Kul Foundation aims to improve prenatal care in Pakistan by providing holistic support to expectant mothers. It brings together gynecologists, dietitians, fitness trainers, and yoga instructors to ensure mothers receive individualized guidance on nutrition, exercise, and mental/emotional well-being during pregnancy. As prenatal care access remains limited in Pakistan, Kul Foundation serves as an important resource for empowering mothers and cultivating healthier families. Its low-cost model has potential for growth through partnerships with healthcare organizations and expansion into underprivileged areas or internationally. Key challenges include coordinating dispersed professionals and gaining buy-in from gynecologists.

1. ‘KUL’
A STEP TOWARDS HEALTHY GENERATION- MARKETING PLAN

2. Topic Highlights
Market Scenario
Competitive Landscape
Brand Equity
SWOT Analysis
Positioning
Marketing Strategy
Campaign and Tactics
Product Promotional Plan
Forecasted Sales and Budget

3. Introduction/ Market Scenario

4. Prenatal health, in its essence, is the meticulous care and attention bestowed upon expectant mothers
and their unborn children. It's akin to preparing fertile soil for a delicate sapling, fostering the optimal
conditions for growth. But why does it matter? Consider this: much like a gardener tends to the soil,
sunlight, and nutrients for a flourishing plant, so too does prenatal care nurture the health of the growing
fetus within the mother's womb. It mitigates potential risks, nurtures fetal development, and safeguards
maternal well-being. Prenatal health, in essence, lays the foundation for a robust pregnancy and,
consequently, a healthier life for the child.
The Prenatal Care Landscape in Pakistan: Challenges and Aspirations
Turning our focus towards Pakistan, we find a rich tapestry of diverse cultures and traditions, yet also a
canvas where challenges in prenatal care are interwoven. While strides have been made in the field,
disparities persist, and access to quality prenatal care remains elusive for many. Maternal and neonatal
health can be compromised due to a lack of awareness, limited resources, and obstacles to seeking
medical advice.

5. Brand Equity

6. Brand personality
What do we offer? Illuminating the Path to Healthier Parenthood
Amidst this backdrop, Kul Foundation emerges as a radiant beacon of hope. It's not merely a healthcare provider
but a comprehensive partner on the journey to parenthood.
Imagine a world where revered gynecologists, the vanguards of maternal health, collaborate harmoniously with
a dedicated team of dietitians, all driven by a shared commitment to prenatal nutrition. Kul Foundation brings
this vision to life, ensuring expectant mothers receive individualized nutrition guidance tailored to their unique
pregnancy voyage. Yet Kul Foundation's promise extends beyond dietary counsel; it's about holistic support,
encompassing nutritional coaching and connections to fitness trainers and yoga instructors. It's the nurturing of
the physical, mental, and emotional facets of pregnancy.
In the heart of Pakistan, Kul Foundation becomes a lifeline, offering a bridge to a healthier tomorrow. Its impact
is profound, touching the lives of mothers and their children alike. It's about ensuring that every expectant
parent possesses the knowledge, support, and confidence needed to cultivate a healthy, vibrant life.

7. Brand Design
Cultivating Health and Aspirations
As we embark on this exploration of Kul Foundation, it becomes evident that its mission is more than an
altruistic endeavor; it's an imperative for society. The story of prenatal care in Pakistan is undergoing a
transformative chapter, one marked by nurturing hope and health, and it's poised to span generations.
Kul Foundation represents a brighter future for families, where the journey to parenthood is guided by
care, knowledge, and unwavering support. It's an evolution in maternal and child health, and its impact
resonates through the vitality and happiness of families across Pakistan.
Join us on this compelling journey as we delve deeper into the essence of Kul Foundation, exploring its
strategies, potential, and its vision to redefine the landscape of prenatal care and parenting in Pakistan.

8. Brand Features

9. Brand Positioning

10. Targeting & Segmentation
Gynecologist
Nutritionist
Health & and fitness coach
Women Wellness centers

11. SWOT Analysis

12. Strengths:
 Kul Foundation needs minimal investment and can run with the least possible patient turnout. As it does
not pose any financial burden for the gynecologists and dietitians as it is a low-cost project.
 Kul Foundation will help create more jobs and opportunities for people related to different fields of life. It
will give rise to a diverse and healthy organizational culture.
Weaknesses:
Having no operating office or official address will cause difficulties for the brand to be established.

13. Opportunities:
 Given the kind of conditions and issues Kul Foundation is targeting, it has a solid base of gaining PRs
and sponsorships from other organizations working for the betterment of healthcare and health
conditions in Pakistan such as WHO, UN, World Bank, etc.
 It can also operate as a Non-profit organization in underprivileged areas and go international when
it has acquired the needed criteria.
Challenges:
 Convincing gynecologists to cooperate may become a challenge as they might demand higher
commissions.
 Inter-organisational communication can be a challenge as all the participants will be stationed at
different locations.

14. Launch Strategy

15. Communication Strategy

16. Campaigns & Tactics

17. Marketing Strategy

18. Post-Launch Campaigns

19. Digital Platforms
KUL-APP

20. Thank You….