Shahi Exports Pvt. Ltd is a leading apparel manufacturer in India established in 1974. It has expanded significantly over 30 years from 250 associates to producing 3 million pieces per month. The presentation analyzed Shahi's organizational structure, production process, strengths as a well-established low-cost producer, and opportunities to improve efficiency and utilize investment opportunities. Suggestions included implementing an electronic Kanban system and reducing absenteeism to improve productivity.
INDIAN FASHION INDUSTRY catering TO GLOBAL MARKETT HARI KUMAR
The document discusses the Indian fashion industry and its growth catering to the global market. It notes that Indian textile and apparel exports have grown significantly in recent years. The industry contributes to the Indian and world economies by employing millions of workers. It also faces challenges related to talent development and gaining industry recognition. The document outlines some of the major players in the Indian fashion industry and notes the industry's potential for further growth in the coming years.
Brandix Apparel India - Apparel Internship ReportAbhishek Raj
Brandix India Apparel City (BIAC) is a special economic zone in Andhra Pradesh, India dedicated to textile and apparel manufacturing. BIAC was created by Brandix, Sri Lanka's largest apparel exporter, to provide a vertically integrated supply chain for apparel production. Located near Visakhapatnam, a major port city, BIAC hosts manufacturers producing for leading brands. It aims to be a one-stop shop for garment producers and buyers by sourcing all materials within the park and tapping into the local labor pool. Reliable power, water, and wastewater treatment infrastructure enable apparel manufacturing at BIAC.
The document is a report submitted by Rahul Hela for their Master's program in Fashion Management. It provides information on Turtle Limited, a leading Indian menswear brand. It discusses Turtle's history and growth, leadership, brand portfolio including Turtle and London Bridge, and presence across India. It also summarizes their work in corporate social responsibility initiatives related to wildlife conservation and supporting underprivileged communities. Visual boards are included to outline the target market, themes, colors and illustrations proposed for Turtle's upcoming collection.
This document summarizes the types of machinery used in different sections of the apparel manufacturing industry. It discusses machinery used for fabric spreading, cutting, and sewing.
For fabric spreading, it describes manual, semi-automatic, and fully automatic spreading machines. Semi-automatic machines have advantages like auto ply cutting and tensioning devices, while fully automatic machines can identify fabric faults and splice fabrics automatically.
Cutting machinery includes manual scissors, semi-automatic straight knife, round knife, and band knife cutting machines, as well as die cutting and notching machines. Semi-automatic machines like straight knife cutters are versatile and high speed.
The document provides an overview of key machinery used at different stages of apparel
The document outlines an objective research design for conducting an in-depth study of the Levi's brand. It includes three objectives: 1) To study Levi's brand, 2) To study Levi's marketing mix, and 3) To study Levi's consumer and competitor analysis. For each objective, it describes the research design as exploratory and/or descriptive and lists the proposed data collection methods as websites, in-depth interviews, observation, expert advice, and questionnaires. The target sample size is 100 people aged 18-30 years using snowball sampling.
The document provides an overview of Shahi Exports Pvt. Ltd., a large apparel manufacturing and exporting company in India. Some key points:
- Shahi Exports has over 30,000 employees, 2 million garment production capacity per month, and annual turnover of Rs. 2200 crore.
- It has manufacturing units across several Indian states and produces men's and women's apparel as well as home products.
- The company has state-of-the-art facilities including computerized embroidery machines, automatic cutting machines, and an in-house washing plant.
- Major buyers include brands like Tommy Hilfiger, Armani, Hugo Boss, Liz Claib
Fabindia was founded in 1960 with a vision to celebrate Indian culture and bring Indian products to customers worldwide. Its mission is to support a community of Indian artisans, farmers, designers and entrepreneurs through a profitable business that delivers high-quality, heritage-inspired products while protecting the environment. Over the past 60 years, Fabindia has grown from exporting home furnishings to operating over 100 retail stores in India and abroad selling handwoven fabrics, crafts, organic foods and personal care products that preserve traditional knowledge.
Shahi Exports Pvt. Ltd is a leading apparel manufacturer in India established in 1974. It has expanded significantly over 30 years from 250 associates to producing 3 million pieces per month. The presentation analyzed Shahi's organizational structure, production process, strengths as a well-established low-cost producer, and opportunities to improve efficiency and utilize investment opportunities. Suggestions included implementing an electronic Kanban system and reducing absenteeism to improve productivity.
INDIAN FASHION INDUSTRY catering TO GLOBAL MARKETT HARI KUMAR
The document discusses the Indian fashion industry and its growth catering to the global market. It notes that Indian textile and apparel exports have grown significantly in recent years. The industry contributes to the Indian and world economies by employing millions of workers. It also faces challenges related to talent development and gaining industry recognition. The document outlines some of the major players in the Indian fashion industry and notes the industry's potential for further growth in the coming years.
Brandix Apparel India - Apparel Internship ReportAbhishek Raj
Brandix India Apparel City (BIAC) is a special economic zone in Andhra Pradesh, India dedicated to textile and apparel manufacturing. BIAC was created by Brandix, Sri Lanka's largest apparel exporter, to provide a vertically integrated supply chain for apparel production. Located near Visakhapatnam, a major port city, BIAC hosts manufacturers producing for leading brands. It aims to be a one-stop shop for garment producers and buyers by sourcing all materials within the park and tapping into the local labor pool. Reliable power, water, and wastewater treatment infrastructure enable apparel manufacturing at BIAC.
The document is a report submitted by Rahul Hela for their Master's program in Fashion Management. It provides information on Turtle Limited, a leading Indian menswear brand. It discusses Turtle's history and growth, leadership, brand portfolio including Turtle and London Bridge, and presence across India. It also summarizes their work in corporate social responsibility initiatives related to wildlife conservation and supporting underprivileged communities. Visual boards are included to outline the target market, themes, colors and illustrations proposed for Turtle's upcoming collection.
This document summarizes the types of machinery used in different sections of the apparel manufacturing industry. It discusses machinery used for fabric spreading, cutting, and sewing.
For fabric spreading, it describes manual, semi-automatic, and fully automatic spreading machines. Semi-automatic machines have advantages like auto ply cutting and tensioning devices, while fully automatic machines can identify fabric faults and splice fabrics automatically.
Cutting machinery includes manual scissors, semi-automatic straight knife, round knife, and band knife cutting machines, as well as die cutting and notching machines. Semi-automatic machines like straight knife cutters are versatile and high speed.
The document provides an overview of key machinery used at different stages of apparel
The document outlines an objective research design for conducting an in-depth study of the Levi's brand. It includes three objectives: 1) To study Levi's brand, 2) To study Levi's marketing mix, and 3) To study Levi's consumer and competitor analysis. For each objective, it describes the research design as exploratory and/or descriptive and lists the proposed data collection methods as websites, in-depth interviews, observation, expert advice, and questionnaires. The target sample size is 100 people aged 18-30 years using snowball sampling.
The document provides an overview of Shahi Exports Pvt. Ltd., a large apparel manufacturing and exporting company in India. Some key points:
- Shahi Exports has over 30,000 employees, 2 million garment production capacity per month, and annual turnover of Rs. 2200 crore.
- It has manufacturing units across several Indian states and produces men's and women's apparel as well as home products.
- The company has state-of-the-art facilities including computerized embroidery machines, automatic cutting machines, and an in-house washing plant.
- Major buyers include brands like Tommy Hilfiger, Armani, Hugo Boss, Liz Claib
Fabindia was founded in 1960 with a vision to celebrate Indian culture and bring Indian products to customers worldwide. Its mission is to support a community of Indian artisans, farmers, designers and entrepreneurs through a profitable business that delivers high-quality, heritage-inspired products while protecting the environment. Over the past 60 years, Fabindia has grown from exporting home furnishings to operating over 100 retail stores in India and abroad selling handwoven fabrics, crafts, organic foods and personal care products that preserve traditional knowledge.
Four Levels of fashion business or industryKirti Ghosh
The fashion industry is divided into 4 levels - primary, secondary, retail, and auxiliary. The primary level involves raw material production. The secondary level is apparel manufacturing. Retail involves distribution of products to stores like department stores and boutiques. The auxiliary level provides support services to all levels, including fashion media, organizations, and consultants.
1. The document discusses key concepts in fashion marketing and merchandising including fashion trends, target markets, the marketing mix, and developing a marketing plan.
2. It explains that fashion trends are influenced by different groups including consumers, retailers, and sociologists. Successful fashion businesses must understand concepts like style, design, and how color, line, shape, and texture impact products.
3. Developing a marketing plan involves analyzing the business, customers, competitors, and market segmentation. The marketing mix of product, place, price, and promotion must be tailored to different customer segments.
This document provides information about the garment manufacturing process. It discusses the different departments involved such as merchandising, sampling, fabric store, trims and accessories store, spreading and cutting, sewing, washing, quality assurance, and finishing. It then describes the key steps in the sampling process from receiving the technical pack to developing approval samples and size set samples. The document also explains different types of samples like design development samples, proto samples, fit samples, and pre-production samples. Finally, it discusses functions of different departments like fabric store, trims and accessories store, and spreading and cutting department. In summary, the document outlines the various stages and departments involved in garment manufacturing with a focus on the sampling process.
Training and Development process in BEXIMCO TextileFaisal Jakaria
This document is an internship report submitted by Faisal Jakaria to Dr. Ikramul Hasan of Independent University, Bangladesh. The report focuses on the training and development processes at BEXIMCO Textiles Ltd. It includes an introduction to BEXIMCO Textiles that outlines its mission, vision, products, and operations. The report also describes Faisal Jakaria's internship experience and responsibilities in the human resources department, and examines challenges faced and recommendations for improvement of training programs.
This document summarizes an apparel internship report at Orient Craft 9K in Gurgaon, India. It includes an acknowledgements page, certificate, introduction, company profile, and table of contents. The report then describes the merchandising department's process in receiving orders from buyers, checking feasibility, fabric availability, creating proto and salesman samples for buyer approval, costing, and entering approved orders into the ERP system. The report provides an overview of the apparel manufacturing process at Orient Craft 9K from order receipt to dispatch.
Best wash look is the best touch of a garment - Garment washing is the best touch of a garment. Same type of garments can produce several effects for several wash.Apparel finishing can change your garments.
The Luxury Strategy. Break the Rules of Marketing to Build Luxury BrandsCollin Thompson
The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, of worldwide best practices and on first hand direct experience, it sets out the rules for success, and turns established marketing rules upside down. The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It also unveils the original methods that were used to transform small family businesses such as Ferrari, Cartier, Chanel, Gucci, and Ralph Lauren into profitable global brands.
Allen Solly was founded in 1744 and was acquired by Madura Garments in the 1990s. Aditya Birla Nuvo then acquired Madura Garments in 2000. Allen Solly aimed to lighten up the workplace with bold colors and young fits for casual workwear. Notable innovations included using unconventional colors like khaki and identifying different sizing needs for women. Allen Solly utilized various marketing strategies like the My Solly membership program and targeted a 30% revenue CAGR over the next three years. Key competitors included United Colors of Benetton, Blackberry, and Color Plus.
Summer internship project, Mapping the process flowchart and documentation in...Ajit gupta
This document is an internship report submitted by Ajit Kumar Gupta detailing his summer internship at Orchid Overseas Pvt. Ltd., an apparel export house in Gurgaon, India. The report includes an introduction to the company, descriptions of various departments involved in processing export orders, an overview of key export documents, and the methodology used in mapping workflow processes and documentation. The objective is to understand the roles of different departments, with a focus on merchandising, and document the end-to-end process for fulfilling an export order.
The document provides an introduction to retailing. It defines retailing as the distribution of consumer products from producers to ultimate consumers through retailers. Retailing has evolved over time from small kirana stores to large supermarket and hypermarket formats. The evolution of retailing in India has been driven by factors like increasing incomes, changing consumer preferences, and infrastructure development. Retailing plays an important role in the marketing system by acting as an intermediary between producers and consumers. It provides various services like maintaining inventory, promoting and selling goods to consumers on behalf of producers.
This document discusses a project to develop new denim fits for the Lee brand. It aims to analyze current denim fit trends in the market and identify gaps in Lee's offerings compared to competitors. The objectives are to understand fit and price options from Lee and other brands, develop new fits/products as per market requirements, and find price brackets of competitors. Secondary data on the Indian denim market size and trends will be analyzed. New denim fits like regular straight, slim straight, skinny straight, joggers and dungarees will be developed and costed. Consumer research will also be conducted to help guide the product development.
Fabindia was founded in 1960 by John Bissell to market the diverse crafts of India and provide rural employment. It began as a wholesale export company and later shifted focus to the domestic Indian retail market. Over the decades, Fabindia expanded its product range and retail footprint across India while maintaining its mission of supporting artisans. A key aspect of Fabindia's business model is working with regional supplier companies that place orders from artisans and supply products to Fabindia stores.
The contemporary issue in the textile industry is a topic of frequent discussion in media. However, the discussion is mostly focusing on the consumers’ social point of view, neglecting the impact it has on the Indian export crisis and environment as well as other sectors.
To read the complete article click on the link below
https://textilevaluechain.in/2020/02/15/contemporary-issues-in-textile-indust
Fabindia was founded in 1960 to develop markets for hand-woven Indian crafts and provide rural employment. It started as an exporter of upholstery fabrics and opened its first retail store in 1974. Today it has over 170 retail outlets in India and abroad and sells a variety of textile, clothing, food and personal care products. Fabindia's supply chain is based on partnerships with over 22,000 artisans across India to source and produce products while maintaining quality standards. It uses technology and centralized processes to streamline ordering and delivery operations to improve the supply chain.
This document proposes a factory layout plan for a T-shirt manufacturing unit located at Brandix India Apparel City in Visakhapatnam, Andhra Pradesh. It includes details on the proposed products (round neck, crew neck, and V-neck T-shirts), required raw materials, available infrastructure and resources at the site, proposed machinery and equipment, estimated production needs, manpower requirements, and material flow through the production process. Floor area requirements are allocated for each department including raw material storage, cutting, sewing, finishing, packing, and other support areas.
Raymond Limited's quality policy expresses their objectives to ensure flawless quality garments through best quality systems and procedures. They employ a 4 point inspection system and maintain a quality average of 2.39 C&D. Random sampling involves inspecting a percentage of daily production and escalating sample sizes if defects are found. Raymond implements a 5S system to develop a problem-solving culture and reduce defects through sorting, straightening, sweeping, standardizing, and self-discipline. Their quality manual details how their quality management system and continuous improvement processes operate.
This document discusses quality inspection in the apparel industry. It begins by defining quality and its importance. It then describes quality inspection as visually examining raw materials, work-in-progress, and finished garments to check if they meet standards and specifications. The key stages of quality inspection are outlined as raw material inspection, in-process inspection, and final inspection. Raw material inspection involves examining fabrics, sewing threads, and trims. In-process inspection checks marker making, spreading, cutting, sewing, and finishing. Common defects are also described at each stage to control quality in apparel production.
Burberry is a British luxury fashion house known for its trench coats and distinctive tartan pattern. Founded in 1856, Burberry has branded stores around the world and supplies clothing and accessories to department stores and other retailers. Burberry remains a quintessentially British brand focused on outerwear and uses digital marketing and innovative retail strategies to drive global sales.
Four Levels of fashion business or industryKirti Ghosh
The fashion industry is divided into 4 levels - primary, secondary, retail, and auxiliary. The primary level involves raw material production. The secondary level is apparel manufacturing. Retail involves distribution of products to stores like department stores and boutiques. The auxiliary level provides support services to all levels, including fashion media, organizations, and consultants.
1. The document discusses key concepts in fashion marketing and merchandising including fashion trends, target markets, the marketing mix, and developing a marketing plan.
2. It explains that fashion trends are influenced by different groups including consumers, retailers, and sociologists. Successful fashion businesses must understand concepts like style, design, and how color, line, shape, and texture impact products.
3. Developing a marketing plan involves analyzing the business, customers, competitors, and market segmentation. The marketing mix of product, place, price, and promotion must be tailored to different customer segments.
This document provides information about the garment manufacturing process. It discusses the different departments involved such as merchandising, sampling, fabric store, trims and accessories store, spreading and cutting, sewing, washing, quality assurance, and finishing. It then describes the key steps in the sampling process from receiving the technical pack to developing approval samples and size set samples. The document also explains different types of samples like design development samples, proto samples, fit samples, and pre-production samples. Finally, it discusses functions of different departments like fabric store, trims and accessories store, and spreading and cutting department. In summary, the document outlines the various stages and departments involved in garment manufacturing with a focus on the sampling process.
Training and Development process in BEXIMCO TextileFaisal Jakaria
This document is an internship report submitted by Faisal Jakaria to Dr. Ikramul Hasan of Independent University, Bangladesh. The report focuses on the training and development processes at BEXIMCO Textiles Ltd. It includes an introduction to BEXIMCO Textiles that outlines its mission, vision, products, and operations. The report also describes Faisal Jakaria's internship experience and responsibilities in the human resources department, and examines challenges faced and recommendations for improvement of training programs.
This document summarizes an apparel internship report at Orient Craft 9K in Gurgaon, India. It includes an acknowledgements page, certificate, introduction, company profile, and table of contents. The report then describes the merchandising department's process in receiving orders from buyers, checking feasibility, fabric availability, creating proto and salesman samples for buyer approval, costing, and entering approved orders into the ERP system. The report provides an overview of the apparel manufacturing process at Orient Craft 9K from order receipt to dispatch.
Best wash look is the best touch of a garment - Garment washing is the best touch of a garment. Same type of garments can produce several effects for several wash.Apparel finishing can change your garments.
The Luxury Strategy. Break the Rules of Marketing to Build Luxury BrandsCollin Thompson
The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, of worldwide best practices and on first hand direct experience, it sets out the rules for success, and turns established marketing rules upside down. The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It also unveils the original methods that were used to transform small family businesses such as Ferrari, Cartier, Chanel, Gucci, and Ralph Lauren into profitable global brands.
Allen Solly was founded in 1744 and was acquired by Madura Garments in the 1990s. Aditya Birla Nuvo then acquired Madura Garments in 2000. Allen Solly aimed to lighten up the workplace with bold colors and young fits for casual workwear. Notable innovations included using unconventional colors like khaki and identifying different sizing needs for women. Allen Solly utilized various marketing strategies like the My Solly membership program and targeted a 30% revenue CAGR over the next three years. Key competitors included United Colors of Benetton, Blackberry, and Color Plus.
Summer internship project, Mapping the process flowchart and documentation in...Ajit gupta
This document is an internship report submitted by Ajit Kumar Gupta detailing his summer internship at Orchid Overseas Pvt. Ltd., an apparel export house in Gurgaon, India. The report includes an introduction to the company, descriptions of various departments involved in processing export orders, an overview of key export documents, and the methodology used in mapping workflow processes and documentation. The objective is to understand the roles of different departments, with a focus on merchandising, and document the end-to-end process for fulfilling an export order.
The document provides an introduction to retailing. It defines retailing as the distribution of consumer products from producers to ultimate consumers through retailers. Retailing has evolved over time from small kirana stores to large supermarket and hypermarket formats. The evolution of retailing in India has been driven by factors like increasing incomes, changing consumer preferences, and infrastructure development. Retailing plays an important role in the marketing system by acting as an intermediary between producers and consumers. It provides various services like maintaining inventory, promoting and selling goods to consumers on behalf of producers.
This document discusses a project to develop new denim fits for the Lee brand. It aims to analyze current denim fit trends in the market and identify gaps in Lee's offerings compared to competitors. The objectives are to understand fit and price options from Lee and other brands, develop new fits/products as per market requirements, and find price brackets of competitors. Secondary data on the Indian denim market size and trends will be analyzed. New denim fits like regular straight, slim straight, skinny straight, joggers and dungarees will be developed and costed. Consumer research will also be conducted to help guide the product development.
Fabindia was founded in 1960 by John Bissell to market the diverse crafts of India and provide rural employment. It began as a wholesale export company and later shifted focus to the domestic Indian retail market. Over the decades, Fabindia expanded its product range and retail footprint across India while maintaining its mission of supporting artisans. A key aspect of Fabindia's business model is working with regional supplier companies that place orders from artisans and supply products to Fabindia stores.
The contemporary issue in the textile industry is a topic of frequent discussion in media. However, the discussion is mostly focusing on the consumers’ social point of view, neglecting the impact it has on the Indian export crisis and environment as well as other sectors.
To read the complete article click on the link below
https://textilevaluechain.in/2020/02/15/contemporary-issues-in-textile-indust
Fabindia was founded in 1960 to develop markets for hand-woven Indian crafts and provide rural employment. It started as an exporter of upholstery fabrics and opened its first retail store in 1974. Today it has over 170 retail outlets in India and abroad and sells a variety of textile, clothing, food and personal care products. Fabindia's supply chain is based on partnerships with over 22,000 artisans across India to source and produce products while maintaining quality standards. It uses technology and centralized processes to streamline ordering and delivery operations to improve the supply chain.
This document proposes a factory layout plan for a T-shirt manufacturing unit located at Brandix India Apparel City in Visakhapatnam, Andhra Pradesh. It includes details on the proposed products (round neck, crew neck, and V-neck T-shirts), required raw materials, available infrastructure and resources at the site, proposed machinery and equipment, estimated production needs, manpower requirements, and material flow through the production process. Floor area requirements are allocated for each department including raw material storage, cutting, sewing, finishing, packing, and other support areas.
Raymond Limited's quality policy expresses their objectives to ensure flawless quality garments through best quality systems and procedures. They employ a 4 point inspection system and maintain a quality average of 2.39 C&D. Random sampling involves inspecting a percentage of daily production and escalating sample sizes if defects are found. Raymond implements a 5S system to develop a problem-solving culture and reduce defects through sorting, straightening, sweeping, standardizing, and self-discipline. Their quality manual details how their quality management system and continuous improvement processes operate.
This document discusses quality inspection in the apparel industry. It begins by defining quality and its importance. It then describes quality inspection as visually examining raw materials, work-in-progress, and finished garments to check if they meet standards and specifications. The key stages of quality inspection are outlined as raw material inspection, in-process inspection, and final inspection. Raw material inspection involves examining fabrics, sewing threads, and trims. In-process inspection checks marker making, spreading, cutting, sewing, and finishing. Common defects are also described at each stage to control quality in apparel production.
Burberry is a British luxury fashion house known for its trench coats and distinctive tartan pattern. Founded in 1856, Burberry has branded stores around the world and supplies clothing and accessories to department stores and other retailers. Burberry remains a quintessentially British brand focused on outerwear and uses digital marketing and innovative retail strategies to drive global sales.