Krishna is the Supreme Personality and source of all attraction. Chanting the Hare Krishna mantra connects one to Krishna's energy and liberates the soul from material existence, bringing happiness. All living beings indirectly seek pleasure from Krishna. Chanting and developing loving devotion for Krishna through knowledge and appreciation of others can help one attain Krishna consciousness and overcome material attachments and fears in this world. Fixing one's mind on Krishna through chanting overcomes all troubles, as one is exceptionally dear to Krishna.