Landlords NY Presentation March - Digital and Social - Ilana Schwartz Online Marketing Group
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Learn about Digital Media and Social Media for Real Estate. Ilana Schwartz at Online Marketing Group presenting to Landlords about adopting a good digital strategy and understanding consumer behavior.
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Landlords NY Presentation March - Digital and Social - Ilana Schwartz Online Marketing Group
- 1. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600 Landlords NY Online Marketing Group
- 2. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
- 3. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
- 4. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
- 5. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
- 6. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600 Female Male
- 7. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
- 8. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
- 9. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
- 10. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
- 11. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
- 12. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600 5 Things You Can Do To Succeed Online in 2014
- 13. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600 5 Things You Can Do To Succeed Online • Take PPC Beyond GoogleAdWords • Organic Social Media is changing… • Get on Google+! • Reputation Management &Trust • Digital Channel Integration
- 14. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600 Tip 1: Take PPC Beyond Google AdWords
- 15. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600 Tip 1: Take PPC Beyond Google AdWords • How? – 1. Bing &Yahoo!
- 16. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600 Tip 1: Take PPC Beyond Google AdWords • How? – 2. Mobile & Local
- 17. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600 Tip 2: Organic Social Media is Dying L • Why? – Overcrowding – IPOs & £££ – Unsettled users – Algorithm changes – Ad blindness
- 18. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600 Tip 2: Organic Social Media is Changing J • What CanYou Do? – Focus on the right channels – Social Media Advertising • Facebook • Twitter • LinkedIn • YouTube • Instagram/Pinterest etc
- 19. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600 Tip 2: Organic Social Media is Changing • What CanYou Do? – CustomTabs & Promotions – SM to boost other channels • E.g. mailing list
- 20. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600 Top Takeaways… • Go beyondAdWords • Start there or elsewhere • Bing/Yahoo! • Mobile/Local • Consider SM a paid channel • Focus your efforts • Social Media Advertising • Promotions,Tabs & Integration
- 21. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600 Get On Google+ Right Now! • Eugh, not another social media site! • If your customers are on... – Facebook, use Facebook – Twitter, use Twitter – LinkedIn, use LinkedIn – ONLINE, use Google+!
- 22. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600 Google+ Is Growing...Fast! • 2nd Biggest • 800,000/month • 70% bus. brands
- 23. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600 Lastly… Consider that for a moment...
- 24. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600 Reputation Management & Trust “It takes 20 years to build a reputation and five minutes to ruin it” ~ Warren Buffett Even in 2014, Online reputation is not thought about enough - monitor, protect & promote...
- 25. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600 Three Areas • 3rd Party Sites (Yelp, apartmentratings, SE talk) • Native / On Site (testimonials/product reviews) • Social Media chatter
- 26. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600 3rd Party Sites “Increasingly,consumers are making decisions well before the actual moment of in-store or online purchase.In fact,88% of consumers research before they buy,consulting an average of 10.4 sources.”~ Google
- 27. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600 Pos9ng Is the post balanced & Accurate? No Trolls Is this poster dedicated to causing problems? No Misguided Are there inaccuracies in the pos9ng? No Unhappy Is this the result of a bad experience? No Evalua9on Could this go viral? Could this risk hur9ng brand reputa9on? Do you want to respond? Let it Stand No Yes Share Success Is there an opportunity to share a further story? Yes Yes Yes Monitor Only – Do Not Respond Yes Fix the Facts Yes Restora9on Do you wish to make the situa9on right? Respond Discovery Evaluate Yes Prepare to Push Down Alerts
- 28. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600 Adopting a Good Digital Strategy!!! • Choose Relevant channels! • Consider your budget… • Proper planning implementation
- 29. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600
- 30. 12 West 23rd Street • New York, New York 10010 • onlinemarke9nggrp.com • 212.532.0600 Video if Time Permits