This document provides tips for building a personal brand on LinkedIn. It recommends posting 3-5 times per week on a consistent schedule and having 2 weeks of content planned in advance. It also includes ideas for content approaches and types of posts, such as tips, lessons learned, industry trends and more. The document advises using catchy banners and profiles that showcase your expertise and value to followers. It emphasizes engaging with others by commenting on posts and adding relevant connections daily.

1. Kevin-mlz Growth / marketing cheat sheet
Cheat sheet
Build a personal
brand on linkedin
9 cheat sheets
Bonus: notion template with:
97+ hook examples
70+ posts templates
22+ headline examples
10+ profile banner inspirations
16+ other checklists
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2. Build a personal brand
on linkedin P.1
planning:
post 3 to 5 posts per week
post on the same days and times
write posts regularly, build a habit
always have 2+ weeks worth of content ready
save time by scheduling your posts
have a place to dump all your content ideas
allocate specific times to take this pile of ideas
and turn them into posts
find unlimited ideas with this table:
column 1: your topics (at least 5)
column 2: funnel (tofu, mofu, bofu)
column 3: approach (e.g. tips, mistakes, x vs y)
column 4: platform (e.g. Linkedin, twitter, blog)
column 5: post series (e.g. book summary)
column 6: type of post (e.g. carousel, video, image)
Kevin-mlz Growth / marketing cheat sheet
Cheat sheet

3. Build a personal brand
on linkedin P.2
play with the combinations the same way you
would when picking a lock
example of content approaches
- tips
- hacks
- resources
- ultimate guides
- industry trends
- surprising numbers
- lessons
- mistakes
- reflections
- underrated traits
- how to get started
- fears
- failures
Kevin-mlz Growth / marketing cheat sheet
Cheat sheet

4. Build a personal brand
on linkedin P.3
- struggles
- why other are wrong
- how you’ve been mislead
- make people feel happy
- make people feel surprised
- make people feel inspired
- make people feel satisfied
- make people feel proud
- make people feel shocked
- make people feel conflicted
- make people feel smart
- X vs Y
- present vs future
- noob vs pro
- popular vs unpopular
- role play
Kevin-mlz Growth / marketing cheat sheet
Cheat sheet

5. Build a personal brand
on linkedin P.4
- story
- quote
- build in public
- you are the expert
- you talked to an expert
- you’re just sharing your opinion
- you’re reacting to your experiments
Research to find even more ideas
- consume content from industry experts
- consume content from other platforms
- list every single problem your clients have
- list every step your target needs to level up
about their expertise
- go through your target’s journey to their
goals and tackle every step
leverage AI to find more ideas
Kevin-mlz Growth / marketing cheat sheet
Cheat sheet

6. Build a personal brand
on linkedin P.5
creating:
write super short sentences
make posts readable (leave some white space)
stay reasonable with emojis (1-3 max)
make the hook intriguing, tangible and visible
before the “see more” (3 lines for imG, 5 for text)
Use carousels to grab more attention (4:5 ratio)
don’t make salesy posts, nobody cares
- instead, build in public to avoid this feeling
Write the way you speak, write in the present
teach something people don’t know
give so much value, it hurts to give it for free
don’t abuse of engagement hacks (comment to
get a resource) and make sure to give it to all
don’t use linkedin as if it is facebook
post about things you needed 2 years ago
Kevin-mlz Growth / marketing cheat sheet
Cheat sheet

7. Build a personal brand
on linkedin P.6
don’t always create, document too
posting Quality is good, posting a lot of
quality is better
things to avoid when posting:
- too many hashtags in your posts (max 3)
- tagging too many people, especially if they
don’t engage with it
- posting in LinkedIn groups
- adding external links
- editing your post
- commenting under your post in the first 20 min
Do collabs with people just ahead of you
get feedback from your targets and creators
give resources/templates for free
Kevin-mlz Growth / marketing cheat sheet
Cheat sheet

8. Build a personal brand
on linkedin P.7
branding:
find a decent picture of you that stands out
and don’t change it
Use a catchy banner that tells why people
should follow you
Don’t use your company branding, use yours
check how everything looks on your phone
turn creator mode on
Add a link to your bio that brings more value
make your tagline about the benefits of
following you
your profile is a landing page, not a resume
move your audience down your funnel
content > follow > email list sign up
Be yourself and be bold
Give valuable resources in your featured section
Kevin-mlz Growth / marketing cheat sheet
Cheat sheet

9. Build a personal brand
on linkedin P.8
Engaging:
Know exactly who your target audience is
- their job title
- what they need
- the metrics they are responsible for
- their goals
- what they suck at
- their priorities
add 20 (max) relevant people per day
comment first under industry leaders posts
add meaningful comments under other posts
reply to most comments when possible
network with people in your target audience
add people that like/comment other related posts
avoid automating your account for comments,
and invitation withdraws.
Kevin-mlz Growth / marketing cheat sheet
Cheat sheet

10. Build a personal brand
on linkedin P.9
analytics:
don’t focus on metrics before 3-6 months
identify your best performing topics and posts
do more of what works
find new ways of posting and test them
check and monitor the job titles that follow
and engage with your posts
repurpose your 3 month old posts
work on your social selling index (SSI)
don’t obsess over vanity metrics
track conversions to your newsletter/product
Kevin-mlz Growth / marketing cheat sheet
Cheat sheet

11. Bonus:
I have a Notion template with:
→ 97+ hook examples
→ 70+ posts templates
→ 22+ headline examples
→ 10+ profile banner inspirations
→ 16+ other checklists
Kevin-mlz

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13. Build a personal brand
on linkedin P.1
planning:
post 3 to 5 posts per week
post on the same days and times
write posts regularly, build a habit
always have 2+ weeks worth of content ready
save time by scheduling your posts
have a place to dump all your content ideas
allocate specific times to take this pile of ideas
and turn them into posts
find unlimited ideas with this table:
column 1: your topics (at least 5)
Cheat sheet
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14. Build a personal brand
on linkedin P.1
planning:
post 3 to 5 posts per week
post on the same days and times
write posts regularly, build a habit
always have 2+ weeks worth of content ready
save time by scheduling your posts
have a place to dump all your content ideas
allocate specific times to take this pile of ideas
and turn them into posts
find unlimited ideas with this table:
column 1: your topics (at least 5)
Cheat sheet
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