Main presentation for the UKTI MSB Dairy event

2. 2 Presentation title - edit in the Master slide
Welcome

3. 3
Growing Dairy Exports from the South West
10.10 Welcome to Yeo Valley and our strategy - Adrian Carne
10.20 Successfully exporting cheese and dairy worldwide - Tim
Harrap of Lye Cross Farm
10.50 Global review on the demand for British dairy - Hamish
Renton of UKTI
11.15 Exporting to France - John Gleave, UKTI France
11.45 Exporting to China - Antoaneta Becker, China Britain
Business Council
12.15 Q & A
12.20 Close and Lunch

4. 4 Presentation title - edit in the Master slide
Welcome to Yeo Valley
Adrian Carne

5. Successfully exporting cheese
and dairy worldwide
Tim Harrap
Head of Collaboration
Lye Cross Farm

6. Presentation of two halves

10. Diving in at the deep end?
• Off shoring
• Enquiries from overseas – wake up call
• Management decision to commit to export
• International Trade Consultant appointed
• UKTI involvement
– Passport to Export
– Gateway to Global Growth
• (cautionary tale – loss of knowledge?)
• Full time export staff employed

11. Successes
• Trust
• Boutique and bespoke
• Relationships in South Korea – old and new
• Building product offers - with service
• Pan European opportunities – still there?
– the currency threat – quality has a price
– Nothing stands still
• Collaboration/conversation/commitment
• 25%

12. Failures
• Spreading resources too thin – unavoidable?
• Finance - Naughty traders – Middle East
• Packaging – the living product issue
• Russia
• 30%!

15. Dismal
• Milk prices on the floor
• NZ milk prices “Global” Dairy Trade ?
• UK Cheddar exports – commodity pricing
– Mimicking IE
• Russian ban – cheap gouda still circulating

16. Dismal and…
• Support mechanisms
• GREAT campaigns
• Regulations – Export
Certificates
• BRC etc. / standards
• Taste of England?
• Russian debacle
• Support Mechanisms –
funding withdrawn –
Brazil
• Audit overdose
• Regulatory impact – FIR
• Nationalism
Political Legal Arena – “Applicable to all”

17. Dismal and…
• Agri-culture
• Media
• Science
• Art
• Education
• Food concerns – healthy diets
• Badger culling – Fox hunting
• Vegan Shadow Ministers!
Cultural Arena – “The here and now”

18. Dismal and…
• New endeavours
• Serendipity
• Sustainability
– Economic
– Natural Resource
– Social
• Hope
• Banking crisis
• China – “global meltdown”
2016? – yet 475m middle class
by 2020
• FIFA
Economic Arena – “Always future orientated”

20. What’s on the horizon?

21. Thank you
Twitter
• tim_harrap
• BritishCheese
• lyecrossfarm

22. SW Dairy Exporters Update
23rd September 2015
Hamish Renton

23. Best practice exporting
• If focusing on the right markets, exporting can be very valuable.
• Must take advantage of trade grants and maximize trade fairs.
• It is important to get advice on the right people to deal with and
consider which products are best to trade.
• Enlist a trade adviser or business partner.
• Persevere in setting up meetings with buyers.
23

24. 24

25. 25

26. 26

27. 27

28. 28

29. 29

30. 30

31. 31

32. 32

33. Dairy Exports trade focus
• Gul Foods show, record British exhibitors and largest ever pavillion.
• Successful FHC show in Shanghai – largest every UK contingent.
• National Dairy Exporters Forum established March 2013 (over 80
companies engaged).
• Close work with DEFRA and Industry to streamline Health
Certificate process.
• Dedicated Dairy Exports specialist resource within UKTI helped
over 100 companies – another 50 planned.
• Butter deficit heading towards a surplus in the coming years
through combination of inward investment and trade support.
• Dairy powder exports volumes seen large increase.
33

34. So, some solid success…..but more to
be done in dairy.
34

35. Trade figure caveats
• 2015 figures only show 7 months data (Jan to July)
= 2014 v 2015 figures compare 12 months to 7 months
• Figures aren’t adjusted for currency fluctuations and
over the cycle Sterling has been between 1:06 to 1.42
versus the €
35

36. UK Dairy Exports – value (£)
36
• Year on year growth in value terms last 3 years despite Sterling’s appreciation.
• C 70% increase in total exports and trebling of No EU28 exports in 5 year period.
• Trade outside the UK growing faster than within the EU28, but EU28 is key.
2015 = January - July
0
100
200
300
400
500
600
700
800
900
1000
2009 2010 2011 2012 2013 2014 2015
Value
(£m)
Year
Exports to out
of EU
Exports to EU

37. UK Dairy Exports – volume (t)
37
• Volume has increased c20% over a 5 year period.
• UK more successful at growing value sales (value added products) rather than commodities.
• However, volumes exported outside the EU have doubled over the last 5 years
2015 = January - July
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
2009 2010 2011 2012 2013 2014 2015
Volume
(Tonnes)
Year
Exports to out of
EC (tonnes)
Exports to EC
(tonnes)

38. Exports – 2014 Product Mix by value (£)
38
• Milk and Cream includes powders (SMP, WMP) and Butter includes BMP.
• Over time UK product mix has become a more balanced portfolio.
0
50
100
150
200
250
300
350
400
Milk & Cream Butter & Butter Milk Whey Cheese & Curd
Value
£m
Product
Exports to
outside of EC
Exports to
within EC

39. Exports – 2015 Product Mix by value (£)
39
2015 = January - July
0
50
100
150
200
250
Milk & Cream Butter & Butter Milk Whey Cheese & Curd
Value
(£m)
Product
Exports to
outside of EU
Exports to EU

40. Exports – Volumes within EU by Product
(tonnes)
40
-
100,000
200,000
300,000
400,000
500,000
600,000
Milk & Cream Butter & Butter Milk Whey Cheese & Curd
Export
Volume
(tonnes)
Jan-Jul 14
Jan-Jul 15

41. Exports – Volumes outside of EU by Product
(tonnes)
41
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
Milk & Cream Butter & Butter Milk Whey Cheese & Curd
Export
Volume
(tonnes) Jan-Jul 14
Jan-Jul 15

42. 2015 v 2014 Export Destinations volume (t)
42
EC excluded from the graph (Jan-Jul 14 volume was 599,686t and Jan-Jul 15 was 621,518t- a 3.6% increase)
• Strong export growth of 9.6% seen in Asia and Oceania – Singapore, Australia, NZ, South Korea are
good markets for us e.g FHC, market tours.
• Consistent growth in North American markets of 38% (Fancy foods x 2, Expo x 2, Canada)
• 222% growth in Latin America & Caribbean
-
5,000
10,000
15,000
20,000
25,000
30,000
Asia & Oceania Eastern Europe Latin America &
Caribbean
Middle East &
North Africa
North America Sub-Saharan
Africa
Western Europe
(Excl EC)
Jan-Jul 2014
Jan-Jul 2015

43. Top 10 EU Export Destinations
(excl. IR)
43
This Top 10 accounts for 99% of UK dairy export volume into the EU.
Export volume increased 3.6% in total from 2014, mainly due to a 8.1% increase in volumes exported to Irish Republic.
If Irish volumes are excluded, the export volume in the rest of the top has fallen 9% on last year.
-
10,000
20,000
30,000
40,000
50,000
60,000
Netherlands France Germany Belgium Spain Denmark Italy Sweden Greece
Export
Volume
(tonnes)
Jan-Jul 2014
Jan-Jul 2015

44. Top 10 EU Export Destinations
44
Top Export Destinations
Jan-Jul 2014 Export
Volume (tonnes)
Jan-Jul 2015 Export
Volume (tonnes)
% Difference
Irish Republic 438,553 474,114 8.1
Netherlands 49,916 55,749 11.7
France 32,142 27,875 -13.3
Germany 19,997 19,547 -2.2
Belgium 27,723 16,855 -39.2
Spain 8,196 6,830 -16.7
Denmark 6,367 6,126 -3.8
Italy 7,474 5,715 -23.5
Sweden 2,220 1,853 -16.5
Greece 1,489 916 -38.5
TOTAL 594,077 615,581 3.6

45. Top 10 Non- EU Export Destinations
45
N/A
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
China US Algeria South Africa UAE Cuba Hong Kong Libya Ivory Coast Saudi Arabia
Export
Volume
(tonnes) Jan-Jul 2014
Jan-Jul 2015

46. Top 10 Non- EU Export Destinations
46
Top Export Destinations
Jan-Jul 2014 Export
Volume (tonnes)
Jan-Jul 2015 Export
Volume (tonnes)
% Difference
China 7,623 7,154 -6.2
US 3,334 4,496 34.8
Algeria 15,802 4,274 -73.0
South Africa 359 4,068 1,031.8
UAE 2,795 3,333 19.3
Cuba 100 3,140 3,040.0
Hong Kong 2,477 2,774 12.0
Libya 677 2,667 293.9
Ivory Coast 1,831 2,529 38.1
Saudi Arabia 1,082 2,466 127.9
TOTAL 36,081 36,901 2.3

47. Exports to North America
47
• 72% majority of respondents plan to invest in and engage with new customers in
international markets over the next five years.
• Western Europe is the most popular market for exports, though food and drink companies
are increasingly looking elsewhere, perhaps partly down to the instability of the Eurozone.
• 49% of UK food and drink firms are now looking to North America for export opportunities. It
has overtaken the Far East/Asia as the second market of interest for exporters after Western
Europe.
• Dairy and cheese are largely accountable for this increased interest with £40m of cheese
exports going to the US last year.

48. TAP Funded Food & Drink Events – 2nd half of 2015/16
48
Event Name Partner to deliver City Country Dates
ANUGA PS8 - Food & Drink Exporters Association (FDEA) Cologne Germany
10/10/15-
14/10/15
Host Milan 2015 Catering Equipment Suppliers Association Milan Italy
23/10/15-
27/10/15
Speciality Food Festival/Sweets Middle
East/Seafex
PS8 - Food & Drink Exporters Association (FDEA) Dubai UAE
27/10/15-
29/10/15
Natural Products Scandinavia 2015 Birmingham Chamber of Commerce & Industry Malmo Sweden
01/11/15-
02/11/15
Brau Beviale 2015
Brewing Food & Beverage Industry Suppliers
Association
Nuremberg Germany
10/11/15-
12/11-15
FHC - Food & Hotel China PS8 - Food & Drink Exporters Association (FDEA) Shanghai China
11/11/15-
13/11/15
Fi Europe 2015 (food ingredients) Birmingham Chamber of Commerce & Industry Paris France
01/12/15-
03/12/15
Winter Fancy Food PS8 - Food & Drink Exporters Association (FDEA) San Franciso USA
17/01/16-
19/01/16
ISM PS8 - Food & Drink Exporters Association (FDEA) Cologne Germany
31/01/16-
03/02/16
Biofach PS8 - Food & Drink Exporters Association (FDEA) Nuremberg Germany
10/02/16-
13/02/16
Gulfood Catering Equipment Suppliers Association Dubai UAE
21/02/16-
25/02/16
Gulfood PS8 - Food & Drink Exporters Association (FDEA) Dubai UAE
21/02/16-
25/02/16
Foodex PS8 - Food & Drink Exporters Association (FDEA) Tokyo Japan
08/03/16-
11/03/16

49. 49 Presentation title - edit in the Master slide
Dairy Products – France
John Gleave, Head Consumer & Creative Team
UK Trade & Investment, British Embassy Paris

50. 50 Presentation title - edit in the Master slide
UKTI Services in France

51. Our services for UK companies
•Market research and Routes to market
•Putting UK companies in touch with
potential partners, distributors, wholesalers,
buyers and contacting them on your behalf
•Helping companies publicise their
products/services by targeting key
publications
•Advice on trade fairs in France. Meeting
organisation at trade fairs. Networking
events and presentations on-site
•Webinars on culture and business,
tradeshows and specific sectors of activity
•Business opportunities in France (UK
companies need to be registered to the UKTI
website to receive alerts)
•UKTI events: Showcases, presentations and
networking events at the British Embassy or
Ambassador’s Residence
Hire of certain Embassy facilities
(eligibility criteria apply)

52. 52
British Embassy Paris
A unique venue in the heart of Paris for product Launches or Networking
Events
The 230m2 terrace - up to 250 people (covered by a marquee from May to October)
The Embassy Foyer – up to 100 people
The Conference Room – seats up to 80
people

53. 53 Presentation title - edit in the Master slide
Market Structure

54. 54
Annual consumption kg per head of population
Liquid milk Butter Cheese
UK 105.4 7.9 11.6
France 54 3.3 25.9
Germany 53.8 6.2 24.3
USA 73.9 2.5 15.4

55. 55
French dairy products industry
 Annual sales: € 27.7 billion
 250 000 employees
 Trade surplus: in 2014 €3.8 billion
 2nd largest European milk producer (after Germany)
 Major multinationals (Lactalis no 1, Danone no 4)
 75% of milk collected used for foodstuffs (milk, cheese, butter, yoghurt
etc)
 25% of milk used as ingredient for food, chemical or pharmaceutical
industries (concentrated butter, casein, milk powders)

56. 56
Foodstuffs

57. 57
Sales 2013 € million % Change 2013/2012
Hard rind cheeses 1 100 3.1
Soft cheeses 710.5 - 1.2
Goats/sheep cheeses 417.4 2.8
Soft rind cheeses 320.2 2.8
Speciality cheeses 309.1 0.3
Cheese in portions 320.1 - 0.8
Blue cheese 177.6 3.0
Total 4 500 2.0
Main cheeses sold through retail

58. 58
Distribution structure
Retail
- Fine foods (department stores, “traiteurs”, delis)
- Specialists
- Mass distribution (hyper/supermarkets, filling stations, etc)
Foodservice
- Restaurants (independent & chains)
- Institutional
Industry

59. 59
Grocery superstores/CBOs
Intermarché
Leclerc
Super U
Casino/Géant
Cora
Carrefour
Auchan
* Intermarché
* Galec
* Système U
* EMC
* Provera
* Carrefour
* Auchan

60. 60
Foodservice
Turnover 2014 €50 billion (-2% on 2013)
Commercial chains:
• Hotels : Accor, RHM, Envergure, Choice Group
• Cafeterias : Flunch (Auchan), Casino, Cora, Crescendo
• Traditional foodservice: Groupes Flo, Coste,
• Pizzerias : Pizza Hut, Pizza Paï, Pizza Del Arte
• Steak Houses : Hippopotamus, Buffalo Grill
• Themed Restaurants: Léon de Bruxelles, El Rancho, Amarine, Flam’s, Bert’s, Coste group
• Fast food : Mc Donald France, Quick France, KFC, Class Croute, Brioche Dorée, Paul
• Coffee shops, pubs : Colombus, Interbrew
• Motorway services : Total (Crocade), Shell, Elior (l’Arche), Esso,
• Air and Rail catering: Servair, Relay H, Quai n°1
Hospitals, schools, prisons

61. 61
Routes to Market
 Direct/via consolidator
 Specialist retailers « affineurs » (eg Androuet,
Beaufils, Philippe Olivier)
 Distributor (eg France Frais, Metro, Pomona etc)
 Wholesaler (Rungis) www.rungisinternational.com
 Own sales office/subsidiary

62. 62
Philippe Olivier
 Retailer in Boulogne sur Mer www.philippeolivier.com
 15 outlets in Northern France
 Supplies local restaurants
 Promotion on farmhouse cheddar and stilton in September

63. 63
France Frais group – regional distribution

64. 64 Presentation title - edit in the Master slide
Opportunities in France

65. 65
Opportunities
 Growing taste for dairy products and foods containing
dairy products (pizza, yoghurt drinks etc)
 Increasing numbers of older working women – growing
demand for infant formulae
 Increasing demand for dairy proteins for specific human
nutrition benefits – from sports performance to old age
nutrition
 Drive towards convenience and on-the-go nutrition

66. 66
Strengths
 An increasingly positive image of British food in France
 20% increase in UK cheese exports in 2014
 148% increase (£11 million) in UK butter exports in 2014
 High-quality production and processing systems. Strong food
safety/hygiene credentials
 Some recognition as the “home‟ of Cheddar and other regional cheese
varieties – Stilton, Wenslydale, etc
 Industry experience/capability in supplying FMCG cheese and fresh
dairy products to some of the world’s most demanding
retail/foodservice customers

67. 67
Weaknesses
 Fluctuating exchange rate
 Very low levels of awareness as a potential supply source
 Limited track record/history of supply
 Few relationships with French buyers
 Focus on Cheddar and Stilton (consumer ignorance)
 Strong French brands

68. 68
Trade events
 Food Ingredients Europe www.figlobal.com
 Salon du Fromage www.salon-fromage.com (also
consumer)
 Sandwich & Snack www.sandwichshows.com
 SIAL www.sialparis.com
 Mondial du Fromage www.mondialdufromage.com

69. 69
Trade media
 Profession Fromager www.professionfromager.com
 Linéaires www.lineaires.com
 LSA www.lsa.fr

70. 70
What next?
 Regional branding?
 PR (consumer & trade)
 POS material
 In-store tastings

71. 71 Presentation title - edit in the Master slide
Business Culture

72. Through the Looking Glass
Britain
>Windows open outwards
>Salt cellar has one hole
>Kms per litre
>Cheese after dessert
>Lost property
>School classes from 1 to 6
France
>Windows open inwards
>Salt cellar has many holes
>Litres per 100 kms
>Cheese before dessert
>Property found
>School classes from 6 to 1

73. 73
Business culture
• Learn key words/phrases in French. Professionally
translate product literature into French. Hire an interpreter
for business meetings.
 If speaking in French use the formal ‘vous’
 Avoid using first names
 Show strong respect for hierarchy
 Be well prepared. Know your product/service
 Quote prices in Euros [€] and use metric measures
 Use logical argunemts rather than a “sales” pitch

74. 74
Business culture (cont’d)
 Take the time for a proper meal in a good restaurant when
welcoming French business contacts
 Be patient – don’t expect decisions to be made immediately
 Don’t expect instant answers to emails
 Treat your French customers as you would your UK ones

75. 75
Essentials
Marketing support – pay for professional translation
Payment terms – customers may request extended terms
Currency - open a € account?
Communication with French partner or customer – how?

76. 76
Merci and good luck!
For more information, please contact:
John Gleave
Head Consumer & Creative Team
UKTI, British Embassy Paris
Email: john.gleave@fco.gov.uk
Tel: +33 (0)6 08 96 37 98

77. China’s growing appetite for
dairy
www.cbbc.org 建议 Advice Ι 支持 Support Ι 网络 Networking
23 September 2015
Antoaneta Becker

78. - China and food
- Consumer Trends
- Food safety rules
- China’s Dairy Market
- Introduction to CBBC and
our work
Outline

79. 民以食为天
People regard food
as heaven

80. China famine
大饥饿
• Great Leap Forward
- millions starved to death
• National obsession with
being fed in the past
• Current focus on quality
and safety of food

81. China’s agricultural realities
• 20% of the world’s population, 10% of the
world’s arable land, 6% of global water
resources.
• Low quality of China’s natural resources
• Shrinking farming capacity
• Outdated agricultural policies
• Rising consumption of protein and calorie

82. The
environment
Pollution affects:
- 40% of China’s rivers
- 20% of land
(2014 National five-year
soil survey)
Media reports:
- 10% of domestic rice has
excessive levels of
cadmium

83. Source: Luxury China, Marketing Opportunities & Potential, Chevalier & Lu
Beijing
Shanghai
Guangzhou
Shenzhen
Chongqing Foshan
Tianjin Chengdu Wuhan
Shantou Hangzhou Xian
Jinan Shenyang Nanjing
Dongguan Xiamen
Wenzhou Changzhou
Taizhou Wuxi Zhuhai
Ningbo Zhongshan
Qingdao, Changsha,
Kunming, Harbin, Fuzhou,
Tangshan, Yantai, Dalian,
Suzhou, Shijiazhuang, Zibo
Highest income, large
population, highest GDP
Tier 2c – Mainstream
Lower incomes, large
population base
Tier 2b – Niche
Wealthy Consumers,
relatively small
market size
Tier 2a - “Climbers” –
Large population,
high incomes, high GDP
China today

84. The Rise of Middle Income Consumers
Middle income
• £6,000 - £23,000 a year
Age
Majority under 45 years old
Location
• Better geographic distribution
• Lower tier cities (60% → 85%)
• Inland cities (13% → 40%)
Online Shopping
18%
28%
26%
28%
• 85% shop online • £100 a month (15% of salary)
• 67% bought imported products
• 25% of purchases on foreign brands • 60% use social media

85. Harsh new Food Safety Law
Key aspects:
• Administrative Detention for offenders Individuals who add inedible
substances to food can face up jail.
• Higher Fines and Compensation Authorities can fine producers up to 30
times the value of their products. Consumers can demand reparation of
three times the loss they suffer from substandard food.
• Regulatory authority The China Food and Drug Administration (CFDA) is
the primary regulatory authority in charge of food safety.
• E-commerce Third-party online platforms required to register the real
identity of vendors and review their licenses. Consumers can seek claims
against platforms that fail to provide data of retailers.

86. Focus on milk powder
• All producers must register all their milk formulas
with central-level CFDA.
• Forbidden to import in bulk and then repackage
baby-formula. To be imported in its minimum retail
package – with a Chinese label directly printed (not
pasted).
• Milk powder producers to test every batch of their
product

87. 危机
Crisis or opportunity
• A boon for foreign food producers?
The melamine scandal in 2008 created market share opportunities for high-
quality producers
• Or spurring greater competition in the
market?
Merging and restructuring is already underway in the milk powder and liquid
milk industry

88. China Inspired retail

89. And cooking

90. Standing out by fitting in
Selling green tea to China Chinese new year cheer

91. © IGD 2014
Grocery market structure – the basics…
Source: IGD Research
$1,211
bn
Market Introduction
Traditional
retail 70%
55%
30%
15%
Number of modern trade outlets
by city tier
4 Key cities
29 2nd tier cities
253 3rd tier cities
and Lower level
cities
Note:
4 Key cities: Shanghai, Beijing, Guangzhou, Chengdu
2nd tier cities: provincial capitals
3rd tier cities: prefecture level cities
3.5
mn
Modern retail
5% of retail store count

92. © IGD 2014
Highly fragmented but consolidation is underway
Note: excludes Cash & Carry and Members Club operations
(1) China Resources Vanguard figures include CRE and Tesco China
(2) Walmart China figures include Walmart China and Yihaodian
(3) Sun Art figures include RT-Mart and Auchan China
(4) NGS figures include Nonggongshang, Kedi, Alldays and Wuyuan
Source: IGD Datacentre
Others,
94.2%
Market Introduction
4.3%
China
75%
UK
34%
Thailand
Top 5 retailers market share

93. Rise of E-Commerce & Social Media
- China is Largest E-Commerce Market in the world
- Over 600 million internet users (larger than USA)
- E-commerce sales in 2014 over RMB 3 trillion (over
£ 300 bn)
- Over 240m Chinese e-consumers
- Singles Day (11.11) – Alibaba sales USD9.3bn (45% via
mobile devices)
- Emerging Online Food and Drink Supply
- May 2012 – SFBest.com launched -30% sales are fresh
fruit, seafood and meat
- JD.com (July 2012) and Yihaodian (2013) started
selling fresh produce
- Online sales of fresh food in 2013 = RMB 13 bn
( 221% from 2012)

94. © IGD 2014
Grocery retailing online
Ecommerce players in
grocery
Grocery retailers expanding Emerging specialists
Retail Channels for Imported Products
Traditional retailers moving
online

95. Rise of E-Commerce & Social Media
Chinese consumers
increasingly use Social
Media to share
comments about
products
Source: KPMG “China’s Connected Consumers

96. The Great British Brands festival
launches on Alibaba

97. Liquid Milk
- Among all dairy products –
fastest production and
consumption growth rate
- Volumes of imported liquid
milk increased 70% in 2014
versus 2013 (China Dairy
Association)
- High price of local premium
products – costly primary
source and difficult to
manage
- International UHT milk brands
are strongest but concerns
over extended shelf life

98. Focus on
organic
- Mainly UHT organic products
available at present but South
Korean and Japanese
competitors are already
exporting fresh organic too
- In Beijing and Shanghai 71
percent of consumers ready
to pay a premium of 20 to 50
percent for organic (USCBC
survey)
- New e-commerce platforms
for organic
FieldsChina.com
KateandKimi.com

99. Competition heating up
Green Yard – China organic Imported organic milk

100. Cheese exports:
growing from a very low base

101. All flavours
and types
Main players:
- Bongrain (France)
- Fronterra
- Bright Dairy & Food Co
New entrants:
- Sanyuan
- Mengniu

102. Yoghurt
From this To this

103. Regulatory update
• All pre-packaged food products for sale in China
should have Chinese labels before arriving at
shores.
• For special products for infants and certain groups,
the label should indicate nutrition information.
• Products without Chinese labels shall be labeled
under the supervision of quarantine staff before
going for sale in market.

104. Advice for market entry
Consider joining a trade visit to an exhibition –
FHC China – China’s signature trade show
Programme will include:
- British Food and Drink Reception
- Day of hosted site visits to local food retail and
food service outlets
Opportunity to exhibit at the FHC
show as part of UK Pavilion

105. Things to Remember!
1. China is not one market, but many - do your research
– start small, build a strong foundation then expand
2. Retailers are trying to build point of reference, while expanding
– help them by providing reliable imported products
4. Food Safety top of mind for retailers and consumers alike
– ensure your supply chain provides safety from source
5. Consumers are looking for convenience, and premium solutions
– choose products that meet consumer needs
6. E-commerce & Social Media are driving consumer growth
– one potential way to explore opportunities
3. Choose a good partner to work with
– strong understanding of local practicalities & customers

106. Shanghai
Shenzhen
Guangzhou
Beijing
Chengdu
Tianjin
Hangzhou
Nanjing
Chongqing
CBBC & Our China Footprint
Shenyang
Wuhan
Changsha
Xi’an
• Membership organisation with c 1000 members
• Established over 60 years
• Specialist China business network
Qingdao
- c.100 staff in 13
offices
- Delivering all UKTI
China on-demand
services
- Membership
programme
- Practical assistance,
one-off research
projects
• UKTI Partner of Choice for China
• Strong partnership in UK and
China
• Offering strong support for UK
business in China

107. Antoaneta Becker
Regional Manager, SW England
Email: Antoaneta.becker@cbbc.org
UK Mob: +44 (0) 7984 175 318
Claire Urry
Executive Director
Email: claire.urry@cbbc.org
UK Mob: +44 (0) 7950 390 207
For more information please visit our website: www.cbbc.org
www.cbbc.org/sectors/foodanddrink

108. Antoaneta Becker
Regional Manager, SW England
Email: Antoaneta.becker@cbbc.org
UK Mob: +44 (0) 7984 175 318
Claire Urry
Executive Director
Email: claire.urry@cbbc.org
UK Mob: +44 (0) 7950 390 207
For more information please visit our website: www.cbbc.org
www.cbbc.org/sectors/foodanddrink

109. 109 Presentation title - edit in the Master slide
Questions?