SlideShare a Scribd company logo
E-commerce Marketing
Strategy
WHAT IS AN E-COMMERCE?
Ecommerce, also known as electronic commerce or internet commerce,
refers to the buying and selling of goods or services using the internet, and
the transfer of money and data to execute these transactions. Ecommerce is
often used to refer to the sale of physical products online, but it can also
describe any kind of commercial transaction that is facilitated through the
internet.
TYPES OF E-COMMERCE
B2C (BUSINESS TO CUSTOMER) B2B (BUSINESS TO BUSINESS)
When a business sells a good or service to an
individual consumer (e.g. You buy a pair of shoes
from an online retailer).
When a business sells a good or service to
another business (e.g. A business sells software-
as-a-service for other businesses to use)
TYPES OF E-COMMERCE
C2C (CUSTOMER TO CUSTOMER) C2B (CUSTOMER TO BUSINESS)
When a consumer sells a good or service to
another consumer (e.g. You sell your old
furniture on eBay to another consumer).
When a consumer sells their own products or services
to a business or organization (e.g. An influencer offers
exposure to their online audience in exchange for a fee,
or a photographer licenses their photo for a business to
use).
EXAMPLE
RETAIL WHOLESALE DROPSHIPPING CROWDFUNDING
SUBSCRIPTION PHYSICAL
PRODUCTS
DIGITALS
PRODUCTS
SERVICES
E-COMMERCE MARKETING BEST PRACTICE
Test Social Media
Ads
Collect E-mail
Address & stay in
touch
Use
personalization to
tailor
offers/Messaging.
Gather Feedback
via surveys.
Choose E-
commerce
software that
helps you meet
your needs and
goals.
HOW TO CHOOSE THE BEST
ECOMMERCE SOFTWARE
Themes &
Customization
abilities
Domain Name
Customization
Expert 24/7
Support
Flexible
payment
options
Multiple
Language
Abilities
CREATE A STELLAR CUSTOMER
EXPERIENCE
Add a FAQ
Page.
Reduce
Image Sizes
for Quick
load times.
Leverage
user-
generated
Content.

More Related Content

What's hot

Modern yellow icon advertising presentation report (1)
Modern yellow icon advertising presentation report (1)Modern yellow icon advertising presentation report (1)
Modern yellow icon advertising presentation report (1)
BELEN COLIN
 
E business--PPT BY VIKAS JAGTAP
E business--PPT BY VIKAS JAGTAPE business--PPT BY VIKAS JAGTAP
E business--PPT BY VIKAS JAGTAP
Vikas Jagtap
 
Lecture # 05 (e-commerce)
Lecture # 05 (e-commerce)Lecture # 05 (e-commerce)
Lecture # 05 (e-commerce)
Dynamic Research Centre & institute
 
Ppt with ebusiness model
Ppt with ebusiness modelPpt with ebusiness model
Ppt with ebusiness model
SonyaBonfieldLeyes
 
types of business models
types of business modelstypes of business models
types of business models
RanjithR76
 
E business and
E business andE business and
E business andVikram g b
 

What's hot (7)

Modern yellow icon advertising presentation report (1)
Modern yellow icon advertising presentation report (1)Modern yellow icon advertising presentation report (1)
Modern yellow icon advertising presentation report (1)
 
E business--PPT BY VIKAS JAGTAP
E business--PPT BY VIKAS JAGTAPE business--PPT BY VIKAS JAGTAP
E business--PPT BY VIKAS JAGTAP
 
E commerce
E commerceE commerce
E commerce
 
Lecture # 05 (e-commerce)
Lecture # 05 (e-commerce)Lecture # 05 (e-commerce)
Lecture # 05 (e-commerce)
 
Ppt with ebusiness model
Ppt with ebusiness modelPpt with ebusiness model
Ppt with ebusiness model
 
types of business models
types of business modelstypes of business models
types of business models
 
E business and
E business andE business and
E business and
 

Similar to Laravel open source Ecommerce Platform

E-commerse
E-commerseE-commerse
E-commerse
ndary
 
E commerce TYPES
E commerce TYPESE commerce TYPES
E commerce and its types
E commerce and its typesE commerce and its types
E commerce and its types
Naheed Mir
 
E-Comm-overview
E-Comm-overviewE-Comm-overview
E-Comm-overview
Prachi Sasankar
 
E commerce ppt.pptx
E commerce ppt.pptxE commerce ppt.pptx
E commerce ppt.pptx
yogeshTorawane
 
E commerce ppt
E commerce pptE commerce ppt
E commerce ppt
yuvi1996
 
E commerce pk
E commerce pkE commerce pk
E commerce pk
Prabhanjan Kulkarni
 
E Commerce
E CommerceE Commerce
E Commerce
Shishir Jain
 
E-Commerce
E-CommerceE-Commerce
E-Commerce
Yashika Parekh
 
E commerce
E commerceE commerce
E commerce
M K
 
E commerceppt-111229012209-phpapp02
E commerceppt-111229012209-phpapp02E commerceppt-111229012209-phpapp02
E commerceppt-111229012209-phpapp02
Anchit Verma
 
E-COMMERCE
E-COMMERCEE-COMMERCE
E-COMMERCE
sanashah92
 
Irfan ali project e-Commerce 1
Irfan ali project e-Commerce 1Irfan ali project e-Commerce 1
Irfan ali project e-Commerce 1
R.K.I.T.M SIMBHAOLI HAPUR
 
e-commerceppt-111229012209-phpapp02.pdf
e-commerceppt-111229012209-phpapp02.pdfe-commerceppt-111229012209-phpapp02.pdf
e-commerceppt-111229012209-phpapp02.pdf
DivyaBharathi568108
 
E commerce
E commerceE commerce
eCommerce | Electronic Commerce
eCommerce | Electronic CommerceeCommerce | Electronic Commerce
eCommerce | Electronic Commerce
MSA Technosoft
 
E commerce (Leapfrog)
E commerce (Leapfrog)E commerce (Leapfrog)
E commerce (Leapfrog)
Sachit Maskey
 
MISO L004 e commerce.ppt
MISO L004 e commerce.pptMISO L004 e commerce.ppt
MISO L004 e commerce.pptJan Wong
 

Similar to Laravel open source Ecommerce Platform (20)

E-commerse
E-commerseE-commerse
E-commerse
 
E commerce TYPES
E commerce TYPESE commerce TYPES
E commerce TYPES
 
E commerce and its types
E commerce and its typesE commerce and its types
E commerce and its types
 
E-Comm-overview
E-Comm-overviewE-Comm-overview
E-Comm-overview
 
E commerce ppt.pptx
E commerce ppt.pptxE commerce ppt.pptx
E commerce ppt.pptx
 
E commerce ppt
E commerce pptE commerce ppt
E commerce ppt
 
E commerce pk
E commerce pkE commerce pk
E commerce pk
 
E Commerce
E CommerceE Commerce
E Commerce
 
E-Commerce
E-CommerceE-Commerce
E-Commerce
 
E commerce New
E commerce NewE commerce New
E commerce New
 
E commerce
E commerceE commerce
E commerce
 
E commerceppt-111229012209-phpapp02
E commerceppt-111229012209-phpapp02E commerceppt-111229012209-phpapp02
E commerceppt-111229012209-phpapp02
 
E-COMMERCE
E-COMMERCEE-COMMERCE
E-COMMERCE
 
Irfan ali project e-Commerce 1
Irfan ali project e-Commerce 1Irfan ali project e-Commerce 1
Irfan ali project e-Commerce 1
 
e-commerceppt-111229012209-phpapp02.pdf
e-commerceppt-111229012209-phpapp02.pdfe-commerceppt-111229012209-phpapp02.pdf
e-commerceppt-111229012209-phpapp02.pdf
 
E commerce
E commerceE commerce
E commerce
 
eCommerce | Electronic Commerce
eCommerce | Electronic CommerceeCommerce | Electronic Commerce
eCommerce | Electronic Commerce
 
E commerce ppt
E commerce pptE commerce ppt
E commerce ppt
 
E commerce (Leapfrog)
E commerce (Leapfrog)E commerce (Leapfrog)
E commerce (Leapfrog)
 
MISO L004 e commerce.ppt
MISO L004 e commerce.pptMISO L004 e commerce.ppt
MISO L004 e commerce.ppt
 

Recently uploaded

Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
Aurelien Domont, MBA
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Kirill Klimov
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
Set off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptxSet off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptx
HARSHITHV26
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
fisherameliaisabella
 
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Lviv Startup Club
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
taqyed
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
SOFTTECHHUB
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media MasterclassRecruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
LuanWise
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Lital Barkan
 
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.docBài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
daothibichhang1
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
uae taxgpt
 
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Boris Ziegler
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
bosssp10
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
JeremyPeirce1
 
In the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptxIn the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptx
Adani case
 

Recently uploaded (20)

Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
 
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
Set off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptxSet off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptx
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media MasterclassRecruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
 
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.docBài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
 
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
 
In the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptxIn the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptx
 

Laravel open source Ecommerce Platform

  • 2. WHAT IS AN E-COMMERCE? Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.
  • 3. TYPES OF E-COMMERCE B2C (BUSINESS TO CUSTOMER) B2B (BUSINESS TO BUSINESS) When a business sells a good or service to an individual consumer (e.g. You buy a pair of shoes from an online retailer). When a business sells a good or service to another business (e.g. A business sells software- as-a-service for other businesses to use)
  • 4. TYPES OF E-COMMERCE C2C (CUSTOMER TO CUSTOMER) C2B (CUSTOMER TO BUSINESS) When a consumer sells a good or service to another consumer (e.g. You sell your old furniture on eBay to another consumer). When a consumer sells their own products or services to a business or organization (e.g. An influencer offers exposure to their online audience in exchange for a fee, or a photographer licenses their photo for a business to use).
  • 5. EXAMPLE RETAIL WHOLESALE DROPSHIPPING CROWDFUNDING SUBSCRIPTION PHYSICAL PRODUCTS DIGITALS PRODUCTS SERVICES
  • 6. E-COMMERCE MARKETING BEST PRACTICE Test Social Media Ads Collect E-mail Address & stay in touch Use personalization to tailor offers/Messaging. Gather Feedback via surveys. Choose E- commerce software that helps you meet your needs and goals.
  • 7. HOW TO CHOOSE THE BEST ECOMMERCE SOFTWARE Themes & Customization abilities Domain Name Customization Expert 24/7 Support Flexible payment options Multiple Language Abilities
  • 8. CREATE A STELLAR CUSTOMER EXPERIENCE Add a FAQ Page. Reduce Image Sizes for Quick load times. Leverage user- generated Content.