. Once accepted you can
ask questions about Verizon’s culture, work
environment, benefits, request introductions
to others of interest, or simply find out
what it’s like to work here.
Applying for jobs online is a solid start. But,
if that is all you are doing than you are only
lightly tapping on the doors of opportunity. I
say knock hard and unhinge those doors by
networking with the right people.
3) Nail the Interview! The good news
about landing an interview is that you
have their attention. This is your “Shark
Tank” moment. How you present yourself,
what you say, what you don’t say, and
how you say it, will all matter on an interview.
My ad s you ask yourself in front of a mirror.
If someone you feel comfortable with is
around, have them throw some questions
your way. Start with the difficult ones first.
These are the questions you hope they don’t
ask. Here are a couple questions to try out:
Why do you think you are uniquely
qualified for this position?
What is it about this position that appeals
to you the most?
How does your military background
make you a fit for this role?
The point of this is to learn how you
come across. What will you discover?
Evan Guzman is a veteran advocate
with two decades of experience in
strategic talent acquisition and human
resources who has dedicated his career
to support fellow veterans, transitioning
service members, reservists, and military
spouses across the country in finding
meaningful careers.
AVeteran'sPerspective
LS
founder of Spanx. She started a company
after seeing the need for more women’s
options in a male dominated industry. Spanx
is now worth over $1 billion (Forbes). Then
there is the QVC Queen, Lori Greiner
whose net worth is estimated at $50 million
(The Squander). These are two examples
of women knowing what women want,
developing new products and new ways
for selling and capitalizing on it.
As companies look for the best educated
talent, they must remember that in the U.S.
56 www.latinastyle.com LATINAStyle Vol. 22, No. 4 2016
F
ocusing on women is not a gender issue, it’s a business imperative,
an innovation incentive, smart economics and a key to global
development. We must not see women’s equality as a threat or a
gap, but it should be seen as an opportunity for growth, innovation and
progress. In order for the private and public sector to survive and
thrive, they must include and pay attention to the largest pool of incoming
talent, the largest emerging consumer market, and the most educated
population — women. Without a clear understanding of this emerging
market, companies are likely to lose out on big opportunities.
LasJefas
Today, women mark up almost 52 percent
of all professional jobs in the U.S., yet they
are only in 14.6 percent of executive office
and only 4.6 percent of Fortune 500 CEO’s are
women (Business Today, 2016). Corporations
have a choice to make. Either work harder
at promoting women from within, pay them
their equal share and allow flexible schedules
and acknowledge them for what they bring
to the table or lose them to entrepreneurship.
Today, women are not waiting for that
corporate promotion or higher pay anymore.
The new entrepreneurs are embracing their
gender differences and capitalizing on it.
Companies that fail to develop inclusive
cultures and fail to include half of their human
potential at their leadership, managerial
and labor force levels are risking missing
out on innovative ideas that allow them to
effectively tap into this ever growing market.
Women are responsible for 85 percent of all
consumer purchases in America today, at
$7 trillion (She-Economy, 7 Powerful Insights
for Marketing to Women, Anderson &
Howland). Globally, women influence 65
percent of the world’s annual consumer
spending: about $12 trillion (The Boston
Consulting Group & Harvard Business
Review, 2009).
Women today are able to develop products
that are practical and innovative but companies
might think of them as a “women’s product”
or a “soft product” and miss a great opportunity
to cash in. Women entrepreneurs are running
with their market-grabbing innovation ideas
and turning them into increased business
and profits. One example is Sara Blakely,
Unleashing The Power of
Women EntrepreneursBy Marisa Rivera
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this article? Email us at info@latinastyle.com
LS
women have also surpassed men in
achieving educational degrees. After
centuries of male dominance, worldwide
women now outnumber men in both
university attendance and graduation. (Joseph
Chamie,YaleGlobal,6March2014).Although
the educational achievement has increased
and surpassed men’s achievement, women
continue to get paid less.
Even in corporate philanthropy, women’s
issues are at the forefront. Melinda Gates,
president of the Gates Foundation, no longer
sees women’s issues as “soft issues.” In an
interview with Forbes magazine she confirmed
that the solution to poverty is investing in
women and girls. She also acknowledged
that women’s issues are “hard issues and
are at the core of global development.” The
inter-American bank and the world bank have
done studies that confirm that microloan
practices that target women in the developing
world, recognize that they are likely to
steward money effectively and channel it
back into the family.
On a personal level, after working with
women and on women’s issues all my life,
I am convinced that if we focus on women we
could eradicate some of the most pressing
issues in the world, such as poverty, war,
corruption, domestic violence and increase
innovation, progress and peace.As women,
we must realize that we are the solution to our
own problems. As the new “Jefas” of the
business world, we must be able to call the
shots. As visionaries, we see opportunities
where others don’t. We must unleash the
power of women entrepreneurs around the
world, it is the smartest investment to unlock
global growth, equality and peace.
Marisa Rivera is president of
Mpowerment Works, a motivational
speaker, executive coach and leadership
and empowerment consultant.
Marisa@MpowermentWorks.com
By Anna-Marie McLemore
Afeud between two families.
Two rival traveling shows
fighting for space, prominence,
and a livelihood. A boy and a girl
first caught up in,and then caught
between, their families’ hatred
for and history with each other.
It’s probably no surprise that The
Weight of Feathers, my debut
novel, began as a reimagining of
Romeo and Juliet. Like most
American teens, I read the play
in high school. But, as a Latina
girl, I didn’t feel like it belonged
to me. Most of the classics didn’t
feel like they belonged to me. So
when I imagined a reinterpretation
set between two competing
circuses, I knew I wanted to
write a love story about two
teens of color. I wanted to write
a romance between a Latina girl
and a Romani boy as a way of
reclaiming a classic I had read
but had felt distance from.
58 www.latinastyle.com LATINAStyle Vol. 22, No. 4, 2016
Latina Juliet
The Weight of Feathers,
and Reclaiming Classics
AbouttheAuthor
bookshelves. Through conversations about
inclusion in media of all kinds, often fostered
by leaders such as We Need Diverse Books.
Through the work of librarians, teachers,
parents, and booksellers working to get
diverse stories into the hands of readers.
Through the efforts of journalists and
bloggers who highlight books by diverse
authors and who write about where we’ve
been and where we are in terms of inclusion.
Through the advocacy of publishing
professionals who help inclusive stories
find their way.
And through the readers I’ve met who
bring books to life with their passion and
their love for stories. Because all of us who
love books are, and were first, readers. And
I think that’s at the heart of why so many
of us want inclusive bookshelves. We want
everyone to get that chance to become a
passionate reader, to have access to the
magic of stories.To see on the page themselves,
and the world around them, reflected in a
way that honors the truth in all of us.
I’ve been grateful and overwhelmed to
have readers get in touch with me about
what The Weight of Feathers means to
them. I’ve heard from readers of different
races and genders. I’ve heard from adults
and young adults. But most often, I hear
from Latina girls.And when we talk—either
online or at book events—we often end up
talking not just about this one book I wrote.
We talk about both being girls who had
trouble finding ourselves on bookshelves.
We talk about the stories we looked for
growing up, the few we found that made us
feel like we too had a place in books.
At first, these conversations broke my
heart a little, these reminders that many
readers now have the same difficulty finding
books that reflect them as I did a decade
ago. And though I wish Latina readers saw
themselves reflected more often and more
honestly, I’ve come to understand these
conversations as a kind of sisterhood. A
shared experience of looking for ourselves
on the page, and a hope for where we’re
going next.
I have tremendous hope for the future of
diverse literature, and how we’ll get to a
place where all readers find themselves on
Mexican-American author Anna-Marie
McLemore is represented by Taylor
Martindale of Full Circle Literary. Her
debut novel, The Weight of Feathers, a
2016 William C. Morris YA Debut Award
finalist, is out now from Thomas Dunne
Books/St. Martin’s Press. Her second
novel, When the Moon Was Ours, will be
released in October 2016, and Wild Beauty
is coming in 2017.
Want to comment or have any questions on this
article? Email us at info@latinastyle.com
LS
Without a Heart,
it’s just a machine.
©2016SouthwestAirlinesCo.
60 www.latinastyle.com LATINAStyle Vol. 22, No. 4, 2016
My Passion for Engineering
CollegeBeat
By Marissa Garcia
Electrical Engineering
MSEE, University of Southern California 2016
BSEE, Rice University 2015
W
alking around RadioShack, I felt like a little girl at a toy store. I
remember the days my dad would take me with him, and I would
play with all the different electronics in the store. I played with
every product I could touch and tried to figure out what they did and how they
worked. I had no clue at the time, but I was immediately hooked and always
wondered what went inside the controller or the toy car. My dad didn’t
know it yet, but he had introduced me to the world of engineering.
My immigrant parents always emphasized
the importance of education and the critical
role that it plays in pursuing a successful
life. Watching my parents come home from
work exhausted made me realize that I wanted
to provide a better life for them, so that
one day, they would never see another
bill. My parents came to the U.S. without
money or knowledge of the language
spoken here, but they came to the land of
opportunity to provide a better life for their
children. Even though we did not have a lot
of financial resources, my parents instilled
in my brother and me what it meant to
work hard and persevere. They taught us
to always seek out opportunities to gain
experience and to find good mentors to
become successful in life.
Going into engineering as a Latina can
be very scary when no one looks like you
as you enter a classroom. Through my four
years at Rice University, I was introduced
to new people and the ways technology can
help people. Having gained experience
through internships at Texas Instruments
and talking to coworkers and professors
inspired me to pursue a graduate degree.
One of the major factors in whether it was
even an option was how to pay for it. I was
very grateful when I heard I was to be
awarded the GEM Fellowship, a fellowship
that highlights underrepresented groups
to pursue STEM fields for higher education.
Through the fellowship, I was able to work
at MIT Lincoln Laboratory, doing research
work on micro-unmanned air vehicles and
microgrids for two summers.
Growing up I never faced huge turmoil
until last year, which was my most rough
year to date in my life. I remember being so
excited to start the fall year in LosAngeles,
a dream city, at USC and getting my
masters. I got to visit the beaches and
Hollywood and see what all the hoopla
that LAwas about. Suddenly my world came
to a halt when my dad passed away right
before Thanksgiving. It was very rough
to be thankful at the time and the holidays
and birthdays were even more bitter. My
professors and friends understood what I
was going through so I was able to finish
out the semester and finish my finals. The
next question was to continue with my
school next spring. Everyone expected
me to stop school and take a break but I
knew I couldn’t let my father down; he
wanted me to finish school and get my
masters. I pushed through and received
my MS in Electrical Engineering-my
most proud accomplishment thus far.
Going forward, I hope to utilize my
specialization in power systems to pursue
a career with electric vehicles and their
impact on the utility grid.
Currently, I am finishing my last internship
with MIT Lincoln Laboratory and seeing
where opportunities will lead me within
the next year. I think back to what my dad
told me: “Keep going, Marissa. Hechale
ganas y ponte lista, mija.”
Marissa Garcia at MIT Lincoln
Laboratory as a GEM Fellow.
USC Graduation with family and friends.
May 2016.
Rice University graduation with family.
May 2015.
LS
Want to comment or have any questions on
this article? Email us at info@latinastyle.com
62 www.latinastyle.com LATINAStyle Vol. 22, No. 4, 2016
HisView
By Arne M. Sorenson, President and Chief Executive Officer, Marriott International, Inc.
N
othing makes me prouder when I visit our hotels than to see the diversity of
our associates working together to deliver memorable experiences for our
guests. In a business like ours, we simply cannot succeed unless our people
love their work. We also cannot succeed if our people all look the same, sound the
same or think the same. When our associates feel valued and respected for
their individual contributions and have a sense of belonging, they become invested in
the company’s success. This is one of the reasons why we embrace diversity and
inclusion at Marriott International.
To be recognized as Company of the Year by
LATINA Style for the second time is a great honor and
reinforces that we’re on the right track and making a
difference for our associates and our guests.
Putting people first is one of our company’s core
values. What this means in practice is that we strive to
create a work environment where all people are
respected, valued and provided with opportunities to
succeed. Since our beginning almost 90 years ago, we
have empowered our people and offered opportunities
for them to grow in their careers. One of the things I
remember most about my introduction to Marriott
more than 20 years ago is the way Bill Marriott,
and the rest of the company’s leadership, talked
with excitement about how far an associate had
progressed in his or her career. Watching our people
succeed is incredibly gratifying.
This doesn’t happen on its own. Marriott recognized
long ago that providing opportunities to create a diverse
and inclusive environment strengthens our company’s
culture and provides a competitive advantage. I am
proud that Marriott was the first hospitality company to
establish a formal diversity and inclusion program
more than 25 years ago and has supported its
Women’s Leadership Development Initiative for more
than 15 years. The company’s multifaceted diversity
initiatives enable us to attract and retain Latinas at
every level of our business, from entry level to executive,
and today, Marriott has one of the most diverse
workforces in corporate America.
In our increasingly connected and competitive
world, we must draw from a broad set of skills and
ideas and work together to perfect diversity and
inclusion at Marriott.
Creating a Competitive Advantage
Through Diversity & Inclusion
Our commitment and effort grows stronger all the
time. Diversity of thought is the currency of growth
and longevity and a critical ingredient that goes into
genuine hospitality. We know supporting diversity and
inclusion is not only the right thing, it is essential for
business success.
64 www.latinastyle.com LATINAStyle Vol. 22, No. 4, 2016
¡PuntoFinal!
Brenda Durham, Senior Vice President & Regional General Counsel, Marriott International, Inc.
Last year, I participated in the II CEO Summit of the Americas in Panama City on a
panel for Women’s Economic Empowerment. I couldn’t help but feel proud to speak
about Marriott International’s passion and commitment to diversity and inclusion, and
specifically about Marriott’s efforts to promote the development of women-owned
businesses to provide services and goods to our hotels.
SinceAliceS.Marriottco-foundedthecompanyin1927,
Marriott has had a long-standing history of empowering
women. It’s part of our culture to create opportunities for
allassociates.Iknowthecommitmentisreal.Representing
Marriott on the women’s empowerment panel, comprised
of CEOs, was one of those opportunities. I used the
platform to talk about Marriott’s pledge and sense of duty
and responsibility to the communities where we live and
do business. I also spoke about effective implementation
of our programs by partnering with organizations like
Vital Voices in Latin America and with WEConnect
in other parts of the world, two prominent NGOs that
support and promote the economic potential of women.
Marriott helps women achieve their dreams—it’s
wonderful to be part of the company.
This is particularly impactful to me as a Latina. I
am honored that Marriott International is being honored
as Company of the Year, for the second time by
LATINA Style. This is a high achievement and I’m
certain the many talented and skilled Marriott Latinas
will feel a great sense of pride for this recognition and I
am thrilled to represent them here. I am also excited to
represent Marriott today, I’m proud of the company’s
Representing Proud Latinas
at Marriott
emphasis on diversity and inclusion and know
firsthand that women, including fellow Latinas, are
given opportunities to develop skills and advance
in senior leadership roles—to be mentored, valued,
and respected.
This emphasis is felt at the headquarters level and
is a particular focus for the Caribbean & Latin
America Region. Each year, our regional leadership
team meets to discuss strategy and establish goals for
the coming year. These goals are continually reviewed
and measured during the year at the regional level and
also by our executive senior leaders, including our
Executive Chairman, Mr. Bill Marriott and our CEO,
Mr. Arne Sorenson. Over the past several years, an
important component of our balanced score card has
been, and continues to be, centered specifically on
identifying high potential women in the region and
implementing individual career development paths
that lead to leadership roles. Having spent a great deal
of time in the field at our hotels and having had the
opportunity to meet and get to know so many talented
Latinas, it is truly exciting to watch these wonderful
women thrive in their careers over time and be recognized
for their accomplishments.
I have been with Marriott for 18 years, not long
compared to many colleagues in the Company, and an
important reason about what keeps me here is the
Company’s commitment to its core values. These values
are manifested in the day-to-day activities of each
business unit and discipline globally. Nearly 90 years
ago, the Marriott family established five core values
that are the foundation of Marriott’s culture. They are:
Putting People First, Pursuit of Excellence, Embrace
Change, Act with Integrity, and Serve Our World.
Today’s award touches upon each of these values in a
real way—values that are also deeply interwoven into
the Latin culture. There are many wonderful stories
throughout the region that illustrate how our Latin culture
embodies Marriott core values—it’s how we do business
in Latin America and I’m continuously inspired by my
Latin colleagues.
It’s truly a privilege and honor to represent Marriott’s
Latinas, LATINA Style.
CONNECT WITH NATIONAL LEADERS WHO ARE IMPACTING AND
SHAPING OUR COMMUNITY EVERY DAY!
The Congressional Hispanic Caucus Institute (CHCI) invites you to join thousands from around the
country and across the globe in Washington, D.C. for the nation’s premier events commemorating
Hispanic Heritage Month—CHCI’s Public Policy Conference and Annual Awards Gala. CHCI events
provide an opportunity to connect our participants with a powerful network of Latino leaders and
celebrate the best of our Hispanic culture, all while raising critical funds to continue and expand
opportunities for the next generation of Latino leaders.
CHCI’s two-day Public Policy Conference on September 13-14 examines critical
policy areas affecting the Latino community and the nation. This year’s theme,
EDUCATE. ENGAGE. VOTE, will focus on how American Latinos are engaging in
the political process and ensuring they are represented at the highest levels
when decisions are made that affect the Hispanic community.
CHCI’s Annual Awards Gala on September 15 is our signature event that
celebrates the achievements of the Latino community and convenes the largest
and most prestigious gathering of Hispanic leaders in the nation. The evening’s
festivities include musical entertainment, remarks by figures of national
prominence, and our highest honors—the CHCI Medallion of Excellence awards.
hhm.chci.org | @CHCI | #2016HHM
REGISTER NOW!
hhm.chci.org
Can’t Attend? Watch the webcast LIVE
September 13-15, 2016 at hhm.chci.org
Latina Style - Cuba Story

Latina Style - Cuba Story

  • 1.
    22nd Anniversary LATINAStyleA NationalMagazine for the Contemporary Hispanic Woman Vol. 22, No. 4, 2016 $2.95
  • 4.
    LATINAStyle® Vol. 22, No.4, 2016 July/August www.latinastyle.com Columns & Departments 2 LATINAStyle Vol. 22, No. 4, 2016 Pg. 24 Pg. 46 Features 4 Publisher’s Message 6 Latinas Today 16 LATINA Style Business Series, Seattle, WA 18 Latina Entrepreneurs Make their Mark in Seattle 44 World Touring: Cuba 46 Food & Entertainment 50 Social Media: LinkedIn:A Powerful Online Tool, By Rebecca Aguilar 52 Latina Letters From the Front! Lt. j.g. Eileen M. Suarez, Public Affairs Officer, U.S. Navy Reserve 54 A Veteran’s Perspective: 3 Tips to Help You Stand Out in the Civilian Job Market: A Message to Service Members. By Evan Guzman, Global Head of Military Programs & Veteran Affairs, Verizon Corporate Office 56 Las Jefas: Unleashing The Power of Women Entrepreneurs By Marisa Rivera 58 About the Author: The Weight of Feathers, By Anna-Marie McLemore 60 College Beat: By Marissa Garcia, Electrical Engineering, MSEE, University of Southern California 2016,BSEE,Rice University 2015 62 His View: By Arne M. Sorenson, President and Chief Executive Officer, Marriott International, Inc. 64 ¡Punto Final!: By Brenda Durham, Senior Vice President & Regional General Counsel, Marriott International, Inc. TableofContents 8 Latinas, Be Moved: Get in the Driver’s Seat and Enjoy the Ride The pace of living is going faster than ever for most of us and cars for some women are like an appliance that keeps their life rolling. Others are enthusiasts and really care about the wheels they drive. We took a look at a few cars that are new or upgraded for 2016; they’re attractive, practical, and even a bit sporty and fun. Now, it’s your turn! By Sue Mead 12Latinas Leading in STEM Meet three women who are re-defining the role of Latinas in STEM. Sandra Rivera, vice president at Intel Corporation; Marjorie Blanco, software engineer at The Boeing Company; and Rebecca Garcia, program manager within Civic Tech & Innovation for Tech Jobs Academy at Microsoft and co-founder of nonprofit CoderDojo NYC, are raising the bar, inspiring younger generations who want to follow in their footsteps and stop at nothing to make the world a better place. By Christine Bolaños 20Latina Executives at Comerica Bank Set Tone for Future in Banking Latinas at Comerica Bank not only hold top positions, but they embrace the company’s culture of employee resources and support, specifically those aimed at Latinas and women. The bank operates primarily in five states across the U.S. and has three female market presidents, two of whom are Latinas. Read about their road to success in the banking industry here. By Christine Bolaños 24 The 2016 LATINA Style 50Annual Report Find out which company made it as the “Company of the Year” and the full list of those ranked as the 50 best companies for Latinas to work for in the United States on our 2016 LATINA Style 50 Report. Learn how these companies are supporting the growing Latina community in the United States. By Reyna Sanchez
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    LEADING FORWARD, MOVING AHEAD. We travel inmany styles, across ten incredible brands. We call hundreds of extraordinary destinations home. Delivering memorable moments and exceeding our guests’ expectations around the world is our common objective. With more than 120,000 employees from 60 countries, diversity is part of our DNA. www.wlcl.com Pictured: Mayda Gonzalez, Sr. Director, Identity and Access Management On board since 2015
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    4 www.latinastyle.com LATINAStyleVol. 22, No. 4, 2016 Founder & Publisher Anna Maria Arias President & CEO Robert E. Bard Robert@latinastyle.com Chief Operating Lupita Colmenero Officer Lupita@latinastyle.com Managing Editor Gloria Romano-Barrera Gloria@latinastyle.com Graphic Designer Andrea Saadvandi Andrea@latinastyle.com Contributing Einer Agredo Graphic Designer Einer@latinastyle.com Contributors Anna-Marie McLemore Arne M. Sorenson Brenda Durham Carlos Orta Christine Bolaños Eileen Suarez Evan Guzman Karina Flores-Hurley Rebecca Aguilar Marissa Garcia Sue Mead Senior Events Manager Tania Einhorn Tania@latinastyle.com Director of Special LCDR Johnny Quezada, USN (Ret.) Programs and Military johnny.d@latinastyle.com Affairs Director of Sales Victor Ruiz victor.d@latinastyle.com Circulation Manager Maria E. Gallegos & Subscriptions maru@latinastyle.com Web Address www.latinastyle.com Web Site by: vicom.com Stock Photography istockphoto.com LATINA Style is published bimonthly by LATINA Style, Inc. 2102 Empire Central, Dallas, TX, 75235. Subscriptions are available at $20 for two years for a total of 12 issues.To subscribe to LATINAStyle call (214) 357-2186 or send checks to LATINA Style Magazine, 2102 Empire Central, Dallas, TX, 75235. The publisher reserves the right to accept or reject any editorial or advertising matter. Editorial submissions must be accompanied by a self-addressed, stamped envelope. The publisher assumes no responsibility for return of unsolicited manuscripts or art. No part of this magazine may be reprinted or otherwise duplicated without the written permission of the editor. Copyright by LATINA Style, Inc. All rights reserved. "LATINA Style" (ISSN 1531-0868). Vol. 22, No. 4, July/August 2016. LATINAStyle® Our Daughter Came Home S ometimes it seems that we are living in a world of fantasy until real life gets in the way. We are so busy achieving goals, making sure that everything is in place that we tend to forget that very important things are taking place in our lives all the time. For us, it has been that kind of a year. A refocusing of priorities, a realignment of concerns. On August 15, 2015 our daughter packed her bags and headed to Kabul, Afghanistan. For 300 days we have counted the minutes for her to come home. We have learned firsthand the hard lesson that when one family member serves, the whole family serves with them. The worry that her Mom, Lupita, and the family has lived with for nearly a year of Eileen's service in Kabul, is hard to describe. The sleep deprivation, the constant Kabul airport alerts on the phone, the ongoing worse news imaginable on the television, and the seemingly indifference that the country seems to express took a heavy toll on our family. Eileen Suarez joined the U.S. Navy reserve to fulfill her duty to our country. We never expected that her service would take her to one of the most dangerous places in the world. But now she is finally back home and you can see the joy on her mother's face. Eileen and Lupita have a special relationship, one that now is so much stronger. We now will go back to worry about everyday things, the way all parents worry about their children. Eileen left as a young woman and has returned as an accomplished military officer full of confidence and determination. So what did you learn Eileen? “I learned that America is the greatest country in the world, and that if we took the time to look around us we would realize that the opportunities we have here are nowhere else available to everyday folks, especially women; we live in a blessed place,” she said. Our family would like to thank all of our friends that kept Eileen in their prayers, it made a great difference. Thank You! Thank You! Thank You!And let's not forget that thousands of our children are still serving our country in these very dangerous places, let's keep our prayers alive for them and their families as well. You can read Eileen's story in her own words in our "Latina Letters from the Front” column. Thank you all. This happens to be our most awaited issue of LATINA Style. Selecting the Top 50 companies for Latinas to work for is a difficult task. Great efforts are taken to not make mistakes and ensure that Latinas can truly find best places where to nurture their careers. This year, Marriott International, Inc. took the top spot. As always, it was a tough selection. We have long established a policy of making a company eligible only every three years for the top spot. But you can see by the top five companies that they continue to excel. We experienced a number of changes on our list as a number of new companies joined the ranks. I hope you enjoy our feature and make good use of it. Warm regards to all and thank you one more time. Robert E. Bard Publisher’sMessage
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    Start with adiverse and inclusive culture, welcome everyone’s ideas, and innovation shines through. AT&T is a proud supporter of LATINA Style and honored to be #3 on the Top 12 Companies of the Year Latina Style 50 Report. AtAT&T,EveryVoiceMatters. Equally innovative © 2016 AT&T Intellectual Property. All rights reserved. www.att.com/diversity
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    LatinasToday 6 www.latinastyle.com INTHENEWS Esther Aguilera TheLatino Corporate Directors Association (LCDA) announced that its board of directors unanimously selected Esther Aguilera to serve as its first President and CEO. LCDA is the first association of U.S. Latinos serving on public or private company boards and dedicated to increasing the number of Latinos on corporate boards. "LCDA enthusiastically welcomes Esther and is pleased to draw upon her 25-year record of accomplishments to advance LCDA's critical mission and programs," said Patricia Salas Pineda, Toyota senior executive and LCDA Board Chair. "LCDA's mission is more important than ever and our organization is providing a solution to address the underrepresentation of Latinos serving on U.S. corporate boards. LCDA serves as a trusted source for corporations and search firms seeking Latino board talent." Aguilera is an accomplished executive with a 25-year record of success in a variety of disciplines and sectors, including a consultant to Fortune 100 companies, senior advisor to Cabinet and Congressional Members, federal senior executive, non-profitCEO,and Capitol Hill legislative director. Aguilera is on the Board of Trustee of the Southern Education Foundation and previously served on the boards of the American Society of Association Executives (ASAE) and the Hispanic Association on Corporate Responsibility (HACR). She has a BA in public policy from Occidental College and completed the Harvard University Corporate Governance Executive Program. She was raised in Southern California and has resided in Washington, D.C., since 1990. She is a native of Mexico and is married with two boys CATHERINE CORTEZ MASTO, CANDIDATE FOR THE 2016 U.S. SENATE ELECTION IN NEVADA Catherine Cortez Masto has spent her career fighting to protect Nevada families. Cortez Masto served two terms as Nevada’s Attorney General and became known for her integrity and leadership on behalf of Nevada families, women, and seniors. As the chief law enforcement officer of Nevada, Cortez Masto worked closely with law enforcement, treatment providers, and community advocates to combat the use and distribution of methamphetamines. Staying true to her commitment to protecting seniors, Cortez Masto created a senior protection unit in the Attorney General’sofficetoensurethatherinvestigators and prosecutors had the necessary tools to pursue those who abuse, neglect, or exploit seniors in the communities. A lifelong advocate for women and children, Cortez Masto worked to strengthen laws preventing sex trafficking and violence against women. She also took steps to protect children from sexual predators by passing new laws that strengthened the registration and notification requirements of convicted sex offenders. To aid middle-class families and protect consumers and homeowners, Cortez Masto created the Mortgage Fraud Strike Force to investigate and prosecute fraudulent foreclosure rescue and loan modification scams. And she led the fight against foreclosure fraud, securing an estimated $1.9 billion from big banks on behalf of Nevada homeowners as part of the National Mortgage Settlement. Prior to her service as Attorney General, Cortez Masto worked as an Assistant County Manager for Clark County, Nevada. She also served as a federal criminal prosecutor for the United States Attorney’s Office in Washington, D.C. and was Chief of Staff to Governor Bob Miller. She currently resides in Las Vegas with her husband Paul. Jennifer I. Rodríguez LATINAS TODAY L E X U S P R E S E N T S Jennifer I. Rodríguez is the president and CEO of the Greater Philadelphia Hispanic Chamber of Commerce (GPHCC). Prior to joining GPHCC, she was appointed by Mayor Michael A. Nutter as the Executive Director of the Mayor’s Office of Immigrant and Multicultural Affairs. Under her leadership, Philadelphia was recognized at the 2014 National Immigrant Integration Conference as one of the most immigrant-friendly cities in the country. Rodríguez was vice president for Community Engagement and Programs at Asociación Puertorriqueños en Marcha. As vice president of Finance at the Philadelphia Industrial Development Corporation, she managed a multi-million-dollar portfolio of economic development and business loans and investments in communities across Philadelphia, including public financing vehicles such as, CDBG, Tax Increment Financing and New Markets Tax Credits. In addition to leading GPHCC, Rodríguez serves on various boards including the Philadelphia Redevelopment Authority, where she is vice chair, the Philadelphia Latino Film Festival, the Reading Terminal Market Corporation, and the Philadelphia Land Bank. She is also a founding member of GPHCC’s Latino Professional Mentoring Network and the Greater Philadelphia Chamber of Commerce CEO Access Network. BornandraisedinPuertoRico, Rodríguezmigratedtothe U.S. in 1990 to pursue higher education. She holds a BA in Business Administration from Boston University and an MA in City and Regional Planning from the University of Pennsylvania. She was a 2014 Leadership for Change Fellow at Drexel University. LATINAStyle Vol. 22, No. 4, 2016 LS Catherine Cortez Masto.
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    Nationwide and theNationwide N and Eagle are service marks of Nationwide Mutual Insurance Company. © 2016 Nationwide CPO-0833AO (08/16) GOOD PEOPLE GREAT PEOPLE make us a At Nationwide, the difference is great. nationwide.com/latinastyle Nationwide is a company of extraordinary people doing great things for our members, each other, and our communities. Our commitment to diversity and inclusion can be seen in every aspect of our culture, and we empower our associates to carry that commitment forward. We are proud to be a recipient of Latina Style’s 50 Best Companies for Latinas to Work For. Congratulations to all of the Top 50 companies!
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    8 LATINAStyle Vol.22, No. 4, 2016www.latinastyle.com Latinas, Be Moved Get in the driver’s seat and enjoy the ride By Sue Mead A re you an auto enthusiast or is your vehicle simply the ride that gets you to work and the ferry for your family, the groceries, and the collection of other goods and gear that are needed to make your life run smoothly? The pace of living is going faster than ever for most of us and cars for some women are like an appliance that keeps their life rolling. Others are enthusiasts and really care about the wheels they drive. You might even own more than one car! I’m going to offer a challenge to all: slow down and get to know your auto. If it’s not the right one to suit your needs and personality, find a new one. There is something for everyone in today’s car market. We took a look at a few that are new or upgraded for 2016; they’re attractive, practical, and even a bit sporty and fun. Now, it’s your turn! 2016 Toyota Camry Redesigned last year, this midsizer 2016 Toyota Camry has better handling, new user-friendly controls, upgraded safety, changes inside and out, and a bolder, more competitive look, with sport-mesh grille, LED headlamps and DRLs, 18-inch alloy wheels, and dual chrome-tipped exhaust. The roomy cabin has quality upholstery and stitching, sport seats and up to an 8-way power-adjustable heated driver seat; and dual climate control. A multimedia package brings Entune Premium JBL Audio with Navigation and App Suite, and includes the Entune Multimedia bundle with a 7-inch high-res touch-screen display, AM/FM, CD player, MP3/WMA playback capability, 10 JBL GreenEdge Speakers in eight locations including subwoofer and amplifier auxiliary audio jack, USB 2.0 port with iPod connectivity and wireless charging. Trims include LE, SE, XSE, LSE, plus hybrid versions. A IIHS top safety pick + winner, it has NHTSA’s 5-Star overall safety rating. Engines include a 2.5-liter inline four cylinder, a 3.5 V6 that achieves 268 hp. and 246 lb.-ft. of torque and the hybrid 2.5-liter 4-cylinder with EV and ECO modes; all have six-speed automatic transmissions. Fuel economy with the V6 is rated at 21 city/31 highway/25 overall; the 4-cylinder at 25/35; and hybrid at 43/39. The sport package, as well as SE and XSE trims, come with paddle shifters, while SE and XSE come with a sport-tuned transmission; XSE has both Sport and Eco modes. We loved the heated outside mirrors; smart key with push-button start; the steering-wheel-mounted controls, and it’s quiet and well-mannered drive. Of note is a wide and impressive array of standard safety features, including an anti-theft alarm system, Star Safety System, with LATCH Lower Anchor and Tether for children and 10 airbags. For more information visit: http://www.toyota.com/camry/ 2016 Honda Pilot This all new eight-passenger SUV looks and feels very different from its predecessor—and it is! It’s been redesigned and reengineered, with fresh exterior and interior styling, many of the car world’s latest features, plus increased value and improved fuel economy. The three-row crossover raises the bar with more premium attributes, new powertrains and the most advanced safety features ever, including the Honda Sensing suite of safety and driver-assistive technologies, with lane departure warning, blind-spot monitoring and lane watch, adaptive cruise control, and forward-collision mitigation braking. It comes in 2WD and 4WD, and five trims. Its all-new AWD system makes it capable of light off-roading; it can tow up to 5,000 lbs. The base LX gets vehicle stability/traction control; rear camera, daytime running lights; ABS with electronic brake distribution and brake assist; tire–pressure monitoring and 18-inch wheels; while the new, top-of-the-line Elite brings ventilated front seats, heated second-row seats,
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    9LATINAStyle Vol. 22,No. 4, 2016 www.latinastyle.com heated steering wheel, a panoramic glass roof, and 20-inch wheels and tires. Although larger and longer, it weighs less which brings better fuel economy and improves driving dynamics. Now sleek and narrow, with more contemporary styling and slightly muscled looks, there are sculpted panels and narrower window openings and it’s been smoothed to be more aerodynamic; a spoiler at the tail reduces drag. Bold LED lighting punctuates the front and back, while a bright-chromed, three-bar grille accents the fascia. Inside is a premium cabin with soft-touch materials, good elbow room, ergonomics and utility. In addition to attractive, soft-touch materials, the front console has a smartphone tray and two cup holders. A new 3.5-liter V-6 engine is matched to a new six-speed or new nine-speed automatic. For more information visit: http://automobiles.honda.com/pilot 2016 Chevrolet Volt The second-generation Volt is all-new, boasting a clean and sporty design, and seats five; it also has a re-engineered Voltec power house for improved power and efficiency, convenience updates to the charging systems including “Location-Based Charging”, and a new transmission. It starts at almost $10,000 less than last year’s model! The LT has 17-inch,five-spoke painted aluminum wheels and six-speaker sound.Premier comes with 17-inch, split 5-spoke aluminum wheels; park assist; wireless charging; auto-dimming interior mirror; and heated front and rear seats, steering wheel, and exterior mirrors. It keeps its iconic look, but is more carved and upscale, with a grille that opens and closes to increase airflow and aerodynamics. The body structure is strengthened and improved for a quieter, better ride.A simplified 120-V portable cord gets more convenient stowage in the truck. New is a bench seat in the rear; an eight-inch screen takes the place of a traditional gauge cluster and a second eight-inch touchscreen is the focal point of the center stack. Equipped with standard Chevrolet MyLink with OnStar and 4G LTE, it’s a wireless hotspot.Apple CarPlay connects via USB to make calls, send and read texts,and play music with the touch of a button or with voice-activation. Along with increased use of high-strength steel, top-notch standard safety features include 10 airbags, including knee bags and a rear-view camera; additional features include forward collision alert, automatic braking, lane keep assist with lane departure warning, side blind zone alert with lane change alert, rear cross traffic alert, advanced park assist with front and rear park assist, and a pedestrian safety signal - an automatic audible signal that emits during low speed driving. For more information visit:http://www.chevrolet.com/volt-electric-car.html 2016 Nissan Sentra SV Newly refreshed, this midsized sedan has a sporty exterior redesign, a roomier interior, and additional safety and driving assistance technologies. There are five trims; all are powered by a 1.8-liter four-cylinder engine.The Sentra S gets a six-speed manual transmission (or optional CVT) and 16-inch steel wheels. An FE+ S edition, optimized for fuel efficiency, features Nissan's Xtronic CVT transmission, a special rear spoiler, underbody aerodynamics, and low-rolling-resistance tires. SV gets CVT transmission, intelligent key with push-button ignition, streaming audio via Bluetooth, leather-wrapped steering wheel and shift knob, Easy-Fill Tire alert, and NissanConnect with mobile apps, 5.0-inch color display, and rear-view mirror. SR adds 17-inch aluminum alloy wheels, fog lights, LED low-beam projector headlights with LED accents, premium sport cloth, heated front seats, heated outside mirrors with integrated turn signals, rear spoiler with integrated LED brake light, rear disc brakes, and chrome exhaust tip finisher. Top-of-the-line SL adds leather-appointed seats, dual-zone automatic temperature control, auto-dimming mirror with HomeLink, NissanConnect with navigation and 5.8-inch color touch-screen, blind spot warning and rear cross traffic alert. Outside is revised front fascia, grille, fenders, hood, and signature boomerang-shaped headlights up front, and restyled fascia and boomerang-shaped taillights in the back. Inside is a redesigned steering wheel, a high-resolution TFT-type LCD flat panel instrument display, a 5.0-inch Advanced Drive-Assist display and Siri Eyes Free. The roomy interior boasts 95.9 cubic feet of passenger volume, while the large trunk can hold more than 15 cubic feet of cargo. Additional features include tilt/telescopic steering column, power windows with driver’s one-touch auto up/down and auto reverse, power door locks with auto locking feature, remote keyless entry, and remote trunk and fuel-filler door releases. For more information visit: http://www.nissanusa.com/cars/sentra/versions-specs/version.sv.html
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    New Cars in Townfor Latinas 10 LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com Want to comment or have any questions on this article? Email us at info@latinastyle.com This summer, LATINA Style took a drive in two of the newest models in the market. They are comfortable, fuel efficient, with great features and a great feel. See what they have to offer and check them out for a ride. Kia Optima SX Turbo The Kia Optima SX Turbo provides a great quality of ride, safety, comfort and capacity, fuel efficiency, kid-friendly features, reliability and interior and exterior workmanship. The newest Optima is roomier, more luxurious cabin features an impressive level of craftsmanship that will come standard across five trim levels – LX, LX 1.6T, EX, SX and SXL. Its interior is larger and more comfortable with an innovative and functional cabin that is well-appointed with class-up touches. The 2016 Optima also offers a height-adjustable front passenger seat, a feature normally found only in premium vehicles. Kia’s connectivity system, UVO2, comes standard with four additional eServices not previously available on Optima: Geo-fencing, Speed Alert, Curfew Alert and Driving Score3. Also available is the Harman/Kardon QuantumLogic™7 Premium Surround Sound Audio System8, which includes 10 speakers, Clari-Fi™7 technology and an upgraded 630-watt digital amplifier. All new for the 2016 model is a 1.6-liter four-cylinder turbo engine. The 1.6-liter will be offered on the LX trim. Pushing out 178 horsepower at 5,500 rpm and a stout 195 lb.-ft. of torque at just 1,500 rpm, the new engine mates to a seven-speed DCT, a first for the Kia brand. The transmission optimizes the engine’s responsiveness for a sporty feel that doesn’t sacrifice fuel economy. For more information visit:http://www.kia.com/us/en/vehicle/optima/2016 Mazda CX-9 Signature AWD Ready for an elegant vehicle with an upscale interior and fuel economy? Look no further than the Mazda CX-9 Signature AWD.The all-new 2016 Mazda CX-9 midsize, three-row crossover SUV offers a premium experience, fun-to-drive handling dynamics and bold KODO—Soul of Motion design at a starting MSRP from $31,520. The CX-9 Signature is at the top of the line with its i-ACTIV all-wheel drive—a system that uses 27 sensors, measuring conditions more than 200 times per second to determine how to allocate power to each wheel as to minimize ever feeling the wheels slip. Its interior is embellished with Auburn-colored Nappa leather, rosewood supplied by Japanese guitar-maker Fujigen. Enjoy the LED signature accent grille lighting and LED accent lighting around the automatic shifter. All models come powered by Mazda’s new turbocharged SKYACTIV-G 2.5T engine, which generates a 310 lb-ft of torque from just 2,000 rpm on either 87- or 93-octane gasoline.It also produces 250 horsepower on 93-octane gasoline (227 horsepower on 87-octane) and nets class-leading 2 EPA-estimated fuel-economy ratings on either gasoline grade—22 mpg city/28 mpg highway/25 mpg combined in front-wheel-drive configuration. That engine is paired with a standard SKYACTIV-DRIVE six-speed automatic and is available in front-wheel drive or i-ACTIV all-wheel drive. For more information visit: http://insidemazda.mazdausa.com LS By Robert Bard
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    We’re a proudsupporter of Latina Style 50 and honored to be named one of the ‘Best Companies for Latinas to Work for’ www.fcagroupcareers.comwww.fcagroupcareers.com ©2015 FCA US LLC. All Rights Reserved. Chrysler, Dodge, Jeep, Ram, Mopar and SRT are registered trademarks of FCA US LLC. ALFA ROMEO and FIAT are registered trademarks of FCA Group Marketing S.p.A., used with permission. Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity 6
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    By Christine Bolanos W henmany people think of leaders and innovators in Science- Technology-Engineering-Mathematics or STEM fields, they don't tend to picture a woman or a Latina. But an increasing number of women are kicking that stereotype to the curb and proving they have what it takes to lead the world into the next stage of these disciplines. In doing so, they are changing the face oftheir industries, communities, and in some cases, even the world. Sandra Rivera, vice president at Intel Corporation; Marjorie Blanco, software engineer at The Boeing Company; and Rebecca Garcia, program manager within Civic Tech & Innovation for Tech Jobs Academy at Microsoft and co-founder of nonprofit CoderDojo NYC, are three women who are re-defining the role of Latinas in STEM. They raise the bar, inspire younger gerrerations who want to follow in their footsteps and stop at nothing to make the world a better place. They use every setback as fuel to get back up on their feet toward their mission to greatness. Sandra Rivera Vice President, Data Center Group General Manager, Network Platforms Group Intel Corporation Sandra Rivera is an inspiration to many Latinas in STEM as vice president in the Data Center Group and general manager of the Network Platforms Group at Intel Corporation. She is responsible for the Intel business group called to provide innovative technology and solutions to the networking industry. "We built the infrastructure that connects the world," Rivera says. "We are responsible for all the connectivity that makes your life easier, more convenient and more connected to your family, friends and your work." Her team, she shares, is responsible for all ofthe fabric required to connect someone from their phone, PC, TV or tablet to all of the content or all ofthe people they want access to. "It's an awesome responsibility, it's inspiring," Rivera says. "It's a huge undertaking but we have such a team that is committed to this connected world where we're bringing this rich experience that makes it such a furr role at Intel." The proud Latina explains that her parents and culture instilled in her the value of relationships, collaboration, teamwork, strong work ethic, prioritizing and hard work. "They taught me to really establish what's most important and to live your priorities and having integrity and authenticity in everything they do," says the daughter of Colombian immigrants. Her father inspired a love of learning that translated into Rivera's love for math and science. Her innate nature to be a problem solver and apply creativity drew her to STEM as well as the practicality of pursuing a discipline that would be valued in the job market. "You'll do your best work when you're inspired, energized and excited about the work that you do," she advises. The barriers she has overcome as a woman and as a Latina has only made her stronger. "Particularly when you're starting out, you're not being taken seriously and not being given the benefit of the doubt," Rivera says. It became her goal to always raise and exceed the bar. At Intel, Rivera enjoys the brilliant people she works and collaborates with the most. "It's a learning organization and it's my nature to be a learner," she shares. According to Rivera, Intel is committed to fostering professional growth in its employee through mentors, coaches and sponsors. "There's a sense of communi~:~nd we have what is a very big company~Rivera says. "We turn it into smaller communities where you have the opportunity to engage with individuals that may have similar backgrounds or different perspectives. Even within those communities, there is also a place where we can learn, share and grow." LATIHAS'tyleval. 22, No.4, 2016
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    OTIS PRATT & WHITNEY UTCAEROSPACE SYSTEMS UTC CLIMATE, CONTROLS & SECURITY UNITED TECHNOLOGIES RESEARCH CENTER At United Technologies, we believe that diversity and inclusion in our business and in leadership fosters open minds, differing perspectives and a willingness to welcome new ideas – the kind that drive the innovation we need to create new products and to deliver the best solutions for our customers and for the marketplace. We are committed to developing the full talents of our entire workforce to ensure that women don’t just strive but thrive as leaders. www.utc.com/careers Proud to be recognized among the Latina Style 50. Congratulations to all honorees. Leaders
  • 16.
    Rivera earned theIntel Achievement Award for helping transform the telecommunications industry. An award she believes is a team award. She serves on the Intel Hispanic Leadership Council and previously co-founded and served as president of The CTI Authority, a computer telephony distributor. “I am an internal optimist,” she shares. “I do believe life is a choice and I always choose happy.” Marjorie Blanco Software Engineer Engineering Operations The Boeing Company When Marjorie Blanco arrived in the United States from Nicaragua she was only a young girl with big dreams. “Imagine, a simple girl from the poorest country in Central America working along the greatest minds in STEM,” she says. Fast forward to today and Blanco is among the elite few who can say they have worked at NASA Mission Control Center and The Boeing Company to make astronauts’ trips to space as safe as possible. The daughter of an accountant and an engineer, her parents taught her the value of hard work and determination. “He (Blanco’s father) would actually take me to his office and let me play with all of his engineering notebooks and rulers,” Blanco shares. She recalls getting her first “huge, gigantic” laptop which drove her to develop software. “What really led me into it was the problem solving aspects of it,” Blanco says, who switched out medicine to pursue engineering. Today, Blanco is a software engineer in Engineer Operations in Puget Sound, where she works as a project manager. “What we’re trying to do is deliver good quality airplanes that arrive on time so it costs less,” Blanco adds. “Our customers are demanding that of us. So we’re developing software to meet that business goal.” In her role, Blanco leads and supports initiatives that engage business units, organizations and programs. “The software tool that I manage has finance-approved benefits in the billion-dollar range, numerous patents and awards,” she explains. “This software tool impacts the company bottom line.” Blanco began her career with The Boeing Company in 2008 where she worked as software engineer for the International Space Station in Houston, Texas. Before joining Boeing, Blanco worked as a software developer at NASA Mission Control Center. “Not only did I work for NASAMission Control Center but on the space shuttle and international space station,” Blanco says. She remembers she didn’t immediately realize she had been working with astronauts because they wore civilian clothing at prior meetings. “Astronauts and flight controllers were my co-workers, how cool is that,” Blanco exclaims. While working at the space station, Blanco was responsible for keeping astronauts safe. “I was the sub-system owner for the software system that notified astronauts if there was a fire, rapid depress or toxic atmosphere,” she says. That emphasis on safety is just as strong at Boeing. According to Blanco, an everyday goal is no casualties and no accidents. Boeing has an open-door policy where employees can share ideas and work collaboratively in a diverse environment. There is a rich array of resources including Boeing Women in Leadership and Boeing Hispanic Employee Network which offers networking opportunities, community service and a family away from home. Blanco takes advantage of these resources as well as those offered by The Society of Hispanic Professional Engineers. “Women bring a different point of view,” says the multi-award winning professional, including the first ever SHPE award given to a female at Boeing. “Don’t be afraid of taking risks. Don’t let your fears push you back.” 14 LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com
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    Rebecca Garcia Co-Founder, CoderDojoNYC GeekGirlWeb Microsoft, Program Manager, Civic Tech & Innovation Academy,Tech Jobs Academy At only 22 years old, Rebecca Garcia was named a 2013 White House ‘Champion of Change’for her work serving underrepresented youth and women through her non-profit CoderDojo NYC. She was named as one of Glamour Magazine’s ’35 Women Under 35 Who Are Changing the Tech Industry’ in 2015, AskMen’s ‘Top 99 Outstanding Women’ in 2015 and the 2016 Hispanicize’s STEM Star. She also runs GeekGirlWeb, a space to share resources on learning code, personal branding techniques and career building through technology and most recently joined Microsoft as program manager within Civic Tech & Innovation for Tech Jobs Academy. The first-generation Mexican-Filipino American keeps busy but she would not have it any other way. “My mother actually ran a nonprofit geared toward the Hispanic community,” Garcia shares. “Being able to see how she was able to help a lot of other people in our local community was definitely influential.” Her mother instilled in her that drive to serve her community through nonprofits. She does not allow workplace discrimination to faze her and prefers to focus instead on positivity and progress in the workplace when it comes to minorities and women. Perhaps her greatest source of pride is CoderDojo NYC which she co-founded in 2012. It is one chapter within 1,000-plus located in more than 60 countries. She describes it as a “global movement,” geared at teaching web, game and application development to youth ages 7 to 17. “The idea is that all of our workshops and events are free to the Greater New York City area,” Garcia explains.Youth in Brooklyn, the Bronx, Manhattan, Queens and beyond have an opportunity to take advantage of the resources the organization offers. “There are 1,200 youth that come through our program annually,” she says, adding that many of the events are held in public libraries. “The idea is to teach STEM, or STEAM, in a collaborative environment. It allows youth to have access to technology education. Our goal is not for them to become developers but have access to technology education at an early age. That way, later on, they have the tools to create whatever it is they want to build.” The 25-year-old says CoderDojo NYC ignited interest in STEM and technology in youth that has driven them to create their own applications and even earned national spotlight from the likes of Apple, Inc. “We aim for a ratio of one mentor/volunteer to one kid where they’re able to learn in a hands-on way,” Garcia says. “There’s no grade or quizzes, with the idea they can take away what they learn and continue working on it later on. It’s project-based. Learning alongside other kids who are passionate and creative I think is a really great experience.” GeekGirlWeb is another endeavor Garcia is particularly proud of. She taught herself how to code because she enjoyed building things. “I definitely encourage everyone to use technology at their advantage and to see it as part of their skills they can use in their career.” Want to comment or have any questions on this article? Email us at info@latinastyle.com LS 15LATINAStyle Vol. 22, No. 4, 2016 www.latinastyle.com
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    16 LATINAStyle Vol.22, No. 4, 2016www.latinastyle.com LATINA Style, Inc. hosted its award winning program, the LATINA Style Business Series, in Seattle, Wash. on May 26 at the Renaissance Seattle Hotel. Sponsored by Nationwide, over 200 Latinas and professional women gathered to network, learn about business ownership, and receive educational leadership empowerment from elite community leaders. The day kicked-off with an energetic networking breakfast among exhibitors, partners, and artist such as Blanca Santander Studio. Mistress of ceremonies, news anchor, reporter of Univision Seattle, Paula Lamas introduced and welcomed on stage Mayor Ed. Murray to deliver the official welcoming remarks. “Today’s economy is driven by entrepreneurship and increasingly by women entrepreneurs and Latina businesswomen,” Mayor Ed Murray said. “Whether it is a start-up, a fitness center, or a neighborhood restaurant – the City of Seattle is committed to ensuring women entrepreneurs have the support they need to achieve success. When women succeed – and when women of color succeed – they create success and economic opportunity for everyone.” The first workshop, Accessing Capital: Building Strong Businesses, was moderated by Aracely Godinez, CPA, MBA, internal auditor, office internal governance, the Boeing Company, and president of ALPFA Seattle chapter. Speakers included: Nancy R. Porzio, district director, Seattle U.S. Small BusinessAdministration; and Erica Erdozain, vice president commercial lending, Seattle Metropolitan Credit Union. The second panel, Enhancing Women Businesses through Technology & Social Media, was conducted by Tere Carral, CEO and founder, Bridge Latino. Panelists included: Amalia Martino, co-founder, principal and CEO, Revel Creative Group; Patricia Carrion Moras, CEO and co-founder, Utopia Media & Entertainment, LLC; and Michelle Marie Font, bilingual outreach coordinator, Make-A-Wish® Alaska and Washington. The flagship panel, LATINA Style Entrepreneurs Roundtable: Lessons Learned, moderated by Carolina Montibelli-Hajny MSF, SSPS, CEO, IBC practitioner, Kolbe certified, and Seattle NSHMBA president included panelists: Maria Barrientos, principal, Barrientos LLC;Adriana Medina, owner & president, Fuerte Fitness; and Dianne M. Segura, M.P.A., owner, Segue Enterprises. “The Latina power was in full force in Seattle,” said Anna Maria Arias entrepreneur honoree and U.S. Hispanic Chamber of Commerce awardee Dianne Segura. “Thank you LATINAStyle for bringing the Business Series’conversation to the Pacific Northwest. It was a pleasure and complete delight to share the lessons learned as an entrepreneur with local Latinas… fight the power mujeres.” LATINA Style Business Series, Seattle By Tania G. Davila Photos by Mel Ponder Photography (L-R) Richard Romero, president and CEO, Seattle Metropolitan Credit Union; M. Lorena González, Councilmember, Seattle City Council; Dr. Sandra E. Madrid, Ph.D.; Adriana Medina, president and owner, Fuerte Fitness; and Lory Burgos, Lory Burgos Sr. consultant, multicultural marketing, Nationwide. (L-R) Paula Lamas, news anchor, reporter, producer, Univision Seattle; Mayor Ed. Murray, City of Seattle; Veronica Quintero, reporter, anchor, KNDU-TV; and Robert E. Bard, president & CEO, LATINA Style, Inc.
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    17LATINAStyle Vol. 22,No. 4, 2016 www.latinastyle.com (L-R) Nancy R. Porzio, district director, U.S. Small Business Administration; Erica Erdozain, vice president, commercial lending, Seattle Metropolitan Credit Union; and, Aracely Godinez, CPA, MBA, president of ALPFA Seattle, internal auditor, office internal governance, The Boeing Company. (L-R) Patricia Carrion Moras, CEO and co-founder, Utopia Media & Entertainment, LLC; Tere Carral, CEO and founder, Bridge Latino; Michelle Marie Font, bilingual outreach coordinator, Make-A-Wish® Alaska and Washington; and Amalia Martino, co-founder, principal & CEO, Revel Creative Group. (L-R) Maria Barrientos, principal, Barrientos LLC; Dianne M. Segura, M.P.A., owner, Segue Enterprises; Carolina Montibelli-Hajny MSF, SSPS, CEO, IBC Practitioner, Kolbe Certified, Seattle NSHMBA president; and Adriana Medina, owner & president, Fuerte Fitness. (L-R) Richard Romero, president and CEO, Seattle Metropolitan Credit Union; Dr. Sandra E. Madrid, Ph.D.; M. Lorena González, Councilmember, Seattle City Council; Adriana Medina, president and owner, Fuerte Fitness; and Veronica Quintero, reporter, anchor, KNDU-TV. Special thanks to our sponsors, partners and supporters. LATINA Style is thrilled to count on Nationwide's continued support as title sponsor of the series. Platinum Sponsor: Seattle Metropolitan Credit Union. National Partners: SCORE, ALPFA, NAWBO, WIPP, NALEO, WBENC, WPO, and CapitalWirePR. Community Partners: La Raza del Noroeste, Actitud Latina, ALPFA Seattle, Bellevue College Foundation, Business Impact NW, El Centro La Raza, El Mundo Newspaper, Girl Scouts of Western Washington, Latino City Employees, LULAC WA, NSHMBA Seattle, OYE Media Productions, SCORE Seattle, SHPE, During the awards luncheon, Seattle City Councilmember M. Lorena González, delivered the keynote message. “In Washington, the purchasing power of Latinos and Latinas is $18.3 billion! But we aren’t just spending money, we are making it too: revenue generated by Latino-owned businesses was nearly $10 billion in 2007 and Latino-owned business employed over 23,000 people statewide of all female business owners in the U.S., Latinas are the fastest growing group,” shared Council Member González. Also, the business series counted on the presence of Veronica Quintero, news reporter, KNDO/KNDU Television, as the mistress of ceremonies for the luncheon. LATINA Style honored Adriana Medina, president and owner of Fuerte Fitness, as the LATINA Style Entrepreneur of the Year for Seattle, WA. This award is presented to Latinas who demonstrate the core values of entrepreneurship. A fitness industry veteran, Medina founded her business in 2007 in Wallingford, WA. Medina believes that personal fitness isn't just something you do in the morning, during lunch, or on your way home from work; it's a way of life. “It was an honor to have been recognized by LATINA Style, sometimes you are just so busy running your business that it's nice to reassess, to celebrate your victories, and share the lessons learned; like in this occasion,” Medina shared. “I felt empowered not only as a Latina but as a woman at the event along with the speakers that I met and women in the audience. It's nice to meet others like me, to not feel so alone.” Co-chairing the Business Series were Dr. Sandra E. Madrid, PhD., University of Washington, and Richard Romero, president and CEO, Seattle Metropolitan Credit Union. Dr. Madrid is serving part-time as Special Assistant to the Vice President for Minority Affairs and Vice Provost for Diversity at the University of Washington. “It was my distinct honor to serve as co-chair of the Business Series in Seattle,” Dr. Madrid shared. “LATINA Style equipped Latinas in Washington State with skills and financial tools to learn strategies to empower women starting a small business or enhancing their current enterprise. Latinas have and will continue to make a mark as stellar entrepreneurs. Latina business owners have the innate skills and are driven, passionate, decisive, confident, efficient and energetic. It was evident by the attendees of the business series. Congratulations to the LATINA Style Business Series in making a difference to so many which in turn makes our country more vibrant and the opportunity to celebrate being a Latina business owner!” LS (L-R) Michelle Marie Font and Ramon Jones, regional vice president, western regional operations, Nationwide. WomenofWisdom,YWCA,andSeattleLatinoFilm Festival. Contributors: Beto Yarce; Blanca Santander; Cameron A. Williams; Heavy Restaurant Group; K Public Relations, Inc.; Martha Montoya; Teresa Jones; and thank you to all speakers and presenters that contributed their timeandsupportourbusinessseriesconference. Thanks to our Co-chairs: ElaineMiceli-Vasquez,owner,ElHeraldodeBroward, ownerofWeDoEvents,LiliamM.Lopez,president &CEO,SouthFloridaHispanicChamberofCommerce and, Carlos Orta, vice president, Corporate Affairs, Carnival Corporations & plc. Want to comment or have any questions on this article? Email us at info@latinastyle.com
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    Hailed as oneof the country’s most diverse communities with a healthy economy, it is no surprise Latina entrepreneurs are choosing to set up shop in Seattle, Wash. From urban development firms to fitness centers, these Latinas think outside the box, take ownership of their finances and futures, while leaving their mark in the emerald city. 18 LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com “We see many family-owned businesses where several members of the family are involved,” says Nancy Porzio, district director for the Small Business Administration’s Seattle office. “It’s really pleasing to see that kind of attitude.” Hispanics are the second largest growing demographic in the area and the ones who Passionate about civic engagement issues and community-based organizations, Barrientos found a unique niche in Seattle where she develops only in the dense neighborhoods surrounding downtown. Barrientos started her own firm after noticing how male-dominated a prior company she worked for was. She realized as the only woman at that firm, she was bringing in a substantial amount of revenue, and the men were taking most of the credit. “I think we’re more empathetic and social aware of issues around us,” Barrientos says of what makes Latina business owners stand out. “We’re more thoughtful, we listen better and try to be problem solvers.” By Christine Bolaños choose to open a business that tend to be grounded and customer-service oriented. According to SBA data, the number of loans granted to Hispanic-owned business owners has risen nearly every year going back to fiscal year 2009. That year, Latino-owned businesses received $364.24 million in loan assistance. By fiscal year 2015, these business owners were approved for as much as $1.36 billion in loans. According to Porzio, the SBA is focused on providing more resources and support to underserved communities. “Some of the success we’ve seen is primarily in the service industry, which can be anywhere from personal services to food services to landscape service and construction,” Porzio shares. The SBAis sensitive to the needs of language barriers, providing more Spanish-language material that is in demand, bringing in interpreters as needed and changing its focus to be more customer-focused and going into the community. Maria Barrientos, a managing partner at Barrientos, LLC, a project management, development and real estate firm, has successfully managed development of more than 30 mixed-use housing projects totaling more than $1 billion worth of real estate development projects in Seattle. Nancy Porzio, district director for the Small Business Administration’s Seattle office. Maria Barrientos, managing partner at Barrientos, LLC. Latina Entrepreneurs Make their Mark in Seattle
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    19LATINAStyle Vol. 22,No. 4, 2016 www.latinastyle.com Adriana Medina runs her very own gym, Fuerte Fitness, in the Seattle area. She says she wanted an inside location to work with her clients and classes. Medina also wanted a place where people could meet and talk about their victories and challenges when trying to change their lifestyles. “I wanted to create a platform where you didn’t have to ‘stand alone’ when your workplace or family wasn’t ready to change their lifestyle,” Medina says. Fuerte Fitness has earned numerous accolades which Medina credits to the sense of community it has built. “We have cooking classes, hiking dates, events that bring us together,” she adds. “I’m seeing that it’s not necessarily just a physical place. But a community where you meet at many different places or online and have communication or dialog with the right people.” Tere Carral is founder and CEO of Bridge Latino, a multicultural marketing and advertising agency, based in Seattle. Through her professional experience, she has witnessed firsthand the impact of Hispanic-focused agencies, which are mostly owned and operated by women. Today she attributes her firm’s growth to focusing on the area’s needs. Carral recommends Latina entrepreneurs take advantage of Ventures, a nonprofit that provides businesses with training; the SBA, the Washington State Office of Minority & Women’s Business Enterprises or the King County Small Business Certification Program. “We have the amazing Casa Latina that has courses and a way for people to get started and generating income,” Carral adds. “We are also in the process of starting a group of support for Latina entrepreneurs, where we can coach each other and give advice whenever needed.” Patty Carrion Moras is an entrepreneur and professional musician who decided to become a business owner after the music scene in Seattle came to a near halt in 2001. She made the leap into video and audio production in 2005 by co-founding UTOPIA Media & Entertainment, LLC. She works to build bridges of appreciation and understanding between American and Latino cultures. One example came in 2009, when Carrion Moras was elected co-chair of nonprofit Mujeres of the Northwest, focused on leadership development of Latinas. Adriana Medina, owner, Fuerte Fitness. Tere Carral, founder and CEO of Bridge Latino. Patty Carrion Moras, entrepreneur and professional musician. Lorena Gonzalez, Seattle Councilmember. “In my native country, Mexico, many of us are taught to be creative thinkers due to the lack of opportunities,” she says. “We learn to find different angles to solve a problem, or to meet our needs. And that’s what I did; I found a different way to meet my need to work in the arts, and to make a profit out of it.” As the first Hispanic ever elected to Seattle City Council, Lorena Gonzalez works to represent the Latino community in the best way she can. “Seeing Latina faces in leadership sends a strong and clear message to young Latinas,” Gonzalez shares, “that they are valuable and can be successful. You can’t underestimate the effect that seeing Latinas as entrepreneurs has on your community through the City of Seattle.” She hears from entrepreneurs who are drawn to Seattle because of its booming economy. There is an especially high need for services, ranging from coffee shops, to technology start-ups to fitness centers. For Gonzalez, Seattle is a prime place for Latina entrepreneurs to grow their businesses. “Those type of business industries are growing at an exponentially fast rate in our city,” Gonzalez says. “I feel the customer base here is looking to connect with Latina business owners and get their services --- from a valued diversity perspective, but also from the reality that we are seeing the population grow within our city.” Want to comment or have any questions on this article? Email us at info@latinastyle.com LS
  • 22.
    20 LATINAStyle Vol.22, No. 4, 2016www.latinastyle.com Latinas at Comerica Bank not only hold top positions, but they embrace the company’s culture of employee resources and support, specifically those aimed at Latinas and women. The bank operates primarily in five states across the U.S. and has three female market presidents, two of whom are Latinas. Comerica Bank has 16 different Employee Network Resource Groups, including Hispanic Ambassadors, Diversity Councils and Women’s Forum, that assist employees with mentoring, career development, networking and community outreach. If other banks follow suit, it may pave the way for more Latina executives in the banking industry. Annette G. Musa Arizona Market President Regional Manager, Wealth Management Comerica Bank Years ago,Annette G. Musa was only one of the few woman of color in the male-dominated finance industry. Today, she is still among the minority, but is working within her company and the community to transform the industry into one that embraces the potential of Latinas in all kinds of roles, including those with high-stakes and leadership responsibilities. AsArizona Market President and Regional Manager for Wealth Management at Comerica Bank, Musa leads the Arizona Management Council and supports the bank’s customer initiatives and overall business and community development efforts in retail, business and wealth management. “You’re really not sure whether you should talk about that, celebrate that or just try and fit in because you want to make sure you are part of the group,” she says, noting how different she felt from her colleagues at the start of her career. Her Latina roots instilled in her the importance of being sociable, which helped her stand out in other ways besides her ethnicity or gender. “That type of outgoingness, friendliness and warmth is important when you’re dealing with customers or clients,” Musa shares. “Especially in this industry. You want people to be able to relate to you and bond to you.” As the years went on, Musa proved her finance skills not only to her colleagues but to herself. “Later in life, you start to feel more secure, you celebrate and you talk a little bit more about who you are and where you come from,” she states. Born and raised in Omaha, Neb., to a mother who immigrated from Mexico and to a Texan father with parents who hailed from Mexico, Musa had to get acclimated to a new culture and language. She has spent a great part of her life as a Phoenix, Ariz., resident where she is actively involved with the community. With more than 30 years of wealth Latina Executives at Comerica Bank Set Tone for Future in Banking By Christine Bolaños
  • 23.
    RAISE YOUR EXPECTATIONS. ® Whenit comes to business, timing is everything. And, with historically low rates, there’s never been a more opportunistic time to expand your business with a commercial real estate loan from Comerica. As the leading bank for business*, we’ve been financing business expansion for nearly 150 years. Whether you need to build or purchase, expand or refinance, it’s the right time. Are you ready? Call 800.705.2387, stop by a Comerica banking center or visit comerica.com/cre. Let’s grow, right now. MEMBER FDIC. EQUAL OPPORTUNITY LENDER. Comerica Bank NMLS ID: 480990 *Comerica ranks first nationally among the top 25 U.S. financial holding companies, based on commercial and industrial loans outstanding as a percentage of assets. Data provided by SNL Financial, June 2015. CBP-6115-02 08/16
  • 24.
    management experience, including25 years in the Phoenix and Scottsdale area, Musa’s journey in the finance industry happened by chance when she searched for a part-time job as a college student. She began working at a brokerage firm and became fascinated with the intricacies of finance. “I was going to be a newscaster or journalist but brokerage caught my attention because it was quick and always changing,” Musa says. Later on, Musa wanted to help pioneer a new branch in banking that is known today as wealth management. She completed stints at Wells Fargo and JP Morgan before joining Comerica. “In the Arizona market, the wealth management market became one of the most successful areas of growth and profitability,” she states. In her current role, Musa manages and oversees growth and development of wealth management including investment, private banking, planning and managing employees to success. She also makes marketing and community development decisions. Musa is passionate about her work with organizations such as Phoenix Art Museum and Fresh Start Women’s Organization. “That’s another thing about Comerica that’s really great,” she shares. “They want volunteers to provide for their community.” Angela Mastrofrancesco Florida Region President Regional Manager, Wealth Management Comerica Bank Angela Mastrofrancesco arrived in the United States with her parents at the tender age of 10 with nothing to their names but the clothes on their backs. She recalls how her beloved uncle was scheduled to meet them at the airport but he never showed up. “Wefoundouthewasveryill,”Mastrofrancesco shares. “Shortly after that, I got involved with handling his finances and settling his estate. Unfortunately, he died shortly after that.” That was the Cuban native’s first introduction to finance, a concept that intrigued her, and she made it her lifelong career. “I was the only one who spoke a little bit of English,” Mastrofrancesco points out. Soon, she was translating information to her parents and her uncle’s surviving spouse. “I was having to deal with credit card companies and closing bank accounts at that age,” she recalls. Today, she is Florida Region President and Regional Manager of Wealth Management at Comerica Bank. Mastrofrancesco credits her unrelenting work ethic to her family, particularly her dad, who did whatever he had to do to provide for his family. She has spent her entire banking career at Comerica Bank, where she has worked her way up the corporate ladder for 30 years. She began as executive assistant to the executive who ran the trust department within the bank, then transitioned to trust officer where she was a relationship manager, followed by a move into management as head of the trust department. Ultimately, she became regional manager and then market president. Mastrofrancesco credits Comerica for its support of her professional development including allowing her time away to attend Florida Bankers Association Trust School Program. Though she never felt her ethnicity or gender hindered her career success, Mastrofrancesco didn’t realize how male-dominated the finance industry was until she became involved with the Florida BankersAssociation. That realization only fueled her urge to take advantage of every opportunity that came her way. “My word is very, very important,” Mastrofrancesco says. “If I say I’m going to do something I follow through.” She is a team player and works side-by-side with colleagues. As regional manager, Mastrofrancesco is responsible for sales and marketing for Florida, where she works with other business unit managers to make sure goals are met. As market manager, she is the face of the bank out in the community. “One of the pillars of Comerica is to be involved in the community,” Mastrofrancesco shares. She has served the community via the Weston Philharmonic Society, the NSU Planned Giving Council, the West Broward Estate Planning Council and the American Lung Association. Mastrofrancesco was named the 2011 Business Woman of the Year and the 2013 Trust Banker of the Year by the Florida Bankers Association. “Here at this market we’re like a family,” she says, adding that Latinas pursuing business careers should be unafraid to step up and go after what they want. 22 LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com LS Want to comment or have any questions on this article? Email us at info@latinastyle.com
  • 25.
    Our employees arehelping to make real differences in peoples’ lives. Together, they’re turning innovative ideas into reality that will affect the way health care coverage is delivered across New Jersey. Their commitment to bettering communities throughout the state is also a reflection of Horizon itself. We strive for work/life balance, professional development and diversity. These policies have consistently earned Horizon BCBSNJ national recognition as a top employer in New Jersey and we look forward to where it’s taking us as a company dedicated to New Jersey’s future. Horizon Blue Cross Blue Shield of New Jersey is an independent licensee of the Blue Cross and Blue Shield Association. The Blue Cross® and Blue Shield® names and symbols are registered marks of the Blue Cross and Blue Shield Association. The Horizon® name and symbols are registered marks of Horizon Blue Cross Blue Shield of New Jersey. © 2016 Horizon Blue Cross Blue Shield of New Jersey. Three Penn Plaza East, Newark, New Jersey 07105. Careers.HorizonBlue.com “I like being the one who gives someone the hope that it’s going to be okay.”
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    24 LATINAStyle Vol.22, No. 4, 2016www.latinastyle.com I t was 19 years ago when Anna Maria Arias, founder of LATINA Style Magazine, was inspired to recognize Latinas across the country after she saw the gaps between opportunities. With the assistance of the U.S. Department of Labor, the U.S. Equal Employment Opportunity Commission, and national Hispanic organizations, the LATINA Style 50 Survey was created. The survey has evolved over the years to ensure more opportunities are taken into consideration for Latinas. This year more companies participated in the LATINA Style 50 report than before. This is due to the impact Latinas are making not only at the companies they work for but in the world. They are known for their hard work and loyalty, and companies are recognizing the value of it more than ever. With the ever-increasing Latina population, more opportunities are opening in the high-ranking positions. This is a result of Latinas who have supported and developed a pipeline for those starting a career. LATINA Style is proud to recognize companies that support programs that encourage training, mentorship, and promote Latinas within the company. The LATINAStyle 50 report is a reflection of those programs that Latinas are looking for when seeking job opportunities. Today, companies that have generated more opportunities for Latinas are listed in the LATINA Style top 50 best companies for Latinas to work for in the U.S. One of the companies that demonstrate faithfulness to the Latino community is Marriott International, Inc. The company evolves with the mission to encourage the Latino workforce and open more opportunities for the community. This is why over the years Marriott International, Inc. has ranked as the top company for Latinas to work for. Today, LATINA Style honors Marriott International, Inc. as the 2016 LATINA Style company of the year. Congratulations! By Reyna Sanchez Brenda Durham Executive Vice President The 2016 LATINA Style 50 Special Report 1. Marriott International, Inc. 1. Comcast NBCUniversal Brenda Durham, Senior Vice President & Regional General Counsel for Marriott International, Inc., serves as primary legal counsel for Marriott’s hotels and resorts located throughout the Caribbean and Latina America (CALA). In this capacity she provides guidance to Marriott’s law department group supporting the region. As part of CALA’s senior leadership, Durham plays an active role shaping the strategic objectives for the region. She leads the region’s Owner & Franchisee Team, which is charged with overseeing the process for evaluating and addressing owner and franchisee feedback, insight and guidance. Durham joined Marriott in 1999 and is Marriott’s senior ranking Latina.Durham has a comprehensive practice that includes (i) negotiating financial, equity, and management agreement transactions, (ii) hotel owner relationship development and dispute resolution, (iii) oversight for Marriott’s international global safety and security matters, (iv) support for asset management transactions,and (v) participation on Marriott’s Human Rights Committee. In prior roles, Durham served as the primary legal counsel supervising Marriott’s law department group for international global operations providing counsel and oversight to attorneys supporting Asia Pacific, Middle East Africa and the United Kingdom. She also led legal support for the integration of the AC by Marriott branded hotels located in Spain after Marriott acquired the AC Hotel brand in 2011.Durham is a passionate advocate of Marriott’s diversity and inclusion programs. Most recently, in 2015, she participated as a panel member at the CEO Summit of the Americas speaking about Women’s Economic Empowerment. Marriott International, Inc. Company of the Year!
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    www.marriott.com www.comcast.com www.att.com www.accenture.com www.jnj.com www.prudential.com www.corporate.walmart.com www.gm.com www.utc.com www.intel.com www.pepsico.com www.fcanorthamerica.com www.wellsfargo.com www.newyorklife.com www.sodexousa.com www.bankofamerica.com www.colgatepalmolive.com www.wyn.com www.horizonblue.com www.nationwide.com www.kp.org www.ibm.org www.morganstanley.com/ diversity www.chase.com www.comerica.com Marriott International, Inc. Bethesda,MD Comcast NBCUniversal Philadelphia, PA AT&T Dallas, TX Accenture New York, NY Johnson & Johnson New Brunswick, NJ Prudential Financial Newark, NJ Wal-Mart Stores Inc. Bentonville, AR General Motors Company Detroit, MI United Technologies Corporation Farmington, CT Intel Corporation Santa Clara, CA PepsiCo Purchase, NY Fiat Chrysler Automobiles Auburn Hills, MI Wells Fargo & Company San Francisco, CA New York Life Insurance New York, NY Sodexo,Inc. Gaithersburg, MD Bank of America Charlotte, NC Colgate-Palmolive New York, NY Wyndham Worldwide Parsippany, NJ Horizon Blue Cross Blue Shield of New Jersey. Newark, NJ Nationwide Columbus, OH Kaiser Permanente Oakland, CA IBM Corporation Armonk, NY Morgan Stanley New York, NY JPMorgan Chase & Co New York, NY Comerica Bank Dallas, TX LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 The criteria above is a partial list of the criteria used to evaluate companies for the LATINA Style 50. For more details on the selection process, please visit www.latinastyle.com. 26 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x X x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x Increasein Overall LatinaPopulation Program stoRecruit M ilitaryPersonnel Flextim e LatinosonBoardofDirectors M inority Supplier Diversity Program LeadershipTraining/Career Counseling Program s Recruitm ent Program s thatTarget Latinas Task Force for W om en's issues FastTrackProgram Personal Health Insurance Coverage 75% M entoring Program s HispanicAssociation LatinasonBoardofDirectors The 2016 LATINA Style 50 • Special Report Company Website
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    Whatever path to successyou choose, we’ll help you pave it. ©2016Accenture.Allrightsreserved. With the right tools and opportunities, you thrive in the workplace. That’s why the more than 140,000 women at Accenture have access to mentoring, networking and customized training to help them achieve their goals. Because at Accenture, we succeed by ensuring our people do, too. Thank you LATINA Style, we are proud to be recognized once again as a top company for Latinas. Learn more at accenture.com/women
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    www.merck.com www.xerox.com www.target.com www.hiltonworldwide.com www.aflac.com www.hyatt.com www.citigroup.com www.metlife.com www.southwest.com www.statefarm.com www.jcp.com www.aetna.com www.usaa.com www.rackspace.com www.bostonscientific.com www.ford.com www.cvshealth.com www.lanl.gov www.tiaa.org www.mynavyexchange.com www.freddiemac.com www.pge.com www.coned.com www.northerntrust.com www.shopmyexchange.com Merck & Co.,Inc. Kenilworth, NJ Xerox Corporation Norwalk, CT Target Minneapolis, MN Hilton Worldwide McLean, VA Aflac Columbus, GA Hyatt Hotels Corporation Chicago, IL Citi New York, NY MetLife New York, NY Southwest Airlines Dallas, TX State Farm Bloomington, IL JCPenney Plano, TX Aetna Hartford, CT USAA San Antonio, TX Rackspace Hosting Windcrest, TX Boston Scientific Corporation Marlborough, MA Ford Motor Company Dearborn, MI CVS Health Woonsocket, RI Los Alamos National Laboratory Los Alamos, NM TIAA New York, NY Navy Exchange Service Company Virginia Beach, VA Freddie Mac McLean, VA PacificGas&ElectricCompany San Francisco, CA Consolidated Edison,Inc. New York, NY Northern Trust Chicago, IL The Exchange (Army and Air Force Exchange Service) Dallas, TX LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com The criteria above is a partial list of the criteria used to evaluate companies for the LATINA Style 50. For more details on the selection process, please visit www.latinastyle.com. 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Company Website 28 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x Increasein Overall LatinaPopulation Program stoRecruit M ilitaryPersonnel Flextim e LatinosonBoardofDirectors M inority Supplier Diversity Program LeadershipTraining/Career Counseling Program s Recruitm ent Program s thatTarget Latinas Task Force for W om en's issues FastTrackProgram Personal Health Insurance Coverage 75% M entoring Program s HispanicAssociation LatinasonBoardofDirectors The 2016 LATINA Style 50 • Special Report
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    At Johnson &Johnson, we’re proud to support the Hispanic community. We believe every experience and every point of view have value. That’s why diversity is part of how we work every day. And why equal access to opportunity shapes our culture. Diversity is more than a promise, it’s our practice. ©Johnson&JohnsonServices,Inc.2016
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    LATINAStyle Vol. 22,No. 4, 2016www.latinastyle.com 3. AT&T Senior Vice President, AT&T Entertainment Group – Premium Care, AT&T Services, Inc. Carmen Nava was appointed Senior Vice President – Premium Care, in September 2015. In this role, Nava leads AT&T Entertainment Group’s efforts to care for customers with more complex needs, while providing continuous improvements across the business. Her 31-year career has taken her to assignments in customer experience, business planning, billing, customer service and sales, human resources, external affairs and marketing. Prior to this as- signment, Nava served as Senior Vice President – Customer Experience. Nava is active in the community and serves on the Corporate Advisory Board of the University of Southern California’s (USC) Latino Alumni Association and on the University of the Incarnate Word’s Board of Trustees. She also serves on the Advisory Board of two Employee Resource Groups that support the company’s commitment to diversity and inclusion through their efforts in the workplace, marketplace and the community: HACEMOS and LEAGUE. Nava was recognized as one of the Top 5 Latina Executives of the year for 2013 by LATINA Style magazine for her work to empower women and the Hispanic community and was selected by Hispanic Professionals in the Information Technology Industry (HITEC) as one of the Top 100 most influential and notable Hispanics in the technology industry for 2016. Nava is a native of Los Angeles, Calif., and a graduate of the University of Southern California School of Business. She resides in Dallas, Texas, with her husband, Robert. They have one daughter. 2. Comcast NBCUniversal Myrna Soto is Senior Vice President Global Chief Information Security Officer (GCISO) of Comcast Corporation. She works closely with all of the technology and security teams across the organization, including Comcast Cable, NBCUniversal, Comcast Spectacor and Comcast Platform Services to develop cyber security, network/infrastructure security, data security strategies, and operational efficacy in security programs, policies, and technology risk management. Soto is also the Executive Champion of Comcast’sHispanicemployeeresourcegroup,Unidos, which strives to impact innovation, collaboration and exceptional business results by developing future leaders and serving the community. Soto joined Comcast in 2009 after earning more than 20 years of focused Information Technology and Security experience and accolades within a variety of industries, including: financial services, hospitality, insurance/risk management and gaming/entertainment. Soto previously served as Senior Vice President and Chief Infrastructure & Information Security Officer, responsible for enterprise information and infrastructure security strategy and operations for Comcast Cable. Soto holds a bachelor’s degree from Florida International University, a Master of Science degree in Industrial Psychology, a Master of Business Administration degree from Nova Southeastern University and a Masters Certification in Project Management from George Washington University. Soto was recognized by SC Magazine as the Top 10 Power Players forWomen in Security - 2015.She is also an Executive Management Committee Board Member (Vice President) of HITEC (Hispanic IT Executive Council),a Member of the Board of Directors for CMS Energy & Consumers Energy, and a Member of the Board of Directors for Spirit Airlines. 4. Accenture Nellie Borrero is a highly respected executive and leader, recognized for her passion for inclusion and diversity. Thoughtful with deep global experience, Borrero works to raise awareness and increase understanding on the importance of embracing diversity and equality.She communicates the message world-wide to leaders, recruits, and organizations. Borrero joined Accenture in 1986 creating the first role for diversity efforts. She holds a crucial leadership role and is a driving force behind the company's diversity initiatives. Under Borrero's leadership, the most recent innovations are creation of a development program for high performing women globally, design of career progression initiatives for women throughout APAC, EMEA and the Americas; global positioning of the LGBT and Persons with Disability agenda; as well as the design and execution of ethnic diversity programs. Borrero has shared her perspectives and beliefs in publications such as Forbes, Management Consulting Magazine, Chicago Tribune, Diversity Inc., Diversity Careers in IT & Engineering, Black Enterprise and Hispanic Engineering, as well as having been a featured guest on National Public Radio (NPR). She has received numerous awards, among them: 2016 Black Enterprise Top Executives in Corporate Diversity; 2012 LATINA Style Top 5 Executive Women; 2012 Marcus Buckingham Leaders Leading Leaders Award; 2012 Hispanic Business Influentials. Borrero earned her Bachelor of Arts Degree after attending New York University and Lehman College. Her degree is in Management, specializing in Human Resources. Borrero is married and has a daughter and son. She enjoys her family life, reading, playing tennis and purposefully giving to the world. 30 Myrna Soto SVP, Global Chief Information Security Officer Carmen Nava Senior Vice President, Premium Care Nellie Borrero Managing Director-Global Inclusion & Diversity The 2016 LATINA Style 50 • Special Report
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    Business wins wheneveryone matters. Diversity and inclusion are enduring values embedded into our culture.These values are fundamental to both our business and mission, to save people money so they can live better. AtWalmart, we continue to look for ways to diversify our business and team of associates to better serve our customers.We are proud of the strides we have made, but our journey is not over. With the help of our associates, customers, suppliers, and the communities we serve, we look forward to continuing our journey in being a true leader in all aspects of diversity and inclusion by offering programs that truly matter. The “Spark” Design ( ), Walmart and Save Money. Live Better. are marks and/or registered marks of Wal-Mart Stores, Inc. ©2009 Wal-Mart Stores, Inc., Bentonville, AR.
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    LATINAStyle Vol. 22,No. 4, 2016www.latinastyle.com 5. Johnson & Johnson Denice Torres is Chief Strategy and Business Transformation Officer for Johnson & Johnson Medical Devices. She serves on the Medical Devices Group Operating Committee (GOC) and is responsible for boldly advancing the organization’s transformation to support its innovation and growth goals. Prior to this role,Torres was co-chair of Johnson & Johnson Consumer Inc., North America. She was also President of the Johnson & Johnson Consumer US OTC division, McNeil Consumer Healthcare. In 2016, Torres was selected as the recipient of the Johnson & Johnson H.O.N.O.R. Special Recognition Leadership Award for her exceptional support of the company’s employee resource groups and diversity and inclusion. In 2015, she was named Healthcare Businesswomen’sAssociation Woman of the Year. In 2013, Working Mother named her Working Mother of the Year. She has been featured in Pharmaceutical Executive, Philadelphia Business Journal, LATINA Style, WomenWorking and Siempre Mujer. Torres has a Master of Business Administration from the University of Michigan, Stephen M. Ross School of Business; Doctor of Jurisprudence from Indiana University, Maurer School of Law; and a Bachelor of Science in Psychology from Ball State University. She serves on the national board of Out & Equal. Torres lives in Clinton, NJ with her spouse, Kim, and their 15-year-old daughter, Sierra. As mom to a daughter with cerebral palsy, she is wildly passionate about opportunities and possibilities for special needs children. She also enjoys biking, all things tech, and is a spirited advocate for women’s leadership and health and fitness. 6. Prudential Financial Yanela Frias is the Vice President of Finance for Prudential’s Individual Annuities business. In this capacity Frias is responsible for the financial reporting, planning and analysis, capital management and corporate finance functions of the business. Prior to this position, Frias was the Vice President of Finance for the Individual Life business where she led the finance function and played a significant leadership role in the acquisition of the Hartford Life business. Before joining the Individual Life business, Frias was a Managing Director with the Treasurer’s organization and Assistant Treasurer for Prudential Financial, Inc. In addition, she was the Treasurer for the Corporate & Other business unit. Frias also partnered with Corporate Banking in coordinating banking relationships. Previously, she held various positions in the Treasurer’s organization including Business Unit Treasury for Retirement, Individual Life, Group, Closed Block and PRERS. Frias joined Prudential in March 1997 as a member of the External Financial Reporting Group where she was responsible for the consolidation and reporting of Enterprise financial results, including the preparation of the Annual Report. In August of 2000, Frias moved on to the Strategy & Competitive Analysis Group. In this role, she focused on analyzing competitor results, strategies and competitive advantages as well as supporting the Company’s Demutualization. Frias received a B.S. in Accounting and an M.B.A. in finance from Rutgers University. Frias is a Certified Public Accountant and a member of the American Institute of Certified Public Accountants. 7. Wal-Mart Stores Inc. Gisel Ruiz is executive vice president for the International People Division, supporting 2.3 million associates in 27 countries outside the United States. In this role, Ruiz is responsible for driving the human resources strategy and priorities for one of the fastest growing divisions of the company. A 24-year associate, Ruiz is an inspirational leader who has consistently contributed toWalmart’s growth and success while demonstrating an unwavering commitment to their associates. While executive vice president of People for Walmart U.S.,she helped transform the company's approach to talent management and leveraged technology to drive changes that increased efficiencies and improved the associate and customer experience supporting more than 1.2 million associates. Ruiz began her career at Walmart as a store management trainee in 1992. She has held a variety of leadership positions in store operations, labor relations and human resources. LATINA Style honored her as 2010 Latina Executive of the Year, and in 2012, 2013 and 2014, she was named by FORTUNE magazine as one of the 50 Most Powerful Women in Business. In 2013, Ruiz was awarded the Hispanic Federation's "Premio Orgullo" award, honoring Latinos who have shown an unwavering dedication to their community. Most recently she received the 2013 "Woman of the Year" Distinguished Service Award from the USO of Metropolitan New York. She has a Bachelor of Science in marketing from Santa Clara University, where she also completed the Retail Management Institute program. 32 Denice Torres Chief Strategy & Business Transformation Officer Yanela C Frias Vice President, Finance Gisel Ruiz Executive Vice President International People Division The 2016 LATINA Style 50 • Special Report
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    Diversity Is What DrivesUs GM is honored to be recognized by LATINA Style as one of the top 50 companies for Latinas in the U.S. We congratulate all honorees. ©2016 General Motors. All Rights Reserved. Learn more at gm.com
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    Gracias. as a top50 companies for Latinas to work for.
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    11. PepsiCo Grace Pumais the Senior Vice President and Chief Supply Officer of PepsiCo. Globally, PepsiCo has 22 different brands that generate more than $1 billion each in annual retail sales. With net revenues of over $66 billion, PepsiCo’s main businesses – Quaker,Tropicana,Gatorade,Frito-Lay and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are respected household names throughout the world. Since Puma joined PepsiCo in 2010, she transitioned Global Procurement from a decentralized, market-based function to a centralized global procurement entity. In 2015, Puma was appointed Chief Supply Officer with expanded responsibilities to include: Global Logistics, Global Procurement, and PepsiCo Worldwide Flavours. Puma has strategic leadership accountabilities for 11 concentrate manufacturing operations, $30B of purchase spend and ~3600 worldwide employees. Her scope of responsibility includes driving: enterprise supply chain strategy; productivity; commodity risk management; plant health/safety; product quality and supply service to PepsiCo’s businesses. Puma is a seasoned executive experienced at transforming decentralized organizations into globally connected,locally wired business functions that drive performance. She is well regarded as a strategist and change agent. Recognized as a top female and Hispanic leader role model, Puma is highly valued for her ability to find innovative solutions, building strong business relationships and developing talent. In 2013, Puma was recognized as the #4 CPO out of 5,000 global CPOs across all industries by ExecRank. In 2016, she was recognized as the “Executive of the Year” by LATINA Style magazine. 12. FCA US LLC FCA US LLC is a North American automobile manufacturer of Ram, Dodge, Jeep, Chrysler, Fiat and Mopar products. FCA US has a longstanding commitment to diversity and inclusion, and it is ingrained the company’s culture. The wide range of diverse employee talents and perspectives allows the company to take for visionary approaches, strategically apply new technologies and forge ahead in innovation and performance. FCA US is passionate about finding diverse talent and creating lasting relationships with organizations who strive for success and for inspiring others. We are proud to work with each of the seven Business Resource Groups (BRGs); their energy, enthusiasm and team focused can do attitude contributes to the company’s ability to gain a deeper understanding of unique and culturally relevant development, mentoring, and recruitment strategies. BRG - Latins in Connection’s (LinC) goals are designed around four pillars: career, culture, community and commerce. Each year LinC holds its’ annual mentoring program. The program matches members with company executives for guidance and leadership. This program, in addition to many others, provides members ongoing engagement with the group’s Executive Sponsor, networking, exposure and career development opportunities that are second to none. Highest-ranking Latina, Michelle Cook, Senior Manager, Organization Planning and HR Communications, is responsible for company-wide organization design processes and consultation. She also leads HR’s communication strategy with a focus on developing innovative ways to communicate and reinforce the employee value proposition in support of talent acquisition and retention. Born in Michigan, she earned a Bachelor’s degree in human resources from the University of Michigan-Dearborn and an MBA from Wayne State University. LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com36 Grace Puma Senior Vice President and Chief Supply Officer Michelle Cook Senior Manager, Organization Planning and HR Communications LATINA Style 50 Report Behind the Scenes T he LATINA Style 50 survey is a team effort that begins with surveys submitted from corporate America. Each survey is reviewed to ensure more opportunities for Latinas are taking into consideration. The selection team ensures companies from across the nation receive the survey either on-line, email or mail. From answering questions to providing more information regarding the survey, the relationship develops as we connect with each company representative participating. The final survey includes a portion where companies highlight their highest-ranking Latina in the company, the Hispanic affinity groups, recruitment efforts, supplier diversity information and much more. Due to the wide scope of questions, different departments within the company collaborate to obtain the most accurate information. This process can take weeks to months. Companies submit a completed survey and is carefully reviewed by the LATINA Style 50 report panelists. Every answer is carefully reviewed and measured. Each company and its programs are also thoroughly examined. Companies are evaluated using a scoring system, research information of the company and interpretation of the written responses provided by each company in the survey. The final scores are then announced internally with each company. The final ranking is not based on the published chart, it is only a portion of the final review. The evaluation period takes around a month to make sure every answer is taken into consideration. The LATINA Style 50 Report continues to be one of the most respected among the top companies for Latinas to work for in the U.S. The survey is one of its kind with the mission to recognize the work that corporate America is doing to advance and empower Latinas in the U.S. The LATINA Style team wants to thank all of the companies who participated in the 2016 LATINA Style Report. Every year your participation helps us provide the most accurate insight on the top companies for Latinas to work for. Congratulations to the top 50 best companies for Latinas to work for! The 2016 LATINA Style 50 • Special Report
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    #EsoEsHacerValerTusPenneys |jcp.com WORKYOUR STYLEAt JCPenneywe believe that a fully diverse and inclusive workplace is essential to our success. By working together we bring our customers sensational style at great prices.
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    In real dollars,a $100,000 hypothetical investment in the LS50 in the beginning of 2001 would have resulted in an account balance of $319,854 while an equivalent investment in the S&P500 would have resulted in an account balance of $207,924 at the end of 2015 (see chart). That represents a 54% positive cumulative difference ($111,931 more) for an investor choosing to invest in the LS50 index versus the S&P500. In other words, an investment in the LS50 would have resulted in greater positive gains versus the same investment in the S&P 500 even amidst these challenging economic/political/social circumstances. This performance takes into account that there were years in the study where the LS50 underperformed the S&P 500. Yet, even with these underperforming years, longer term returns have consistently shown the LS50 outperforming the S&P500 index. While the analysis is by no means comprehensive in that there are multiple other variables to consider when making investment decisions, it does provide an interesting consideration in a time when society questions every aspect of daily living. As such, these results have affirmed that investing in companies that live out responsible, social practices, as do the LS50, can be morally beneficial while financially prudent. Disclaimer *This analysis is based on available data at the time of analysis.Some company performances have been omitted as they no longer exist or were not publicly traded.This analysis and returns are also based on a yearly rebalancing of the portfolio to take into account the different companies that are chosen as part of the index each year and an equal weighting of each company. In addition, the measured performance and conclusions derived therein reflect a retrospective look at market performance as the study is conducted after the companies have been selected. It is never prudent to invest based on historical stock performance alone. In addition, the LS50 index is not a real market index but rather a dynamic collection of companies as chosen yearly by LATINA Style magazine. The rates of return and performance illustrated do not reflect any costs associated with investing in either index. As such, the above article should not be construed, nor is it written to provide financial advice as individual situations may vary and past performance is not indicative of future results. Any decision to invest in equity markets should be consulted with a financial professional. 40 LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com U ncertainty has been prevalent in the world this past year with happenings such as Brexit, shootings, U.S. Presidential elections, etc. Yet, in the midst of uncertain times LATINA Style magazine challenges the world claiming that investing in Latinas makes sense from all perspectives. Since 2001, LATINA Style has recognized companies committed to diversity and inclusion in their respective workforce, especially those that provide career advancement opportunities for Hispanic women. Each year, LATINAStyle chooses 50 companies (LS50) via an extensive survey as being the most sensitive to Latinas’needs and goals in the workplace and that provide the best career opportunities for Latinas in the U.S.After several years of honoring such companies, LATINA Style posed an interesting question: is it economically prudent to invest in companies that are committed to the advancement of Latinas in the workplace? While many have made the case that women in business makes sense on all levels, LATINA Style took this a step further by asking if this was true even as a financial investment. Using moral or values based criteria to invest has been attempted via “socially responsible funds” (investment funds that use certain value or moral principles by which to invest, such as not investing in casinos or tobacco companies). This type of investing, however, has been critiqued as underperforming the stock market at large due to limited availability of investment options for investors. While potentially satisfying an investor’s quest to promote or fulfill a moral or philosophical value, investments are ultimately judged by performance or total return. LATINA Style put this theory to the test using its own socially responsible criteria: investing in the LS50.Allgen Financial Services, Inc. (www.allgenfinancial.com) a registered investment advisory firm based in Florida, was commissioned to test and compare the returns of companies in the LS50 to the stock market at large. Using the S&P 500 index to represent the market at large,Allgen Financial Services, Inc. compiled yearly returns of the S&P 500 vs. yearly returns equally allocated among the LS50 for the respective years. While previous years’studies have shown that investing in these companies can be a wise investment purely from a financial perspective,* the 2016 results showed deviation from the historical trend. The S&P 500 eked out a mere 1.38% gain in 2016. Comparatively, an investment in the LS50 would have been down -2.33%. However, when aggregated with hypothetical performance of the index and real returns of the S&P 500 since 2001, the chart below shows the LS50 outperforming the S&P 500 over that time period. The yearly average for the LS50 was 8% better than that of the S&P500 from 2001 through 2015. Average Annual Real Return since 2001* LS 50 Index 15.70% S&P 500 7.71% Assessing the 2016 LATINAStyle 50 Report Investing in the Advancement of Hispanic Women By Paul Roldan, Senior Partner Allgen Financial Advisors, Inc. The 2016 LATINA Style 50 • Special Report LS
  • 44.
    The 2016 LATINAStyle 50 • Special Report 2016 Latina Board of Directors Different insights, experiences, and guidance to the table are all essential components for success in today's global environment. Although women have made significant strides in the corporate workplace in recent decades, statistics show that women, especially Latinas, still have a long way to go to reach parity in corporate America. With the increasingly Hispanic growing population and market boom, Latinas are critical to the future ofevery company. According to Catalyst, a nonprofit organization with a mission to accelerate progress for women through workplace inclusion, women hold 19.2 percent of the board positions of S&P 500; 4.4 percent by Latinas. Envisioning a seat in the corporate boardroom is the first Dina Dublon Senior Lecturer at Harvard Business School, Former Chief Financial Officer, JPMorgan Chase & Co. Accenture Cynthia A. Telles Ph.D.; member Kaiser Foundation Hospitals and Health Plan Board of Directors Kaiser Permanente Monica C. Lozano Former Chairman, U.S. Hispanic Media Inc. Bank of America Melanie Healey Former Group President, North America, The Procter & Gamble Company Target step for Latinas to reach the highest levels of decision-making that can impact the U.S. economy. Among the LATINA Style 50 are eight Latinas who serve on boards of the companies voted as the top 50 for whom to work. They willingly share their knowledge, offering insights to support the next generation ofleaders. They embody the best of what a professional can achieve with the right balance of hard work, leadership, talent and passion. Whether it's financial prowess, wisdom, leadership in business, government and community, here are a few Latinas that are defying the odds and are already making headway into the elusive echelons of corporate leadership. Is Want to comment or have any questions on this article? Email us at info@fatinastyle.com Nina G. Vaca Chairman and Chief Executive Officer, Pinnacle Technical Resources, Inc. and Vaca Industries Inc. Comerica Bank Aida M. Alvarez FormerAdministrator of the U.S. Small Business Administration. Wai-Mart Stores Inc. Marta Tienda Maurice P. During '22 Professor in Demographic Studies at Princeton University TIAA Sara Martinez Tucker Retired Chief Executive Officer, National Math and Science Initiative; Former Under Secretary of Education in the U.S. Department of Education Xerox Corporation 42 www.lati nastyle. com LATINftS'tyleval. 22, No.4, 2016
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    Carlos Orta Returnsto the Place of his Birth in Cuba After 46 Years 44 LATINAStyle Vol. 22, No. 4, 2016www.latinastyle.com By Carlos Orta On Monday, May 2, history was in the making when I boarded Carnival Corporation’s Fathom cruise ship, MV Adonia, and sailed from Miami to Havana, Cuba. It was very emotional for everyone, especially to those of us who were born in Cuba. For me, it was a trip 46 years in the making. I had left Cuba with my parents when I was only three years old and relocated to Madrid, Spain, before coming to the United States in August of 1971. When I joined Carnival Corporation in March of 2014, I never imagined that one day I would return to my beautiful Cuba, and much less be a part of history by being on the first cruise ship to sail from the United States to Cuba in more than 40 years. It was a once-in-a-lifetime journey for which I am grateful. Dozens of media outlets captured the historic sailing at capacity with 704 guests from around the world. The MV Adonia docked at the Sierra Madre Port Terminal to be greeted by ecstatic Cuban people who had lined up for miles along the Malecón to welcome and cheer us on. I remembered what my mother always told me, “Mi hijo, en Cuba todo el mundo sabe que el Malecón es la sala de la Havana”. What she meant is that locals gather at the Malecón every night as if it were a huge living room. That’s exactly what we saw when leaving Havana on Tuesday evening as we prepared to head to Cienfuegos. Everyone, from our guests, our crew, and my colleagues, were excited about our arrival into Havana Harbor. My excitement was tempered by the fact that I couldn’t help but think how my parents must have felt when they departed their beloved island 46 years ago. I wondered what my feelings would be when I actually walked on Cuban soil. Immediately upon setting foot in Cuba, I was overwhelmed with joy, and everyone was able to experience the local flavors by interacting with the Cuban people. As we stepped out of the terminal building and went across the street to the plaza, we were greeted by hundreds of Cubans and were overwhelmed with joy. The level of emotion was indescribable, and, at the same time, a very symbolic moment. There, behind us, stood the first U.S. cruise ship to dock in Havana in more than 40 years. May 1970. Madrid airport with my grandmother and father. The Hotel Palacio Azul is a beautiful structure located in the town of Cienfuegos. Club Cienfuegos is a perfect venue for food and drinks at sunset. The wrap-around dining terraces are great for photo opportunities and memorable experiences.
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    45LATINAStyle Vol. 22,No. 4, 2016 www.latinastyle.com During the seven-day journey, I was proud to see that guests from around the world were devoted to getting in touch with the essence of the Caribbean and Latin culture in Cuba.Through interactive workshops, everyone absorbed the rich exchange provided by Fathom as we participated in both on-ground and at-sea activities bringing us closer to the food, culture, and history. It was fun watching people learn to dance son, salsa, and rumba. As the MV Adonia made its way across the blue waters of the Caribbean to Havana, Cienfuegos, and Santiago de Cuba, we were able to dance the night away with Cuban musicians who joined the cruise in Havana and Cienfuegos. During the first part of day one, we explored Havana Vieja (old Havana) which is just a few steps away from the Sierra Madre Port Terminal. Many visited a paladar (privately owned restaurant at one’s home) for amazing Cuban cuisine. I was reminded of my grandmother’s cooking which I enjoyed growing up in Miami. Walking through old Havana, we enjoyed the beautiful architecture, speaking with the locals, and taking in the colorful sights and sounds. At night, we experienced the world-renowned Tropicana, Havana’s Las Vegas-style cabaret and club that attracted the likes of Marlon Happy and proud on my 5th birthday celebration. Want to comment or have any questions on this article? Email us at info@latinastyle.com Brando, Rita Hayworth, and others throughout the 1950s. After two days and one night in Havana, we set sail for Cienfuegos, a UNESCO World Heritage site known as the Pearl of the South, where we were dazzled by the French-influenced, neo-classical buildings. We visited Teatro Tomás Terry and enjoyed a performance by Cantores de Cienfuegos who shared the story of their lives. The final stop was in Santiago de Cuba where we visited historic attractions like San Juan Hill and the Castillo de San Pedro de la Roca, and caught a glimpse of Spanish-American military architecture and artifacts. From a guest’s perspective, there is no better way to see Cuba than from the comfort of a beautiful ship like the MV Adonia. Reflecting on the historic trip will always fill me with nostalgia. On the last evening before our departure, I realized that I had succeeded in returning to my parents’ home, an island that I can also call my home. Forty-six years is a very long time, but well worth the wait to be able to see Cuba the way I did. Carlos F. Orta is Vice President, Corporate Affairs, Carnival Corporation & plc. The MV Adonia travels to Cuba from Port Miami, Florida. www.wlcl.com. LS Fathom’s MV Adonia sailing out of Havana Harbor. An enthusiastic Cuban family followed our ship, MV Adonia, as we left Santiago de Cuba. Cienfuegos is a town with beautiful architecture.
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    Avocado and CoconutIce Cream He/ado de Aguacate y Coco Serves 6 3 large ripe Mexican avocados about 2 lbs, halved, pitted, pulp scooped out (about 3 cups) 2 tablespoons fresh squeezed lime juice 1 1/2 cups coconut milk 3/4 cups sugar more to taste 1I 4 cup dried shredded coconut, lightly toasted, optional for garnish, or toasted almonds, pine nuts or pistachios 1. Cut the avocados in half, remove the pit and scoop the pulp out. Cut the pulp into chunks and place it in the blender or food processor. Add the coconut milk, sugar, and lime juice, and puree until smooth. 2. Process the avocado-coconut puree in you ice cream maker, or ice cream ball, 46 according to the manufacturers instructions. Place in the freezer for a couple of hours for firmer ice cream. If you don't have an ice cream maker you can serve it as a cold mousse, or you can also freeze it and serve it as ice cream, but it will be a little less fluffy. But it's still good! 3. Lightly toast the shredded coconut on a small saute pan set over medium-low heat, stirring constantly so it does not burn. It will take less than a minute. Once the coconut becomes fragrant and acquires a tan, remove and set aside. Sprinkle over the ice cream. Recipe courtesy Pati jinich, from patijinich.com www.lati nastyle. com . . . !eotinor~~~:. ~s;~~:..... ~ ·~· . . .f - • ', "' -'.... • ......--~ -choppea; ·seeding op~iohiil · .· · '" . . • .'·s.cup~ Jresh i::9rn ·k~rnels from about l2._:._ ear.s of corri ' . 2 cups water · 2 tablespoons chopped fresh epazote leaves or 1 teaspoon dried (may substitute cilantro, which gives a different flavor, but it also works!) 1 teaspoon kosher or coarse sea salt or more to taste 2 limes quartered (optional for garnish) 1/2 cup mayonnaise or Mexican crema optional for garnish 1/2 cup crumbled queso fresco cotija, or mild feta cheese (optional for garnish) Dried ground chile piqufn optional for garnish 1. Heat the butter together with the oil in a large saucepan or casserole over medium-high heat. Once the butter has melted and is bubbling, add the chopped chile and cook for a minute, stirring frequently, until softened. LATINftS'tyleval. 22, No.4, 2016
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    47LATINAStyle Vol. 22,No. 4, 2016 www.latinastyle.com 2. Incorporate the corn and cook for a couple more minutes. Pour the water over the corn mix, add the chopped fresh or dried epazote (or cilantro) and salt. Stir and bring to a simmer, cover, reduce heat to medium-low and cook for 12 to 14 minutes, until the corn is completely cooked. 3. Turn off the heat. You may leave the corn in the pot for a couple of hours. 4. Serve the corn in cups or small bowls. Let your guests add fresh lime juice, mayonnaise or Mexican crema, crumbled cheese, powdered chile piquín, and salt to their liking. Recipe courtesy Pati Jinich, from patijinich.com Shrimp Enchiladas in Rich Tomato Sauce Photo by Ellen Silverman Entomatadas Con Camarones Serves 6 1½ lbs medium shrimp 5 flat-leaf parsley sprigs 2 garlic cloves 3 or 4 bay leaves Kosher or sea salt 1½ lbs ripe tomatoes 1 or 2 serrano or jalapeño chiles, stemmed, to taste 4 scallions (white and light green parts only), coarsely chopped ½ teaspoon freshly grated nutmeg 3 tablespoons canola or safflower oil 1 cup Mexican crema or heavy cream, plus a bit more for garnish 12 corn tortillas 2 tablespoons unsalted butter For garnish: 4 scallions (white and light green parts only), thinly sliced 1 ripe Hass avocado, halved, pitted, flesh scooped out and sliced 2 ounces queso fresco, farmer’s cheese, or mild feta, crumbled (about ½ cup) 1. Remove the shells and tails from the shrimp and reserve. Rinse the shrimp and pat dry. Cut each one into 3 or 4 bite-size pieces. 2. In a medium saucepan, combine the shrimp shells and tails, parsley, one of the garlic cloves, bay leaves, and ½ teaspoon salt. Cover with water and bring to a boil over medium-high heat. Reduce the heat to medium and simmer for 20 minutes. Strain the broth into a large measuring cup or heatproof bowl. 3. Combine the tomatoes, the remaining garlic clove, and chile(s) in a medium saucepan. Cover with water and bring to a simmer over medium-high heat. Reduce the heat to medium and simmer until the tomatoes are thoroughly soft, about 10 minutes. Using a slotted spoon, transfer the tomatoes to a blender. Add the chopped scallions. If you simmered 2 chiles, add only 1 of them to the blender; when you taste the finished puree, you can decide if you want to add the other. Add ½ teaspoon salt, the nutmeg, and 1 cup of the shrimp broth and puree until completely smooth. Taste and add some or all of the other chile if you would like more chile presence and heat. 4. Rinse out and dry the saucepan. Add 1 tablespoon of the oil to the pan and heat over medium heat until hot but not smoking. Add the tomato sauce, being careful to avoid splatters, cover partially, and simmer, stirring occasionally, until the sauce thickens and deepens in color to a much darker red, about 10 minutes. Uncover, reduce the heat to medium-low, and stir in the cream. Keep at a steady About the Chef Pati Jinich is host of the national PBS Television series Pati’s Mexican Table, going on its fifth season to be premiered the Fall of 2016. Jinich is a cookbook author, cooking teacher and resident chef of the Mexican Cultural Institute in Washington, DC. Jinich was born and raised in Mexico City and comes from a family of accomplished cooks. She has resided in the Washington, D.C. area for the past 16 years, where she and her husband are raising their three boys. For more information on Pati Jinich visit patijinich.com. low simmer for 8 to 10 more minutes, until the sauce is thick and creamy and coats the back of a wooden spoon. Taste and adjust the salt. Remove from the heat and cover to keep warm. 5. Heat and lightly toast the tortillas on a hot comal or skillet. 6. To cook the shrimp, work in batches so that they will sear, not steam: Heat 1 tablespoon of the remaining oil and 1 tablespoon of the butter in a large skillet over high heat until the butter is foaming. Add half the shrimp, season with salt, and cook for 2 minutes, stirring and flipping a few times, until just cooked through and lightly browned. With a slotted spoon, transfer to a large plate. Add the remaining tablespoon each of oil and butter to the skillet, and once the butter is foaming, add the remaining shrimp, season with salt, and cook in the same manner; transfer to the bowl. 7. Reheat the sauce if necessary. Glide one of the tortillas through the sauce and place on a plate. Place about 3 of the shrimp across the middle and fold in half, like a quesadilla. Place on a platter and continue with the remaining tortillas and shrimp, overlapping the enchiladas slightly. 8. Once all of the enchiladas are filled, spoon the remaining tomato sauce on top. They should be sauced generously. Garnish with the sliced scallions, avocado, cheese and serve. Recipe excerpted from Mexican Today, © 2016 by Pati Jinich. Reproduced by permission of Rux Martin Books/Houghton Mifflin Harcourt. All rights reserved. Want to comment or have any questions on this article? Email us at info@latinastyle.com LS
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    BuildingaLegacy ofHispanicLeaders George R. Brown ConventionCenter and Hilton Americas-Houston prospanica.org Houston,Texas Sept29th -Oct1st 2016 Conference&CareerExpo Prospanica Register TODAY at prospanicaconference.org and take advantage of: • Educational career management seminars • Undergraduate and MBA on-site recruiting • Professional development coaching • Powerful networking events • Access to conference discounts for members
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    P R OU D L E G A C Y B O L D F U T U R E the best U.S. companies We are proud to be among jobs.lanl.gov Our legacy of excellence is fueled for Latinas to work for. by a diverse workforce and practice of inclusivity. Los Alamos National Laboratory is an equal opportunity employer and supports a diverse and inclusive workforce. EOE M/F/D/V
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    50 LATINAStyle Vol.22, No. 4, 2016www.latinastyle.com LinkedIn is one of the best ways to expand your professional profile online. By using this social media platform, millions of individuals and companies can see your resume online and it will get noticed. LinkedIn allows users to network online similar to other social media platforms. It also gives you the opportunity to post ideas, thoughts and engage with your connections. If you have a particular career or profession, LinkedIn lets you join a group or start one with similar interest. It also offers job opening information that zeros in to your profession of choice. Businesses and nonprofits use LinkedIn to keep their brand visible to the masses. It helps companies connect with possible new clients or prospective employees. Set Up a Killer Profile Your profile "sells you" on LinkedIn. This is your page. Write it in first person. Make sure you are "talking to" your connections not "at them." Photo: First, choose a photo for your profile. It does not have to be a professional studio portrait. If you can shoot a nice one of yourself on your phone, go for it. Look professional and approachable. Yes, it's OK to smile. Summary: This is the first section on your page. This is where you give a brief summary of your career so far. What you write here will make a person decide whether to keep reading your resume and send you an invite to connect or not. Write the summary in bullet points. People on the web are known "scanners." It's always A Powerful Online Tool By Rebecca Aguilar an easier read on the web if bullet points are used. A good summary answers the following: • What I do • Why I have passion for this job • Where I have been so far • Recognitions for my work • Where I give back to community Fill Out Job Experience This is where you have bragging rights again. Tell us where you have worked and what you accomplished while there. The more interesting and specific, the more your page will be viewed. Reach Out and Get Recommendations You are good at what you do and other professionals know it, right? Now is the time to ask some of your LinkedIn connections to write you a recommendation that will be posted right below the job it pertains to. These recommendations should not be what we call the "rah, rah!" type, but rather one that points out specific on why you were great for the job and how you make a difference. Example: When I hired Adriana she was able to zero in the Latino business owners which turned into larger sales and revenue for our company in 2016. Good Citizen Work There is a section on your LinkedIn page that allows you to share your experience as a volunteer or even on a board of directors. Make sure you are specific. If you're on a board, share what you have done for the organization to make it better. If you're a volunteer, where have you invested your time and why. Example: I served on the board of directors on a volunteer basis. During my time on the board I raised more than 200,000 dollars in scholarship funds and brought in more than 100 members. Invite and Grow Your Connections Start finding your connections (professionals) on LinkedIn. The easiest way is doing a search on the companies you have worked and currently work for. Usually under a search you'll find a page of other people who have an employer in common. Connect with these former co-workers by sending them an invite. Do searches under names of individuals. Again send out an invite to connect. First Explore LinkedIn LinkedIn is another powerful tool for your social media toolkit. It will keep you connected with those who can help you move forward in your career and business. Sign up for a page and start exploring. Want to comment or have any questions on this article? Email us at info@latinastyle.com LS
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    52 www.latinastyle.com LATINAStyleVol. 22, No. 4, 2016 LatinaLettersFromtheFront! After spending over 300 days in Afghanistan, my tour of duty had finally come to an end. I stepped into a C-130 and I began my long journey back home. Goodbye sleepless nights, so long crazy weather, hello mom’s home cooked meals! I never imagined that I would have the opportunity to travel the world as a U.S. Navy officer and I even got paid to do it. Thanks to the U.S. Navy, I have traveled to Europe, the Middle East and all over the U.S doing work that I love. My decision to join was clear when I found out about the opportunities the U.S. Navy Reserve had to offer. In 2013, I direct commissioned in the U.S. Navy Reserve as a public affairs officer (PAO) and it has been an incredible experience. I have traveled all over the country, I did an exercise in Germany where I conducted media training as a role-playing reporter and I recently returned from Afghanistan. I know in my heart that I made the right decision to serve my country, regardless of the challenges or dangerous places that it may take me. In Afghanistan, I interacted daily with people of different nationalities (Romanians, Austrians, Polish, Italians, Australians, Afghans and Turks). It was very difficult to understand each other sometimes because of the language barriers (#doyoucomewithsubtitles). Imagine a combined team of people from different parts of the world who have to work and live together seven days a week, 10 hours a day! Everyone has a different opinion, but it is incredible when we all came together to execute our mission. Deployments are never easy, no matter where you go. The support from my family, fiancé and friends was vital throughout my deployment. They motivated me when the days got tough, they inspired me to keep pushing through and to learn as much as I could. By Lt. j.g. Eileen M. Suarez Public Affairs Officer U.S. Navy Reserve My inspiration, ambition and motivation did not spring up magically. It comes from my all-star family! My mom came to the U.S. from Mexico in search of her brother who disappeared and my father came from Cuba almost 30 years ago to escape the communist regime. The day before I left for my deployment to Afghanistan, I had a heartwarming conversation with my mom and dad. I saw how scared they were for me and I tried to say whatever I could to ease their worries. With tears in his eyes, my father said to me, “You are paying our debt for what this country has given us.” However, to me, it is not a debt, it is an honor. The reserve is not for everyone, but it is a career that allows you to see the world, enhance your skills and most importantly a way to serve your country. I challenge all women, no matter your profession, to set short and long term goals and follow through with them. In our country, you can be whoever you want to be as long as you are willing to put in the effort and work hard. I am proud of what my colleagues and I accomplished overseas, but I am glad to finally be home. LS Eileen Suarez receives Commendation Medal from Brigadier General Wilson Shoffner, United States Army. Want to comment or have any questions on this article? Email us at info@latinastyle.com
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    3 Tips toHelp You Stand Out in the Civilian Job Market:AMessage to Service Members 54 www.latinastyle.com LATINAStyle Vol. 22, No. 4, 2016 If there is one thing I know for certain is that military experience matters in business. In fact, I think it makes all the difference. But, the biggest challenge you will face is articulating your experience to be seen as a viable candidate. This is why I have dedicated my career in helping you find meaningful careers after service. So listen up Vets! 1) Resumes still matter and essential even in the digital age. It’s your professional bio that highlights what you’ve done, where you’ve been and what you’ve accomplished. Those patches and medals are no longer applicable in the civilian world. Your experience will now be put on paper and in your own words. Your mission is to unveil your capabilities into civilian speak. But, it is easier to wear your resume than write it. Your resume has to clearly define how you are uniquely qualified for the position you want and convince a hiring manager that you are a “force-multiplier!” Here are some pointers to get you thinking in the right direction. Does your resume start with a clear summary of your skills and qualifications? List your accountabilities versus what you did? Don’t only list what you did but explain how you made it better. By Evan Guzman Global Head of Military Programs & Veteran Affairs Verizon Corporate Office Don’t worry about the format too much. Functional or chronological typically won’t make a difference. Recruiters are too busy looking for “buzz words” such as “C++”, “cyber”, “systems” to determine if you are a match or not. Recruiters look at resumes no longer than 20-40 seconds or have search filters figure it out. They are looking to weed you out. Don’t let them. Your goal is to get weeded in. A great resource to get you started in drafting up a solid military-to-civilian resume is by visiting ResumeEngine.org. It is an intuitive resume developer that was created just for you. 2) Networking is the most essential component in finding good jobs. You must “network, to get-work.” Attending job fairs and networking events are S.O.P’s However, connecting with people inside companies is the key to opening doors of opportunity. LinkedIn is like having a Want to comment or have any questions on this article? Email us at info@latinastyle.com rocket propelled resume profile. If you don’t have a profile, you need to create one. You can use your resume as a guide to build a solid premium LinkedIn profile. Let’s say you applied to a job at Verizon. You can use LinkedIn to connect with people at Verizon by sending them an invitation to connect. Once accepted you can ask questions about Verizon’s culture, work environment, benefits, request introductions to others of interest, or simply find out what it’s like to work here. Applying for jobs online is a solid start. But, if that is all you are doing than you are only lightly tapping on the doors of opportunity. I say knock hard and unhinge those doors by networking with the right people. 3) Nail the Interview! The good news about landing an interview is that you have their attention. This is your “Shark Tank” moment. How you present yourself, what you say, what you don’t say, and how you say it, will all matter on an interview. My ad s you ask yourself in front of a mirror. If someone you feel comfortable with is around, have them throw some questions your way. Start with the difficult ones first. These are the questions you hope they don’t ask. Here are a couple questions to try out: Why do you think you are uniquely qualified for this position? What is it about this position that appeals to you the most? How does your military background make you a fit for this role? The point of this is to learn how you come across. What will you discover? Evan Guzman is a veteran advocate with two decades of experience in strategic talent acquisition and human resources who has dedicated his career to support fellow veterans, transitioning service members, reservists, and military spouses across the country in finding meaningful careers. AVeteran'sPerspective LS
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    founder of Spanx.She started a company after seeing the need for more women’s options in a male dominated industry. Spanx is now worth over $1 billion (Forbes). Then there is the QVC Queen, Lori Greiner whose net worth is estimated at $50 million (The Squander). These are two examples of women knowing what women want, developing new products and new ways for selling and capitalizing on it. As companies look for the best educated talent, they must remember that in the U.S. 56 www.latinastyle.com LATINAStyle Vol. 22, No. 4 2016 F ocusing on women is not a gender issue, it’s a business imperative, an innovation incentive, smart economics and a key to global development. We must not see women’s equality as a threat or a gap, but it should be seen as an opportunity for growth, innovation and progress. In order for the private and public sector to survive and thrive, they must include and pay attention to the largest pool of incoming talent, the largest emerging consumer market, and the most educated population — women. Without a clear understanding of this emerging market, companies are likely to lose out on big opportunities. LasJefas Today, women mark up almost 52 percent of all professional jobs in the U.S., yet they are only in 14.6 percent of executive office and only 4.6 percent of Fortune 500 CEO’s are women (Business Today, 2016). Corporations have a choice to make. Either work harder at promoting women from within, pay them their equal share and allow flexible schedules and acknowledge them for what they bring to the table or lose them to entrepreneurship. Today, women are not waiting for that corporate promotion or higher pay anymore. The new entrepreneurs are embracing their gender differences and capitalizing on it. Companies that fail to develop inclusive cultures and fail to include half of their human potential at their leadership, managerial and labor force levels are risking missing out on innovative ideas that allow them to effectively tap into this ever growing market. Women are responsible for 85 percent of all consumer purchases in America today, at $7 trillion (She-Economy, 7 Powerful Insights for Marketing to Women, Anderson & Howland). Globally, women influence 65 percent of the world’s annual consumer spending: about $12 trillion (The Boston Consulting Group & Harvard Business Review, 2009). Women today are able to develop products that are practical and innovative but companies might think of them as a “women’s product” or a “soft product” and miss a great opportunity to cash in. Women entrepreneurs are running with their market-grabbing innovation ideas and turning them into increased business and profits. One example is Sara Blakely, Unleashing The Power of Women EntrepreneursBy Marisa Rivera Want to comment or have any questions on this article? Email us at info@latinastyle.com LS women have also surpassed men in achieving educational degrees. After centuries of male dominance, worldwide women now outnumber men in both university attendance and graduation. (Joseph Chamie,YaleGlobal,6March2014).Although the educational achievement has increased and surpassed men’s achievement, women continue to get paid less. Even in corporate philanthropy, women’s issues are at the forefront. Melinda Gates, president of the Gates Foundation, no longer sees women’s issues as “soft issues.” In an interview with Forbes magazine she confirmed that the solution to poverty is investing in women and girls. She also acknowledged that women’s issues are “hard issues and are at the core of global development.” The inter-American bank and the world bank have done studies that confirm that microloan practices that target women in the developing world, recognize that they are likely to steward money effectively and channel it back into the family. On a personal level, after working with women and on women’s issues all my life, I am convinced that if we focus on women we could eradicate some of the most pressing issues in the world, such as poverty, war, corruption, domestic violence and increase innovation, progress and peace.As women, we must realize that we are the solution to our own problems. As the new “Jefas” of the business world, we must be able to call the shots. As visionaries, we see opportunities where others don’t. We must unleash the power of women entrepreneurs around the world, it is the smartest investment to unlock global growth, equality and peace. Marisa Rivera is president of Mpowerment Works, a motivational speaker, executive coach and leadership and empowerment consultant. Marisa@MpowermentWorks.com
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    By Anna-Marie McLemore Afeudbetween two families. Two rival traveling shows fighting for space, prominence, and a livelihood. A boy and a girl first caught up in,and then caught between, their families’ hatred for and history with each other. It’s probably no surprise that The Weight of Feathers, my debut novel, began as a reimagining of Romeo and Juliet. Like most American teens, I read the play in high school. But, as a Latina girl, I didn’t feel like it belonged to me. Most of the classics didn’t feel like they belonged to me. So when I imagined a reinterpretation set between two competing circuses, I knew I wanted to write a love story about two teens of color. I wanted to write a romance between a Latina girl and a Romani boy as a way of reclaiming a classic I had read but had felt distance from. 58 www.latinastyle.com LATINAStyle Vol. 22, No. 4, 2016 Latina Juliet The Weight of Feathers, and Reclaiming Classics AbouttheAuthor bookshelves. Through conversations about inclusion in media of all kinds, often fostered by leaders such as We Need Diverse Books. Through the work of librarians, teachers, parents, and booksellers working to get diverse stories into the hands of readers. Through the efforts of journalists and bloggers who highlight books by diverse authors and who write about where we’ve been and where we are in terms of inclusion. Through the advocacy of publishing professionals who help inclusive stories find their way. And through the readers I’ve met who bring books to life with their passion and their love for stories. Because all of us who love books are, and were first, readers. And I think that’s at the heart of why so many of us want inclusive bookshelves. We want everyone to get that chance to become a passionate reader, to have access to the magic of stories.To see on the page themselves, and the world around them, reflected in a way that honors the truth in all of us. I’ve been grateful and overwhelmed to have readers get in touch with me about what The Weight of Feathers means to them. I’ve heard from readers of different races and genders. I’ve heard from adults and young adults. But most often, I hear from Latina girls.And when we talk—either online or at book events—we often end up talking not just about this one book I wrote. We talk about both being girls who had trouble finding ourselves on bookshelves. We talk about the stories we looked for growing up, the few we found that made us feel like we too had a place in books. At first, these conversations broke my heart a little, these reminders that many readers now have the same difficulty finding books that reflect them as I did a decade ago. And though I wish Latina readers saw themselves reflected more often and more honestly, I’ve come to understand these conversations as a kind of sisterhood. A shared experience of looking for ourselves on the page, and a hope for where we’re going next. I have tremendous hope for the future of diverse literature, and how we’ll get to a place where all readers find themselves on Mexican-American author Anna-Marie McLemore is represented by Taylor Martindale of Full Circle Literary. Her debut novel, The Weight of Feathers, a 2016 William C. Morris YA Debut Award finalist, is out now from Thomas Dunne Books/St. Martin’s Press. Her second novel, When the Moon Was Ours, will be released in October 2016, and Wild Beauty is coming in 2017. Want to comment or have any questions on this article? Email us at info@latinastyle.com LS
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    Without a Heart, it’sjust a machine. ©2016SouthwestAirlinesCo.
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    60 www.latinastyle.com LATINAStyleVol. 22, No. 4, 2016 My Passion for Engineering CollegeBeat By Marissa Garcia Electrical Engineering MSEE, University of Southern California 2016 BSEE, Rice University 2015 W alking around RadioShack, I felt like a little girl at a toy store. I remember the days my dad would take me with him, and I would play with all the different electronics in the store. I played with every product I could touch and tried to figure out what they did and how they worked. I had no clue at the time, but I was immediately hooked and always wondered what went inside the controller or the toy car. My dad didn’t know it yet, but he had introduced me to the world of engineering. My immigrant parents always emphasized the importance of education and the critical role that it plays in pursuing a successful life. Watching my parents come home from work exhausted made me realize that I wanted to provide a better life for them, so that one day, they would never see another bill. My parents came to the U.S. without money or knowledge of the language spoken here, but they came to the land of opportunity to provide a better life for their children. Even though we did not have a lot of financial resources, my parents instilled in my brother and me what it meant to work hard and persevere. They taught us to always seek out opportunities to gain experience and to find good mentors to become successful in life. Going into engineering as a Latina can be very scary when no one looks like you as you enter a classroom. Through my four years at Rice University, I was introduced to new people and the ways technology can help people. Having gained experience through internships at Texas Instruments and talking to coworkers and professors inspired me to pursue a graduate degree. One of the major factors in whether it was even an option was how to pay for it. I was very grateful when I heard I was to be awarded the GEM Fellowship, a fellowship that highlights underrepresented groups to pursue STEM fields for higher education. Through the fellowship, I was able to work at MIT Lincoln Laboratory, doing research work on micro-unmanned air vehicles and microgrids for two summers. Growing up I never faced huge turmoil until last year, which was my most rough year to date in my life. I remember being so excited to start the fall year in LosAngeles, a dream city, at USC and getting my masters. I got to visit the beaches and Hollywood and see what all the hoopla that LAwas about. Suddenly my world came to a halt when my dad passed away right before Thanksgiving. It was very rough to be thankful at the time and the holidays and birthdays were even more bitter. My professors and friends understood what I was going through so I was able to finish out the semester and finish my finals. The next question was to continue with my school next spring. Everyone expected me to stop school and take a break but I knew I couldn’t let my father down; he wanted me to finish school and get my masters. I pushed through and received my MS in Electrical Engineering-my most proud accomplishment thus far. Going forward, I hope to utilize my specialization in power systems to pursue a career with electric vehicles and their impact on the utility grid. Currently, I am finishing my last internship with MIT Lincoln Laboratory and seeing where opportunities will lead me within the next year. I think back to what my dad told me: “Keep going, Marissa. Hechale ganas y ponte lista, mija.” Marissa Garcia at MIT Lincoln Laboratory as a GEM Fellow. USC Graduation with family and friends. May 2016. Rice University graduation with family. May 2015. LS Want to comment or have any questions on this article? Email us at info@latinastyle.com
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    62 www.latinastyle.com LATINAStyleVol. 22, No. 4, 2016 HisView By Arne M. Sorenson, President and Chief Executive Officer, Marriott International, Inc. N othing makes me prouder when I visit our hotels than to see the diversity of our associates working together to deliver memorable experiences for our guests. In a business like ours, we simply cannot succeed unless our people love their work. We also cannot succeed if our people all look the same, sound the same or think the same. When our associates feel valued and respected for their individual contributions and have a sense of belonging, they become invested in the company’s success. This is one of the reasons why we embrace diversity and inclusion at Marriott International. To be recognized as Company of the Year by LATINA Style for the second time is a great honor and reinforces that we’re on the right track and making a difference for our associates and our guests. Putting people first is one of our company’s core values. What this means in practice is that we strive to create a work environment where all people are respected, valued and provided with opportunities to succeed. Since our beginning almost 90 years ago, we have empowered our people and offered opportunities for them to grow in their careers. One of the things I remember most about my introduction to Marriott more than 20 years ago is the way Bill Marriott, and the rest of the company’s leadership, talked with excitement about how far an associate had progressed in his or her career. Watching our people succeed is incredibly gratifying. This doesn’t happen on its own. Marriott recognized long ago that providing opportunities to create a diverse and inclusive environment strengthens our company’s culture and provides a competitive advantage. I am proud that Marriott was the first hospitality company to establish a formal diversity and inclusion program more than 25 years ago and has supported its Women’s Leadership Development Initiative for more than 15 years. The company’s multifaceted diversity initiatives enable us to attract and retain Latinas at every level of our business, from entry level to executive, and today, Marriott has one of the most diverse workforces in corporate America. In our increasingly connected and competitive world, we must draw from a broad set of skills and ideas and work together to perfect diversity and inclusion at Marriott. Creating a Competitive Advantage Through Diversity & Inclusion Our commitment and effort grows stronger all the time. Diversity of thought is the currency of growth and longevity and a critical ingredient that goes into genuine hospitality. We know supporting diversity and inclusion is not only the right thing, it is essential for business success.
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    64 www.latinastyle.com LATINAStyleVol. 22, No. 4, 2016 ¡PuntoFinal! Brenda Durham, Senior Vice President & Regional General Counsel, Marriott International, Inc. Last year, I participated in the II CEO Summit of the Americas in Panama City on a panel for Women’s Economic Empowerment. I couldn’t help but feel proud to speak about Marriott International’s passion and commitment to diversity and inclusion, and specifically about Marriott’s efforts to promote the development of women-owned businesses to provide services and goods to our hotels. SinceAliceS.Marriottco-foundedthecompanyin1927, Marriott has had a long-standing history of empowering women. It’s part of our culture to create opportunities for allassociates.Iknowthecommitmentisreal.Representing Marriott on the women’s empowerment panel, comprised of CEOs, was one of those opportunities. I used the platform to talk about Marriott’s pledge and sense of duty and responsibility to the communities where we live and do business. I also spoke about effective implementation of our programs by partnering with organizations like Vital Voices in Latin America and with WEConnect in other parts of the world, two prominent NGOs that support and promote the economic potential of women. Marriott helps women achieve their dreams—it’s wonderful to be part of the company. This is particularly impactful to me as a Latina. I am honored that Marriott International is being honored as Company of the Year, for the second time by LATINA Style. This is a high achievement and I’m certain the many talented and skilled Marriott Latinas will feel a great sense of pride for this recognition and I am thrilled to represent them here. I am also excited to represent Marriott today, I’m proud of the company’s Representing Proud Latinas at Marriott emphasis on diversity and inclusion and know firsthand that women, including fellow Latinas, are given opportunities to develop skills and advance in senior leadership roles—to be mentored, valued, and respected. This emphasis is felt at the headquarters level and is a particular focus for the Caribbean & Latin America Region. Each year, our regional leadership team meets to discuss strategy and establish goals for the coming year. These goals are continually reviewed and measured during the year at the regional level and also by our executive senior leaders, including our Executive Chairman, Mr. Bill Marriott and our CEO, Mr. Arne Sorenson. Over the past several years, an important component of our balanced score card has been, and continues to be, centered specifically on identifying high potential women in the region and implementing individual career development paths that lead to leadership roles. Having spent a great deal of time in the field at our hotels and having had the opportunity to meet and get to know so many talented Latinas, it is truly exciting to watch these wonderful women thrive in their careers over time and be recognized for their accomplishments. I have been with Marriott for 18 years, not long compared to many colleagues in the Company, and an important reason about what keeps me here is the Company’s commitment to its core values. These values are manifested in the day-to-day activities of each business unit and discipline globally. Nearly 90 years ago, the Marriott family established five core values that are the foundation of Marriott’s culture. They are: Putting People First, Pursuit of Excellence, Embrace Change, Act with Integrity, and Serve Our World. Today’s award touches upon each of these values in a real way—values that are also deeply interwoven into the Latin culture. There are many wonderful stories throughout the region that illustrate how our Latin culture embodies Marriott core values—it’s how we do business in Latin America and I’m continuously inspired by my Latin colleagues. It’s truly a privilege and honor to represent Marriott’s Latinas, LATINA Style.
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    CONNECT WITH NATIONALLEADERS WHO ARE IMPACTING AND SHAPING OUR COMMUNITY EVERY DAY! The Congressional Hispanic Caucus Institute (CHCI) invites you to join thousands from around the country and across the globe in Washington, D.C. for the nation’s premier events commemorating Hispanic Heritage Month—CHCI’s Public Policy Conference and Annual Awards Gala. CHCI events provide an opportunity to connect our participants with a powerful network of Latino leaders and celebrate the best of our Hispanic culture, all while raising critical funds to continue and expand opportunities for the next generation of Latino leaders. CHCI’s two-day Public Policy Conference on September 13-14 examines critical policy areas affecting the Latino community and the nation. This year’s theme, EDUCATE. ENGAGE. VOTE, will focus on how American Latinos are engaging in the political process and ensuring they are represented at the highest levels when decisions are made that affect the Hispanic community. CHCI’s Annual Awards Gala on September 15 is our signature event that celebrates the achievements of the Latino community and convenes the largest and most prestigious gathering of Hispanic leaders in the nation. The evening’s festivities include musical entertainment, remarks by figures of national prominence, and our highest honors—the CHCI Medallion of Excellence awards. hhm.chci.org | @CHCI | #2016HHM REGISTER NOW! hhm.chci.org Can’t Attend? Watch the webcast LIVE September 13-15, 2016 at hhm.chci.org