Google does much more than search. There are several hidden or ignored search features and functions that most searchers forget or don't even know about. This presentation summaries some of the most important "forgotten" features (as of 2016 - as some may have gone or disappear over time). Products mentioned include Google PublicData, Google News Archive, Google Fusion Tables and several others.

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Competitive Intelligence
For Business Success
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Arthur Weiss
Email: a.weiss@aware.co.uk / Twitter: @awareci
www.marketing-intelligence.co.uk
7 December 2016

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Google Products
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https://www.google.co.uk/about/products/
Also https://www.google.com/intl/en/about/products/

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Google Products
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Google Products
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Not Included Products
• Android / Mobile Phones (including new Pixel phones) &
apps such as Google Goggles, Google Sky.....
• Google Fusion Tables /
• Google Trends / Correlate....
• Google Alerts
• Google Public Data
• Google Cultural Institute
• Google.org, Google Green, Google Classroom, Google
Crisis Response, Google Cardboard
• “X” and DeepMind (now part of Alphabet – http://abc.xyz)
! Driverless cars, “Project Loon”, AlphaGo....
And more…. Google alone has around 200 products!
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Top Google Products (September 2016)
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Over 1 billion
• Google Search users.
• YouTube users
• Gmail users.
• Chrome users
• Maps users
• Android users
• Google Play Store users
Sources:
http://www.alexa.com/siteinfo/google.com
http://www.minterest.org/

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Advanced Google Search: Change Settings

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Advanced Google Search: Search Operators
Plus a few
others e.g.
allintitle:
intext:
cache:
###..###

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Advanced Google Search: Other “tricks”
• Change word order
! E.g. Information London vs. London Information
• Repeat key words
! E.g. London London London Information
• Use two * wildcards
! E.g. John * Smith * Brighton
(John * Smith gives over 1bn results.
John * Smith * Brighton gives 22 results)
• Exclude results with a –xxxx
• Use OR to give choice
! E.g. Filetype:ppt OR filetype:pptx

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Advanced Google Search: Other “tricks”
• Use different versions of Google – google.fr for France
OR change to “no country” with google.com/ncr
• Look at news, images, videos, etc. (and each have
different search tools for filtering results)
• Use the Search Tools options
! Country – UK or all if Google.co.uk
! Time (and can select for articles uploaded between, before or
after a specified date to limit search) – especially useful for news
searching e.g. Items relating to Donald Trump prior to the US
Election process – and sort by date or relevance (current option)
! All results OR Verbatim
• E.g. Donald Drumpf – a derogatory nickname for Donald Trump
based on Trump’s grandfather before he americanised his surname

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Advanced Google: Custom Search
cse.google.com

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More “Standard” Google
• Google Scholar / Google Books
(scholar.google.com, books.google.com)
! Google Scholar not comprehensive and no indication
of quality of links.
• Google News
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More “News” – Google News Archive
• Newspaper Listing & Scanned copies of US /
Canadian newspapers going back to the 1700s
! https://news.google.com/newspapers
! Scanning project ended in 2011
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www.google.com/publicdata

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www.google.com/publicdata

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Geographical Information
www.google.com/locationhistory

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www.google.com/fusiontables
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www.google.com/fusiontables
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www.google.com/flights
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www.google.com/insights
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www.thinkwithgoogle.com
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https://www.google.com/culturalinstitute
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https://www.google.com/culturalinstitute
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www.google.com/streetview
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And Even more
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26. © AWARE 2016 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Arthur Weiss is the managing director of AWARE - a UK
based consultancy specialising in marketing & competitive
intelligence analysis.
Contact Details:
Web Sites: www.marketing-intelligence.co.uk
E-mail: a.weiss@aware.co.uk
Twitter: @awareci
Telephone: +44 20 8954 9121
Fax: +44 20 8954 2102
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