The Most Trusted IVF & Fertility Centres Nurturing Lives.pptx

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Being Parents
IVF & Fertility Centres Oﬀering
a New Hope of Parenthood
Baby Boom
Challenges & Opportunities
for the IVF & Fertility
Centres in Modern Age F
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GLIMMERING ENLIGHTENMENT OF
THE BEST HOPE GIVERS
edicated to the journey of bringing hope, joy, and
the miracle of life to countless families, some
Dtrustworthy IVF & Fertility Centres stand as
beacons of unwavering commitment and compassionate
care. These exceptional centres serve as sanctuaries where
dreams of parenthood become reality, and the delicate
balance between science, expertise, and human empathy
converge to nurture lives in the most profound way.
Within these esteemed fertility centres, a profound
understanding of the complex emotional and physical
challenges that accompany the quest for parenthood drives
every facet of their operations. From state-of-the-art
medical techniques to a nurturing environment designed to
alleviate the emotional strain, these centres are dedicated to
helping couples navigate the intricate path towards fulfilling
their deepest aspirations.
These centres hold a remarkable legacy of fostering hope
and trust, backed by a team of highly skilled and
compassionate professionals who bring not only their
expertise but also a genuine desire to make a positive
impact on each patient's life. Every step of the journey is
marked by personalized care, ensuring that the unique
circumstances and needs of each individual are met with
utmost sensitivity and attention.
As leaders in the field of assisted reproductive technology,
these centres continuously push the boundaries of medical
innovation while upholding the highest ethical standards.
Their commitment to transparency, integrity, and patient-
centred care serves as a testament to their reputation as the
most trusted names in the realm of IVF and fertility
treatment.
This CIOLook India’s exclusive edition is more than a
glimpse into the profound significance of ‘The Most
Trusted IVF & Fertility Centres Nurturing Lives.’ With
a shared mission of transforming dreams into reality, these
centres stand as pillars of hope, empowerment, and the
profound beauty of life's most cherished moments.
Read ahead and enjoy, in the shining enlightenment of the
best hope givers.
Gaurav PR Wankhade
Managing Editor

ARTICLE
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Crysta IVF
Fostering the Most Assured
Parenthood Hope
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SS Fertility Centre
Ensuring Your Family Becomes
Complete with Bundles of Joy
VrikshHealthcare-
Vriksh Fertility
Nurturing Hope · Creating Life ·
Growing Happiness
PROFILE
Being Parents
IVF & Fertility Centres Oﬀering
a New Hope of Parenthood
Baby Boom
Centres in Modern Age

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The
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August, 2023
Being Parents IVF
& Fertility Centres Oﬀering a
New Hope of Parenthood
Baby Boom
Centres in Modern Age F
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Featuring
Dr Vaishali Chaudhary,
Director
Ankur Fertility Centre
Brief
Maintaining consistently high success rates at Ankur
Fertility Centre, Dr Chaudhary has treated 2000 pregnancy
cases through her treatment and the number is increasing.
Company
Dr Parul Aggarwal,
Clinical Lead and
Senior IVF Specialist
Dr Sudha Shivkumar,
Fertility Specialist,
Obstetrician and
Gynaecologist
Dr Kapil Kanade,
IVF Specialist
Mr. Hari Prasad Shetty,
Founder
and Dr Sneha Shetty,
Co-founder,
Clinical Director and
Chief Fertility Specialist
Crysta IVF
SS Fertility Centre
Sunshine Fertilty
Vriksh Healthcare-
Vriksh Fertility
Being a full-service and best fertility hospital in India,
ever since opening its doors to parenthood, Crysta IVF
and Dr Aggarwal have provided far-fetched care to
childless couples.
SS Fertility Centre, under Dr Sudha's supervision,
provides a wide variety of fertility treatment at its world
class facility, all under one roof since 2014.
Sunshine IVF Hospital is one of the most renowned In
Vitro Fertilization (IVF) Centres in Amanora, Pune
region, where Dr Kanade is focusing on Fertility, IVF,
Egg, and Sperm donation.
Vriksh has been conceptualized by Hari Prasad and Dr
Sneha with the goal of providing personalized experience to
each couple looking to undergo its fertility treatment.
The
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DrParul Aggarwal
ClinicalLeadand
SeniorIVF Specialist
CrystaIVF
(8)
www.ciolookindia.com August| 2023

ith a mission to provide the highest quality care
and support to couples struggling with infertility,
WCrysta IVF–a leading company specializing in
IVF (In Vitro Fertilization) and fertility treatments-has
established itself as one of the most trusted providers in the
field.
It is splendid for all the parenthood-dreaming couples that
Dr Parul Aggarwal, a renowned IVF specialist, has
recently switched to Crysta IVF–Delhi and NCR as a
Clinical Lead and Senior IVF Specialist.
According to Dr Parul, one of the key USPs of Crysta IVF
is its team of highly skilled and experienced fertility
specialists. These professionals have a deep understanding
of the complex issues related to infertility and possess the
expertise to provide personalized treatment plans tailored to
each patient's unique needs.
Crysta IVF also stands out due to its state-of-the-art
facilities and advanced technologies. The company
constantly stays updated with the latest advancements in
fertility treatments, ensuring that patients have access to the
most advanced and effective procedures available.
Your Trust Means Everything
In addition, the company's commitment to patient-centred
care is a significant factor in its reputation as a trustworthy
fertility treatment provider. Crysta IVF empathizes with the
emotional and physical challenges faced by couples
struggling to conceive, and it strives to provide a compas-
sionate and supportive environment throughout the entire
treatment process. Dr Parul shares, “We have adopted a
transparent and ethical approach. We believe in providing
complete transparency regarding treatment options, costs,
success rates, and potential risks.” This approach engenders
trust and confidence in the patients, allowing them to make
informed decisions regarding their fertility treatment.
Overall, Crysta IVF is a trusted and reliable company in
IVF and fertility treatments. Through their experienced
team, advanced facilities, patient-centred care, and
transparent approach, Dr Parul and her team continue to
provide hope and support to couples striving to start or
expand their families.
Crysta IVF is a leading fertility treatment provider with a
vision to help couples overcome infertility and realize their
dreams of parenthood. Dr Parul adds, “We offer a
comprehensive range of services and treatments in the
realm of assisted reproductive technology.” Here are some
aspects that make Crysta IVF stand out in the competitive
landscape:
*State-of-the-Art Infrastructure: Crysta IVF has cutting-
edge technology and modern facilities. “Our clinics are
designed to provide a comfortable and compassionate
environment for our patients, ensuring the highest level of
care,” informs Dr Parul.
*Highly Qualified and Experienced Team: The team of
fertility specialists, embryologists, nurses, and counsellors
consist of highly skilled professionals with extensive
experience in the field of reproductive medicine. They are
dedicated to providing personalized care and support
throughout the fertility journey.
Fostering theMostAssured Parenthood Hope
The Most Trusted IVF & Fertility Centres Nurturing Lives
(9)

Comprehensive Range of Treatments: Crysta IVF offers a
wide range of fertility treatments, including in-vitro
fertilization (IVF), intracytoplasmic sperm injection (ICSI),
intrauterine insemination (IUI), egg freezing, donor
programs, preimplantation genetic testing (PGT), and many
others. This extensive range of treatments ensures that the
clinic can cater to the unique needs of each individual or
couple.
*Individualized Treatment Plans: Dr Parul says, “We
believe in personalized and tailored treatment approaches.
Our fertility specialists conduct thorough evaluations and
diagnostic tests to understand the specific fertility issues of
each patient.” Based on these findings, they design
customized treatment plans that optimize the chances of
success.
*Innovative Techniques: Crysta IVF stays at the forefront
of advancements in reproductive medicine. Dr Parul
furthers that they constantly integrate new techniques and
technologies to enhance success rates and improve patient
experiences. For example, they employ techniques like
time-lapse imaging and embryo vitrification for improved
embryo selection and cryopreservation.
*Patient-focused Approach: They prioritize patient
satisfaction and provide comprehensive support, guidance,
and counselling throughout the entire fertility journey. The
team ensures patients can access information, resources,
and emotional support, helping them make informed
decisions and handle the emotional challenges of fertility
treatments.
*Commitment to Success: Crysta IVF has consistently
achieved high success rates in terms of live births, reflecting
the efficacy of its treatments and the expertise of its team.
“We are committed to giving our patients the best chance of
success and strive to maintain a reputation of excellence in
fertility care,” states Dr Parul.
She adds, “We aim to provide a caring and supportive
environment to help individuals and couples achieve their
dreams of starting a family.”
A Compassionately Caretaking Doctor
Dr Parul has a vast experience in the field of Assisted
Reproductive Technology (ART) and has helped numerous
couples fulfil their dreams of parenthood. She completed
her MBBS from Maulana Azad Medical College, New
Delhi. She further pursued her MD in Obstetrics and
Gynecology from Lady Hardinge Medical College, New
Delhi and did her Senior Residency at Safdarjung Hospital,
New Delhi. To enhance her infertility and reproductive
medicine expertise, she undertook specialized training in
IVF and Reproductive Medicine at the prestigious Max
Institute of Medical Excellence, New Delhi. She attained a
DNB degree from the National Board of Examinations and
an MRCOG from London (UK).
With her extensive knowledge and skillset, Dr Parul is well-
versed in various fertility treatments, including in-vitro
fertilization (IVF), intracytoplasmic sperm injection (ICSI),
intrauterine insemination (IUI), and egg freezing. She is
also trained in performing surgical procedures like
hysteroscopy and laparoscopy for diagnosing and treating
fertility issues.
Dr Parul believes in providing personalized and patient-
centric care to every couple seeking fertility treatment. She
strongly believes in empowering her patients by educating
them about their condition and involving them in decision-
making. Her compassionate approach and dedication to
helping patients have earned her a strong reputation in
Assisted Reproductive Technology.
Besides her clinical practice, Dr Parul is actively involved
in academics and research. She has presented papers at
various national and international conferences and has
published several research articles in renowned medical
journals.
With her expertise and commitment to excellence, Dr Parul
has become one of the leading IVF specialists at Milann
Fertility Centre and continues to do so at Crysta IVF. She
strives for excellence in fertility treatment, ensuring that
Our clinics are designed to
provide a comfortable and
compassionate environment
for our patients, ensuring the
highest level of care.
(10)

every patient receives the best possible care and support on
their journey towards parenthood.
Tech-cared
As an experienced leader, Dr Parul believes the adoption of
modern technologies like Artificial Intelligence (AI) and
Machine Learning (ML) in the IVF and Fertility Treatment
space has the potential to revolutionize the industry. These
technologies can greatly enhance fertility treatments'
efficiency, accuracy, and success rates.
AI&ML algorithms can analyze large amounts of patient
data, including medical histories, genetic information, and
treatment outcomes, to identify patterns and make predic-
tions. This can help in personalized treatment planning and
predict the success rates of specific interventions. By
leveraging these technologies, IVF clinics can improve
decision-making, optimize treatment protocols, and
increase the chances of successful pregnancies.
(11)
Crysta IVF, a forward-thinking company, is adapting to
these changes by integrating AI&ML technologies into its
operations. “We are leveraging the capabilities of these
technologies to enhance our understanding of patient data,
develop more personalized treatment plans, and improve
overall outcomes,” she reveals.
Using AI&ML algorithms, Crysta IVF can analyze a vast
amount of data to identify the factors contributing to
successful pregnancies, classify patients based on their
fertility profiles, and predict the most effective treatment
options for individual patients. This helps in tailoring
treatment plans to each patient's specific needs, optimizing
their chances of success.
Additionally, AI&ML can assist in embryo selection, as
these technologies can analyze embryo quality and predict
which ones are more likely to result in successful
pregnancies. This reduces the need for multiple embryo
transfers and minimizes the risk of complications associated
with multiple pregnancies.
Crysta IVF's implementation of modern technologies like
AI&ML enhances the quality of care they provide and
provides patients with a more personalized and data-driven
approach to fertility treatment. By continuously staying up-
to-date with technological advancements, Crysta IVF is
positioning itself as a leader in the field, offering patients
the best chance of achieving their dream of parenthood.
Eliminating Issues
As a clinical lead and senior IVF specialist, there are
several challenges that Crysta IVF faces in the current
industry scenario:
~Technological Advancements: Staying updated with the
constantly evolving tech advancements and incorporating
them into practice can be challenging.
~Increasing Competition: Standing out and maintaining a
competitive edge amidst the growing number of local and
global IVF clinics requires continuous improvement in the
clinic’s services.
~Financial Pressures: IVF treatments can be costly, and
financial constraints can deter some patients from seeking
treatment. Finding ways to make treatments more
accessible and affordable for patients is an ongoing
challenge.

~Ethical Considerations: Assisted reproductive technolo-
gies raise ethical dilemmas, such as embryo selection,
genetic testing, and the creation and disposition of surplus
embryos.
“Navigating these ethical challenges while providing the
best possible care to our patients is a constant balancing
act,” says Dr Parul, adding, “To overcome these challenges
and drive Crysta IVF forward, I employ several strategies:
*Continuous Professional Development: I attend
conferences, workshops, and training sessions to stay
updated with the latest advancements in the field and
incorporate them into our practice. This ensures we provide
our patients with the most advanced and effective treatment
options.
*Quality Patient Care: By delivering personalized,
patient-centred care, we strive to provide a superior
experience for our patients.” This includes investing in
state-of-the-art equipment and technology, hiring experi-
enced and skilled staff, and providing comprehensive
emotional support throughout the IVF journey.
*Research and Innovation: She furthers that they actively
participate in research projects and collaborate with other
experts in the field to contribute to advancing IVF
techniques and technologies. By staying at the forefront of
research, they can offer patients cutting-edge treatments and
improve success rates.
*Affordability and Accessibility: They understand the
financial burden that IVF treatments can impose on
patients. To address this, team Crysta IVF offers flexible
payment plans, explores partnerships with insurance
providers, and actively participates in government initia-
tives to make fertility treatments more accessible and
affordable.
*Ethical Practices: “We adhere to strict ethical guidelines
in all aspects of our practice, ensuring patient autonomy,
informed decision-making, and responsible use of assisted
reproductive technologies. By maintaining transparency and
upholding ethical standards, we build trust with our patients
and the wider community,” says Dr Parul.
Counsel to Aspirants
In her advice for budding entrepreneurs hoping to venture
into the IVF and fertility treatment space, Dr Parul says to
Gain in-depth knowledge; Identify a unique value
proposition; Build a strong network; Ensure regulatory
compliance; Focus on patient-centred care; Strengthen
financial planning and partnerships; Stay updated with
technology and research; and Prioritize ethical consider-
ations. Remember, the IVF and fertility treatment space
requires a combination of expertise, compassion, and
business acumen. By utilizing these guidelines and adapting
to the ever-changing landscape, you'll be better positioned
to contribute positively to this field.
Rekindling Future Joy
In terms of scaling a company like Crysta IVF, a reproduc-
tive health organization, there are several possibilities:
*Expansion of Clinics: Crysta IVF could open new
physical clinics in different locations, both domestically and
internationally. Alternatively, they could partner with
existing clinics or hospitals to provide their expertise and
services.
*Technological Advancements: Crysta IVF could develop
advanced fertility treatment technologies, such as improved
embryo selection algorithms, automated systems, or
telemedicine capabilities.
*Collaborations and Partnerships: Collaborating with
other fertility specialists, healthcare providers, or research
institutions can help Crysta IVF expand its offerings.
*Data Utilization and Analytics: Utilizing Artificial
Intelligence and Machine Learning algorithms, Crysta IVF
could analyze patient data to improve treatment outcomes.
*Franchising or Licensing: Crysta IVF may consider
offering franchising or licensing opportunities to qualified
medical professionals or organizations.
*Public Awareness and Education: “By investing in
marketing campaigns, educational programs, or online
resources, at Crysta IVF, we can reach and educate a wider
audience about their services, ultimately increasing the
demand for their offerings,” concludes Dr Parul.
(12)

IVF&
Fertility
Centres
Offering
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a
NeW
Hope
of
Parenthood
BeingPar
e
n
ts

arenthood is a deeply cherished
(15)
Paspiration for countless individuals and
couples around the world. However, for
some, the journey to becoming parents can be
fraught with challenges, uncertainties, and
heartbreak. In these moments of despair, IVF
(In Vitro Fertilization) and fertility centers
emerge as beacons of hope, offering a new path
to parenthood.
Let us embark on a profound exploration of the
transformative role that IVF and fertility
centers play in the lives of those yearning for
parenthood. With cutting-edge technology,
compassionate care, and unwavering
dedication, these centers are rewriting the
narratives of infertility, bringing newfound
hope and happiness to countless families.
Understanding the Landscape of Infertility
Infertility, characterized by the inability to
conceive after a year of regular unprotected
intercourse, affects millions of couples
worldwide. It is a deeply personal and
emotionally taxing journey that often tests the
resilience of those longing for children. While
infertility can have a variety of causes, from
physiological issues to hormonal imbalances,
the impact is universal-a sense of loss and
longing for the joys of parenthood.
The Rise of IVF and Fertility Centers
In the face of infertility, IVF and fertility
centers have emerged as havens of hope and
progress. These centers are staffed with
dedicated medical professionals, including
reproductive endocrinologists, embryologists,
and fertility specialists, who employ a
multidisciplinary approach to tackle infertility.
The core of IVF lies in the laboratory-assisted
process of fertilization, where eggs and sperm
are combined outside the body, resulting in
embryos that can be implanted into the uterus.
This groundbreaking technique has transformed
the possibilities of parenthood.

The IVF Process: A Beacon of Hope
The IVF journey typically consists of several steps:
Ovarian Stimulation: The process begins with hormonal
medications to stimulate the ovaries, leading to the
production of multiple eggs.
Egg Retrieval: When the eggs are mature, a minimally
invasive procedure called egg retrieval is performed under
sedation. This is a pivotal step in the IVF process.
Fertilization: The retrieved eggs are then combined with
sperm in the laboratory to facilitate fertilization. This can
occur through conventional IVF or intracytoplasmic sperm
injection (ICSI), depending on the specific needs of the
couple.
Embryo Culture: The resulting embryos are cultured in a
controlled environment, closely monitored for
development.
Embryo Transfer: One or more healthy embryos are
selected and transferred into the woman's uterus, with the
hope that they will implant and develop into a pregnancy.
Pregnancy Testing: After a specified period, a
pregnancy test determines whether the procedure was
successful.
Breaking Barriers and Offering Hope
One of the most remarkable aspects of IVF and fertility
centers is their ability to break through barriers that
traditional conception methods cannot overcome. These
centers have made it possible for couples dealing with a
range of infertility challenges, including male factor
infertility, tubal issues, endometriosis, and unexplained
infertility, to have the chance at parenthood.
Moreover, IVF technology has given hope to same-sex
couples and individuals who wish to build their families
through surrogacy or donor eggs and sperm. It has opened
up new avenues for unconventional paths to parenthood,
redefining the boundaries of what it means to be a family.
Comprehensive Care and Support
IVF and fertility centers provide more than just medical
treatment; they offer emotional support, counseling, and
guidance throughout the entire journey. Infertility can take a
toll on mental and emotional well-being, and these centers
recognize the importance of addressing these aspects of the
patient experience.
Support groups, counseling sessions, and educational
resources are often integral components of the care
provided by fertility centers. These services help
individuals and couples navigate the emotional challenges
of infertility and build a strong support network.
The Success Stories of IVF
The impact of IVF and fertility centers is best captured
through the countless success stories of couples who have
welcomed children into their lives through these treatments.
Each success story is a testament to the unwavering
dedication of the medical teams and the resilience of the
individuals and couples who embark on the IVF journey.
These stories often involve tales of heartbreak,
perseverance, and ultimately, the joy of holding a long-
awaited child in their arms. The transformative power of
IVF transcends the medical realm; it is about fulfilling
dreams, nurturing families, and celebrating the profound
miracle of life.
Where there is Hope, there is Life
IVF and fertility centers are not merely medical facilities;
they are sanctuaries of hope, compassion, and possibility. In
a world where infertility can shatter dreams and cause
immeasurable pain, these centers stand as symbols of
resilience and innovation. They offer a new hope of
parenthood to those who have faced adversity on their
journey to build a family.
As we delve deeper into the realm of IVF and fertility
centers, we will explore the remarkable stories of
individuals and couples who have turned to these centers
for a chance at parenthood. Their journeys are testaments to
the power of science, the strength of the human spirit, and
the boundless love that parents hold for their children. In a
world that can often be challenging, IVF and fertility
centers offer a beacon of hope, reminding us that the dream
of parenthood is indeed within reach.
(16)

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Ensuring Your Family Becomes Complete with
Bundles of Joy
C E N TR E
Dr Sudha Shivkumar
Fertility Specialist,
Obstetrician and
SS
Gynaecologist
FertilityCentre
(18)

hildren not only make a couple parents but also
(19)
truly make them a family. Without children, a family
Cremains incomplete. Parenthood-seeking couples
fully understand this fact and remain hopeful.
In modern times, there are many ways a couple becomes
parents. Of all the options available, the best bet is the
medically perfect choice of the most trusted IVF clinics,
like SS Fertility Centre.
Dr Sudha Shivkumar, Fertility Specialist, Obstetrician,
and Gynaecologist, says, “Welcome to SSFC. We have
provided a wide variety of fertility treatments at our world-
class facility, all under one roof, since 2014. We have been
at the forefront in fertility treatment achieving the best
success rate per cycle year after year.”
Dr Sudha adds that they offer four significant alternatives:
*IVF Treatment–IVF is a fertility treatment where an egg
and sperm are combined outside the body in a laboratory,
allowing the fertilised embryo to develop before being
transferred to the uterus to increase the likelihood of
pregnancy.
*IUI Treatment–“IUI is a simpler and less-invasive
treatment option, where we help a sample of carefully
selected sperm to reach the uterus.” IUI is often a first step
in your assisted conception journey.
*Personalized ICSI–“With ICSI, we inject a single sperm
directly into the centre of the egg.” ICSI can be a good
treatment option to help combat male fertility issues.
*Ready. Set. Baby!–“Our team of reproductive health
experts have put together a free, comprehensive content
program to help you prepare for pregnancy in 2023.
Brought to you by SS Fertility IVF and Repromed,” says Dr
Sudha, who completed her medical education and specialist
training in Obstetrics & Gynaecology from Kasturba
Medical College, Mangalore. She has completed her
membership training in the UK and her specialist infertility
training in Germany.
Dr Sudha spoke in an exclusive interview with CIOLook
India, the high points of which are given herein.
Ma’am, please brief our audience about SS Fertility
Centre, its USPs, and how you are currently positioned
as one of the most trusted IVF & Fertility Treatment
Providers.
At SS Fertility Centre, dreams of parenthood come to life.
Our centre stands out from the competition with a unique
approach to In-Vitro Fertilization (IVF) that puts you at the
heart of every decision. At SSFC, we believe in personal-
ized care. Our team of experts includes fertility specialists,
embryologists, andrologists, and counsellors. We tailor
every treatment plan to meet your needs, ensuring the
highest chances of success.
Our state-of-the-art laboratory utilizes cutting-edge
technology, offering advanced genetic screening and
embryo selection, resulting in healthier pregnancies.
But what truly sets us apart is our compassionate support
system. Our dedicated counsellors provide emotional
guidance, easing your journey with warmth and empathy.
Experience the difference that genuine care can make on
your path to parenthood, where hope finds a home.
Please brief us about your journey in IVF & Fertility
Treatment services and how they have made the
company excel in its niche.
Over the past 20 years, we have embarked on an incredible
journey through fertility practice, delivering hope to
countless couples longing for parenthood.
In the early years, we began as a small centre, understand-
ing the complexities of infertility and offering personalized
treatment plans. We focused on building trust and providing
comprehensive care to our patients, striving to make each
step of their fertility journey a positive experience.
As we grew, we embraced advancements in medical
technology, investing in state-of-the-art equipment and IVF
facilities. Our laboratory includes cutting-edge techniques,
leading to higher success rates and healthier pregnancies.
Throughout the years, our team of experts continued to
nurture the emotional aspect of fertility treatment, recogniz-
ing that the journey to parenthood can be physically and
emotionally challenging. We incorporated specialized
counselling and support programs, providing a safe space
for patients to express their feelings and fears.
The support of our patients and their success stories
motivated us to expand our services further. We introduced
egg freezing, fertility preservation, and egg donation
programs, ensuring that we catered to diverse needs and
circumstances.

As we reached the later years of our journey, we solidified
our reputation as a centre of excellence in terms of medical
expertise and the warmth and compassion we treat our
patients. Our commitment to maintaining the highest ethical
standards and patient-centric care earned us the trust of both
patients and the medical community.
Looking forward, we envision a future where SSFC
remains a beacon of hope and a pioneer in fertility treat-
ments. We strive to expand our services to reach even more
needy individuals and couples.
As we reflect on the past 20 years, we are humbled by our
patients' stories of strength and resilience. Each triumph and
each challenge has shaped our journey and reaffirmed our
dedication to realizing the dreams of parenthood. With
enthusiasm and determination, we step into the next decade,
ready to embrace the future of fertility care with open arms.
Being an experienced leader, share your opinion on how
adopting modern technologies like AI and ML impacts
the IVF & Fertility Treatment space and how SSFC is
adapting to the change.
Artificial Intelligence, with its awe-inspiring capabilities,
has profoundly impacted the field of fertility practice,
evoking a whirlwind of emotions among patients and
medical professionals alike.
Hope now soars higher than ever before as AI-driven
algorithms assist fertility specialists in diagnosing and
predicting infertility causes with remarkable accuracy.
As AI permeates fertility practice, some individuals grapple
with apprehension and fear. Will machines replace human
touch and empathy? Can algorithms truly comprehend the
depth of their emotional struggle? The intertwining of
technology and humanity sparks a quest for balance.
For fertility specialists, AI is both a blessing and a chal-
lenge. The brilliance of machine learning algorithms
empowers them to make better decisions, enhancing patient
outcomes and fostering innovation. However, the emotional
burden weighs heavily as they strive to navigate a land-
scape where AI supplements their expertise but never
replaces the warmth of human interaction.
As AI becomes a trusted ally in this intimate journey, we
learn to harness its power while cherishing the essence of
human compassion, ensuring that the heart remains at the
core of the healing process. Together, AI and humanity
pave the way for a future where dreams of parenthood are
nurtured, supported, and ultimately realized with profound
empathy and scientific precision.
Operating an IVF centre comes with a myriad of
challenges, including managing costs, navigating
medico-legal litigation, and staying competitive in a rapidly
evolving field.
Considering the current industry scenario, what
challenges do you face, and how do you drive SSFC to
overcome them?
Cost Management: Providing advanced fertility treatments
involves substantial financial investments in state-of-the-art
equipment, skilled staff, and ongoing research. The high
costs associated with IVF procedures can strain the centre's
finances. Balancing the need to deliver top-notch care while
Over the past 20 years,
we have embarked on an
incredible journey through
fertility practice, delivering
hope to countless couples
longing for parenthood.
(20)
www.ciolookindia.com August | 2023

keeping treatments affordable for patients is an ongoing
challenge. IVF centres must carefully strategize cost
management to maintain quality standards without
compromising patient outcomes.
Medico-legal Litigation: Fertility treatments' sensitive and
emotionally charged nature can lead to potential medico-
legal risks. Patients may have high expectations and pursue
litigation if outcomes do not align with their hopes.
Ensuring meticulous documentation, informed consent and
clear communication becomes crucial to mitigate legal
challenges. IVF centres must also be prepared to handle
potential disputes professionally and transparently.
Competition: The field of assisted reproductive technology
is fiercely competitive, with numerous IVF centres vying
for patients' attention. Staying ahead demands continuous
innovation, cutting-edge technology adoption, and
exceptional patient experiences. Marketing strategies that
effectively communicate the centre's unique offerings and
success rates are vital in differentiating from competitors.
To address these challenges, IVF centres need a
multifaceted approach. Strategic financial planning, cost
optimization, and exploring partnerships with research
institutions can help manage expenses.
Employing highly skilled legal and ethical experts to
navigate potential litigation risks ensures compliance with
regulations and safeguards patients' interests.
Fostering a culture of continuous learning, innovation, and
patient-centric care enhances competitiveness and creates a
strong reputation that attracts new patients and encourages
patient loyalty.
Despite the obstacles, IVF centres driven by a commitment
to excellence, compassion, and adaptability are better
poised to overcome challenges, providing hope and
fulfilling dreams of parenthood for countless individuals
and couples in their care.
How do you envision scaling SSFC’s operations and
offerings in the future?
We plan for strategic expansion over the next three years to
broaden our reach and impact. In the first year, we will
focus on enhancing our existing services by investing in
cutting-edge technology.
We aim to establish partnerships with local healthcare
providers to increase patient referrals.
We plan to open satellite clinics in a neighbouring city to
cater to a wider population. This expansion plan will enable
us to provide exceptional fertility care to more individuals
and couples, solidifying our position as a trusted destination
for hopeful parents.
(21)

Baby Boom
(22)
n the realm of modern healthcare, the pursuit of
parenthood has taken on new dimensions, thanks to
Ithe remarkable strides in Assisted Reproductive
Technology (ART). The contemporary era has witnessed a
burgeoning ‘baby boom’ as more individuals and couples
turn to In Vitro Fertilization (IVF) and fertility centers to
fulﬁll their dreams of becoming parents. However, with
this boom come both challenges and unprecedented
opportunities, reshaping the landscape of reproductive
medicine.
This exploration delves into the multifaceted world of IVF
and fertility centers, exploring the challenges they face
and the opportunities they seize in this modern age of
parenthood aspirations.
The Modern Parenthood Landscape
The desire to become a parent transcends time and culture,
and in the modern age, this longing is as profound as ever.
However, societal shifts have altered the parenthood
landscape. Delayed childbearing, lifestyle factors, and an
increasing awareness of infertility issues have contributed
to the rise in demand for fertility treatments.
Challenges &
Opportunitie
s
for theIVF&
Fertility
Centres in the
Modern Age

The Challenge of Infertility
Infertility, often defined as the inability to conceive after a
year of regular unprotected intercourse, affects a substantial
portion of the population. Factors such as age, lifestyle
choices, and underlying medical conditions can contribute
to infertility. This challenge can be emotionally and
psychologically taxing for individuals and couples alike.
The Rise of IVF and Fertility Centers
In response to the growing need, IVF and fertility centers
have become pivotal players in the journey to parenthood.
These centers offer a diverse range of treatments, including
IVF, intrauterine insemination (IUI), egg freezing, and
genetic testing. Their mission is to help individuals and
couples overcome infertility challenges and make the dream
of parenthood a reality.
Challenges Facing IVF and Fertility Centers
High Costs
IVF treatments can be financially burdensome. The cost of
procedures, medications, and multiple cycles can stretch the
budgets of aspiring parents. Navigating the financial aspect
of fertility treatments is one of the foremost challenges.
Emotional and Psychological Support
Infertility often takes a toll on mental health. IVF and
fertility centers need to provide comprehensive emotional
and psychological support to patients who are grappling
with the emotional rollercoaster of infertility.
Ethical and Legal Complexities
IVF treatments often involve complex ethical and legal
considerations, such as the handling of embryos and the use
of donor gametes. Ensuring that these aspects align with
both medical ethics and legal regulations is a perpetual
challenge.
Success Rates
Despite advancements in reproductive medicine, IVF
success rates can still be variable. Ensuring that patients
receive accurate information about their prospects and
managing expectations are ongoing challenges.
Access to Care
IVF and fertility centers need to grapple with issues of
accessibility, ensuring that individuals from all walks of life
have access to the treatments they need. Addressing
disparities in access is a crucial challenge.
Opportunities for IVF and Fertility Centers
While challenges are inherent in the field of reproductive
medicine, opportunities abound, offering optimism and
growth for IVF and fertility centers.
Technological Advancements
Advancements in ART technologies continue to enhance the
effectiveness of fertility treatments. Innovations such as
time-lapse imaging and preimplantation genetic testing
offer improved outcomes for patients.
Personalized Medicine
Tailoring fertility treatments to individual needs and
circumstances is a burgeoning trend. Personalized medicine
ensures that patients receive treatments optimized for their
unique fertility challenges.
Psychological and Emotional Support
Recognizing the emotional toll of infertility, fertility centers
are increasingly offering comprehensive psychological and
emotional support services. This holistic approach to care is
reshaping the patient experience.
Advances in Egg and Sperm Preservation
Egg freezing and sperm preservation technologies are
extending the window of fertility. These advancements offer
individuals the flexibility to plan their parenthood journey
on their own terms.
Advocacy and Awareness
IVF and fertility centers play a pivotal role in raising
awareness about infertility issues and advocating for better
access to care. They are becoming voices for change,
influencing policy and public perception.
On the Hopeful Wave of a Proliferating Humanity
In the modern age, the baby boom is not just a demographic
phenomenon; it is a testament to the resilience of the human
spirit and the remarkable advancements in reproductive
medicine. IVF and fertility centers stand at the forefront of
this transformative era, addressing the challenges of
infertility and seizing opportunities to reshape the journey
to parenthood.
As we navigate the complexities of the modern parenthood
landscape, it is clear that IVF and fertility centers are more
than medical facilities; they are sanctuaries of hope,
compassion, and progress. They bridge the gap between
longing and fulfillment, making the dream of parenthood
attainable for individuals and couples alike. The challenges
they face are matched by the opportunities they embrace,
ensuring that the baby boom of the modern age is a
testament to the unwavering human desire to create families
and nurture the next generation.
(23)

Vriksh Fertility
is a sanctum for
childless couples
who walk in with
the hope of being
treated in
the right
way– medically and
hospitality wise.
Mr. Hari Prasad Shetty
Founder
Vriksh Healthcare
(24)

couple finding trouble realizing their parenthood
dreams goes through the most delicate phase of the
Aemotional turmoil of their lives together. Along
with a doctor who rekindles their hope of creating a baby
and nourishing it into a healthy child and a wholesome
person, they also need is an ecosystem of tree-shade-like
warmth in which they can see their worries, doubts,
confusions, tensions, and dilemmas completely evaporated.
In the cozy lap of Vriksh Fertility, thousands of couples
received their most trusted IVF and fertility treatment,
leading to a successful parenthood future and a fundamental
support system. Vriksh Fertility's Founder, Mr. Hari
Prasad Shetty, and Clinical Director, Dr. Sneha Shetty,
along with their team of caring and compassionate
professionals, ensured these couples' lifelong memories full
of delightful happiness and vibrant joy that will grow in
their hearts like a tree blossoming out of land and making it
fertile forever.
Hari Shetty shares proudly that the crown of the Most
Trusted IVF & Fertility Centre reflects the qualities the
team at Vriksh Fertility has infused into this brand. From
the meaning behind the logo to the micromanagement that
ensured perfection through the entirety of the project, the
team has been burning the midnight oil to what it has
presently culminated to–
A Sanctum for Childless Couples
–who walk in with the hope of being treated in the right way
–medically and hospitality-wise.
The ever-pacing industry of fertility care has seen many big
healthcare entities investing huge capital in expansion and
setting up at Pan India levels–but ultimately, it's the people
that make up an organization.
Hari Shetty says, “The trust developed by our Clinical
Director over her vast experience in the field combined with
the expertise of the support staff and medical team picked
and chosen by us combined with good IT infrastructure and
robust internal policies, and SOPs ensure that our service to
our patients is on PAR if not better than most facilities out
there.”
Vriksh Fertility is also one of the first few centers to get
registered by the "National ART & Surrogacy Board,"
owing largely to the planning of the infrastructure as per the
latest guidelines from the board.
Presently Vriksh Fertility provides complete fertility care
management for both men and women with a holistic
approach that includes wellness services such as
acupuncture, diet regimes, yoga, and psychological
counseling.
Mr. Hari Shetty adds that Vriksh plans to create a niche in
the industry by focusing on complete holistic care with a
personalized approach. "That would involve training our
staff from the ground up to the top levels to hold our
patrons in the highest regard no matter their background,"
adds Dr. Sneha.
The Joy Growers
Mr. Hari Shetty has more than nine years of experience in
the healthcare industry, mainly in the fertility space. Under
his leadership, he has catapulted a small fertility unit to a
Multi Crore business spearheading every department. He
brings this experience with a clear vision to Vriksh Fertility.
Vriksh Healthcare-
Vriksh Fertility
Nurturing Hope ∙Creating Life ∙ Growing Happiness
(25)

Having managed to set up and drive the vision of a fertility
chain by proactively leading all departments of operations,
marketing, finance, legal, and branding aspects of the
business, Mr. Hari Shetty, a Harvard Business School,
Alumni intends to impart the same drive and leadership into
the brand Vriksh Fertility, with a vision to democratize
fertility care for all.
With the help of the Clinical Director–Dr. Sneha, Mr. Hari
Shetty envisions a brand that brings the best doctors under
one roof to benefit millions of couples by leveraging the
latest Medical and Information Technology.
Tech-boosters
Being an experienced leader, Mr. Hari Shetty opines how
adopting modern technologies like AI and ML impacts the
IVF & Fertility Treatment space and how Vriksh Fertility is
adapting to the change. He says there is much talk on the
new frontiers in the informational technology space, and
they are abreast of these rapid changes in this field. Keeping
in mind that healthcare is an emotional experience for
many, especially in the field of fertility care, they have
deliberately implemented software and systems that have
enhanced this experience for their patients.
He says, "With easy appointment scheduling and WhatsApp
integration of reports and prescriptions, we can see positive
feedback from our patients."
Dr Sneha Shetty
Co-founder,Clinical Director &
Chief Fertility Specialist
Vriksh Healthcare
(26)

Dr. Sneha adds, “Going forward, we want to leverage
information technology in innovative ways to many more
spaces that can largely provide the sought-after customer
delight.”
Withstanding the Hot Weather
When asked about challenges, Mr. Hari Shetty revealed that
the main challenge they face is from big MNCs and well-
funded groups due to their ability to attract top talent and
the resource availability under their fingertips.
Mr. Hari Shetty adds that this is not a new phenomenon; the
same challenge has always existed throughout his career. In
his experience, you need to keep your ship steady, and the
tides shall take you in the right direction. In terms of
attracting talent-that depends on your ability to sell your
company to the ambitious and the driven, and sure enough,
there will be those who want to join in for this journey and
take a leap of faith.
According to Mr. Hari Shetty-Fertility Treatment solutions
are the need of the hour, with the market steadily
increasing. Thus they appeal to budding entrepreneurs to
venture into the niche if they are completely interested in it.
The Future's Fruit-full Tree
On envisioning scaling Vriksh Fertility's operations and
offerings in the future, Mr. Hari Shetty and Dr. Sneha
divulge that they are looking to expand their services to
other regions locally and at the pan - India levels soon. "The
focus shall be to build the right team and set the right
processes and systems in place that can get us there while
ensuring the quality of our service is in tune with our vision
of holistic fertility care management," concludes Mr. Hari
Shetty.
In the Shower of Clients' Praise
Sharing raving testimonials from their delighted clients, Dr.
Sneha says, “We want to keep serving the growing client
family of ours in the future too.”
Indira, a patient, says, "Recently, I visited this hospital
related to IVF treatment. I had multiple complications for
several years, but Dr. Shena Shetty patiently helped me. She
has very good knowledge about Gynaec and IVF treatment,
and I got positive for pregnancy. I suggest that whoever
faces any kind of Gynaec, IUI, IVF and other fertility
issues, please Visit Vriksh Fertility. Even the staffs are very
helpful. ❤"
Another patient, Jaya Bharathi, says, “I would like to take
this opportunity to thank Dr. Sneha Shetty for providing
excellent service and being very friendly so that I could
share my health issues openly... She puts much effort into
making us healthy in that she is so good. Worth consulting
her...!!”
Chinmayee, also a patient, says, “At our first meeting, Dr.
Sneha Shetty was very clear and took the time to explain
the process from scratch, besides making patients
comfortable by answering every single small doubt/concern
was absolutely loving. Not only addresses the issue but her
care and love for her patients are amazing. The knowledge
and presenting skills she possess in her practice are
extraordinary. I am sure she will drive us to our destiny,
making the journey worth it!”
Hope Life Happiness
(27)

www.ciolookindia.com I N D I A

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