The document summarizes a Lancome foundation advertisement featuring actress Julia Roberts. It discusses the overall composition of the ad including the product, mood, slogan, and colors used. The authorship, format, intended audience, and psychological needs the ad aims to fulfill are also analyzed. The ad promotes the foundation as creating a fresh, natural look using scientific research and celebrity endorsement to position the product as perfecting skin and boosting confidence.

1. LANCÔME AD
Valerie Vita

3. OVERALL
COMPOSITION
Product- Lancôme Foundation
General Mood- fresh and clear, natural look
People- Julia Roberts
Slogan- “Skin Perfection”
Logo- LancÔme – Now, Aura is our science.
Colors- bright, shades of pink, nude
Typeface- There is a lot of it, the main focus is toward
the slogan and the name of the foundation

4. AUTHORSHIP
• The text on the actual as is capitalized and black in
color be visible on top of the picture
• It’s similar to other beauty ads because it shows the
product on the page and uses celebrities (Julia
Roberts)
• Most likely used Photoshop to enhance the picture
• The scientists behind the research of the product
wanted to highlight on the ad the point that it has been
perfected over the years.

5. FORMAT
• The message is directed towards all ages of woman
looking for smooth and fresh complexion.
• The story isn’t told visually it is told on the side of the
ad: “10 years of research and 7 international patents
helped create the ultimate 3D complexion.
• Emotional appeal – Makes you trust the company and
want to enter their contest explained on the side of the
ad to receive a free sample

6. AUDIENCE
• The text tells us the product creates a beautiful
complexion and a fresh feeling.
• We don’t believe that our self image isn’t good enough,
that society is constantly judging.
• By having the ad, it’s saying you can be more beautiful
and you won’t be scrutinized by everyone, but in reality
everyone is always going to judge you.

7. NEEDS
• Physical Attractiveness- The want to please people; the
people you are trying to please only see the image you
are portraying not the real you.
• Fear- Not having to worry about your imperfections
because the makeup covers it up.
• Feeling good- Accepted by other human beings.
• Belong to a group
• To have status- By using this makeup you believe in
your mind you fit in.