Lac awards breakthrough innovation argentina capt morgan capt cup jan 2011
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After the launch in the two main cities in argentina, we needed to quickly generate brand awareness and consumer engagement in order to further expand the bussiness nationally.
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![APPLICATION FORM<br />Award Category: Breakthrough Innovation Award Initiative<br />Program / Project: Captain’s Cup May 2010<br />Name (Group or individual): Jose Martin Rantica & Manuel Sorrosal<br />Market / Cluster: South LAC<br />Context: Captain Morgan was launched during Oct FY10 with a tight budget, facing a terrible competitor that owns 35% of Argentinean total market. Even during the first month volume was growing while fulfilling every single trade channel, brand building and awareness was a tough challenge for the local team.Under this context CM’s GBT developed a global campaign named “The Captain’s Cup”, and even though the available budget was not enough to jump in we took the decision to go on board, since this could be the opportunity to crack the business speeding up On & Off premise ROS.This platform was just great for us since it did not only have the spirit of captain, but a powerful insight among our TC regarding Soccer. <br />,[object Object]](https://image.slidesharecdn.com/lacawardsbreakthroughinnovationargentinacaptmorgancaptcup-jan2011-110122110015-phpapp02/85/Lac-awards-breakthrough-innovation-argentina-capt-morgan-capt-cup-jan-2011-1-320.jpg)
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1. Jose Martin Rantica & Manuel Sorrosal applied for a Breakthrough Innovation Award for their work on "The Captain's Cup" campaign in Argentina.
2. The campaign centered around a digital platform and social media promotion of "The Captain's Cup" soccer competition to boost brand awareness of Captain Morgan rum.
3. Through Facebook ads, partnerships with sports/rugby websites, and on/off-premise promotions, the campaign drove a 168% increase in Captain Morgan sales and a 4 percentage point increase in market share during the promotion period.
Lac awards breakthrough innovation argentina capt morgan capt cup jan 2011
1. Jose Martin Rantica & Manuel Sorrosal applied for a Breakthrough Innovation Award for their work on "The Captain's Cup" campaign in Argentina.
2. The campaign centered around a digital platform and social media promotion of "The Captain's Cup" soccer competition to boost brand awareness of Captain Morgan rum.
3. Through extensive digital, social media, and traditional advertising, along with on-trade and off-trade promotions, the campaign drove a 168% increase in Captain Morgan sales and a 4 percentage point increase in market share during the promotion period.
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Lac awards application form argentina capt morgan jan 2011
1. Jose Martin Rantica & Manuel Sorrosal applied for a Breakthrough Innovation Award for their work on "The Captain's Cup" campaign in Argentina.
2. The campaign centered around a digital platform and social media promotion of "The Captain's Cup" soccer competition to boost brand awareness of Captain Morgan rum.
3. Through Facebook ads, partnerships with sports/rugby websites, and on/off-premise promotions, the campaign drove a 168% increase in Captain Morgan sales and a 4 percentage point increase in market share during the promotion period.
Lac awards breakthrough innovation argentina capt morgan capt cup jan 2011
1. Jose Martin Rantica & Manuel Sorrosal applied for a Breakthrough Innovation Award for their work on "The Captain's Cup" campaign in Argentina.
2. The campaign centered around a digital platform and social media promotion of "The Captain's Cup" soccer competition to boost brand awareness of Captain Morgan rum.
3. Through extensive digital, social media, and traditional advertising, along with on-trade and off-trade promotions, the campaign drove a 168% increase in Captain Morgan sales and a 4 percentage point increase in market share during the promotion period.
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Markham Global Fest is a new cultural festival taking place in July and August 2015 to coincide with the PanAm games. The festival hopes to attract families and tourists from the GTA and abroad to experience the diverse entertainment and unite people. The marketing plan includes advertisements in 12 languages on TV, in malls and community centers. A social media campaign with contests on Facebook, Twitter and Instagram will encourage engagement. Press releases and advisories will promote the festival to media and the community. Various community events will also help reach the target market within a $125,000 budget.
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2. It describes a campaign in Argentina to promote Captain Morgan rum using mixability with Coke as a signature drink, targeting young male consumers.
3. Through various promotional activities including combo deals, signage, and displays, the campaign was successful in significantly growing Captain Morgan's market share and contribution to the overall rum category.
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skeleton System.pdf (skeleton system wow)
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إضغ بين إيديكم من أقوى الملازم التي صممتها
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تتميز هذهِ الملزمة بعِدة مُميزات :
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2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
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5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
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إضغ بين إيديكم من أقوى الملازم التي صممتها
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تتميز هذهِ الملزمة بعِدة مُميزات :
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