The document discusses laser vision correction and wavefront technologies. It notes that Dr. Jeffery Machat has performed nearly 50,000 laser procedures and used 17 different laser systems and wavefront technology for 6 years. It summarizes that the laser vision correction market is highly fragmented, with 63% of procedures performed by independent surgeons. It also discusses how fear is the primary factor preventing more people from getting laser vision correction. The document emphasizes that every aspect of the patient experience is important to reduce fear and discusses the benefits of wavefront-optimized and wavefront-guided laser technologies.
Refractive Surgery Complication Management by Dr. Jeff MachatMachat LASIK
This document discusses various complications that can occur after refractive surgery procedures like LASIK and surface ablation. It describes conditions like keratoconus, corneal haze and scarring, infiltrates, epithelial ingrowth, and diffuse lamellar keratitis. Grading scales are provided for classifying the severity of haze, epithelial ingrowth, and treatment approaches are outlined for different complication scenarios.
Lasik Complications 2001 Striae by Dr. Jeffery MachatMachat LASIK
The document discusses three primary post-operative complications of corneal refractive surgery: corneal striae, epithelial ingrowth, and diffuse lamellar keratitis. It focuses on corneal striae, outlining the pattern and presence of fibrosis in long-standing cases. Various techniques for managing corneal striae are presented, including re-floating the corneal flap, using hypotonic saline or phototherapeutic keratectomy to smooth striae, and epithelial debridement.
Lasik Complications 2001 Diffuse Lamellar Keratitis by Dr. Jeffery MachatMachat LASIK
Three primary post-operative complications of LASIK surgery are discussed: Diffuse Lamellar Keratitis (DLK), Epithelial Ingrowth, and Corneal Striae. DLK is an inflammatory reaction in the corneal interface that can range from mild to severe, affecting vision and refractive error. It is graded on a scale of 1 to 3 based on its severity and treated with topical steroids. Epithelial Ingrowth involves the growth of epithelial cells into the interface, while Corneal Striae are lines in the cornea caused by melting during DLK.
Thin Flap LASIK with MED-LOGICS PLANO Blade & Amadeus IImedlogicsinc
Thin flap LASIK with the Amadeus microkeratome and ML7090 CLB can help prevent ectasia and dry eye, compared to traditional thicknesses and rotating microkeratomes. The ML7090 CLB slashes the flap thickness deviation in half compared with blades from the original manufacturer, allow the surgeon to confidently cut thinner flaps and treat thinner corneas.
Learn more at www.mlogics.com
Lasik Complications 2001 Epithelial Ingrowth by Dr. Jeffery MachatMachat LASIK
The document discusses three primary post-operative complications: epithelial ingrowth, corneal striae, and diffuse lamellar keratitis. It focuses on epithelial ingrowth, describing Machat's grading system of 1 to 3 based on appearance and severity, with grade 3 having gray necrotic geographic cell nests and potential flap melting. Treatment involves cleaning the corneal interface.
Mississauga Lasik CE 2008 by Dr. Jeff MachatMachat LASIK
The document discusses laser refractive surgery. It notes that over 12 million North Americans have had laser vision correction in the past 20 years. It describes the two main procedures as PRK/LASEK where laser pulses are applied to the front of the eye, and LASIK where a corneal flap is created and laser pulses are applied underneath. It emphasizes that fear is often the main deterrent for patients considering the procedures.
A survey of consumer demand for premium cataract surgerySM2 Strategic
1) The survey found that while awareness of premium IOLs that provide vision correction beyond cataract surgery is currently low, interest is high once patients are educated on the benefits. Nearly half were willing to pay at least $1,000 out-of-pocket, and one-fourth indicated money was no object for improving their vision.
2) Key reasons for willingness to pay more included the importance of clear vision, being able to do everyday tasks without glasses, and having vision at all distances. In contrast, those unwilling cited not minding glasses or being unable to afford it.
3) An estimated 20-30% of cataract patients are willing to convert to a premium IOL
The iol master and its role in modern cataract surgerySM2 Strategic
The IOLMaster has become the preferred method of obtaining biometry measurements for cataract surgery among the majority of surgeons in the US. This document summarizes interviews with 10 early adopter surgeons of the IOLMaster who provide feedback on the impact it has had and the newly released Version 5 software. The IOLMaster provides highly accurate measurements without touching the eye, improves patient flow and outcomes, and increases surgeon confidence in premium lens implantation. Version 5 further automates measurements and analysis.
Refractive Surgery Complication Management by Dr. Jeff MachatMachat LASIK
This document discusses various complications that can occur after refractive surgery procedures like LASIK and surface ablation. It describes conditions like keratoconus, corneal haze and scarring, infiltrates, epithelial ingrowth, and diffuse lamellar keratitis. Grading scales are provided for classifying the severity of haze, epithelial ingrowth, and treatment approaches are outlined for different complication scenarios.
Lasik Complications 2001 Striae by Dr. Jeffery MachatMachat LASIK
The document discusses three primary post-operative complications of corneal refractive surgery: corneal striae, epithelial ingrowth, and diffuse lamellar keratitis. It focuses on corneal striae, outlining the pattern and presence of fibrosis in long-standing cases. Various techniques for managing corneal striae are presented, including re-floating the corneal flap, using hypotonic saline or phototherapeutic keratectomy to smooth striae, and epithelial debridement.
Lasik Complications 2001 Diffuse Lamellar Keratitis by Dr. Jeffery MachatMachat LASIK
Three primary post-operative complications of LASIK surgery are discussed: Diffuse Lamellar Keratitis (DLK), Epithelial Ingrowth, and Corneal Striae. DLK is an inflammatory reaction in the corneal interface that can range from mild to severe, affecting vision and refractive error. It is graded on a scale of 1 to 3 based on its severity and treated with topical steroids. Epithelial Ingrowth involves the growth of epithelial cells into the interface, while Corneal Striae are lines in the cornea caused by melting during DLK.
Thin Flap LASIK with MED-LOGICS PLANO Blade & Amadeus IImedlogicsinc
Thin flap LASIK with the Amadeus microkeratome and ML7090 CLB can help prevent ectasia and dry eye, compared to traditional thicknesses and rotating microkeratomes. The ML7090 CLB slashes the flap thickness deviation in half compared with blades from the original manufacturer, allow the surgeon to confidently cut thinner flaps and treat thinner corneas.
Learn more at www.mlogics.com
Lasik Complications 2001 Epithelial Ingrowth by Dr. Jeffery MachatMachat LASIK
The document discusses three primary post-operative complications: epithelial ingrowth, corneal striae, and diffuse lamellar keratitis. It focuses on epithelial ingrowth, describing Machat's grading system of 1 to 3 based on appearance and severity, with grade 3 having gray necrotic geographic cell nests and potential flap melting. Treatment involves cleaning the corneal interface.
Mississauga Lasik CE 2008 by Dr. Jeff MachatMachat LASIK
The document discusses laser refractive surgery. It notes that over 12 million North Americans have had laser vision correction in the past 20 years. It describes the two main procedures as PRK/LASEK where laser pulses are applied to the front of the eye, and LASIK where a corneal flap is created and laser pulses are applied underneath. It emphasizes that fear is often the main deterrent for patients considering the procedures.
A survey of consumer demand for premium cataract surgerySM2 Strategic
1) The survey found that while awareness of premium IOLs that provide vision correction beyond cataract surgery is currently low, interest is high once patients are educated on the benefits. Nearly half were willing to pay at least $1,000 out-of-pocket, and one-fourth indicated money was no object for improving their vision.
2) Key reasons for willingness to pay more included the importance of clear vision, being able to do everyday tasks without glasses, and having vision at all distances. In contrast, those unwilling cited not minding glasses or being unable to afford it.
3) An estimated 20-30% of cataract patients are willing to convert to a premium IOL
The iol master and its role in modern cataract surgerySM2 Strategic
The IOLMaster has become the preferred method of obtaining biometry measurements for cataract surgery among the majority of surgeons in the US. This document summarizes interviews with 10 early adopter surgeons of the IOLMaster who provide feedback on the impact it has had and the newly released Version 5 software. The IOLMaster provides highly accurate measurements without touching the eye, improves patient flow and outcomes, and increases surgeon confidence in premium lens implantation. Version 5 further automates measurements and analysis.
5-hydroxytryptamine or 5-HT or Serotonin is a neurotransmitter that serves a range of roles in the human body. It is sometimes referred to as the happy chemical since it promotes overall well-being and happiness.
It is mostly found in the brain, intestines, and blood platelets.
5-HT is utilised to transport messages between nerve cells, is known to be involved in smooth muscle contraction, and adds to overall well-being and pleasure, among other benefits. 5-HT regulates the body's sleep-wake cycles and internal clock by acting as a precursor to melatonin.
It is hypothesised to regulate hunger, emotions, motor, cognitive, and autonomic processes.
The skin is the largest organ and its health plays a vital role among the other sense organs. The skin concerns like acne breakout, psoriasis, or anything similar along the lines, finding a qualified and experienced dermatologist becomes paramount.
“Psychiatry and the Humanities”: An Innovative Course at the University of Mo...Université de Montréal
“Psychiatry and the Humanities”: An Innovative Course at the University of Montreal Expanding the medical model to embrace the humanities. Link: https://www.psychiatrictimes.com/view/-psychiatry-and-the-humanities-an-innovative-course-at-the-university-of-montreal
Know the difference between Endodontics and Orthodontics.Gokuldas Hospital
Your smile is beautiful.
Let’s be honest. Maintaining that beautiful smile is not an easy task. It is more than brushing and flossing. Sometimes, you might encounter dental issues that need special dental care. These issues can range anywhere from misalignment of the jaw to pain in the root of teeth.
Computer in pharmaceutical research and development-Mpharm(Pharmaceutics)MuskanShingari
Statistics- Statistics is the science of collecting, organizing, presenting, analyzing and interpreting numerical data to assist in making more effective decisions.
A statistics is a measure which is used to estimate the population parameter
Parameters-It is used to describe the properties of an entire population.
Examples-Measures of central tendency Dispersion, Variance, Standard Deviation (SD), Absolute Error, Mean Absolute Error (MAE), Eigen Value
STUDIES IN SUPPORT OF SPECIAL POPULATIONS: GERIATRICS E7shruti jagirdar
Unit 4: MRA 103T Regulatory affairs
This guideline is directed principally toward new Molecular Entities that are
likely to have significant use in the elderly, either because the disease intended
to be treated is characteristically a disease of aging ( e.g., Alzheimer's disease) or
because the population to be treated is known to include substantial numbers of
geriatric patients (e.g., hypertension).
Lecture 6 -- Memory 2015.pptlearning occurs when a stimulus (unconditioned st...AyushGadhvi1
learning occurs when a stimulus (unconditioned stimulus) eliciting a response (unconditioned response) • is paired with another stimulus (conditioned stimulus)
Histololgy of Female Reproductive System.pptxAyeshaZaid1
Dive into an in-depth exploration of the histological structure of female reproductive system with this comprehensive lecture. Presented by Dr. Ayesha Irfan, Assistant Professor of Anatomy, this presentation covers the Gross anatomy and functional histology of the female reproductive organs. Ideal for students, educators, and anyone interested in medical science, this lecture provides clear explanations, detailed diagrams, and valuable insights into female reproductive system. Enhance your knowledge and understanding of this essential aspect of human biology.
DECLARATION OF HELSINKI - History and principlesanaghabharat01
This SlideShare presentation provides a comprehensive overview of the Declaration of Helsinki, a foundational document outlining ethical guidelines for conducting medical research involving human subjects.
Co-Chairs, Val J. Lowe, MD, and Cyrus A. Raji, MD, PhD, prepared useful Practice Aids pertaining to Alzheimer’s disease for this CME/AAPA activity titled “Alzheimer’s Disease Case Conference: Gearing Up for the Expanding Role of Neuroradiology in Diagnosis and Treatment.” For the full presentation, downloadable Practice Aids, and complete CME/AAPA information, and to apply for credit, please visit us at https://bit.ly/3PvVY25. CME/AAPA credit will be available until June 28, 2025.
Breast cancer: Post menopausal endocrine therapyDr. Sumit KUMAR
Breast cancer in postmenopausal women with hormone receptor-positive (HR+) status is a common and complex condition that necessitates a multifaceted approach to management. HR+ breast cancer means that the cancer cells grow in response to hormones such as estrogen and progesterone. This subtype is prevalent among postmenopausal women and typically exhibits a more indolent course compared to other forms of breast cancer, which allows for a variety of treatment options.
Diagnosis and Staging
The diagnosis of HR+ breast cancer begins with clinical evaluation, imaging, and biopsy. Imaging modalities such as mammography, ultrasound, and MRI help in assessing the extent of the disease. Histopathological examination and immunohistochemical staining of the biopsy sample confirm the diagnosis and hormone receptor status by identifying the presence of estrogen receptors (ER) and progesterone receptors (PR) on the tumor cells.
Staging involves determining the size of the tumor (T), the involvement of regional lymph nodes (N), and the presence of distant metastasis (M). The American Joint Committee on Cancer (AJCC) staging system is commonly used. Accurate staging is critical as it guides treatment decisions.
Treatment Options
Endocrine Therapy
Endocrine therapy is the cornerstone of treatment for HR+ breast cancer in postmenopausal women. The primary goal is to reduce the levels of estrogen or block its effects on cancer cells. Commonly used agents include:
Selective Estrogen Receptor Modulators (SERMs): Tamoxifen is a SERM that binds to estrogen receptors, blocking estrogen from stimulating breast cancer cells. It is effective but may have side effects such as increased risk of endometrial cancer and thromboembolic events.
Aromatase Inhibitors (AIs): These drugs, including anastrozole, letrozole, and exemestane, lower estrogen levels by inhibiting the aromatase enzyme, which converts androgens to estrogen in peripheral tissues. AIs are generally preferred in postmenopausal women due to their efficacy and safety profile compared to tamoxifen.
Selective Estrogen Receptor Downregulators (SERDs): Fulvestrant is a SERD that degrades estrogen receptors and is used in cases where resistance to other endocrine therapies develops.
Combination Therapies
Combining endocrine therapy with other treatments enhances efficacy. Examples include:
Endocrine Therapy with CDK4/6 Inhibitors: Palbociclib, ribociclib, and abemaciclib are CDK4/6 inhibitors that, when combined with endocrine therapy, significantly improve progression-free survival in advanced HR+ breast cancer.
Endocrine Therapy with mTOR Inhibitors: Everolimus, an mTOR inhibitor, can be added to endocrine therapy for patients who have developed resistance to aromatase inhibitors.
Chemotherapy
Chemotherapy is generally reserved for patients with high-risk features, such as large tumor size, high-grade histology, or extensive lymph node involvement. Regimens often include anthracyclines and taxanes.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
5-hydroxytryptamine or 5-HT or Serotonin is a neurotransmitter that serves a range of roles in the human body. It is sometimes referred to as the happy chemical since it promotes overall well-being and happiness.
It is mostly found in the brain, intestines, and blood platelets.
5-HT is utilised to transport messages between nerve cells, is known to be involved in smooth muscle contraction, and adds to overall well-being and pleasure, among other benefits. 5-HT regulates the body's sleep-wake cycles and internal clock by acting as a precursor to melatonin.
It is hypothesised to regulate hunger, emotions, motor, cognitive, and autonomic processes.
The skin is the largest organ and its health plays a vital role among the other sense organs. The skin concerns like acne breakout, psoriasis, or anything similar along the lines, finding a qualified and experienced dermatologist becomes paramount.
“Psychiatry and the Humanities”: An Innovative Course at the University of Mo...Université de Montréal
“Psychiatry and the Humanities”: An Innovative Course at the University of Montreal Expanding the medical model to embrace the humanities. Link: https://www.psychiatrictimes.com/view/-psychiatry-and-the-humanities-an-innovative-course-at-the-university-of-montreal
Know the difference between Endodontics and Orthodontics.Gokuldas Hospital
Your smile is beautiful.
Let’s be honest. Maintaining that beautiful smile is not an easy task. It is more than brushing and flossing. Sometimes, you might encounter dental issues that need special dental care. These issues can range anywhere from misalignment of the jaw to pain in the root of teeth.
Computer in pharmaceutical research and development-Mpharm(Pharmaceutics)MuskanShingari
Statistics- Statistics is the science of collecting, organizing, presenting, analyzing and interpreting numerical data to assist in making more effective decisions.
A statistics is a measure which is used to estimate the population parameter
Parameters-It is used to describe the properties of an entire population.
Examples-Measures of central tendency Dispersion, Variance, Standard Deviation (SD), Absolute Error, Mean Absolute Error (MAE), Eigen Value
STUDIES IN SUPPORT OF SPECIAL POPULATIONS: GERIATRICS E7shruti jagirdar
Unit 4: MRA 103T Regulatory affairs
This guideline is directed principally toward new Molecular Entities that are
likely to have significant use in the elderly, either because the disease intended
to be treated is characteristically a disease of aging ( e.g., Alzheimer's disease) or
because the population to be treated is known to include substantial numbers of
geriatric patients (e.g., hypertension).
Lecture 6 -- Memory 2015.pptlearning occurs when a stimulus (unconditioned st...AyushGadhvi1
learning occurs when a stimulus (unconditioned stimulus) eliciting a response (unconditioned response) • is paired with another stimulus (conditioned stimulus)
Histololgy of Female Reproductive System.pptxAyeshaZaid1
Dive into an in-depth exploration of the histological structure of female reproductive system with this comprehensive lecture. Presented by Dr. Ayesha Irfan, Assistant Professor of Anatomy, this presentation covers the Gross anatomy and functional histology of the female reproductive organs. Ideal for students, educators, and anyone interested in medical science, this lecture provides clear explanations, detailed diagrams, and valuable insights into female reproductive system. Enhance your knowledge and understanding of this essential aspect of human biology.
DECLARATION OF HELSINKI - History and principlesanaghabharat01
This SlideShare presentation provides a comprehensive overview of the Declaration of Helsinki, a foundational document outlining ethical guidelines for conducting medical research involving human subjects.
Co-Chairs, Val J. Lowe, MD, and Cyrus A. Raji, MD, PhD, prepared useful Practice Aids pertaining to Alzheimer’s disease for this CME/AAPA activity titled “Alzheimer’s Disease Case Conference: Gearing Up for the Expanding Role of Neuroradiology in Diagnosis and Treatment.” For the full presentation, downloadable Practice Aids, and complete CME/AAPA information, and to apply for credit, please visit us at https://bit.ly/3PvVY25. CME/AAPA credit will be available until June 28, 2025.
Breast cancer: Post menopausal endocrine therapyDr. Sumit KUMAR
Breast cancer in postmenopausal women with hormone receptor-positive (HR+) status is a common and complex condition that necessitates a multifaceted approach to management. HR+ breast cancer means that the cancer cells grow in response to hormones such as estrogen and progesterone. This subtype is prevalent among postmenopausal women and typically exhibits a more indolent course compared to other forms of breast cancer, which allows for a variety of treatment options.
Diagnosis and Staging
The diagnosis of HR+ breast cancer begins with clinical evaluation, imaging, and biopsy. Imaging modalities such as mammography, ultrasound, and MRI help in assessing the extent of the disease. Histopathological examination and immunohistochemical staining of the biopsy sample confirm the diagnosis and hormone receptor status by identifying the presence of estrogen receptors (ER) and progesterone receptors (PR) on the tumor cells.
Staging involves determining the size of the tumor (T), the involvement of regional lymph nodes (N), and the presence of distant metastasis (M). The American Joint Committee on Cancer (AJCC) staging system is commonly used. Accurate staging is critical as it guides treatment decisions.
Treatment Options
Endocrine Therapy
Endocrine therapy is the cornerstone of treatment for HR+ breast cancer in postmenopausal women. The primary goal is to reduce the levels of estrogen or block its effects on cancer cells. Commonly used agents include:
Selective Estrogen Receptor Modulators (SERMs): Tamoxifen is a SERM that binds to estrogen receptors, blocking estrogen from stimulating breast cancer cells. It is effective but may have side effects such as increased risk of endometrial cancer and thromboembolic events.
Aromatase Inhibitors (AIs): These drugs, including anastrozole, letrozole, and exemestane, lower estrogen levels by inhibiting the aromatase enzyme, which converts androgens to estrogen in peripheral tissues. AIs are generally preferred in postmenopausal women due to their efficacy and safety profile compared to tamoxifen.
Selective Estrogen Receptor Downregulators (SERDs): Fulvestrant is a SERD that degrades estrogen receptors and is used in cases where resistance to other endocrine therapies develops.
Combination Therapies
Combining endocrine therapy with other treatments enhances efficacy. Examples include:
Endocrine Therapy with CDK4/6 Inhibitors: Palbociclib, ribociclib, and abemaciclib are CDK4/6 inhibitors that, when combined with endocrine therapy, significantly improve progression-free survival in advanced HR+ breast cancer.
Endocrine Therapy with mTOR Inhibitors: Everolimus, an mTOR inhibitor, can be added to endocrine therapy for patients who have developed resistance to aromatase inhibitors.
Chemotherapy
Chemotherapy is generally reserved for patients with high-risk features, such as large tumor size, high-grade histology, or extensive lymph node involvement. Regimens often include anthracyclines and taxanes.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
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- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
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- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Learning What is truly important in Laser Vision Correction by Dr. Jeff Machat
1. Learning what is truly
important in Laser Vision
Correction
Jeffery J. Machat MD
2. I have been around the block, close
to 50,000 laser procedures …
…had 4 lasersof
myself,achat.
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rights
reserved.
Unauthorized
7 ilasers
systems
Property
Dr.
Jeffery
J.
M used 17 models, use
s
prohibited.
3. I have been using Wavefront for 6 YEARS !
Property
of
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Jeffery
J.
Machat.
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rights
reserved.
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use
is
prohibited.
4. Laser Vision Correction Market
in USA
LASIK Market Highly Fragmented
n 63% Independent Surgeons
n 26% Corporate Centers
n 11% Hospitals/Universities
Independent
Surgeons
Corporate
Hospitals &
Univ
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Jeffery
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5. Laser Vision Correction Market
There was a market decline post 9/11 but it has rebounded since 2004
Ø 55 million Potential Candidates – 7% Penetration
1,800,000
1,600,000
1,400,000
1,200,000 1.63M 1.69M
1.57M (est.) (est.)
1.37M 1.31M 1.51M (est.)
1,000,000 (est.)
1.25M 1.30M 1.41M
800,000 1.12M (est.)
.9M
600,000
400,000
200,000 .4M
0
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Procedures (U.S.)
* Market Scope 2004 comprehensive report on the refractive market
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5
6. 10 million people have had LVC
over the last 20 years !
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Jeffery
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prohibited.
7. Research says...
The number one issue that keeps
consumers from getting laser
vision correction...
FEAR
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8. 2004 LVC Market Assessment
Cost 78%
Unfavorable 57%
Outcomes
Side Effects 54%
77% of concerns accounted for
combined fear component
Lack of
53%
Information
Fear of 7000 surveyed (age 25-54)
49% >$30K household income
Surgery
that use vision correction
to explore why they haven t
Timing 35% had the LASIK procedure
Harris Interactive®
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9. That is why not only Technology
Innovations, but Every Aspect of
the Patient Journey is CRITICAL !
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10. Windsor 1993
n You are so lucky …
n When you sit up…
n Perfect, Perfect, Perfect…
n Smile at the Slit Lamp
n Ask and they shall come..
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Jeffery
J.
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11. Who Candidates are Listening To…
Eye doctor 36%
People who've had
27%
surgery
Family and friends 11%
Specialist/refractive
8%
surgeon
Internet 7% Among respondents who
have already scheduled, will
definitely have, will probably
Newspapers/magazines 5% have or may have surgery
Other 7%
VisionWatch US Study 2004
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13. Always think what would I
want if it were yourself or
someone you cared about
n Alwaystalk to a patient in
personal terms. If it were
my eyes,
Ø I would have …
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14. Vision Correction
n Vision is clearly the most precious
sense
n Laser Vision Correction is now
commonplace worldwide and
accepted as the third option:
1. Specs,
2. Contacts,
3. Laser Vision Correction.
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15. Vision Correction
n But Laser Vision Correction is an
emotional issue for many
n That is why it means so much to
patients – it is Life Changing !
n When was the last time you received a
card, flowers, gift, chocolates after
selling someone specs or contacts ?
n Was there a first time ?
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16. For Every Customer
n Spectacles
n Contact Lenses
n Laser Vision Correction
n Eye doctors poor at predicting who is
interested
n Laser Vision correction is something
wonderful we offer
n It is safe and effective !
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17. Understanding Technologies
Visx CustomVue: WaveLight “Prolate”:
Wavefront Guided Wavefront Optimized
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18. Wavefront Fundamentals
1st order: Tilt ( testing artifact often / prism)
2nd order: Defocus & Astigmatism 75%
3rd & 5th order: Coma (localized aberration)
4th & 6th order: Spherical Aberration
Conventional Lasik treats 2nd order
aberrations but induces Coma and
especially Spherical aberrations
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19. Effects of Spherical Aberrations
Increasing Aberrations
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20. WaveLight Allegretto Wavefront
Optimized
Aspheric Ablation Profile
200
150
100
50
]
Z Axis [µm
0
-50 10
-100 8
-150 6
m]
is [m
-200 4
2
Y Ax
4
X Axis 6 2
[mm] 8
10
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21. WaveLight Allegretto Wave
Classic Software Program
Ø Aspheric or Prolate program for refractive
error corrections up to – 6.00D
Ø Wavefrontoptimized using an
averaged amount of spherical
200
aberration
150
100
50
0
Z Axis
-50
-100 10
-150 8
-200 6
2
is
Ax
4 4
Y
XA 6
xis
8 2
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10
22. WaveLight Wavefront Optimized
Profile
Ø No correction of
Coma or Trefoil
Ø No adjustment for
degree of Spherical
Aberration
Ø No compensation for
Negative Spherical
Aberration (1:10)
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23. Patient JM: WFO Tx
Negative spherical aberration !
Ø Postoperatively
negative spherical
aberration
Ø OD: -0.33
Ø OS: -0.29
Ø Very Unhappy !
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24. Patient KB: WFO Tx
Untreated Coma
Pre-op:
OD: -4.75/-1.25 x 165 20/20-1
OS: -4.00/-0.25 x 045 20/20
Post-op:
OD -0.75 20/20-2
OS: -0.25/-0.75 x 009 20/25+
Minor loss of BCVA and complaints
of poor visual quality
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25. All decreased with CustomVue
Retreatment OS
Ø Coma increased from .19 to .40
and decreased to .23 after
CustomVue
Ø Trefoil increased from .04 to .34
and decreased to .19 after
CustomVue
Ø SA increased from .07 to .31 and
decreased to .20 after CustomVue
Ø BCVA back to a sharp 20/20
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26. Conclusions
Several distinct advantages of Wavefront
Guided ablations with CustomVue:
Company Goal is > 70% CustomVue
1. Correction of Coma and Trefoil
2. Correction of the correct and appropriate
amount of Spherical Aberration
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27. Conclusions
3. Correction of spherical aberration for
higher degrees of myopia
4. Ability to retreat induced HOA
5. Reduced enhancement rates
6. Improved Night Vision
7. Better safety profile for preserving bcva
8. Better potential for gaining bcva
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28. Conclusions
• Wavefront is a safety feature
• Wavefront can give vision that
spectacles cannot
• LASIK requires a team approach
• Each patient needs and demands
warmth, compassion and high clinical
standards
• P.S. Don t confuse a good visual outcome
with a positive patient experience
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29. It takes more than a good
visual outcome to have a
truly Happy Patient
It takes a
Positive Patient Experience
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30. The information provided in this PowerPoint presentation is
for your personal informational purposes only. It is not
medical advice, medical diagnosis or treatment, or
recommendation for medical care or treatment. All medical
questions or concerns about a medical condition, care,
diagnosis or treatment should be presented to a medical
physician, health care provider, or health care professional.
You acknowledge that your use of this information is at your
sole risk, and that you assume and accept full responsibility
for all risk associated with any reliance upon the information
presented.
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