The $11 billion merger between Tim Hortons and Burger King has sparked debate about the potential impact on Tim Hortons' brand and community sponsorships. While some experts fear Burger King's owner may implement cost-cutting strategies that harm Tim Hortons' programs and identity, others argue that Tim Hortons remained strong during its previous partnership with Wendy's and that maintaining separate brands is possible. Supporters also note potential benefits like expanding Tim Hortons' coffee sales through Burger King locations. The long-term effects of the merger on Tim Hortons' sponsorships and identity remain uncertain.
Coffin Mew, a law firm based in the Solent region, has opened a new full-service office in Brighton to support the city's growing economy. Brighton has many fast-growing businesses in sectors like creative, digital, and green tech. The new office will help Coffin Mew continue its ambitious growth plans to double its annual turnover to £20 million over the next three years through organic growth and acquisitions. The firm believes its clients will value working with a like-minded law firm located in Brighton as the city's businesses do business locally.
Pizza Hut is seeking new creative ideas from agencies and may bring on another shop in addition to or instead of its current lead agency, Deutsch. This comes after Pizza Hut's recent branding initiative did not meet sales goals. The document provides demographic, psychographic, and interest data on Pizza Hut's target audiences and major competitors to help agencies develop competitive analyses, audience insights, and identify trends to address in new pitch materials.
Product Media Magazine: July - August 2017The BPMA
The magazine provides news and articles related to the promotional products industry. The main stories include:
- Brand Addition being acquired by existing management and a private equity firm in a secondary management buyout.
- Senator Pens winning the Encore Supplier of the Year award for the third year in a row.
- The Sourcing Team winning a sustainable leadership award from EcoVadis for its CSR performance.
- Merchandise World continuing to grow with around 180 exhibitors booked for the September event and 100 for the January 2018 event.
- Sourcing City's Dynamic Highway data management initiative undergoing beta testing with several major distributors.
James Baldwin is a professional racing driver seeking brand sponsorship. He has had success in karting and is now pursuing a career in car racing with Formula Ford. He is proposing sponsorship packages that would provide branding exposure through logo placement on his car and attire, as well as marketing benefits like social media mentions and invitations to racing events. James is partnering with 2014 Formula Ford champions Oldfield Motorsport and hopes to continue his success with sponsorship support.
The document provides information about various luxury products from a company called Global Wealth Trade Corporation (GWT Corp). It includes sections about handbag collections, shields, optical frames and more with product names, codes and prices ranging from $353 to $4,690. A brief history of GWT Corp is also given, noting its founding in 2005 and expansion over the years.
This document summarizes a multi-level marketing opportunity selling fuel additives that claim to increase gas mileage. It describes the company founders' experience and goals for the company. It highlights key points about the large fuel market, growing global concerns about fuel costs and emissions. Products are described as helping increase gas mileage and reduce emissions. The opportunity allows earning money through retail sales and building a sales team.
JP Nicolais Gottesman Company Press Release 1.4.16Jp Nicolais
The Gottesman Company announces that JP Nicolais has become a member of their national network of M&A business brokers. The Gottesman Company is America's largest network of independent M&A brokers with over 100 professionals throughout the US and Canada. They match buyers and sellers of privately held companies with revenues between $5 million to $250 million. JP Nicolais will use his experience as a business owner and executive in the Gulf Coast region to help other business owners and companies with sales, mergers, and acquisitions.
Valid business reason_targeting_z100_prospectsJennifer Pricci
This document provides an overview of marketing opportunities for various brands by partnering with Z100 radio station. It describes Z100's audience reach and integrated content offerings across radio, online, events and more. Several consumer product companies are proposed as potential partners, including General Mills, Kellogg, Kraft, PepsiCo, Hershey and others. Benefits highlighted include aligning brands with passions of Z100's target demographics and delivering brands to consumers in an emotive state. Contact details are provided for representatives of each proposed brand.
Coffin Mew, a law firm based in the Solent region, has opened a new full-service office in Brighton to support the city's growing economy. Brighton has many fast-growing businesses in sectors like creative, digital, and green tech. The new office will help Coffin Mew continue its ambitious growth plans to double its annual turnover to £20 million over the next three years through organic growth and acquisitions. The firm believes its clients will value working with a like-minded law firm located in Brighton as the city's businesses do business locally.
Pizza Hut is seeking new creative ideas from agencies and may bring on another shop in addition to or instead of its current lead agency, Deutsch. This comes after Pizza Hut's recent branding initiative did not meet sales goals. The document provides demographic, psychographic, and interest data on Pizza Hut's target audiences and major competitors to help agencies develop competitive analyses, audience insights, and identify trends to address in new pitch materials.
Product Media Magazine: July - August 2017The BPMA
The magazine provides news and articles related to the promotional products industry. The main stories include:
- Brand Addition being acquired by existing management and a private equity firm in a secondary management buyout.
- Senator Pens winning the Encore Supplier of the Year award for the third year in a row.
- The Sourcing Team winning a sustainable leadership award from EcoVadis for its CSR performance.
- Merchandise World continuing to grow with around 180 exhibitors booked for the September event and 100 for the January 2018 event.
- Sourcing City's Dynamic Highway data management initiative undergoing beta testing with several major distributors.
James Baldwin is a professional racing driver seeking brand sponsorship. He has had success in karting and is now pursuing a career in car racing with Formula Ford. He is proposing sponsorship packages that would provide branding exposure through logo placement on his car and attire, as well as marketing benefits like social media mentions and invitations to racing events. James is partnering with 2014 Formula Ford champions Oldfield Motorsport and hopes to continue his success with sponsorship support.
The document provides information about various luxury products from a company called Global Wealth Trade Corporation (GWT Corp). It includes sections about handbag collections, shields, optical frames and more with product names, codes and prices ranging from $353 to $4,690. A brief history of GWT Corp is also given, noting its founding in 2005 and expansion over the years.
This document summarizes a multi-level marketing opportunity selling fuel additives that claim to increase gas mileage. It describes the company founders' experience and goals for the company. It highlights key points about the large fuel market, growing global concerns about fuel costs and emissions. Products are described as helping increase gas mileage and reduce emissions. The opportunity allows earning money through retail sales and building a sales team.
JP Nicolais Gottesman Company Press Release 1.4.16Jp Nicolais
The Gottesman Company announces that JP Nicolais has become a member of their national network of M&A business brokers. The Gottesman Company is America's largest network of independent M&A brokers with over 100 professionals throughout the US and Canada. They match buyers and sellers of privately held companies with revenues between $5 million to $250 million. JP Nicolais will use his experience as a business owner and executive in the Gulf Coast region to help other business owners and companies with sales, mergers, and acquisitions.
Valid business reason_targeting_z100_prospectsJennifer Pricci
This document provides an overview of marketing opportunities for various brands by partnering with Z100 radio station. It describes Z100's audience reach and integrated content offerings across radio, online, events and more. Several consumer product companies are proposed as potential partners, including General Mills, Kellogg, Kraft, PepsiCo, Hershey and others. Benefits highlighted include aligning brands with passions of Z100's target demographics and delivering brands to consumers in an emotive state. Contact details are provided for representatives of each proposed brand.
This document provides information about the services offered at The Ashe Center, the student health center at UCLA. It outlines the center's hours of operation, available services including primary care, women's health, immunizations, and specialty clinics. It also lists the primary care providers and describes how students can schedule appointments and communicate with their assigned provider. The document provides guidance on what to do in medical emergency situations and how to waive the school's health insurance plan. It also describes the optional BruinCare plan for students who waive insurance.
Special All-Star Issue of the RE Investment News. The monthly newsletter of Mid-America Association of Real Estate Investors. MAREI has been serving the real estate investment community in Kansas City since 2004.
Revenue management is important for golf courses to maximize profits. Golf demand varies seasonally and over time. Golf courses can implement revenue management strategies like offering discounted prices for less popular tee times to better allocate tee times. For private clubs, promoting special member rates and packages can help increase revenue while maintaining exclusivity. Developing programs to improve pace of play also aims to attract and retain more golfers. Conducting research on player preferences helps golf courses tailor membership and pricing options to different segments, like those willing to pay premium prices for quick rounds.
Canadian Tire is preparing for its 100th anniversary campaign in 2022. The campaign aims to generate awareness, engage happy active families (HAFs), and reinforce positive brand sentiments among all Canadians. Research found HAFs seek deals and value togetherness. The positioning strategy is that for HAFs, Canadian Tire embraces and celebrates the true spirit of Canada by being designed for life in Canada. The campaign objectives are to generate awareness of the anniversary on a national scale, engage HAFs through the celebration, and reinforce positive connections with the brand for all Canadians.
Tiffany & Co.'s annual report discusses financial results for the fiscal year ended January 31, 2013. Worldwide net sales increased 4% to $3.8 billion but gross profit declined as a percentage of net sales. Net earnings declined 11% to $416 million due to difficult year-over-year comparisons, challenging economic conditions, and product cost pressures. The company added 28 new stores during the year. Tiffany & Co. remains confident in long-term growth potential and plans new store openings, product introductions, and marketing activities for the coming year.
Fallon Worldwide is an advertising agency headquartered in Minneapolis, Minnesota. It has previously created campaigns for companies like Rolling Stone, The Cosmopolitan of Las Vegas, Time Magazine, MTV, Lee Jeans, BMW, and others. Fallon was founded in 1981 and currently has 400 staff across 3 countries and 3 offices, with gross billings of $900 million in 2005. The agency is known for helping clients outsmart the competition rather than outspend them.
This document summarizes how non-profit organizations can generate ongoing revenue by partnering with personal franchise businesses. Personal franchises allow individuals to operate low-cost home-based businesses selling branded products and services. The document profiles three personal franchise options - Send Out Cards for greeting cards, Your Travel Business for travel booking, and Market America/Shop-To-Earn for online shopping - that can provide a percentage of sales to partnered non-profits. It explains that by redirecting regular purchases through these businesses, non-profits can earn thousands of dollars in passive monthly revenue.
Molson Canadian - The Rant MH630 Case Presentation discusses the Canadian beer industry and Molson's marketing strategy. Some key points:
- Beer sales in Canada have been flat with imported beers gaining market share since 1993. Regulations and taxes impact sales.
- Molson and Labatt dominate the market but smaller breweries are growing. Competition is increasing.
- "The Rant" campaign positions Molson Canadian as a popular brand that young Canadians can feel pride in. However, its patriotic theme may limit international expansion. Molson must consider continuing, shifting, or abandoning the campaign approach.
Adrian Reddy - 03 Mar 2009 People magazine Story FeatureAdrian Reddy
The document provides an overview of recent events and performance at Holden. It discusses the challenges Holden is facing due to the struggling economy and global market conditions. It highlights some of the steps Holden is taking to reduce costs and adapt, including moving to a single production shift and pay cuts for executives. It also provides positive news about partnerships with government and the upcoming launch of the new Cruze model, which will help secure Holden's future.
Molson Canadian is one of Canada's largest beer producers with a market share of around 45% in 2000 that has declined to 52% in 1989. The Canadian beer industry is worth $5-6 billion annually concentrated in Ontario, Quebec, and British Columbia which account for 60% of sales. Competition has increased with imported beer sales rising from 2.5% in 1993 to 6.8% in 1999 and the presence of microbreweries and brewpubs. Molson's strategy is to focus on its existing markets while expanding its brand internationally and positioning itself as a global brewer.
Hennessy is the top selling cognac in the world, with $3.1 billion in sales in 2018. Cognac can only be produced in the Cognac region of France from Ugni Blanc grapes. Hennessy has been successful due to generations of experience in the industry, extensive branding and sponsorships. While cognac production has high costs due to ingredient sourcing, Hennessy has been able to maintain its position as a luxury brand and price its products accordingly despite some risks from changing consumer preferences and input prices.
This a presentation on the history and future of Hennessy. We inform the audience on the creation, monetary value, and influence that Hennessy has had on the economy
The document provides background information on Harley-Davidson's history since 1901 and discusses the brand's competitors. It then outlines initial ideas, progressed ideas, and the final outcome for an advertising campaign promoting the Fat Boy motorcycle model across various media platforms. The campaign aims to create desire and raise awareness for the Fat Boy over 3 months with a 48 sheet poster, adshel posters, and a national press ad in Metro costing a total of £44,654.60.
Mel Morris, the chairman of Derby County Football Club, has become the sole owner of the club after buying the remaining shares from North American Derby Partners LP. Smith Cooper advised Mel Morris on the deal. The acquisition follows other recent investments by Mel Morris. Andrew Delve of Smith Cooper, who has worked with Mel Morris for over 20 years, commented that Mel is a highly capable businessman and his purchase of Derby County combines his passions for business and football.
The real difference between low cost and high-cost candychapterinlife77
Higher-end candies have higher prices due to factors like elaborate packaging that creates a sense of luxury and gifting, minor differences in ingredients like using real fruit juice instead of artificial flavors, and artisanal production methods involving small batch and handmade processes. While the candy itself may be nutritionally comparable to cheaper options, premium brands spend more on marketing, ingredients, and production techniques to cultivate an image of sophistication and exclusivity for wealthier consumers.
Mattel had a successful year in 2006 with global net sales up 9%. The company benefited from strong movie toy sales but also had growth in its core brands like Polly Pocket and Fisher-Price. Mattel sees opportunities for continued growth both in the US and internationally, especially in emerging markets. The CEO is optimistic about Mattel's future prospects to capitalize on opportunities through innovation and strong customer relationships.
This document examines best practices in retail through an analysis of licensed private label products. It finds that licensed products are hugely popular with consumers, with the global licensing market worth $174.54 billion. Licensed private label products, also called direct-to-retail licensing, allow manufacturers and retailers to get new products to market quickly while tailoring them specifically to their customers. Successful examples discussed include Buzzfeed's Tasty line at Walmart, Global Icons' Fred Segal collection exclusive to CB2, and Meredith Corporation's long-running Better Homes & Gardens private label relationship with Walmart. Hybrid licensing models are also increasingly common as brands partner with both manufacturers and retailers.
This document discusses procrastination and its causes. Procrastination is defined as avoiding tasks that need to be completed, which can lead to guilt, inadequacy, depression, and doubt. Common causes of procrastination include poor time management, difficulty concentrating, fear and anxiety about failing, negative beliefs about one's abilities, personal problems, finding tasks boring, unrealistic expectations, forgetfulness, and perfectionism. The document provides tips for overcoming procrastination such as recognizing problems, setting realistic goals, rewarding task completion, and modifying one's environment to be more productive.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness and well-being.
Individual assessment programs assess candidates one at a time using various tools like interviews, tests, and reports from others. They typically involve one psychologist conducting the assessment, integrating information, and reporting results. Assessments focus on selection, promotion, and placement. They aim to understand job requirements, organizational fit, and candidate strengths and weaknesses to provide recommendations. However, individual assessments receive some criticism for lacking validation, reliability between assessors, and emphasis on traits without evidence of job relevance.
The document discusses the prevalence and severity of domestic violence, providing statistics showing that domestic violence frequently occurs among acquaintances and is underreported. It encourages anyone who is a victim of or knows a victim of domestic violence to seek help, as they are not alone, and provides resources for a national domestic violence hotline.
Get Paid: An Employees Guide to Wages, Overtime and Severance in PennsylvaniaCurley & Rothman, LLC
You should have a basic understanding of some of the more important aspects of Pennsylvania employment law in order to ensure that you recognize a violation by an employer, should one occur. Learn more about wages, overtime and severance in Pennsylvania in this presentation.
This document provides information about the services offered at The Ashe Center, the student health center at UCLA. It outlines the center's hours of operation, available services including primary care, women's health, immunizations, and specialty clinics. It also lists the primary care providers and describes how students can schedule appointments and communicate with their assigned provider. The document provides guidance on what to do in medical emergency situations and how to waive the school's health insurance plan. It also describes the optional BruinCare plan for students who waive insurance.
Special All-Star Issue of the RE Investment News. The monthly newsletter of Mid-America Association of Real Estate Investors. MAREI has been serving the real estate investment community in Kansas City since 2004.
Revenue management is important for golf courses to maximize profits. Golf demand varies seasonally and over time. Golf courses can implement revenue management strategies like offering discounted prices for less popular tee times to better allocate tee times. For private clubs, promoting special member rates and packages can help increase revenue while maintaining exclusivity. Developing programs to improve pace of play also aims to attract and retain more golfers. Conducting research on player preferences helps golf courses tailor membership and pricing options to different segments, like those willing to pay premium prices for quick rounds.
Canadian Tire is preparing for its 100th anniversary campaign in 2022. The campaign aims to generate awareness, engage happy active families (HAFs), and reinforce positive brand sentiments among all Canadians. Research found HAFs seek deals and value togetherness. The positioning strategy is that for HAFs, Canadian Tire embraces and celebrates the true spirit of Canada by being designed for life in Canada. The campaign objectives are to generate awareness of the anniversary on a national scale, engage HAFs through the celebration, and reinforce positive connections with the brand for all Canadians.
Tiffany & Co.'s annual report discusses financial results for the fiscal year ended January 31, 2013. Worldwide net sales increased 4% to $3.8 billion but gross profit declined as a percentage of net sales. Net earnings declined 11% to $416 million due to difficult year-over-year comparisons, challenging economic conditions, and product cost pressures. The company added 28 new stores during the year. Tiffany & Co. remains confident in long-term growth potential and plans new store openings, product introductions, and marketing activities for the coming year.
Fallon Worldwide is an advertising agency headquartered in Minneapolis, Minnesota. It has previously created campaigns for companies like Rolling Stone, The Cosmopolitan of Las Vegas, Time Magazine, MTV, Lee Jeans, BMW, and others. Fallon was founded in 1981 and currently has 400 staff across 3 countries and 3 offices, with gross billings of $900 million in 2005. The agency is known for helping clients outsmart the competition rather than outspend them.
This document summarizes how non-profit organizations can generate ongoing revenue by partnering with personal franchise businesses. Personal franchises allow individuals to operate low-cost home-based businesses selling branded products and services. The document profiles three personal franchise options - Send Out Cards for greeting cards, Your Travel Business for travel booking, and Market America/Shop-To-Earn for online shopping - that can provide a percentage of sales to partnered non-profits. It explains that by redirecting regular purchases through these businesses, non-profits can earn thousands of dollars in passive monthly revenue.
Molson Canadian - The Rant MH630 Case Presentation discusses the Canadian beer industry and Molson's marketing strategy. Some key points:
- Beer sales in Canada have been flat with imported beers gaining market share since 1993. Regulations and taxes impact sales.
- Molson and Labatt dominate the market but smaller breweries are growing. Competition is increasing.
- "The Rant" campaign positions Molson Canadian as a popular brand that young Canadians can feel pride in. However, its patriotic theme may limit international expansion. Molson must consider continuing, shifting, or abandoning the campaign approach.
Adrian Reddy - 03 Mar 2009 People magazine Story FeatureAdrian Reddy
The document provides an overview of recent events and performance at Holden. It discusses the challenges Holden is facing due to the struggling economy and global market conditions. It highlights some of the steps Holden is taking to reduce costs and adapt, including moving to a single production shift and pay cuts for executives. It also provides positive news about partnerships with government and the upcoming launch of the new Cruze model, which will help secure Holden's future.
Molson Canadian is one of Canada's largest beer producers with a market share of around 45% in 2000 that has declined to 52% in 1989. The Canadian beer industry is worth $5-6 billion annually concentrated in Ontario, Quebec, and British Columbia which account for 60% of sales. Competition has increased with imported beer sales rising from 2.5% in 1993 to 6.8% in 1999 and the presence of microbreweries and brewpubs. Molson's strategy is to focus on its existing markets while expanding its brand internationally and positioning itself as a global brewer.
Hennessy is the top selling cognac in the world, with $3.1 billion in sales in 2018. Cognac can only be produced in the Cognac region of France from Ugni Blanc grapes. Hennessy has been successful due to generations of experience in the industry, extensive branding and sponsorships. While cognac production has high costs due to ingredient sourcing, Hennessy has been able to maintain its position as a luxury brand and price its products accordingly despite some risks from changing consumer preferences and input prices.
This a presentation on the history and future of Hennessy. We inform the audience on the creation, monetary value, and influence that Hennessy has had on the economy
The document provides background information on Harley-Davidson's history since 1901 and discusses the brand's competitors. It then outlines initial ideas, progressed ideas, and the final outcome for an advertising campaign promoting the Fat Boy motorcycle model across various media platforms. The campaign aims to create desire and raise awareness for the Fat Boy over 3 months with a 48 sheet poster, adshel posters, and a national press ad in Metro costing a total of £44,654.60.
Mel Morris, the chairman of Derby County Football Club, has become the sole owner of the club after buying the remaining shares from North American Derby Partners LP. Smith Cooper advised Mel Morris on the deal. The acquisition follows other recent investments by Mel Morris. Andrew Delve of Smith Cooper, who has worked with Mel Morris for over 20 years, commented that Mel is a highly capable businessman and his purchase of Derby County combines his passions for business and football.
The real difference between low cost and high-cost candychapterinlife77
Higher-end candies have higher prices due to factors like elaborate packaging that creates a sense of luxury and gifting, minor differences in ingredients like using real fruit juice instead of artificial flavors, and artisanal production methods involving small batch and handmade processes. While the candy itself may be nutritionally comparable to cheaper options, premium brands spend more on marketing, ingredients, and production techniques to cultivate an image of sophistication and exclusivity for wealthier consumers.
Mattel had a successful year in 2006 with global net sales up 9%. The company benefited from strong movie toy sales but also had growth in its core brands like Polly Pocket and Fisher-Price. Mattel sees opportunities for continued growth both in the US and internationally, especially in emerging markets. The CEO is optimistic about Mattel's future prospects to capitalize on opportunities through innovation and strong customer relationships.
This document examines best practices in retail through an analysis of licensed private label products. It finds that licensed products are hugely popular with consumers, with the global licensing market worth $174.54 billion. Licensed private label products, also called direct-to-retail licensing, allow manufacturers and retailers to get new products to market quickly while tailoring them specifically to their customers. Successful examples discussed include Buzzfeed's Tasty line at Walmart, Global Icons' Fred Segal collection exclusive to CB2, and Meredith Corporation's long-running Better Homes & Gardens private label relationship with Walmart. Hybrid licensing models are also increasingly common as brands partner with both manufacturers and retailers.
This document discusses procrastination and its causes. Procrastination is defined as avoiding tasks that need to be completed, which can lead to guilt, inadequacy, depression, and doubt. Common causes of procrastination include poor time management, difficulty concentrating, fear and anxiety about failing, negative beliefs about one's abilities, personal problems, finding tasks boring, unrealistic expectations, forgetfulness, and perfectionism. The document provides tips for overcoming procrastination such as recognizing problems, setting realistic goals, rewarding task completion, and modifying one's environment to be more productive.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness and well-being.
Individual assessment programs assess candidates one at a time using various tools like interviews, tests, and reports from others. They typically involve one psychologist conducting the assessment, integrating information, and reporting results. Assessments focus on selection, promotion, and placement. They aim to understand job requirements, organizational fit, and candidate strengths and weaknesses to provide recommendations. However, individual assessments receive some criticism for lacking validation, reliability between assessors, and emphasis on traits without evidence of job relevance.
The document discusses the prevalence and severity of domestic violence, providing statistics showing that domestic violence frequently occurs among acquaintances and is underreported. It encourages anyone who is a victim of or knows a victim of domestic violence to seek help, as they are not alone, and provides resources for a national domestic violence hotline.
Get Paid: An Employees Guide to Wages, Overtime and Severance in PennsylvaniaCurley & Rothman, LLC
You should have a basic understanding of some of the more important aspects of Pennsylvania employment law in order to ensure that you recognize a violation by an employer, should one occur. Learn more about wages, overtime and severance in Pennsylvania in this presentation.
The document provides a summary of the 4th Annual 2015 Global Recruiting Trends report. Some key findings include:
1) Social professional networks have become one of the top sources of quality hires, increasing 73% over the past 4 years.
2) While 75% of professionals consider themselves "passive" candidates, only 61% of companies recruit passive candidates.
3) Quality of hire is considered the most valuable metric for measuring recruiting team performance globally. It is most commonly measured through new hire performance evaluation and retention.
4) Both candidates and companies are increasing their use of mobile for recruiting activities, and mobile optimization will continue to be important.
This document introduces Gabriel Sanabria and summarizes some key aspects of his background and interests. It states that he grew up in a housing project in New York City, where the diversity of races and ethnicities helped shape who he became. It mentions that he enjoys donating his time to help others in need, as the city once helped him when he was homeless and struggling with addiction. It also briefly outlines some of his hobbies, including his dogs, DJing, camping with his family, and his early low-wage jobs as a dishwasher and pizza delivery driver.
This document contains notes from an upcoming veterinary appointment for a 3 year old cat named Sylvester presenting with acute lethargy, vomiting, and anorexia. The cat is obese. Differential diagnoses listed include various gastrointestinal, hepatic, renal, and endocrine causes. Hematology results show elevated red blood cell count, white blood cell count, segments, and low lymphocytes. Biochemistry results show elevated glucose, urea, creatinine, and low calcium and phosphorus, suggestive of dehydration.
ShenBei Group is a quality PCB manufacturer located in Shenzhen, China with 12 years of experience. They have 350 employees across facilities in Shenzhen and Sichuan province. The company produces PCBs with up to 18 layers and various surface finishes like HASL, ENIG, and gold plating. They have the capacity to produce 200,000 square meters of boards per month. ShenBei aims to meet high quality standards and provide customized solutions and services to clients globally across industries like automotive, telecommunications, and electronics.
Body language communicates a lot about a person without them saying a word. It can impact how others perceive you in areas like job interviews, relationships, and business interactions. The document recommends using body language to project confidence, professionalism, and self-worth through graceful mannerisms, improved posture, and a smooth walk. It emphasizes that first impressions are formed by one's physical presence and carriage before any words are spoken.
The use of pro-active versus re-active risk management practices for managing...Pieterjan Tilleman
This document is a master's thesis submitted by Pieterjan Tilleman to the University of Ghent in 2013-2014. The thesis examines the use of proactive versus reactive risk management practices for managing supply chains. It includes a literature review on risk management, supply chain management, and supply chain risk management. The thesis presents a conceptual framework analyzing the influence of proactive and reactive risk strategies, moderated by supply chain management practices, design complexity, and other factors. Primary data was collected through a survey of Belgian companies and analyzed using statistical techniques including factor analysis and hypothesis testing. The results provide insight into how different approaches to risk management impact supply chain performance.
Get more travel updates at :
https://www.facebook.com/public/Thomas-Salzano
https://twitter.com/thomas_salzano
http://www.slideshare.net/ThomasNSalzano
This document summarizes a study on iris recognition. It discusses how iris recognition works by capturing high-resolution images of a person's iris and extracting distinguishing features to create biometric templates for identification. The key steps described are iris localization to isolate the iris region, feature extraction using filters to encode patterns into binary codes, and template matching using Hamming distance to compare templates and identify matches. Advantages of iris recognition include very high accuracy and verification time under 5 seconds. Disadvantages include its intrusive nature and high memory requirements. Applications discussed include security for ATMs, computers, buildings, and airports.
Migraine pain is severe pain on one side of the head and comes in different types, with or without aura or head pain. Symptoms include nausea, sensitivity to light/sound, poor concentration, sweating, and abdominal or urinary issues. Prevention techniques involve avoiding triggers like smoking, exercising, sleeping, and staying hydrated. Migraines are caused by neurogenic inflammation and chemicals like serotonin that cause blood vessel expansion. Sinus headaches cause pain in the front of the head due to sinus inflammation, with symptoms like pain, worsening with forward bending, nasal discharge, sore throat, fever, cough, fatigue, upper jaw pain, and smell issues. Sinus headaches are caused by colds, bacteria, weak
Kvalito life science consultant project quality management (frankfurt a m a...Daniel Attard
The KVALITO Consulting Group is an international life science consulting firm headquartered in Basel, Switzerland with subsidiaries in Germany, Czech Republic, and Ireland. They are seeking a Life Science Consultant for Project Quality Management based in Frankfurt, Germany. Responsibilities include managing complex technical and non-technical tasks, qualification and validation projects, and advising on systems compliance. A university degree in life sciences or related field plus 3 years experience in pharmaceuticals or medical devices is required. Strong communication, leadership, and problem solving skills are also necessary.
This document contains information about performance evaluation methods for product consultants, including examples of performance review phrases. It discusses 12 common performance appraisal methods: management by objectives, critical incident method, behaviorally anchored rating scales, behavioral observation scales, 360 degree feedback, and checklist and weighted checklist methods. For each method, it provides details on how it works and its advantages or disadvantages. It also includes sections with positive and negative examples of performance review phrases for various job skills and behaviors.
This document provides an overview of a lesson plan about abilities from the Faculty of Foreign Languages - Pedagogy at Nong Lam University. The lesson teaches new vocabulary words about abilities, how to use the modal verb "can" to talk about abilities, includes content and examples of different abilities like flying, swimming, dancing, and singing. Students will practice asking and answering questions about abilities and reviewing the new structures learned.
THE BOLD AND THE BEAUTIFUL AND PAID, INC. SIGN WITH STONE AMERICA AS LICENSIN...PAID, Inc.
Los Angeles/Boston/New York – March 2, 2010 – PAID, Inc. (OTCBB: PAYD) and THE BOLD AND
THE BEAUTIFUL have appointed Stone America, LLC, one of the nation’s leading licensing and
marketing firms, to develop and license THE BOLD AND THE BEAUTIFUL and “Forrester Creations”
fashion lifestyle merchandise, to include home, apparel and beauty products, PAID, Inc. President of
celebrity services KEITH GARDE announced today.
The Sponsorship Report, Volume 30, Number 4, pp. 2-3.Christopher Doyle
The International Olympic Committee is considering relaxing Rule 40, which bans non-Olympic sponsorship during the Olympic Games. Rule 40 restricts athletes from allowing their name, image or performances to be used for advertising purposes during the Games. The IOC proposes allowing generic, non-Olympic advertising and increasing the size limits of manufacturer logos to generate more sponsorship dollars for athletes. Both proposals must be approved in July to take effect. Views are mixed on how much relaxing Rule 40 will help athletes secure sponsorship versus benefiting Olympic sponsors. Enforcement will depend on the wording and how national Olympic committees apply the rule.
This a case study review of a Harvard Business School:Procter & Gamble: Marketing Capabilities. Done under the Marketing internship of Prof Smaeer Mathur ( IIM L professor).
This document discusses the marketing strategies of 10 companies:
- Subway targets young Australians who prefer nutritious fast food. It allows franchisees flexibility in food suppliers.
- Pepsi is launching frequent redesigns of its cans to engage consumers and represent its brand personality, as soda sales decline.
- Coca-Cola developed a successful new diluted orange juice drink for China by conducting consumer research and testing small markets.
- Tiger Airways is sparking price wars with competitors through low promotional fares, aiming to establish itself in the Australian market.
- Nintendo promoted its new Wii console through word-of-mouth marketing with selected mothers, while Microsoft faced criticism over its gifts to bloggers.
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Fallon Worldwide was founded in 1981 by Pat Fallon and four others during an economic recession. It has since grown to 400 staff across 3 countries and 3 offices, focusing on key markets like the US, Japan, and UK. The agency emphasizes smart creativity through insightful business strategies combined with memorable creative work, as shown through their award-winning campaigns for brands such as BMW, CitiBank, Cadbury, and Sony.
The document summarizes information about the food and beverage industry in Canada and Ontario. It discusses family day in Ontario and its impact on small businesses. It also discusses the billion dollar food and beverage cluster in Ontario, with Toronto generating over $17 billion annually. Hamilton is described as a key player in the industry. Occupations and wages in the food service industry are also summarized.
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Sponsorship Report | Sept 2014
1. Burger King’s big bite
The hand wringing continues. Will the merger of Tim Hortons and Burger King be
good for sponsorship?
The almost certain $11-billion merger between
Tim Hortons and Burger King has unleashed a whirl-
wind of opinion on what the deal actually means.
While analysts south of the border are focussing
primarily on the tax and financial implications of the
deal, Canadians are largely concentrating on poten-
tial damage to the Tim Hortons brand, including the
coffee chain’s national and community sponsorships,
which span the NHL, CFL, CCA curling, the Tim Horton
Children’s Foundation, Timbits Hockey and myriad
local programs.
The head office of the new company will be lo-
cated in Oakville, ON at Tim Hortons’ headquarters.
However, while Americans express little concern that
Burger King will be Canadianized after pulling up
stakes from Miami, Canadian pundits seem to fear an
erosion of the coffee chain’s unique, and apparently
fragile, national identity.
Cameron Conway, contributor to financial web site
Motley Fool Canada, points out that if Burger King
owner 3G Capital follows its traditional post-acqui-
sition strategy, the chain will see heavy cost-cutting
that will be manifested in “...corporate store sell-offs,
shifting costs to franchisees, cuts to advertising, and
could even affect programs like Timbits hockey. This
is the complete opposite of the business model Tim
Hortons has applied in the past, which favours rein-
vestment and brand loyalty.”
Critics also point to Tim Hortons’ 1995 merger
with US burger chain Wendy’s, decrying the Canadian
chain’s decade-long effort at American expansion,
before it was spun off as a public company in 2006.
The Motley Fool posits a future decade in the wil-
derness as 3G implements cost-cutting strategies that
take their toll on customer satisfaction, sponsorship
and community programs. Only in the 10th year of
the deal will 3G reap a stock-sale bonanza, allowing
Tim’s to begin rebuilding its brand.
Sponsorship marketing experts don’t paint quite
so dismal a picture for Tim Hortons, noting that
shortsighted corporate vampirism is the exception
rather than the rule and that — just maybe — invest-
ment firms may recognize the value of the corporate
culture in properties they acquire.
Keeping the two brands apart as distinct entities
is not only essential but also achievable, says Ken
Wong, Associate Professor and Distinguished Profes-
sor of Marketing at Queen’s School of Business.
“Procter & Gamble successfully maintains the
identities of all of its brands, from Ivory’s gentleness
to Pantene’s focus on vitamin enriched products to
the medicated effectiveness of Head & Shoulders
dandruff shampoo,” he says. “There’s no reason why
two brands can’t successfully co-exist under the same
corporate structure. In addition, Tim Hortons is com-
ing off a quarter in excess of analysts’ expectations.
It’s not as though the brand is in trouble and requires
serious reformulation.”
And while 3G’s reputation for cost cutting is far
from mythical, Wong says it may be good for Tim’s.
“The type of cost-cutting that results from central-
ization and standardization can benefit both brands,
while allowing them to maintain their corporate val-
ues,” he says. “In fact it makes great sense for Burger
King to roll out Tim Hortons coffee at its outlets, so it
SponsorshipReport
The
IN THIS ISSUE
Air Canada 2
Argon 18 6
Australian Ice Hockey League 2
Bob Izumi’s Real Fishing Show 2
BORA – ARGON 18 6
Burger King 1
Caplansky’s Deli 6
Edelman Berland 6
Geyser Marketing Group 3
Goodall Cup 2
H&M 4
H&R Block Elite U23 Cycling
Team 3
IMG 7
Interactive Advertising Bureau
6
International Balloon Festival
of Saint-Jean-sur-Richelieu 2
International Council of
Shopping Centers 4
International Olympic
Committee 2
L’Oréal Canada 8
Laurentian Bank 2
Luminato 8
M1 Pro Cycling 3
Mattawa, Town of 5
Metro Ontario 7
Motley Fool Canada 1
Mystik Lubricants 2
Perry, Katy 2
Procter & Gamble 6
Sponsorship Toronto 7
Staples 2
Taste of Toronto 7
Team SpiderTech 3
Tim Hortons 1
Toronto Palestinian film
Festival 6
Torque Strategies 8
TransCanada PipeLines 5
Uptown Shopping Centre 4
Wong, Ken 1
Yohn, Denise Lee 3
continued on page 3 >
Photo illustration by Peter Kenter
“[Tim Hortons] remained very much its own
brand during the Wendy’s partnership,
and neither its brand nor its community
sponsorships were harmed by it.”
VOLUME
29
VOLume 29 Number 9
september 2014
2. Staples makes Roar happen
As it turns out, now everything is easy. That “Easy button” that
has been a staple of Staples marketing for a decade? Everybody’s
got one. For the past year, “Make More Happen” has replaced “That
Was Easy” as the corporate tagline, intending to help communicate
the message that Staples is much more than an office supplies re-
tailer.
“We have more products that are available both in our stores and
online, we have more services and more value that we’re offering
our customers,” says Alina Chernin, Manager, Corporate Giving and
Internal Communications.
Those customers should include schoolkids and families, the au-
dience drawn to pop princess Katy Perry, says Chernin by way of ex-
plaining Staples’ sponsorship of the performer’s current world tour.
The partnership was a US head office decision, says Chernin, but the
activation at Perry’s Canadian dates is homegrown.
“Back to school is one of our busiest seasons,” says Chernin. “It’s
one of the most profitable times of the year for us.”
However, the Katy Perry sponsorship was about the Staples brand
and its new “make more happen” promise. It was not about sales.
Had it been the latter, the partnership would have spoken to the de-
cision-makers, mostly moms. This partnership speaks to kids about
the importance of school. It leverages the title of Perry’s current hit,
Roar, morphing the Staples tagline into “Make Roar Happen” and
supporting Staples Canada’s annual School Supply Drive, through
which Staples retailers raise funds for local community groups that
help equip disadvantaged kids for the new school year.
It’s a made in Canada program, Chernin stresses. In the US, Sta-
ples has donated $1 million to the organization DonorChoose.org,
which funds school-related programs.
True to the program’s objective, there’s not a heavy Staples pres-
ence at the concerts. Staples is prominently featured in the video
2 the sponsorship report september 2014
[OLYMPICS]
IOC to vote on new Olympic channel
The Associated Press reports that Olympic leaders have backed IOC Presi-
dent Thomas Bach’s proposal for an Olympic television channel. The IOC,
inpartnership with national sports organizations andOlympicCommittees,
would develop digital content for the Olympic TV channel, which would
promote Olympic sports in the years between Olympic Games.
Theproposalispartofan Olympicreformpackagethatalsoincludesanew
bidding process for host cities and greater flexibility in sports program-
ming. The package will put to a vote at a special International Olympic
Committee session in Monaco on December 8 and 9.
[EVENTS]
More than hot air at balloon festival
LaurentianBankrampedupitsactivationinthis,itseighthyearsaspresent-
ingsponsoroftheInternationalBalloonFestivalofSaint-Jean-sur-Richelieu,
August 9 to 17.
The bank sponsored a host of activities for young families in the “Little +”
area.Participantsinaphotocontestearnedachanceforarideinthebank’s
own hot air balloon, which made more than 40 flights during the festival.
Laurentian Bank clients got a taste of VIP treatment, with exclusive access
to the Laurentian Bank Lounge.
Contact: Valérie Archambault, Laurentian Bank, 514-284-4500,
ext. 3150, valerie.archambault@laurentianbank.ca.
[SPORTS]
Aussies give hockey a burl
Unless you’re an Air Canada employee or an Australian fan of obscure
sports, you’re not likely to know that the Goodall Cup is the fifth oldest
continuously awarded hockey trophy in the world. It has been awarded
annually since 1909 to the champions of the Australian Ice Hockey League
(AIHL). This year’s winners, the Melbourne Mustangs, raised the cup to Air
Canada, which sponsored not only the playoffs and finals, but the entire
AIHL season.
Hockey, or ice hockey as it is known in Australia, is hardly a big draw.
Though this year the league’s attendance reportedly topped 100,000 for
the first time, individual games draw crowds often in the hundreds. This
year’s championship was broadcast in Australia on the Fox network. Fox
also runs an hour-long AIHL feature following weekly NHL games.
Air Canada serves Sydney from Vancouver and Toronto.
[SPORTS]
You fish where the fish are
Houston-headquartered Mystik Lubricants is expanding its marine lubri-
cants product line into Canada, relying on a sponsorship of fishing legend
and TV personality, Bob Izumi, and the Bob Izumi’s Real Fishing Show to
ease them into the new market. Izumi will serve as an official ambassador
of the Mystik Lubricants brand through 2015.
“Bob will confidently push our products to the extreme, further demon-
strating to marine enthusiasts the confidence they need on the water,”
said Karl Schmidt, General Manager of Petrochemicals and Lubricants in a
release. Mystic will be integrated into the television show’s production, and
Izumi will be featured on Mystik Lubricants’ social channels.
W h a t ’ s h a p p e N i n g
Credit: CNW Group/Staples Canada Inc.
Members of the Boys & Girls Clubs of Canada and
Staples Canada executive Craig Taylor pose with Katy
Perry prior to her July 19 performance at Toronto’s Air
Canada Centre.
3. that opens each Canadian show – a fresh version of the program’s
PSA. It concludes with a call to action to “make roar happen,” which
serves as the intro for Perry and her opening number, Roar.
After that, Staples vanishes from the venue. The call to action
featuring Katy Perry is repeated in the PSA, which was not part of
Staples’ media buy but still got a good deal of pickup, says Chernin,
and on in-store signage. A contest anchored in social channels of-
fered a chance to win free tickets to Perry’s Canadian shows. Chernin
says she was also pleased with the coverage received by two meet
and greets – one in Montreal, the other in Toronto – that were part
of the package. Staples used them to host kids from Club des pe-
tits déjeuners in Montreal and Boys and Girls Clubs of Canada in
Toronto.
This is the first time Staples has leveraged a celebrity for its back
to school promotion, and the key indicator of success will be fund-
raising. The School Supply Drive depends on consumer participa-
tion, and Chernin says that as of the end of August, “the donations
are slightly ahead of last year.”
The Katy Perry program is one of two youth-focussed programs
launched by Staples in Canada this year. Earlier, in June, it announced
a new partnership with ACCO Brands, one of its suppliers, and Free
the Children and its Me to We events. ACCO has produced a line of
eco-friendly school supplies – everything from backpacks and lunch
bags, to tablet sleeves and notebooks – available exclusively at Sta-
ples. Each purchase comes with the promise of a vital “gift” to a child
being served by one of Free the Children’s program. A code on each
product allows buyers to track the social impact of their purchase
through Free the Children. Gifts include school supplies for one year,
a tree planting, healthy meals, and reusable water bottles. n
World Tour cycling gets set for
another spin
It’s probably a tribute to the growth of cycling as a participation
and spectator sport that the idea of a Canadian team on cycling’s
world tour simply won’t go away. The most recent aborted venture
was led by no less a cycling luminary than Steve Bauer, with a late-
stage assist from Curt Harnett. Their Team SpiderTech competed
at the continental (North American) level through 2012, but even
the impressive corporate support it mustered was never sufficient
to fund the leap to the UCI World Tour, which is capped by three
Grand Tour races: the Vuelta a España, the Giro d’Italia and the Tour
de France.
Mark Ernsting, a former competitive cyclist, Race Director of BC
Superweek, head of the H&R Block Elite U23 development team
and CEO of M1 Pro Cycling says he’s going to give it a shot. Ernsting
doesn’t believe he knows something that Bauer and Harnett don’t.
Rather, he thinks, or at least hopes, it’s a matter of timing. Cycling
was beginning to capture the imagination of corporate sponsors
when Team SpiderTech rolled into town. Ernsting’s team will draft
in behind them.
He’s drafting a good distance away, mind you. Team SpiderTech
was aiming for the World Tour in 2014. Ernsting has his sights set
on 2020, but when you’re talking about a team that’s going to need
some $20 million per year to run, it’s best to look long-term.
“We’re doing our due diligence to build the foundation of the
program,” says Ernsting, referencing the new team’s advisory board
>
september 2014 the sponsorship report 3
Burger King’s big bite
> Continued from page 1
can share in the values and the brand equity Tim Hortons has built
through its sponsorships.”
Ron Kunitzky, founder of Geyser Marketing Group and author of
Partnership Marketing, notes that Tim Hortons grew substantially
and fared extremely well during the period of its Wendy’s partner-
ship, despite a slight retrenchment from some US markets. In fact, it
was the power and success of the Tim Hortons brand that led to its
eventual spin-off and sale.
“People seem to have a short memory about the Wendy’s de-
cade,” he says. “Tim Hortons is not a uniquely Canadian brand and
part of its corporate identity is to explore opportunities with part-
ners to achieve its goals. Nobody was concerned when Tim Hortons
partnered with Arizona-based Cold Stone Creamery to introduce ice
cream to many of its outlets. It remained very much its own brand
during the Wendy’s partnership, and neither its brand nor its com-
munity sponsorships were harmed by it.”
Kunitzky notes that some critics of the deal may be overwhelmed
by the size of Burger King and what they perceive as an unequal
partnership.
“But why would 3G or Warren Buffet, who is helping to finance
the deal through Berkshire Hathaway, tarnish or squash a corporate
culture that has led to the establishment of more than 4,000 outlets,”
he asks.
US-based brand building expert Denise Lee Yohn, who counts
Burger King among her clients, says she agrees.
“Tim Hortons enjoys such a strong equity as a Canadian brand
and its active community-based sponsorships contribute to the
sense of it being a ‘local’ brand,” she says. “As a corporation, Burger
King will need to continue to cultivate Tim Hortons’ connections to
the country and to the community.”
Burger King doesn’t have a sponsorship profile anywhere near
the breadth and magnitude of Tim Hortons in Canada. However,
that shouldn’t change community expectations for either chain, she
says.
“As a brand, there isn’t the same expectation on Burger King to
mimic Tim Hortons’ approach to sponsorships,” Yohn says. “Instead,
Burger King should seek out ways to make a positive social impact
that are in line with its own brand positioning.”
However, Kunitzky sees an opening for Tim Hortons to lever-
age its community-based sponsorships in the wake of a broader
US rollout of its franchise, with Burger King paving the way for the
expansion.
“Tim Hortons has already succeeded with hockey sponsorships
through its operations in Michigan and Western New York, and
done a great job of it at the community level,” he says. “There’s no
reason the chain couldn’t leverage local relationships to sponsor
community football in Texas. It’s all about tying into the community
and being relevant to the community.” n
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4. 4 the sponsorship report september 2014
Lounge act: H&M Personal Shopping
Room sponsorship earns world
honours for Victoria’s Uptown
shopping centre
Refusing to accept the preconceived notion that “H&M doesn’t
do sponsorships” has resulted in the successful H&M Personal
Shopping Room (PSR) at the Uptown shopping centre in Victoria,
BC. The sponsorship was also voted the best campaign of 2013 at
the International Council of Shopping Centers (ICSC) annual Spon-
sorship and Advertising Conference in New York City in August.
H&M is the upscale mall’s exclusive sponsor of the H&M PSR – a
unique retail experience in which patrons book appointments with
Uptown’s noted style director, Erin Bradley, who personally assists
them with a guided shopping excursion.
The sponsorship coincided with H&M’s first foray into Vancouver
Island, in Phase Two of the Uptown development completed in Au-
gust 2012. The driving force behind the concept was Kristy Lowes,
Marketing Director for Uptown, a property of Morguard Investments
Limited.
Lowes says that the marketing team wanted to drive home the
position of the mall as a unique fashion and lifestyle destination and
was inspired by the personal shopping services offered by British
fashion retailer Top Shop.
“Wardrobe consulting services aren’t a new idea, but the concept
of a room dedicated to fashion and shopping services would be a
first in Canada,” says Lowes. “It’s possibly unique in North America.”
First she had to convince the internal team – ownership and man-
agement – to forgo potential retail revenue on prime retail property
and to incorporate the shell of the room in the construction plan,
even before a sponsor had been secured.
“We needed to sell a sponsorship so we could offset the cost
of finishing, decorating and branding the PSR,” says Lowes. “I im-
mediately thought of H&M as the right partner, not only because of
the unique exposure and benefits they would receive, but because
H&M’s increased presence would help solidify the reputation of Up-
town as a fashion destination. I was told that H&M simply doesn’t
do sponsorships, but approached them just the same.”
Despite the fact that H&M didn’t have readily available funds for
the sponsorship, the fashion retailer combined its PR, grand open-
ing and store budgets to become the presenting sponsor.
“We were very happy when Uptown approached us with the op-
portunity to be the lead sponsor because we had already allocated
the marketing budget for the store opening and this was a great
way for us to build brand momentum and engage customers right
at the shopping centre,” says Emily Scarlett, Communications and
Press Manager at H&M Canada. “It was a great way to naturally
introduce customers to H&M and what we have to offer in terms of
fashion and quality at the best price.”
The lounge would open in February 2013 as “H&M Presents the
Uptown Personal Shopping Room,” coinciding with H&M’s retail
launch at the mall. For a one-year term, H&M would receive:
• Exclusive presenting sponsorship of the lounge, designed to
reflect the aesthetics of an upscale wardrobe closet, replete with two
change rooms, a runway-like space, chandeliers and clothing and
accessories provided by Uptown retailers.
that is well stocked with heavyweights from sport, marketing and
business.
The seed of the project is the current Team H&R Block, an elite
under-23 development team that Ernsting manages. The vision is
to use Team H&R Block to help feed a pro team that will compete
for several years at the UCI Continental level. That team will in turn
serve as the development platform, the farm team, for a new team
that will join the UCI World Tour in 2020.
Ernsting will be looking first to Canada for sponsorship support,
and the $20 million question is whether that level of sponsorship
support can be found. For the UCI Continental team, ideal sponsors
must have or be seeking a strong presence in the US. For the even-
tual World Tour team, sponsoring brands will need global reach.
“We want to make sure that everything we do for a sponsor
is based on a business decision. That is our priority when having
these discussions with companies,” Ernsting promises. That sounds
good, but it hardly sets cycling apart from every other pro sport that
knocks on a corporate door.
Fortunately, Ernsting doesn’t need $20 million out of the gate. In
the buildup to 2020, needs will begin more modestly, giving Ernsting
and his team chances to build proof points for the more significant
investments that will be required later on. That’s part of the plan, and
so far, H&R Block is on board with it.
A UCI Continental team will compete on the North American
circuit next year, says Ernsting. He will field a men’s team in 2015 and
a women’s team in 2016. Team H&R Block will contribute its sup-
port infrastructure and assets to the new team and, for the moment,
H&R Block will be the team’s Title Sponsor. However, if the right
brand were to make the right offer, Ernsting believes H&R Block
could probably be persuaded to relinquish the title for the good of
the team and an appropriate package of benefits.
With the popularity of cycling in the C-suite, Ernsting argues that
the value proposition of cycling, is unlike any other pro sport. It
offers the hospitality and personal appearance opportunities that
have been golf’s hallmark, and behind-the-scenes and on-field op-
portunities that no other sport can offer. These can include ride-
alongs within the team’s caravan car during a race, post-ride dinner
with athletes, access to the mechanics’ base, invitations to training
camp, even training day rides with athletes. It’s like being invited to
take part in an NHL practice, says Ernsting. n
Credit: Luca Volpi via Wikimedia Commons
Canada’s Ryder Hesjedal celebrates his victory at the
2012 Giro d’Italia.
5. september 2014 the sponsorship report 5
• Mannequin display in windows of the PSR.
• H&M signage and logos inside the PSR and on store windows
facing Uptown Boulevard, and H&M/PSR signage on the outside of
elevator doors. As many as 22,000 people were exposed to the signs
each day. “If we had a chance to do the campaign over, we might
have provided more street exposure for the PSR, so that it could be
seen from outside,” says Lowes.
• Digital screen promotions in the PSR and on other Uptown
screens in high-traffic retail areas and office lobbies.
• Dominant placement on the Uptown website.
• A monthly feature on the Uptown blog, sponsored by H&M
and the PSR.
• A dedicated PSR web page featuring the H&M logo.
• A PSR brochure featuring H&M logo and imagery.
• Media segments featuring Bradley outfitted in the H&M
brand.
• Three fashion advertising opportunities to showcase the H&M
and PSR brands.
• Three seasons of onsite posters and signage inside the fitting
room and throughout the site, printed and installed by Uptown.
In addition, the H&M/PSR brands were featured in televi-
sion commercials and a series of full-page ads in a local fashion
magazine. Customers purchasing personal shopping services were
automatically brought to H&M by the style director as their first
shopping destination.
“The PSR was also available for private functions, special seminars
and events, with mall merchants providing samples for gift bags,”
says Lowes. “For example, H&M hosted trend updates on style and
fashion.”
The metrics for the success of the H&M/PSR sponsorship are
somewhat difficult to calculate, because the store and the sponsor-
ship were launched simultaneously—there are no before and after
figures for comparison. However, Lowes calculates that the return-
on-investment for H&M was approximately six-fold, comparing the
cost of the sponsorship to the value of media impressions, adver-
tising and other exposure. H&M has become the top performer in
family apparel at Uptown and sales in the family apparel category at
the mall have also increased 28.5%.
“We can say that the sponsorship has been very successful and
we have renewed our contract for another year,” says Scarlett. “We
are always looking to improve the customer experience and hope
that we can continue to learn from this sponsorship in order to bet-
ter service our customers and continue to provide them a unique,
inviting and exciting experience in store.”
Lowes says that the ICSC award was icing on the cake. The cam-
paigns were presented by invitation only, and the H&M/PSR presen-
tation eclipsed such heavy hitters as the Coca Cola “Share a Coke”
campaign.
“The one piece of advice I would offer anyone mounting a similar
campaign, is to put your best effort into a pitch to the best partner,
regardless of what other might lead you to expect,” she says. “The
worst that could happen is that you didn’t try.” n
Please don’t pee on our rug
In July, TSR reported on the challenges faced by sponsors in
the fossil fuels industry, most notably Enbridge, when opponents of
their practices or policies took aim at their sponsored partners. Most
often, the response on the part of the sponsor has been to express
regret if a renewal opportunity was not offered, to wish the property
well, and to focus instead on the long queue of organizations eager
to enter into a partnership.
But when opponents of TransCanada PipeLines took aim at the
company’s donation of $30,000 for a fire truck for the northern On-
tario town of Mattawa, things got if not ugly, then at least terse.
The money came out of TransCanada’s community relations
budget, and envelope that doles out funds to communities and or-
ganizations along the many routes through which TransCanada’s
pipelines pass. And the funds are doled out with strings attached,
such as appropriate recognition of TransCanada’s support and a
clause requiring that the recipient not publicly comment on Trans-
Canada’s operations or projects.
On learning of this, critics of TransCanada’s proposed Energy East
project, a plan to pipe Alberta oil sands crude to Atlantic Canada
refineries, framed it as a gag order engineered to buy the silence
of the Town of Mattawa, which is near the proposed Energy East
route.
Though conceivable, it is unlikely that TransCanada so feared the
voices of the Town of Mattawa’s civic leaders that it sought to buy
their silence for $30,000. TransCanada stated that the clause was
intended to protect recipients from feeling compelled to endorse
the company’s business practices, not to silence criticism.
Were TransCanada not a company in the fossil fuels industry with
several high-profile projects on the table, it would not seem contro-
versial that a community investment agreement should include a
clause that, in effect, states “we’re happy to have you for dinner, but
please don’t pee on our rug.” But it is, and the issue gained suffi-
cient media attention that Mattawa municipal leaders, including the
mayor, felt compelled to reply that in their opinion, the clause did
not prevent them from commenting to the National Energy Board
(which has the power to approve or kill the project) or to their elec-
torate on Energy East or any other matter.
TransCanada agreed and, for its part, quickly announced that
it would reword the clause in this and subsequent agreements to
make clear that it is not a gag order of any sort. TransCanada also
took the opportunity to speak at some length about its community
investment program, and its value to TransCanada employees and
to the communities TransCanada serves. Using the tactics of good
storytelling, it also took a few hard swipes at organizations that doCredit: Uptown/Morguard Investments Limited.
6. a great deal of good but that, in their zeal, sometimes paint their
opponents as one-dimensional. It’s worth a read at http://blog.tran-
scanada.com/proud-to-support-our-communities1154. n
On branded content
There’s a big risk in taking research from one medium, or one
market, and overlaying its findings on another. Until the advent of
the Sponsorship Landscape Study, for instance, Canadian sponsor-
ship marketers had only research from IEG in the US to guide their
macro decision-making. The Landscape Study revealed what the
smartest among us already knew: that the Canadian marketplace
was not merely an undersized version of its southern neighbour, but
a vastly different place.
Which bring us to the large grain of salt that must prudently ac-
company a sponsorship-based analysis of recent research from the
Interactive Advertising Bureau and Edelman Berland. Not only is it
research of the American market, it is also confined to news sites.
However, given marketers’ increasingly heavy reliance on branded
content and various forms of native advertising, its findings may be
enlightening, perhaps even instructive.
IAB and Edelman Berland looked at consumer response to in-
feed native advertising on news sites and found that news consum-
ers actually welcomed the content, provided it was done right. It
turns out that relevancy is the key determinant of consumer interest
in sponsored content, at least insofar as news sources are concerned.
Close behind are brand familiarity and trust, and subject-matter ex-
pertise.
These findings may be cautionary to sponsoring brands and
properties. Some of the latter, for instance, are selling their websites
as hosts for branded content based on the demographic their sites
attract. If the IAB/Edelman findings are to be believed, properties
should be pitching, and brands should be writing content, based on
relevancy and expertise, not merely demographics.
This isn’t good news for challenger brands. Established brands
own the expertise in the consumer’s minds. Challengers may find
branded content to be a less than ideal communications vehicle.
It’s not only the credibility of the sponsoring brand that affects
consumer perception. The IAB/Edelman study also found that the
credibility of the host site played an important role in consumers’
acceptance of sponsored content. This is perhaps more relevant for
news sites, which vary in gravitas and authoritativeness, but it sug-
gests that strong, relevant branded content from a credible source
will be wasted if it is hosted on a site that is not viewed as credible.
The dark halo from the host will overshadow the branded content,
no matter how strong it might be.
Strong content tells a good story. It does not pitch a product or
service.
Interestingly, the fact that content is branded seems to have lit-
tle impact on consumer perceptions, at least with respect to news
sites.
One of the key takeaways from the study is this: branded content
is most effective when it works for both the brand and the host. The
choice for sponsors and properties is clear. It should either be “win-
win” or “no deal.”
The study’s results may be found online at http://bit.ly/1oNYxps.
n
W h a t ’ s h a p p e n i n g
6 the sponsorship report september 2014
[SPORTS]
Canada puts another bike on the Grand Tour
Canadian bicycle company Argon 18 has officially signed a three-year
agreementwithGermany’sNetApp-Endurateam.EffectiveJanuary1,2015,
the team, which finished seventh in the latest Tour de France general indi-
vidual classification, will be known as BORA – ARGON 18.
“We chose this team because we firmly believe it will confirm our standing
as a leading and innovative bike brand on a worldwide scale” said Gervais
Rioux, Olympic athlete and founder of Argon 18 in a release. “Argon 18
will be mentioned every time the team’s name will appear. For us, this was
very important. It’s one of the many reasons why this team was the perfect
fit for us. This partnership will also give our brand unprecedented interna-
tional exposure, as well as provide our R&D division invaluable feedback
and insight.” In the Tour de France, only five bicycle brands are part of a
team’s name.
Argon’s top competition bikes retail for $12,000, and as part of the agree-
ment the company will be supplying between 150 and 200 of them to the
team.
[BRANDS]
P&G trims the fat
Procter & Gamble, one of the world’s most active sponsors in the CPG
categories, has announced that it will shed as many as 100 of its consumer-
facing brands, representing more than half of its portfolio. The process will
occur over the next two years. Once complete, Procter & Gamble expects
to be left with 70 or 80 of its top performers.
Procter & Gamble is currently the global leader in consumer product sales
and, once the shedding is complete, it may actually still retain that title. Ac-
cording to media reports, the brands that will be dumped account for less
than 10% of the company’s global sales.
[ARTS]
Merchant makes statement on Middle East
Though Zane Caplansky, owner of Caplansky’s Deli in Toronto, has never
been one to retire to the wings, it should be noted that his decision to
sponsor an August 8 outdoor screening of the Palestinian film Laila’s Birth-
day was made long before the current conflict in the Gaza Strip reached its
crescendo. The screening is part of the run-up to the Toronto Palestinian
Film Festival. The decision, or rather the publicity surrounding it, earned
Caplansky a great deal of attention, not all of it supportive.
Caplansky, who describes himself as “a proud Jewish man,” took to his blog
to explain his reasoning. TSR happily reproduces one paragraph here:
“One of the great joys of running a restaurant is that on most days, it feels
like a room full of storytellers sharing their experiences over a great meal.
This festival seemed to me to be another forum for storytelling. It is often
said that the conflict between Jews and Palestinians is one of a conflicting
narrative. I don’t know if that’s true, but I have to believe that a starting
place for peace is a place where we can both share and listen to one an-
other’s stories. The truth is, I didn’t screen the content of the films because
I didn’t make the decision to sponsor this festival to support any one per-
spective. I sponsored it as a small and humble effort to break down barriers
so that both Jews and Palestinians care share each others stories. There
was no ulterior motive here – lets just get together over good food and
share stories.”
The full posting may be accessed at http://www.caplanskys.com/blog/
entry/why-im-sponsoring-the-toronto-palestinian-film-festival
7. september 2014 the sponsorship report 7
Toronto foodies feast at Taste of
Toronto
Were one to line up Toronto’s summertime food festivals side
by side, the buffet table would likely stretch the length of the Don
Valley Parkway. Summertime in Toronto is a gourmand’s paradise. It
would seem to be the least likely host for one of the “Taste of” food
festivals that IMG stages in many of the world’s great cities, let alone
its North American debut.
Here, Nancy Modrcin, Senior Director of Marketing for grocer
Metro Ontario, takes some credit.
“Sam Galet (IMG Canada VP and Managing Director] approached
me about several other sponsorships that were not food related,”
says Modrcin. “I said to him, ‘my number one priority is food and my
customers, and if you can provide me with a sponsorship opportu-
nity that aligns with those two things, we should definitely talk.’”
Galet says IMG’s “Taste of” festival was going to come to North
America at some point, and Toronto’s growing culinary reputation
and lack of a high-end event made it a strong candidate from the
start. It would be a new event for Toronto, but not for IMG, which has
reams of data from “Taste of” events from Auckland to Stockholm to
draw upon when approaching sponsors. Given the success of its first
staging in Toronto, cities like Montreal and Vancouver should expect
to find themselves on the list of possible future hosts. Along with
Toronto, of course, which is already booked for2015.
What sets “Taste of” apart in a food-festival saturated city is the
level of production and the high-end food, drink and service.
“We call it mass affluent,” says Galet. Everything is top shelf, ac-
cording to Galet, from the 17 restaurants that were represented to
the look of the venue, its footprint at Toronto’s historic Fort York and,
of course, to the quality of food and drink served. Even admission to
the grounds mimicked a restaurant, with attendees reserving their
spots at one of three daily four-hour services. Logistically, that meant
that Taste of Toronto could play host to almost 20,000 people over
four days while always seeming relatively uncrowded
IMG even went so far as to purchase 14 fully equipped kitch-
ens for its exhibitors when it became apparent that there weren’t
enough rental kitchens available to meet the festival’s needs.
Events like Taste of Toronto are intended to set Metro apart in
the highly competitive grocery market. All grocery retailers strive
for pretty much the same thing: quality, freshness, a wide variety of
products displayed in bright, clean-looking stores. It’s a sea of same-
ness and consumers often select on the basis of proximity.
“When everybody’s running on the same baseline of quality,
freshness, variety, what you have to do to differentiate is provide
the best service that you can and the best experience you can.” Be-
cause grocery is a local business, Taste of Toronto became part of
the local customer experience for Metro and the core of its summer
marketing campaign. “We viewed it very much as a local marketing
initiative.”
Metro had two key objectives at Taste of Toronto: to connect
with food lovers and to celebrate local growers. Activations onsite
included the Metro Master Class, which allowed patrons to replicate
restaurant dishes with celebrity chefs, live cooking demos, the Metro
Lounge to allow digestive juices settle, and a virtual market. There,
visitors could scan bar codes the favourite dishes they sampled and
have their orders ready for pickup at the end of their visit.
Modrcin admits that the virtual market, in addition to being a
smart engagement device, served as an early test platform for tech-
nology that may be part of the grocery store of the future.
Sixty-eight percent of attendees were women with an average
household income of $127,000, says Galet. For Metro, Taste of To-
ronto generated more than 15 million impressions and provided
content for its digital platforms. Attendees were full of praise for the
event (more than 80% rating it excellent or good).
“Even the restaurants were tweeting out that this was the best
food event they’ve ever attended,” boasts Galet.
“I think there’s a great possibility that we will be back next year,”
says Modrcin. n
Digital
History may look back at this moment and declare that the digital revolution
was as significant as the invention of the printing press. At Sponsorship Toronto,
coming up November 4 and 5 at the Grand Hotel & Suites, we are privileged to
introduce you to several of the digital world’s thought-leaders.
Forinstance,JohnHeppenstallofTheSocialAmbassadorcompletelyrejectsthe
notion that the digital world is too complex to predict. He calls his session “It’s
not like cooking spaghetti” because in the digital space, you don’t just throw it
against the wall and see if it sticks.
Josh Epstein, Director of Marketing at Newport Sports Management works with
some of North America’s top hockey players, helping them hone their digital
skills. Josh will paint a picture of the digitally-savvy athlete and show how ath-
letes, sports organizations and sponsors can get top value from digital engage-
ment,
With Student Life Network and Parent Life Network, TJ Donnelly has built a
successful business based on forging meaningful digital connections between
markets and brands. How does he do it? You’ll be surprised at how simple it
can be.
The Social Media Scoreboard is a groundbreaking piece of research from Was-
serman Media Group in Los Angeles. SVP John Harper says its findings show
that sponsors are spending poorly and sports properties are leaving money on
the table by not making the best use of the social assets at their disposal. It’s a
session you won’t want to miss.
The same can be said of the rest of the program at Sponsorship Toronto, and its
two popular bookend workshops: The Sponsorship Boot Camp on November 3,
and the Municipal Forum on Sponsorship on November 6.
Want to learn more? Visit us.
Sponsorship Toronto, www.sponsorshiptoronto.com
The Sponsorship Boot Camp, www.sponsorship.ca/bootcamp.html
The Municipal Forum on Sponsorship, www.sponsorship.ca/municipalities.
html
9. You can combine two or more sessions into one powerful learning experience, and save a bundle too.
Learn more at www.sponsorship.ca/register.html
NOVEMBER 3
Sponsorship
Boot Camp
For sponsorship-seekers,
the most important day of your year
www.sponsorship.ca/bootcamp.html
NOVEMBER 4 AND 5
Sponsorship
Toronto
Best practices in sponsorship activation
from across North America and beyond
www. sponsorshiptoronto.com
NOVEMBER 6
Municipal Forum
on Sponsorship
An exclusive workshop focussing on
alternative revenue generation for
municipal organizations and agencies
www.sponsorship.ca/municipalities.html
Bernie Colterman will lead you through a
practical, no-nonsense session on sponsor-
ship program development and sales that
will shave a year off your learning curve.
Bernie will quickly cut to the chase, arming
you with field-tested strategies and tactics,
practical tips and proven approaches for
implementing a successful sponsorship
program. If you’re new to sponsorship, this
session is a must-attend. If you’ve done this
before, you can measure yourself against
the Boot Camp’s best practices.
For sponsors, properties and agencies
choose from an exciting mix of sessions
presented by leading sponsorship pros
from across North America and beyond.
The focus of SponsorshipToronto is best
practices in sponsorship activation – the
grand strategies and fine tactics that will
make your sponsorship program soar.
Choose from a mix of plenary and concur-
rent sessions to customize a conference
experience that meets your specific needs,
all in an intimate and relaxed environment
in the heart of Canada’s business capital.
Public officials face unprecedented scrutiny
and must address stakeholder concerns
unlike anyone else in sponsorship. Even the
smallest misstep can condemn a program to
failure. But the rewards of doing it right are
significant.Your session leader, Bernie
Colterman, is recognized as one of North
America’s foremost experts on municipal
sponsorship. Bernie will candidly explore
strategies and tactics tailored to the unique
environment of municipalities.
SPONSORSHIP WEEK
NOVEMBER 3-6, 2014
THE GRAND HOTEL
AND SUITES
TORONTO ON
10. Sponsorship Boot Camp
Monday, November 3
This one-day workshop is tailored for professionals responsible for revenue-generation
in public or not-for-profit organizations. You will acquire the skills needed to take
an organized, professional approach towards designing, marketing and selling your
sponsorship program. You will be guided by Bernie Colterman, one of Canada’s finest
sponsorship educators. This unique workshop has helped hundreds of professionals
take a more strategic approach towards sponsorships. It takes you through a proven,
end-to-end design and sales process that has been used to generate more than $25
million in sponsorship revenue.
www.sponsorship.ca/bootcamp.html
Sponsorship Toronto
Tuesday, November 4 and Wednesday November 5
More than 20 of the top sponsorship professionals from across North America will
gather for an exclusive, intimate opportunity to share best practices in sponsorship
activation.
Presenters and sessions include
Jacquie Ryan, Vice President, Sponsorship and Partnerships, Scotiabank. Learn
about the current evolution of Scotiabank’s hockey strategy as it leverages a new
relationship with Rogers.
Nick Taylor, Director, New Revenue at the Princess Margaret Cancer Foundation. Nick
explains how his unique background with Rugby Canada and Tiffany’s has equipped
him to meet the challenge of revenue generation at one of the world’s best cancer
research centres.
Diane Ridgway-Cross, Executive Vice President, MarketELLE. Hear Diane’s piercing
new insights, including new research findings, into sponsorship marketing programs
aimed at women.
John Heppenstall, Senior Strategist, The Social Ambassador. John demystifies the
social landscape and shows how properties large and small can operate within it.
www.sponsorshiptoronto.com
Where?
The Grand Hotel & Suites
225 Jarvis Street, Toronto
416 863 9000
877 324 7263
More info?
www.sponsorship.ca
705 653 1112
Register?
www.sponsorship.ca/
register.html
The Municipal Forum on Sponsorship
Thursday, November 6
The 4th Annual Municipal Forum on Sponsorship will tackle key issues that are
impacting municipal sponsorship programs today. The forum is designed specifically
for middle to senior managers from municipalities and other public institutions who
are currently involved in or considering Sponsorships, Naming Rights or Advertising as
a source of revenue. Your session leader is Bernie Colterman, Managing Partner of the
Centre of Excellence for Public Sector Marketing and one of North America’s leading
experts on municipal sponsorship.
www.sponsorship.ca/municipalities.html
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