Localiza is a Brazilian car rental company founded in 1973. It has since grown to become the largest car rental company in Brazil through a strategy of expansion into adjacent businesses. It operates four main divisions: car rental, fleet rental, used car sales, and franchising. The presentation provides an overview of each division and highlights Localiza's competitive advantages in raising capital, purchasing vehicles, renting vehicles, and selling used vehicles. It also reviews the company's financial performance and profitability metrics compared to its main competitors in Brazil.