SEO methods have evolved from 2014 to focus more on user engagement, brand exposure, and revenue generation rather than solely rankings and traffic. Content is created to engage users and drive conversions rather than clicks and views. Off-site activities focus on building high-quality links through guest blogging rather than link exchanges or buying links. Social media is used to distribute content and communicate with audiences rather than just targeting keywords.

1. SEO VS. New SEO
Sustainable and algorithm-proof
SEO
methods that work in
2014

2. On-site
• Traffic & Rankings
-Aiming only for more traffic and higher rankings
• User engagement and Brand Exposure-2014
-Aiming for bigger user engagement and brand
exposure,
-Think about rankings as a reporting metric and a prize for
efforts,not an ultimate Goal.

3. • Organic traffic
-Focusing on organic traffic from search engines.
• Diversified Traffic-2014
-Focusing on social media and refferal traffic from
various websites.

4. • Technical Knowledge
-Analytical and mostly technical knowledge is needed
• Marketing Knowledge-2014
-Analytical and mostly marketing knowledge is
necessary

5. Content
• Clicks & Page views
-Creating Content for click page views.
• User engagement and conversion & Revenue
-Creating content for user engagement, conversions
and revenue.

6. • Optimization for Search engines
-Creating titles and headlines for keywords
• Optimization for users-2014
-Creating catchy headlines and engaging content

7. • Exact match Anchor text
-Focusing on exact match anchor text
• Keyword diversity-2014
-Focusing on Keyword Diversity

8. • Competing in Search Engines
-Competing solely in search engines.
• Competing in Blogosphere-2014
-Competing in industry related-blogs,
-Writing u r own blog
-Managing social media in terms of content
publication

9. Off-site
• Link Building
-Adding websites to directories manually,
-Buying Links,
-Participating in link exchange program
• Link Earning-2014
-High quality guest blogging in industry-trusted sites.

10. • Scoring Back links
• Establishing Relations-2014

11. • Link for Link Exchange
• Link without any Conditions-2014
-Offering a link regard less to whether you receive
backlink.

12. Social Media
• Keywords
-Focusing on keywords
• Using #Tags-2014

13. Content distribution
-Publishing content via social media
Communication-2014
-Using social media for communication around
content

14. Article submission sites
-Getting exposures based on article submission sites.
Viral Exposure-2014
-Getting viral exposure thanks to great content and
people who share it.

15. • Commenting in backlinks
-Interaction and commenting within community for
backlinks.
Participating in Community-2014
-Sharing the experience
-Helping the people with the problems they encounter
-Building relations and personal authority