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Nisha Parwani,B.Sc-Interior Design,2years Residential and commercial Design Programme

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Final Year Portfolio Commercial Design,
Dezyne E'cole College ,
Ajmer ,www.dezyneecole.com

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Nisha Parwani,B.Sc-Interior Design,2years Residential and commercial Design Programme

  1. 1. Project report on Commercial Design At Dezyne E’cole College, Ajmer Submitted to Dezyne E’cole College towards The partial fulfillment of the Bachelor of Science in Interior Designing By Nisha Parwani Dezyne E’cole College 106/10, civil lines, Ajmer Tel – 0145 – 2624679 www.dezyneecole.com 2015 - 16 TM
  2. 2. ACKNOWLEDGEMENT I Nisha Parwani, student of Dezyne E’cole College, am extremely grateful to each and every individual who has contributed in successful completion of my project. I express my gratitude towards Dezyne E’cole College for their guidance and constant supervision as well as for providing the necessary information and support regarding the completion of project. I than to Almighty for providing me with everything that I required for completing this project. I would like to thank all the faculty members of Dezyne E’cole for their critical advice and guidance without which this project would not have been possible. I would like to express my special gratitude towards my parents and friends who have been constant source of inspiration for me during this project.
  3. 3. Dezyne E’cole College 106/10, Civil Lines, Ajmer – 305001 Rajasthan This Project Report Of Ms. Nisha Parwani Of Interior Designing Has Been Graded As ………..…………….…………….……………..……………..…………….…………….… Thanking You Principal (seal & signature) TM
  4. 4. During the tenure of my study of one year Commercial Design Diploma, I learnt about different commercial spaces like Retail, Restaurant, Office, and other hospitality spaces. The design of commercial interiors included important issues – sustainable design, security and safety, licensing, ethics in the profession, and professional growth. Commercial design is the design of any facility that serves business purposes. It can be a small salon to big boutiques, from road side dhaba to A La Carte Restaurants. While studying Retail Design, I learnt that if a product is seen then only it sells out. Like a customer connects his/her lifestyle with a product he/she sees in the window display, then only the customer gets attracted and thinks of buying. The purchase decision is increased by a pleasant room temperature, attractive general lighting and nice fragrance, and suitable background music. I have considered all these points in the Retail Space that was assigned to me. The next project I did Restaurant Design which included all the space requirements and calculations, I learned how to provide a better space so that the experience of dining can be more pleasing. To make a mark in the market we have to do the SWOT analysis as to what strengths, weakness, opportunities and threats are there in the market before starting up with our project. We have to design according to the clientele. I also studied about the lighting design , we as designers need to focus on selecting new technologies like LED lights, censors as better sources of lights.
  5. 5. • GOOGLE SKETCHUP • AUTOCAD • AUTODESK 3DS MAX • MICROSOFT POWERPOINT • MICROSOFT WORD Contact No. – 9829024839 ID – www.dezyneecole.com I am pursuing Bachelors of Science in Interior Design along with 2 year diploma in Residential and Commercial design. NAME – Nisha Parwani. B.Sc. Interior Design • SPORTS • MARTIAL ARTS • MUSIC • HINDI • ENGLISH LANGUAGE • Participated In Identity Exhibition • Participated as Master Of Ceremony, Kaleidoscope 2016, College Annual Function • Participated In Annual Sports Day EXPERIENCE • Passed Secondary Education From Queen Mary’s Girls School 2010 CBSE Board • Passed Senior Secondary Education From Queen Mary’s Girls School 2012 CBSE Board • Pursuing Bachelors of Science In Interior Deign From Dezyne E’cole College 2013-2016 EDUCATION INTEREST PERSONAL INFORMATION PROFILE PROFESSIONAL SKILLS •Basic knowledge about Residential and Commercial Space Planning. •Studied various design subjects like Art and Architecture History, Building Services, Management, Marketing, History of Furniture I and II, Vaastu in Interiors, Entrepreneurship, Indian Institute Of Design, Estimation and Costing, Role of an Interior Designer, Elements of Design, Basic Computers, Drafting and Landscaping. •Learnt about Orientation, Building Bye-Laws, Ventilation, Lighting, Anthropometrics and Ergonomics and Principles of Design. •Technically sound in hand drafting, orthographic projections, perspective views, isometric views, rendering, etc. BASIC KNOWLEDGE
  6. 6. 1 2 3 5 7 4 6 8 Introduction - Interior Design Introduction – Commercial Design Types Of Commercial Design 9 10 Introduction - Restaurant Design Space allowances Serving Areas Case study Introduction – Geometry Drafting Papers Design Development Papers Architectural Layouts Flooring Layouts Restaurant Product Design Restaurant Wall Composition Introduction – Retail Design Case Study Architectural Layouts Introduction - Lighting Design Types of Light Light Calculations Assignments
  7. 7. INTERIOR design
  8. 8. Interior Design is much more than about “ What looks right”. It is about giving a space that the occupants enjoy and love to inhabit. It is about finding and creating a cohesive answer to set of problems and dressing the solution so as to unify and strengthen our experience of the space. It is a profession totally different from decorator. People usually have misconception that interior design is same as decoration. But designing is an art and science of understanding client’s behavior to create a more functional space. He works from the beginning. Interior Designer studies about the Orientation of space, Day lighting, ventilation, HVAC, Lighting, Landscape etc. whereas decoration is furnishing of space with beautiful things or accessories. Interior Design provides various career opportunities as it is a vast field. In the study course it deals with various topics like space planning, anthropometrics, drafting, study of materials etc. Interior design is a multi faceted profession in which creative and technical solutions are applied within a structure to achieve a built interior environment solves the customers problems and link space to business strategies and goals. These solutions are functional , enhance the quality of life and culture of the occupants and are aesthetically attractive INTERIOR DESIGN INDUSTRY
  9. 9. We interact with commercial interiors every day, going to a stationary shop, stopping at a fast food restaurant, going to school or college or studying for a test at the library. All these facilities and many others represent the kinds of interior spaces created by the division of the interior design profession commonly called COMMERCIAL INTERIOR DESIGN. Designing commercial interiors involves designing the interior of any facility that serves business purposes. Common specialties in Commercial Interior Design includes: • Corporate & Executive Offices • Healthcare Facilities • Hospitality & Entertainment Facilities • Institutional Facilities • Industrial Facilities • Transportation Facilities • Other Options These interiors can be as exciting as a Restaurant in Resort Hotel or as elegant as a Jewelry shop. A Commercial Interior can be purely functional, such as the office of a major corporation or a small-town travel agency. Commercial interior design began when the first trade & food stalls opened somewhere in Mesopotamia or another ancient country. Commercial facilities today have existed since early human history. For example- Business was conducted in the great rooms of Egyptian pharaohs & the places of kings; administrative spaces existed within great cathedrals, and in portions of residences of craftsmen and tradesmen. The lodging industry dates back many centuries, beginning with simple inns and taverns. The Hospitia, which provided food, lodging, and medical care to the ill, were located adjacent to monasteries. Business places such as inns & shops for the lower classes were most likely “designed” by tradesmen & craftsmen or whoever owned them. As commerce grew, buildings specific to business enterprises such as stores, restaurants, inns and offices were gradually created or became more common. Commercial interiors changed for many reasons in the second half of the 20th century. Technological changes in construction & mechanical systems, code requirements for safety, & electronic business equipment of every kind have impacted the way business is conducted throughout the world. Consumers of business and institutional services expect & demand better environment as part of the experience of visiting stores, hotels, restroom, doctors’ office, and school – everywhere they go to shop or conduct business. COMMERCIAL DESIGN
  10. 10. 1. Corporate and Executive Offices • Professional offices • Financial institutions • Law firms • Accounting firms • Real estate firms • Travel agencies 2. Healthcare Facilities • Hospitals • Surgery centers • Psychiatric facilities • Rehabilitation facilities • Medical labs • Veterinary clinics 3. Hospitality and Entertainment Facilities • Hotels, motels, and resorts • Restaurants • Health clubs and spas • Sports complexes • Theaters • Museums 4. Retail/Merchandising Facilities • Department stores • Malls and shopping centers • Specialized retail stores • Showrooms • Galleries 5. Institutional Facilities • Government offices and facilities • Schools—all levels • Day-care centers • Religious facilities • Prisons 6. Industrial Facilities • Manufacturing areas • Training areas in industrial buildings • Research and development laboratories 7. Transportation Facilities/Methods • Airports • Bus and train terminals • Tour ships • Yachts TYPES OF COMMERCIAL DESIGN
  11. 11. RETAIL DESIGN People love to look, window shop, and buy. Shopping as an experience should provide fun which in turn provides profits. A successful store or shop is one that is designed to merchandise in addition to looking good. Designing a store includes the study of the interior as well as exterior & window display. For a retail store, it is mainly the exterior which provokes customers to buy. How a retail store visually welcomes a customer has to do a lot with whether or not they enter a store. 1. Store sign 2. Marquee 3. Banners 4. Awnings 5. Window display 6. Props & signage's and many more. All these points play an important role in designing a retail store. RESTAURANT DESIGN An area designed with great ambience, nice music and tasty food, can make a day of any person and restaurants serves this purpose very well. As lives has become more hectic, people want an area of peace, an area where they can be away from the hustle bustle of the city, where they can spend a quality time with their friends & family. Restaurants are designed according to their purpose, it can be coffee shop, take-away, dhaba, A La Carte, etc. in all these cases the space requirements and the turnover varies. OFFICE DESIGN Commercial office design requires knowledge of high-tech equipment's, as well as understanding of management & office production. In general, offices are designed for large group of people working together in a cooperative and productive way. The space must accommodate many different discipline with varying needs. It can be argued that the office design is the backbone of commercial interior design. Almost all interior design firms design office facilities because most commercial interiors includes some sort of office space. COMMERCIAL DESIGN
  12. 12. RESTAURANT design
  13. 13. Eating has always been a sociable event and restaurant serves this purpose very well. Restaurant is a business of preparing & serving food in exchange of money. Restaurants have always played an essential role in the business, social and intellectual life of today’s society. It provides a perfect location for all celebrations or social gatherings. Restaurants can be of self service, road-side dhaba, A-La-Carte and the third places like the coffee shops, juice centers, ice-cream parlors and many more. These different types of restaurants may vary with their working but their purpose is same i.e., serving people so that they can take out time from their hectic lives & spend a quality time. People enjoy sitting down in a nice comfortable and pleasant surrounding of a restaurant and dinning on good quality food, leaving behind the hustle and bustle of daily life. Restaurants have always been a place where people spend leisure time & money. As living has gotten more hectic, with so much of interest and money riding on food, it is extremely important for a restaurant to develop new trends that positively impact customers. For designing the interiors of a restaurant, we have to study the space requirements. Adequacy of the space will influence building and operating costs and efficiency and decisions pertaining to space allowance may be strongly affected by the limitations of investment funds and available space. Space allowance in relation to investment should be balanced in terms of : • Proposed permanence of the facility. • Acuteness of need for the specific operation. • Essentials for operating efficiency. • Desirable standards in terms of appearance, sanitation & good quality of production and service. • Immediate & future costs, depreciation, upkeep and maintenance. Studies made before the building is planned as to how space may be added and how the initial plan should be designed to minimize ultimate cost will be helpful. It is well to block out space allowances according to functions that the facility is to perform. RESTAURANT DESIGN
  14. 14. Calculate area requirements in terms of : • Volume & type of service Amount & size of equipment to be used. • Number of workers required. Space for needed supplies. • Suitable traffic area. The dining area location & space allowance are usually determined first, the production areas next in terms of specific relationship to the dining area & the other section as required to these. Space for dining area is usually based on the number of square feet per person seated times the number of persons seated at one time For example - Small children may require only 8sq. Ft. - Adult would need 12 sq. Ft. For the same. • A banquet seating allowance might be as little as 10sq.ft./Seat & for deluxe restaurant 20 sq.ft. • The diners comfort should govern allowance. Both young and old enjoy having sufficient elbow room. • Crowding is distasteful to many people, it is likely to be tolerated more readily by youngsters then adults. • Service stations may be estimated in the proportion of a small one for every 20 seats or a large central one for every 50-60 places. RESTAURANT DESIGN TYPE OF OPERATION SQ FT / SEAT Cafeteria, commercial 16-18 Cafeteria, college & industrial 12-15 Cafeteria, school lunchroom 9-12 College residence, table service 12-15 Counter service 18-20 Table service, hotel, club restaurant 15-18 Table service, minimum eating 11-14 Banquet minimum 10-11 Table 1 – Square feet per seat used for various types of food operation
  15. 15. Table size influence patron’s comfort & efficient utilization of space and the best utilization of space can often be arrived at through the use of Diagonal Arrangement than square arrangement and yields a more traffic-free lane. RESTAURANT DESIGN Fig- 1. Rectangular and diagonal arrangement of tables. • ‘NUMBER OF PERSONS’ ALLOWANCE The number of persons to be seated at one time is the second point of information needed for calculation of the dinning room size (Total no. of seats required at 1 time) x (Space required for each seat) = Total number of Sq.ft needed in Dining Area • Turnover is defined as the number of times a seat is occupied during a given period. (Turnover/hr.) x (No. of seats available) = Total number of patrons who can be served in an hr
  16. 16. RESTAURANT DESIGN Turnover is defined as the number of times a seat is occupied during a given period. (Turnover/hr.) x (No. of seats available) = Total number of patrons who can be served in an hr. • Determining the turnover rate per meal period is useful for determining the total seating capacity based on sales volume. • Turnover rates are affected by the method of serving time as well as type of customer, menu offerings and the dining atmosphere. SERVING AREAS • Space allowances for serving areas should be adapted to the needs of the specific facility. The menu, organization of work, and the number served will influence size. The type of service will also be influential in dictating space needed. • Serving areas for most table service facilities are planned as a part of the main cooking area. • Ideal design results when the flow of people from the serving facility is balanced with the seating available in the dining room. • At equilibrium conditions, the number of seats provided in the dining area has a direct relationship to the number of people leaving the serving line for a given average eating time. • The relationship can be expressed by the equation : R = N/T R = rate of people leaving serving area N = number of seats in dining area, and T = average eating time TYPE OF OPERATION TURNOVER RATE(per hour) Commercial Cafeteria 1 ½ - 2 ½ Industrial or School Cafeterias 2 - 3 Counter Service 2 – 3 ½ Leisurely Table Service ½ - 1 Regular Table Service 1 – 2 ½ Table 3 – Turnover rates for food-service facilities
  17. 17. Employee dining Refrigerator & frozen storage Employee facilities Linen and paper storage Common storage Vegetable preparation Ventilated storage Cleaning supplies Garbage pick up Car and truck washing Janitor closet Time recorder Bake shop Fountain service Cook’s unit Meat preparation Salad & sandwich unit Pot & pan washing & storage Dishwashing Shortorder Serving area Dining room and catering Manager’s office Guest facilities Fig. 2 – Flow diagram showing functional relationships
  18. 18. I am supposed to do space planning and create a restaurant for serving multi-cuisine. As a designer I need to create a floor plan for this restaurant which needs to feature reception, food serving area, toilet facilities and satellite kitchen. I need to provide location and give space for food receivable storage, main kitchen, dishwashing, pot and pan washing, garbage, maintenance department for this restaurant. I also need to provide security & the time machine(biometric), staff parking zone, restrooms with toilet & sleeping facilities. The recruitment division, the salary & training division (the HR department). I also need to specify the space for car parking of clients and the views on landscape provided by me for this restaurant. The area for the case study assigned to me is 50’ x 46’ , in which I have to calculate space for store, dinning area, reception, entrance, and security. RESTAURANT DESIGN
  19. 19. RESTAURANT DESIGN Climatology Factors Climatology is the branch which deals with the climate and changes throughout the year. Climate is sub-divided into two : Macro climate and Micro climate 1. Macro climate of India : • Location of India In The World Is “Northeast” • Longitude of India 88 o to 90 o • Latitude of India 8 o to 37 o • India has a tropical monsoon climate, since the greater part of the country lies within the tropics. 2. Macro climate of Ajmer : • Ajmer has a typical desert climate, hot & arid. • Summers are hot with maximum temperature near 45 o C while minimum is nearly 28 o . • Longitude of Ajmer 74 o 42’ North. • Latitude of Ajmer 26 o 27’ East. 3. Micro climate of Ajmer : • Setting the site layout followed by landscaping can improve the micro climate around a building, taking advantage of existing topographical feature, adjacent buildings and vegetation for solar protection.
  20. 20. Site considerations Whenever any planning is done one needs to pay attention to the - • Location of the site • Major landmarks • Climatology of the location 1. Macro climate 2. Micro climate RESTAURANT DESIGN
  21. 21. Site considerations Connectivity of the site to the main roads and sub roads to major landmarks Distance from major landmarks : • From Railway Station – 7km via Gaurav path • From Main Bus Stand -7.4 km via Gaurav path • From Pushkar – 10.4 via NH89 • From Hospital – 1Km via Nh89 RESTAURANT DESIGN Anasagar Lake ChopatiSite Water Treatment Plant Mittal Hospital Fuel Station Gaurav Path NH89NH89 Regional Institute Demonstration Public School
  22. 22. RESTAURANT DESIGN Orientation Before starting the planning part we need to pay attention to the orientation of the building. The plan assigned to me is West facing. Site N W E S
  23. 23. RESTAURANT DESIGN Restaurant In And Around Ajmer After a brief study about the restaurant design, I went out to see restaurants in and around my city i.e., Ajmer and I found that restaurants in Ajmer are not up to the mark and are not so welcoming & Ajmer being a tourist destination must have an area where people would love to spend time & money. Restaurants in Ajmer lack behind in various ways, some have good food but not proper cleanliness while some are hygienic but the food is not so good or the restaurants does not have any view or an outreaching area that can create an interest, instead they have a packed area, where people don’t tend to sit more. There are a few restaurants in Ajmer which are in basement and their interior is also good but still they are not working well. Why?? The only reason is that they are not outreaching. A packed compact place is never attractive. People tend to sit more where they get a view outside.
  24. 24. SWOT ANALYSIS SWOT Analysis includes knowing about the Strengths, Weakness, Opportunities and Threats of a particular thing or place. I am suppose to design a restaurant in Ajmer but before designing and starting up with my project I did SWOT analysis of Ajmer as to what strengths, weakness, opportunities and threats are there for my restaurant design that I am suppose to do. • Ajmer being a tourist destination is the main strength that we can consider, as Ajmer has people coming from all over India and also from the other parts of the world to visit places like Pushkar, Dargah, Soni Ji Ki Nasiya, etc. • Weakness for our city is that it does not have an up to the mark restaurant that can serve our guest so well that it can left up a mark on them. • Opportunity is that being a host for the people from all over the world, we can provide them with a better comfort and facilities. RESTAURANT DESIGN
  25. 25. Loop-Holes in Restaurants in Ajmer • Cleanliness is one of the common problems, kitchen are not clean & hygienic • Washroom facilities are also not so clean • Most of the restaurants have either slow or late service but never on time. • Proper lighting is also a common problem. • Cleaning service is also slow. • The utensils are not properly washed. • The staff working n the kitchen does not always wears hand gloves & plastic cap while cooking. • No proper/ separate area for frozen food. • No separate area for preparing the vegetarian and the non vegetarian food. • Waiters are not properly dressed. • There is no such facilities for kids to enjoy. (for ex- a small garden area with some rides) • Food is not up to the mark as per taste and as per price also. • Seating is not comfortable. • Table arrangements is very close & privacy is less. • No proper signage's for washrooms. • No electricity backup. • No entertainment ( for ex- a music band or soft music playing in background), so that people can enjoy their dining experience. • Naperies are not properly washed. • At peak times the area becomes congested, no such proper facilities to deal with it. • No area for emergency exit in case of any accident RESTAURANT DESIGN
  26. 26. Space Planning Considerations The design of a Commercial Interior begins with an understanding of the business of the business, which refers to understanding the goals & purposes of a business. In fact, it is important to understand the business specialty even before seeking projects in that specialty. An obvious advantage of understanding the clients business is that the interior design will be more functional. • One issue that influences the interior design of a commercial space is the type of facility. Different types of facility has many different requirements. • Space planning, furniture specification, materials that can be used, and the functions and goals of the business are just some of the many factors that influence the interior design based on the type of facility. • Location is another issue. Is the project in a small town or urban area ? Is the restaurant is a stand alone building or incorporated into a hotel? Customers expectations will be greater when the business is located in a high-end area. • Another issue is expected customers of the business. Different design decision will be made if a restaurant’s customers are neighborhood residents, tourists, or business executives. Understanding the business of the business & its characteristics is important to understand how to go about designing the interior. The more I know about the hospitality industry, for example, the more effective my solutions will be for a lodging or food service facility. RESTAURANT DESIGN
  27. 27. Requirements Space Calculations For- • Storage area • Entrance • Dining area • Reception area • Security zone • Car parking Provide Location For- • Receivable storage • Kitchen • Dishwashing • Pot & Pan washing • Garbage • Security & Time Machine • Staff Parking Zone • Restrooms with toilet facility • HR Department • Clients parking • Landscape RESTAURANT DESIGN
  28. 28. For Solving This Case Study, First I Have To Select A Concept & The Concept Selected By Me Is Based On Geometry. In The Subsequent Pages Of My Project You Will Come Across The Brief Study Of Geometry Done By Me For My Project.
  29. 29. Geometry is a branch of mathematics that deals with shapes, sizes, positions, properties of space. It is one of the oldest mathematical science. It was discovered by the great mathematicians like Thales, Euclid, Pythagoras, Vitruvius. But many more contribution to the world of geometry can be seen later. The earliest recorded use of geometry can be traced back to the ancient Mesopotamia, Indus Valley, Greek & Egypt and it can be seen in their architectures. For Example: Pyramids of Giza were created only after the study of Geometry &Golden Ratio. The Golden Ratio is also termed as the golden section or golden rectangle which is obtained from the Fibonacci Series. Being an Interior Designer I have studied “Art & Architecture history” and learned about different civilizations & their architectures. And also studied different patterns used in different civilizations like the African Prints, the Chinese Prints, Islamic Architecture, Indian Architecture, Temple Architecture, and many more. In my further studies I came to know about Golden Ratio & Fibonacci Series and studied that every single thing around us is a geometry made with Fibonacci and golden ratio and even the human body is in golden ratio and that really fascinated me to learn more about geometry. I have taken Geometry as Concept for my next project that is Restaurant Design. Now, in the subsequent pages you will find how geometrical shapes can be used in myriad ways to create patterns. GEOMETRY
  30. 30. Pattern 1- Geometrical pattern made with circles, triangles and squares Pattern 2- Geometrical pattern made out with circles creating Dodecagons(12 sided polygon)
  31. 31. Pattern 4- Geometrical pattern made out with circles creating octagons Pattern 3- Geometrical pattern made out with circles creating a floral pattern
  32. 32. Pattern 6- Geometrical pattern made out with circles creating Floral Pattern Pattern 5- Geometrical pattern made out with circles creating Hexagons (6 sided polygon)
  33. 33. Pattern 7- Cubical Pattern created using Circles.
  34. 34. Pattern 8- Diamond created using triangle.
  35. 35. Pattern 9- Floral Pattern created using circles overlapping each other.
  36. 36. Pattern 10- A Floral Motif used to create different patterns
  37. 37. Pattern 11- Pattern created overlapping star motif
  38. 38. ARCHITECTURAL LAYOUTS Now after studying so many different shapes we were supposed to devise a Plan for the Restaurant using different shapes. In the subsequent slides you will come across the different Architectural layouts of the Restaurant made by me
  39. 39. FLOORING LAYOUTS In the subsequent slides you will come across the different types of Flooring design made by me which are inspired by the Islamic style and Geometry
  40. 40. Design Papers
  41. 41. Geometry Geometry is a branch of mathematics that deals with shapes, sizes, positions, properties of space. It is one of the oldest mathematical science. It was discovered by the great mathematicians like Thales, Euclid, Pythagoras, Vitruvius. But many more contribution to the world of geometry can be seen later. I have taken Geometry as Concept for my is Restaurant Design. Inspiration Geometry
  42. 42. Islamic style Islamic Style was also influenced by Chinese and Indian architecture. There are repeating elements in Islamic art, such as the use of geometrical floral. Islamic art has focused on the depiction of patterns, whether purely geometric or floral, and Arabic calligraphy,
  43. 43. Mood BoardEarthy/Clash Color Scheme Whispering smoke 8308 Bonewhite 0964 Mochaccino 8573 Raven Song 8253 Gemstone 9333 C 100/M 0/Y 90/K 15 Pure Red 8093 C 0/M 90/Y 80/K 25 Rich, warm and full of vitality, Earthy hues reflect fun-loving youth and call to mind leisure living.
  44. 44. Wall Board This composition of wall is made with a thought of creating a tropical evergreen environment along with the Islamic style using two colors Red and Green along with neutrals. This kind of wall look with battens and plants will be taken up on wall. Top Plan This type of Photo frames will be used on walls of size 2’x1’6” Islamic Style / Composition 1 Elevation Oak Maron Oak caramel GreenFabric Upholstre y Bonewhit e0964 Apcolite advanced emulsion
  45. 45. Wall Board This composition of wall is made with wall paneling behind the Reception Table, the paneling is done with Lights and in front a table is kept which is designed with the Islamic motif which is the star motif with repetition and zig zag lines. The composition has 2 pendant lights which are of metal. This kind of look with wall paneling and lights will be taken up behind reception area. Jupiter Pendant Light, Company - Pepper fry Islamic Style / Composition 2 2 Top Plan Elevation
  46. 46. Islamic Style/Texture & Material Texture, Material Board This composition of wall is made with a thought of creating a tropical evergreen environment along with the Islamic style using two colors Red and Green along with neutrals. Material : Apcolite advanced emulsion Bonewhite 0964 Texture : Stucco texture Material : Sal wood Texture : Paint smooth finish Material : Oak Maron Texture : Natural Matt finish Material : Oak Caramel Texture : Brushed surface Material : Fabric Upholstery Texture : Opera
  47. 47. This composition of wall is made with a thought of creating a tropical evergreen environment along with the Islamic style using two colors Red and Green along with neutrals. Islamic Style / Light Board Filament Bulb Brand : Jainsons Emporio Total Dimensions (LxBxH Inches) : 1x1x11 Pendant Light Jupiter Gold Light Company - Pepper fry Recessed Light Brand : The Brighter Side Total Dimensions (LxBxH Inches) : 2x1.6x0.74 Panel lights Track Lights Brand : Learc Designer Lighting Total Dimensions (LxBxH Inches) : 3.1x3.1x3.9Light Board
  48. 48. In the dining area , the chairs and tables to be used are mentioned and in my design I am using 2 different chairs, one with Red Color and the other is with black, white & red color with patchwork on the fabric Dining Table Brand : Zuwei Wood : Sheesham wood Total Dimensions (LxBxH Inches) : 48x36x30 Armchair (Red Color) Brand : Leon Fabric Upholstery Wood : Rubber wood Total Dimensions (LxBxH Inches) : 20x21.75x30 Eames Chair Fabric Upholstery Wood : Beech wood Total Dimensions (LxBxH Inches) : 18.5x20.5x32 Islamic Style / Furniture Board Furniture Board
  49. 49. Islamic Style / Floor Board Engineered hardwood flooring is a robust flooring option that allows us to install our chosen color, cut, finish and surface texture. Oak Maron Type : Engineered hardwood Company : Square Foot Floor Board Custom made Engineered hardwood flooring with Islamic style motif using two different color of wood Oak Caramel Type : Engineered hardwood Company : Square Foot
  50. 50. Islamic Style / Accessory Board The accessories that I have used in this dining area are indoor plants and photo frames. Accessory Board Type :Hedera Helix – English Ivy Plant Company: Nursery live Type : Monstera Deliciosa Plant Company: Nursery live Size : 2’x1’6” Company : Craftsvilla
  51. 51. Ceiling of this part of restaurant is with battens fixed at a difference of 12” from the ceiling. Islamic Style / Ceiling Board Ceiling Board Wooden Battens Wood : Sal wood Dimensions (LxBxH) inches : 6x2.5x96 Company : Global Woods India Bonewhite 0964 Type : Apcolite advanced emulsion Company : Asian Paints
  52. 52. PRODUCT DESIGN For the Restaurant I was supposed to design 2 furniture pieces following the concept of geometry and the Islamic Style. Following these two I have designed 1 Reception Table and 1 Chair for the Dining Area which you will be seeing in the subsequent slides.
  53. 53. INTERIOR COMPOSITION After making the Architectural Layouts and the design papers I have made compositions of 2 walls of the Restaurant, one is the dining area wall and other is the reception area wall. In the next pages you will see the 2 compositions devised by me in detail.
  54. 54. CONCLUSION After making this project on Restaurant Design I learned that people love to spend time and money for a fine dining experience and that can only be provided by designing the interiors as well as exteriors properly, providing a view in the exteriors tends people to sit for long and spend quality time with friends and family. I also learned different ways of calculating space for different areas of restaurant and also learned about different materials . R E S TA U R A N T D E S I G N
  55. 55. RETAIL design
  56. 56. “Retail Exists Wherever There Are Consumers With Money To Buy”. • Retail shops are the places where taking and giving is done, i.e., taking of services or goods and giving money. • A successful store is the one that is designed to merchandise in addition to looking good. During the tenure of my study of Commercial Diploma, I studied about Commercial spaces and one of them is Retail Space. A case study is assigned to me for retail shop design in which I have to design a store for the brand STANLEY. RETAIL DESIGN
  57. 57. I am suppose to design a store for a leading furniture and interior finishes brand Stanley. The space has to reflect the brand positioning, the range of products and brand image. The space has to be given due justice to the various sub categories of products, the space and the décor has to be modular and the space should have the ability to transform, move around and be utilized as per the product need. All services for the space should keep this in mind while being designed. Retail design is an ever evolving field that has to be able to relate the end user. The end user comes from various strata's and the store should be welcoming to all. The 2,109 sq.mts. Floor space is located on the ground floor of a premium mall in the upcoming suburbs of Pune. The façade and the store frontage are of prime importance to the client. The building is on the corner plot surrounded by the two roads north and east side. The views from these two sides the road are other office buildings on the north and east side. This is just for your knowledge, the store is inside the mall and has no show window or external view. DESIGN BRIEF RETAIL DESIGN
  58. 58. The client’s requirements consists of: 1. Cashier and help desk station 2. Customer interaction area 3. Sofa set display 3/2/1 4. Display of 2 to 3 bedroom sets 5. Display of 25 sofas (should comprise varied range that Stanley offers) 6. Wardrobes (you have free hand in deciding) 7. Collection series Requirements RETAIL DESIGN
  59. 59. To design any store for retail space we need to understand, it is like a Cart Blanche (blank document) and to design it in a proper manner, we need to understand certain aspects, to start with my design process, I have to first go through a procedure of steps • Exterior + window display • Interior Exterior gives identification, encompasses the storefront, show windows & display. Interior promises the storefront display is delivered. EXTERIOR PRESENTATION : The Design Of A Entrance To A Store Is Very Important. “How a store visually welcomes customer has to do a lot with whether or not they enter a store”. The storefront and the design of the façade must be attractive in order to catch the shopper’s attention. “Graphic identification, lighting, lettering & logos, & attractive display are the initial steps”. WINDOW DISPLAY : Windows must be ‘dressed’ quickly, if they are hard to work with, they will not be changed as often as merchandising policies indicate to be necessary. A few points to be followed for window display are • Principles of design • Color & lighting • Influence of background color on merchandise • Color rules that can improve display RETAIL DESIGN
  60. 60. EXTERIOR PRESENTATION • Store sign a sign is a silent sales person and a part of shopper’s first impression. • Marques are a special type of sign to display the name of the store. An effective marque must stand out from other businesses to attract attention. • Banners are used increasingly as an inexpensive, eye catching means of promotion. • Awnings add appeal to the window display. It provides customer with protection from weather. • Walks & entries 75% of the first time customers remembers the store front, it provides the first and the last view of the stores interiors. • Landscape screens the undesirable sights such as power transformers, garbage areas, etc. I Am Not Considering All These Points As A Few Of Them Are Not Applicable According To The Case Study Assigned To Me. RETAIL DESIGN
  61. 61. WINDOW DISPLAY 1. Principles of design In order to design satisfactory shops, the first requirement is an understanding of principles of design. Design Principles are an important factor needed to be paid attention to for designing a space or to create a look. The principles are: • BALANCE • PROPORTION • RHYTHM • REPETATION • HARMONY • EMPHASIS 2. Color & lighting “Light Catches Our Attention And Lead Our Eyes” • A shopper’s eye is drawn automatically to the brightest item or area, we need to pay attention that the lighting used outside should be 2-5 times stronger than the lighting used inside the store • If the object is of warm color warm light will be used • If the object is of cool color, cool light will be used. RETAIL DESIGN
  62. 62. 3. Influence of background color on merchandise RETAIL DESIGN 4. Color rules that can improve display • If colors are too bright than they will overwhelm pastels. • Several soft colors in a large space can be balanced by one bright color because the intensity of bright color will compensate for its small size. • Pastel color object will not be seen with bold color object. • If yellow color is used with white then white will not be seen because yellow has high frequency. • Small objects are seen in front of a bigger object. But if the bigger object is of bold color then small objects will not be seen. COLOR OF MERCHANDISE BLACK BACK- GROUND BEIGE BACK GROUND GRAY BACK GROUNG WHITE BACK GROUND YELLOW RED BLUE GREEN ORANGE PURPLE Far more brilliant Enhanced in richness More luminous Paler, sharper Loses strength More luminous Darker, purer Lightly duller Richer & darker Deepens in value Darker & redder Darker Warmer A little more luminous Bright but less intense Lighter & yellowish Bright, gray becomes greenish Lighter & yellowish Brighter but loses saturation Brighter Brighter Increases brilliancy Gray becomes green Increases brilliancy
  63. 63. Interior Space The successful retail shop is an efficient selling machines or sales factory. Merchandise and space must be organized to help customer in making a selection and to help the sales person in selling. Easy circulation and exposing the customer to the maximum amount of merchandise are part of good design. To device the interiors of the space I have to do the space planning and for doing space planning I studied the types of retail layouts to incorporate in my design. The types of plan are: • Straight Plan • Diagonal plan • Curved plan • Varied plan • Pathway plan • Geometrical plan I have devised my space using geometrical and diagonal plan. RETAIL DESIGN
  64. 64. After studying all the different types of plan I have selected diagonal plan and geometric plan for the Retail outlet. I did brainstorming to get the maximum utilization of space and to provide all the facilities that is mentioned in the case study assigned to me. In the next page you will see a rough idea of my planning that I did for the retail space with all the areas mentioned in the plan.
  65. 65. BRAINSTORMING PAPER
  66. 66. After this step of brainstorming, I have made a detailed layout of the store, showing the placement of furniture and all the dimensions of the space in the next page and then In the next subsequent pages you will come across the Top Plan and the Elevations of the store.
  67. 67. Detail Plan
  68. 68. I am suppose to device certain spaces for displaying the furniture. In the subsequent pages you will come across spaces devised by me for the Retail Outlet.
  69. 69. C A D B DETAILED TOP PLAN HIGHLIGHTING THE SPACES DEVISED BY ME IN THE NEXT PAGES
  70. 70. A
  71. 71. B
  72. 72. C
  73. 73. Sofa Set Display D
  74. 74. CONCLUSION While studying Retail design I explored different ways of displaying products, creative and unique ways of doing window display that can attract maximum customers along with that I also learned about colors influence on different backgrounds. To attract maximum customers its not only the exterior window display that plays the important role but along with it the interiors, the plan (geometrical, varied, curved, etc.), the different uses of lights to highlight a particular product and the overall lighting are also important . Keeping all this in mind I devised the Retail store layout with its power display and 2 other cubicals. R E TA I L D E S I G N
  75. 75. In the previous slides you came across the pages of planning done by me for the Case Study assigned to me. Now in the subsequent slides you will see the assignments made by me during one year of my study of Commercial Diploma.
  76. 76. PRODUCT DESIGN The land resource is getting less day by day and where people are living in the studio apartments, the need of getting more from less is increasing. People are now preferring multipurpose and modular furniture’s. Product Design done by me is inspired from creating more space from less. In the subsequent pages you will see the assignments made by me for Product Design.
  77. 77. LIGHTING design
  78. 78. What Is Light ? • Light makes our eyes to see things. It is because of light that we are able to see and work. During the daytime it’s the daylight that helps and during the night time the artificial lighting plays the lead role. • Light travels in straight line and requires no medium of propagation. • Light has its own quality and quantity. Why We Require Light ? Light makes our eyes to see things. It is because of light that we are able to see and work. During the daytime it’s the daylight that helps and during the night time the artificial lighting plays the lead role. LIGHT QUALITY: 1). Illumination 2). Lumen 3). Foot candle 4). Lux 5). Efficacy LIGHTING DESIGN LIGHT QUANTITY: 1). Color temperature 2). Color rendition 3). Glare
  79. 79. Lighting Elements There are 3 kinds of lighting used in a store 1) Primary 2) Accent 3) Atmosphere Lighting PRIMARY : It is the over all illumination of store using fluorescent or LED light source. Basic window lighting, marque, sidewalks lighting & the lighting of general lobby area. Inside store primary lighting fills the selling floor from overhead lighting fixtures. It is also called Ambient Lighting. ACCENT : Secondary lighting provides illumination for designated display area. Flat, shadow less tiresome selling floor. Accent lighting provides change from light to dark or highlights shadows to prevent boredom. This can be accomplished with down lighting valence lighting. Spotlights are used to provide higher levels of light in focused pattern to accentuate selected objects. Accent light increases the importance of certain objects through use of contrast & highlights the form, structure, texture & color of merchandise. The different types of lights are: • Spotlights • Wall washers • Down lighters • Uplighters • Chandeliers • Wall sconce • Track lights • Pendant lights LIGHTING DESIGN
  80. 80. Types Of Light
  81. 81. LIGHTING CALCULATIONS Light travels in straight line & requires no medium of propagation. Light has inverse square law : E = I/d 2, where, E = illumination , I = intensity and D = distance LIGHTING DESIGN 3d 2d d a a a a a a a a a a a a a a a 4a 9a Inverse Square Law: Illumination reduces to a quarter of its original value when the distance is doubled and also reduces to one ninth of its original value when the distance is tripled. Difficulty of Task: This diagram shows relationship between visual performance and task luminance. Higher luminance is required as the task gets demanding. Performance improves significantly up to a certain luminance after which no further improvement is required. Visual performance also increases as luminance increases but we need to be careful of glare, as it also increases luminance Visual performance
  82. 82. ILLUMINANCE (E) AND VISUAL PERFORMANCE : • Visual performance was seen to improve at the luminance of 400 lux. But if this was increased to 500 lux for general office lighting performance was more. People showed less signs of fatigue. It was further made to 1500-2000 lux for office work. • Code for interior lighting issued by Charted Institute of Building Service Engineers (CIBSE) 1994 states the following: 1. To ensure the safety of people using the building 2. Enhance the visual environment 3. To facilitate the performance of the variety of visual tasks required. • Luminance must be maintained throughout the life of the installation and must take account of light reaching the working plane because of lamp aging, dust collection and deterioration of the decor,. Design luminance is taken as the luminance at the end of maintenance period. • Eyesight of user – human eyesight deteriorates with age and so older people require higher luminance for a given task than younger people. The average 70 year old requires 3 times task luminance od the average 20 year old. LIGHTING DESIGN
  83. 83. (n ) MF.UF LUMEN METHOD OF LIGHT CALCULATION : This method is most suitable for interior lighting design where a high proportion of light n the working plane is reflected by internal surfaces. This method is called as “Luminous flux method of calculation”. This is used to calculate the number of luminaries required to provide a specified average illumination in rooms. # E = N (n ) MF.UF OR N = E x A Where, A = area of room (m2) N = number of luminaries required E = maintained luminance (lux) = initial lamp output (lumen) n = number of lamps in luminaries MF = maintenance factor UF = utilization factor LIGHTING DESIGN A
  84. 84. TYPICAL RECOMMENDED MAINTAINED LUMINANCES LIGHTING DESIGN Typical recommended maintained luminance Lux Limiting Glare Index 1. Corridors & stairs 2. Warehouses 3. Medium bench & machine work 4. Fine painting spraying & finishing 5. Printing inspection 6. Proof reading / drawing office 7. General office(desk based) 8. General office (screen based) 9. Supermarkets 100 100-200 500 750 1000 750 500 300 750 22 25 22 22 19 16 19 19 22 TYPICAL REFLECTION FACTORS 1. White or cream 2. Yellow 3. Light green or pink 4. Sky blue or grey 5. Beige or brown Color Factor 0.7 or 0.8 0.6 0.5 0.4 0.3
  85. 85. MAINTENANCE FACTOR Maintenance factor is the term used to take account of reduction or illumination over the maintenance period due to • Room surface maintenance factor • Luminaire maintenance factor • Light lumen maintenance factor MF = RSMF x LMF x LLMF x LSF UTILIZATION FACTOR Utilization factor takes into account the light loss due to absorption of light on room surface. UF = Lumen received on work plane Lumen output of luminaries TYPE OF LUMINAIRE A luminaire with a concentrated light output will have higher UF on the working plane than with dispersed light. ROOM INDEX This takes into account the length & width of the room and height of the luminaries from the work plane. RI = L x W (L+W) Hm REFLECTION OF THE ROOM SURFACE Right colors with high reflectance's result in higher UF which means few lamps are needed for giving efficient energy with a lower capital cost. LIGHTING DESIGN
  86. 86. DETAIL DRAWING During the tenure of my study of 2nd year Diploma, I learned many different things related to commercial design and along with it I studied detail drawing. Detail drawings are important as one can understand all the things that will be used to make a product along with the dimensions, one can easily get an idea about what is being made and with what dimensions. In the next pages you will see the assignments made by me related to the detail drawing that includes detailing of wall panel, fabric panel, partition wall, etc.
  87. 87. 1:1 Commercial Design
  88. 88. 1:1 Commercial Design
  89. 89. 1:1 Commercial Design
  90. 90. 1:1 Commercial Design
  91. 91. 1:1 Nisha Parwani B.Sc. Interior Design 2nd Year Diploma Commercial Design
  92. 92. Nisha Parwani B.Sc. Interior Design 2nd Year Diploma1:1 Commercial Design
  93. 93. Commercial Design
  94. 94. Nisha Parwani B.Sc. Interior Design 1:1 Commercial Design
  95. 95. Nisha Parwani B.Sc. Interior Design 1:1 Commercial Design
  96. 96. • www.google.com • Retail Design Notes (Dezyne E’cole College) • Restaurant Design Notes (Dezyne E’cole College) • Lighting Design Notes (Dezyne E’cole College) BIBLIOGRAPHY
  97. 97. THANK YOU Submitted by – Nisha Parwani

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