History is created with clean sweep by Patrika in Madhya Pradesh + Chhattisgarh, toppling the leader of 69 years in just 6 years as per IRS 2013. Rajasthan Patrika continues its domination in Rajasthan with a phenomenal lead of 40%. Re-enforcing its victory Nationally Patrika group publications also surpass Dainik Bhaskar (DB Corp). Join us in Celebration

1. Clean

2. Sweep
History is created with clean sweep by Patrika
in Madhya Pradesh + Chhattisgarh, toppling the
leader of 69 years in just 6 years as per IRS 2013.
Rajasthan Patrika continues its domination in
Rajasthan with a phenomenal lead of 40%.
Re-enforcing its victory Nationally Patrika group
publications also surpass Dainik Bhaskar (DB
Corp). Join us in Celebration !!!

3. Patrika Group is covering 50% of the
Hindi heartland.
Rajasthan Patrika is the Only Hindi Daily,
which also effectively covers the
Southern parts of India. Patrika Group
has marked its presence in almost every
region of India.
Patrika Group
Pan India Presence

4. 16000
14000
12000
10000
8000
6000
4000
2000
0
15526
14245
12293
Dainik Jagran Hindustan Rajasthan Patrika +Patrika
IRS 2013 AIR
Figs 000’s
* DB Corp: 11630
Patrika is amongst
TOP 3 ALL LANGUAGE
Publications in India

5. 12400
12200
12000
11800
11600
11400
11200
Patrika Group
Is more than
DB Corp all India
12293
11630
Patrika Group DB Corp
IRS 2013 AIR
Figs 000’s
Bhaskar Prakashan = 12,27,000 readers all India
Patrika Group = Rajasthan Patrika + Patrika

6. SUPREME STATUS
In (Rajasthan + Madhya Pradesh +
Chhattisgarh)

7. 12500
11500
10500
9500
8500
7500
SUPREME STATUS
Rajasthan
+ Madhya Pradesh
+ Chhattisgarh
1054
Patrika DB Corp + Bhaskar
Prakashan
12142
8812
IRS 2013 AIR
Figs 000’s
Patrika Group > DB Corp + Bhaskar Prakashan

9. IRS 2013 AIR
Figs 000’s
4500
3500
2500
1500
500
No.Patrika
1 Newspaper in MP + CG
1054
Patrika DB Corp + Bhaskar
Prakashan
4628
3448

10. 988
788
2000
1500
1000
1100
900
700
500
Patrika DB Corp + Bhaskar
Prakashan
2963 3064
3500
3000
2500
2000
1500
1000
500
Patrika DB Corp +
Bhaskar
Prakashan
1666 1439
500
Patrika DB Corp + Bhaskar
Prakashan
FEMALE
MALE READERS
2404
2013
AGE GROUP 20-39 YRS AGE GROUP 12-19 YRS
2500
2000
1500
1000
500
Patrika DB Corp + Bhaskar
Prakashan
IRS 2013 AIR
Figs 000’s
Patrika Position in
MAJOR SEGMENTS IN MPCG

12. 4500
4000
3500
3000
2500
2000
1500
1000
1054
Patrika DB Corp+ Bhaskar
Prakashan
4326
2940
IRS 2013 AIR
Figs 000’s
Patrika
has achieved abolute
LEADERSHIP position
in MADHYA
PRADESH

13. 4500
4000
3500
3000
2500
2000
1500
1000
500
0
463
Patrika Is the highest growing Daily in MP
1080
1627
1844
4326
2009 R2 2010 Q4 2011 Q4 2012 Q4 2013
IRS 2013 AIR
Figs 000’s
Patrika has been consistently gaining numbers in each survey and has been
the FASTEST GROWING NEWSPAPER in MADHYA PRADESH

14. 1164
1162
1160
1158
1156
1154
1152
1150
Patrika +RP DB Corp +
Bhaskar
Prakashan
1163
1155
PATRIKA IS 11 LAKH 54 THOUSAND + RAJASTHAN PATRIKA READ IN
THESE CITIES IS 9 THOUSAND
IRS 2013 AIR
Figs 000’s
Patrika is leading newspaper in four cities
BHOPAL + INDORE + JABALPUR + GWALIOR (put together)

15. 420
398
425
420
415
410
405
400
395
390
385
Patrika DB Corp
Bhopal City
Patrika position in IMPORTANT CITIES
No.1 No.1
262
229
270
260
250
240
230
220
210
Patrika Bhaskar Prakashan
Jabalpur City
189 210
250
200
150
100
50
0
Patrika DB
283
350
300
250
200
150
100
50
Gwalior City Indore City
318
0
Patrika DB Corp
IRS 2013 AIR
Figs 000’s

16. 1075
1070
1065
1060
1055
1050
1045
1040
1074
1054
Patrika Bhaskar Prakashan
IRS 2013 AIR
Figs 000’s
Patrika position in Bhaskar Prakashan Area including Jabalpur in
MADHYA PRADESH

17. 1700
1600
1500
1400
1300
1200
1100
Patrika position in Major Segments in
MADHYA PRADESH
MALE READERS FEMALE READERS
3000
2500
2000
1500
1000
RURAL URBAN
2727
2690
2730
2720
2710
2700
2690
2680
2670
Patrika DB Corp + Bhaskar
Prakashan
1600
1304
1000
Patrika DB Corp + Bhaskar
Prakashan
1812
1214
1900
1700
1500
1300
1100
900
700
500
Patrika DB Corp + Bhaskar
Prakashan
2514
2780
500
Patrika DB Corp + Bhaskar
Prakashan
IRS 2013 AIR
Figs 000’s

18. 1211
1140
1130
1055
717
1300
1200
1100
1000
900
800
700
600
2012 Q1 2012 Q2 2012Q3 2012Q4 2013
IRS 2013 AIR
Figs 000’s
THE DEBACLE of Nai Dunia

19. IRS Review
MP Clusters

20. Cluster 2 & 3
446
385
460
440
420
400
380
360
340
Patrika Dainik Bhaskar
Cluster 2
Panna, Satna, Reeva, Umariya, Shahdol,
Anuppur, Siddhi, Singhroli
704
411
800
700
600
500
400
300
200
100
0
Patrika Dainik Bhaskar
Cluster 3
Neemach, Mandsor, Ratlam, Dhar, Wesr Nimar,
Barwani, Jhabua, Alirajapur
IRS 2013 AIR
Figs 000’s

21. IRS 2013 AIR
Figs 000’s
619
826
900
800
700
600
500
400
300
200
100
0
Patrika Dainik Bhaskar
Cluster 4
Sheopur, Morena, Bhind, Gwalior,
Datia, Shivpuri, Teekamgarh,
Chhatrpur, Guna, Ashoknagar
581
516
600
580
560
540
520
500
480
Patrika Dainik Bhaskar
Cluster 5
Jabalpur, Dindori, Mandla,
Shivani, Balaghat, Katani
Cluster 4 & 5

22. IRS 2013 AIR
Figs 000’s
420
250
450
350
250
150
50
-50
Patrika Dainik Bhaskar
Cluster 6
Sagar, Damoh, Rajgarh,
Vidisha, Raisen
767
740
770
760
750
740
730
720
Patrika Dainik Bhaskar
Cluster 7
Ujjain, Shajapur, Devas
Bhopal, Sihor
Cluster 6 & 7

23. Cluster 8 & 9
IRS 2013 AIR
Figs 000’s
398
358
410
400
390
380
370
360
350
340
330
Patrika Dainik Bhaskar
Cluster 8
Betul, Harda, Hoshangabad,
East Nimar, Buhranpur
47
153
180
160
140
120
100
80
60
40
20
0
Patrika Dainik Bhaskar
Cluster 9
Narsinghpur, Chindwara

24. MADHYA PRADESH MAP

25. City Wise
IRS Review (MP & CG)
IRS 2013 AIR
Figs 000’s

27. Of Dainik Bhaskar and continues to enjoy its leadership position.
8000
7500
7000
6500
6000
5500
5000
Rajasthan Patrika is nearly 40% ahead
7475
21,11,000 More Readers
5364
Rajasthan Patrika Dainik Bhaskar
IRS 2013 AIR
Figs 000’s
No.1 Rajasthan Patrika
Newspaper in RAJASTHAN
Survey after survey due to it’s
powerful editorial content and
commitment to it’s readers.

28. 1100
1080
1060
1040
1020
1000
980
Patrika Group
(RP+DN)
Dainik Bhaskar
1093
1019
Patrika Group includes Rajasthan Patrika ‘s
1011 + Daily News 82
IRS 2013 AIR
Figs 000’s
No.1 Group in Jaipur City

29. 701
557
750
700
650
600
550
500
450
400
350
300
Rajasthan Patrika Dainik Bhaskar
561
277
600
500
400
300
200
100
0
Rajathan Patrika Dainik Bhaskar
JODHPUR – DISTRICT CLUSTER 3- KARAULI, SAWAI
MADHOPUR, DAUSA, AJMER, TONK
353
141
400
300
200
100
0
Rajasthan Patrika Dainik Bhaskar
480
288
CLUSTER CLUSTER 4- JHUJHUNU, SIKAR 5- JALORE, PALI
500
450
400
350
300
250
200
150
Rajathan Patrika Dainik Bhaskar
Patrika is No.1 in all District Clusters

30. Patrika is No.1 in all District Clusters
419
195
450
400
350
300
250
200
150
100
50
0
Rajasthan Patrika Dainik Bhaskar
1277
599
1400
1200
1000
800
600
400
200
0
Rajathan Patrika Dainik Bhaskar
CLUSTER 7- DUNGARPUR, BANSWARA,
CHITTORGARH, PRATAPGARH
481
421
490
480
470
460
450
440
430
420
410
400
390
Rajasthan Patrika Dainik Bhaskar
CLUSTER 6 GANGANAGAR, HANUMANGARH,
BIKANER, CHURU, NAGAUR, JAISASLMER, BARMER
1711
1014
1950
1750
1550
1350
1150
950
750
550
350
150
Rajathan Patrika Dainik Bhaskar
CLUSTER 9- ALWAR, CLUSTER 8- SIROHI, BUNDI, BHILWARA, BHARATPUR, DHAULPUR
RAJSAMAND, KOTA, BARAN, JHALAWAR, UDAIPUR

31. Patrika is No.1 choice of Major Segments readers
3206
2060
3300
3100
2900
2700
2500
2300
2100
1900
1700
1500
Rajasthan Patrika Dainik Bhaskar
IRS 2013 AIR
Figs 000’s
4268
3305
URBAN RURAL
4500
4000
3500
3000
2500
2000
1500
Rajasthan
Patrika
Dainik Bhaskar
1020
SEC A
790
1200
1000
800
600
400
200
0
Rajasthan Patrika Dainik Bhaskar
1328
961
1500
1000
500
0
Rajasthan Patrika Dainik Bhaskar
SEC B

32. Patrika is No.1 choice of Major Segments readers
IRS 2013 AIR
Figs 000’s
SEC C
740
708
750
740
730
720
710
700
690
Patrika Dainik Bhaskar
1548
1322
AGE GROUP 12- 19 YRS
6000
5000
4000
3000
2000
1000
1600
1550
1500
1450
1400
1350
1300
1250
1200
Patrika Dainik Bhaskar
4886
3331
6000
5000
4000
3000
2000
1000
0
Patrika Dainik Bhaskar
AGE GROUP 20- 49
MALE
4901
3458
0
Patrika Dainik Bhaskar

33. ABOUT THE GROUP
A newspaper respected for over 58 years
for its credibility.
Publishes in 8 states, with 35 Print Centers.
An army of 2000 correspondents, reports
and stringers.
It enjoy a vast network of 5500 agents.
This has been made possible by a team of
over 6500 committed employees.

34. Thank You