The document discusses issues with the traditional philanthropic sector like economic downturns and lack of transparency. It then notes that while donations have decreased, local volunteering has increased 31% from 2007-2008. The KUDOS platform is introduced as a way to address these issues by incentivizing individuals to donate time or money to local non-profits through rewards from partner brands, benefiting all parties. KUDOS could boost non-profit funding and participation while engaging a new generation of digital-age philanthropists.

1. kudos
donating reinvented
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2. A lack of progress or
innovation in philanthropic
sector due to several issues:
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3. 1. Economic downturn
80% of non-profits reported “significant economic
distress” in 2009; one out of three described it as
“severe” or “very severe”
2. Passive engagement
Emotional commercials, clipboard campaigns, or rounding up
at the cash register lack further action beyond acknowledging
the existence of issues
3. Lack of transparency
Many non-profit scandals have people questioning where
their money goes
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4. however, it’s not all bad
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5. While Americans aren’t
giving as much money, they
are giving their time and
most of it is in their own
backyards.
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6. 4
31% increase of local
volunteering
from 15.2 million in 2007 to 19.9
million local volunteers in 2008,
suggesting a trend of DIY
philanthropy
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7. So how can we assist
struggling non-profits while
continuing to encourage an
emerging trend of local
volunteerism?
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8. we can with
KUDOS
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9. KUDOS is a digital platform that brings
together individuals and non-profits in a
social community where individuals are
incentivized and encouraged to
participate by local brands.
individuals
non-profits brands
each group relies on the existence of
the others
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10. Individuals on KUDOS
can donate time or
money to their favorite
local non-profits.
The more a person donates,
the more Kudos they gain.
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11. more Kudos = more rewards
As individuals level up, they are tipped 500
with coupons from various local brands
450
for their good deeds.
400
350
300
250
200
150
100
50
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12. but why does this work?
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13. KUDOS provides
value + incentive
for all users
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14. 1
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Individuals are “tipped” by
local brands with various
of coupons and other
rewards for their
philanthropic activities.

15. 2
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Non-profits reach more
potential philanthropists,
localization is emphasized,
and important data on
individuals is collected.

16. 3
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Brands improve
connections with individuals
and non-profit because of
reward system and help
stimulate local economy.

17. but most importantly
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18. KUDOS can not only bring
increased participation and
funding to non-profits, but
also encourage a new set of
young, active philanthropists
in this digital age.
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19. Let the digital
generation lead the
digital philanthropic
revolution.
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