In the 2010s, personal data belonging to millions of Facebook users was collected without their consent by British consulting firm Cambridge Analytica, predominantly to be used for political advertising. The app harvested the data of up to 87 million Facebook profiles.
In the 2010s, personal data belonging to millions of Facebook users was collected without their consent by British consulting firm Cambridge Analytica, predominantly to be used for political advertising. The app harvested the data of up to 87 million Facebook profiles.
Building Engaging Communities on a Hyper-Local Scale: An Experiment in Commun...Kate Hamilton
Presented at Social Media Week Chicago 2014, Kate Hamilton reviews how blending quality content, digital technologies and social media can help create long-lasting, engaged communities, and shares key observations from her experiment with hyper-local community organization LoganSquarist that digital marketers, brands and storytellers can apply to their own strategies and tactics to full effect. She pairs these learnings with her experience as director of digital strategy and social media at Chicago-based precision content marketing agency IntraLink Global.
In the last decade, hyper-local journalism has grown exponentially nationwide as media companies have merged and coverage has become more homogenized in the top-tier outlets, which fail to report news of relevance and significance to local communities. This has led to the growth of, and a new appreciation for, local news reporting, which is evident in two ways: “block to block” coverage in community outlets, and citizen reporting through community blogs such as EveryBlock.
LoganSquarist, a hyperlocal news website serving Chicago’s Logan Square, was founded by Kate Hamilton in 2011, partly as an experiment in using social media to build community. Since its inception, LoganSquarist has grown from a Twitter handle to an influencer in its local community with a full-fledged weekly news publication and a 30-person volunteer staff organization.
Social Media introduction document i wrote 3 years ago, still very relevant for most clients, specifically for the brands who are just focusing on marketing opportunity and missing the real opportunity of strengthening workforce and culture, customer support services.
Presenter: Mike Brcic
Love it or hate it, Facebook is the #1 social media site in the world, with more than 200 million active users. A growing number of companies and organizations are using Facebook to connect with their stakeholders and build community. In this workshop, you’ll learn simple, easy-to-implement techniques for using Facebook to connect with your audience, including:
* Facebook Groups and how to grow them
* Raising funds through Facebook Causes
* Creating Facebook events that sparkle and shine
* Developing a fan base with Pages
* Maintaining promotions and contests
* Other techniques for taking Facebook to the next level!
Mike's Social Media Marketing 101 handbook as part of his Facebook session.
Love it or hate it, Facebook is the #1 social media site in the world, with more than 200 million active users. A growing number of companies and organizations are using Facebook to connect with their stakeholders and build community. In this workshop, you’ll learn simple, easy-to-implement techniques for using Facebook to connect with your audience, including:
- Facebook Groups and how to grow them
- Raising funds through Facebook Causes
- Creating Facebook events that sparkle and shine
- Developing a fan base with Pages
- Maintaining promotions and contests
- Other techniques for taking Facebook to the next level!
How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...Julia Campbell
What we cover in this workshop:
The key changes in the current social media landscape that affect nonprofits.
The three seismic shifts affecting donor behavior and preferences in the social media age.
How to get started creating a social media strategy for your nonprofit.
Tools and apps for social media management and content creation.
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...Diva Marketing (Blog)
Always in motion is the future”– Yoda
As both digital and legacy (local) news competition continues its battle for audience and advertisers every resource and strategy must be held accountable in order to move the business forward. Social media is no longer a “feel good” tactic. It must produce results. What those results might be and how social media can be used to achieve them is what this session focused on.
This presentation, for Inland 2014 Inland Press Mobile and Social Solutions Conference, deconstructs social media in terms of newspaper brand, journalists and advertisers. There are resource worksheets included to help guide you through the process of reconstructing or contstructing your social media plan. Best of luck!
Always in motion is the future”– Yoda
As both digital and legacy (local) news competition continues its battle for audience and advertisers every resource and strategy must be held accountable in order to move the business forward. Social media is no longer a “feel good” tactic. It must produce results.
What those results might be and how social media can be used to achieve them is what this session focused on.
This presentation, for Inland 2014 Inland Press Mobile and Social Solutions Conference, deconstructs social media in terms of newspaper brand, journalists and advertisers.
There are resource worksheets included to help guide you through the process of reconstructing or contstructing your social media plan. Best of luck!
Building Engaging Communities on a Hyper-Local Scale: An Experiment in Commun...Kate Hamilton
Presented at Social Media Week Chicago 2014, Kate Hamilton reviews how blending quality content, digital technologies and social media can help create long-lasting, engaged communities, and shares key observations from her experiment with hyper-local community organization LoganSquarist that digital marketers, brands and storytellers can apply to their own strategies and tactics to full effect. She pairs these learnings with her experience as director of digital strategy and social media at Chicago-based precision content marketing agency IntraLink Global.
In the last decade, hyper-local journalism has grown exponentially nationwide as media companies have merged and coverage has become more homogenized in the top-tier outlets, which fail to report news of relevance and significance to local communities. This has led to the growth of, and a new appreciation for, local news reporting, which is evident in two ways: “block to block” coverage in community outlets, and citizen reporting through community blogs such as EveryBlock.
LoganSquarist, a hyperlocal news website serving Chicago’s Logan Square, was founded by Kate Hamilton in 2011, partly as an experiment in using social media to build community. Since its inception, LoganSquarist has grown from a Twitter handle to an influencer in its local community with a full-fledged weekly news publication and a 30-person volunteer staff organization.
Social Media introduction document i wrote 3 years ago, still very relevant for most clients, specifically for the brands who are just focusing on marketing opportunity and missing the real opportunity of strengthening workforce and culture, customer support services.
Presenter: Mike Brcic
Love it or hate it, Facebook is the #1 social media site in the world, with more than 200 million active users. A growing number of companies and organizations are using Facebook to connect with their stakeholders and build community. In this workshop, you’ll learn simple, easy-to-implement techniques for using Facebook to connect with your audience, including:
* Facebook Groups and how to grow them
* Raising funds through Facebook Causes
* Creating Facebook events that sparkle and shine
* Developing a fan base with Pages
* Maintaining promotions and contests
* Other techniques for taking Facebook to the next level!
Mike's Social Media Marketing 101 handbook as part of his Facebook session.
Love it or hate it, Facebook is the #1 social media site in the world, with more than 200 million active users. A growing number of companies and organizations are using Facebook to connect with their stakeholders and build community. In this workshop, you’ll learn simple, easy-to-implement techniques for using Facebook to connect with your audience, including:
- Facebook Groups and how to grow them
- Raising funds through Facebook Causes
- Creating Facebook events that sparkle and shine
- Developing a fan base with Pages
- Maintaining promotions and contests
- Other techniques for taking Facebook to the next level!
How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...Julia Campbell
What we cover in this workshop:
The key changes in the current social media landscape that affect nonprofits.
The three seismic shifts affecting donor behavior and preferences in the social media age.
How to get started creating a social media strategy for your nonprofit.
Tools and apps for social media management and content creation.
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...Diva Marketing (Blog)
Always in motion is the future”– Yoda
As both digital and legacy (local) news competition continues its battle for audience and advertisers every resource and strategy must be held accountable in order to move the business forward. Social media is no longer a “feel good” tactic. It must produce results. What those results might be and how social media can be used to achieve them is what this session focused on.
This presentation, for Inland 2014 Inland Press Mobile and Social Solutions Conference, deconstructs social media in terms of newspaper brand, journalists and advertisers. There are resource worksheets included to help guide you through the process of reconstructing or contstructing your social media plan. Best of luck!
Always in motion is the future”– Yoda
As both digital and legacy (local) news competition continues its battle for audience and advertisers every resource and strategy must be held accountable in order to move the business forward. Social media is no longer a “feel good” tactic. It must produce results.
What those results might be and how social media can be used to achieve them is what this session focused on.
This presentation, for Inland 2014 Inland Press Mobile and Social Solutions Conference, deconstructs social media in terms of newspaper brand, journalists and advertisers.
There are resource worksheets included to help guide you through the process of reconstructing or contstructing your social media plan. Best of luck!
1. Just when you think Jack Macken-
roth, Compete Magazine’s 2012
Athlete of the Year couldn’t add
one more accomplishment to
his résumé, he does something else
that continues to show why the judges
selected him. A list of his remarkable
talents and accomplishments include
his athletic ability as a medal-winning
swimmer, a fashion designer, fashion
and fitness model, radio and television
personality, business owner and HIV
activist.
Any of these alone would be
significant. But together they create
the picture of a true champion. What
enables him to be such a positive
role model for so many, however, is
his courage to be open about who he
is—to share with the world the fact
that he is a gay man who is HIV-
positive (HIV+). And he’s committed
his life to taking away the stigma of
an HIV+ diagnosis.
As a novice cyclist he decided
to take part in the recent BRAKING
AIDS® Ride, a three-day 300-mile
ride from Boston to New York to
benefit Housing Works in New York
City. He figured while it might be
challenging, it would certainly be
doable. Without advanced research
he announced he’d raise $50,000
in only seven weeks for the AIDS
advocacy organization that provides
housing, medical, prevention and
support services for those living in
the New York City area.
And based on his past fundrais-
ing experiences, Mackenroth didn’t
foresee a problem, saying “I figured
with my massive social media reach
(over 500,000 followers) I could just
post a few occasional call-outs and
the donations would come rolling in.
Wrong.”
That’s when his innate creativity
kicked in. He leveraged his chiseled
body into a billboard, “selling”
personalized semi-nude selfies for
donations over $250. Tagging the
name, business, website or social
media handle of any major donor, he
posted photos on all his social media
outlets; the larger the donation, the
more provocative the ad placement
became.
He and his 19-person cycling team,
#TheMackPack raised $132,700 and
Mackenroth himself raised $47,555,
setting an individual fundraising
record. While he didn’t meet his
$50,000 personal goal by race day,
Mackenroth shared that the ride
was “life changing in so many ways.
… You create amazing bonds with
people when you conquer seemingly
insurmountable challenges together.”
In a Housing Works update, however,
Mackenroth raised $52,300. He’s
already looking to 2015 to set a new
fundraising record that will draw
media attention to Housing Works and
its important services.
A Fit Body Pays Off … Literally
By Connie Wardman
PhotobyTylerCheeverGnomes
Fitness
40 | COMPETE | November 2014