The document discusses the concept of credibility and provides traditional criteria for evaluating credibility known as CACAO and CARS. It lists sources used and thanks the audience for their attention. The sources cited discuss factors that affect credibility of websites and online shops, how to build trust in online shopping, and the importance of credibility as an SEO element.
Prednáška v rámci predmetu: Informačné zdroje a knižnično-informačné služby v elektronickom prostredí.
Univerzita Komenského, Filozofická fakulta, Katedra knižničnej a informačnej vedy
Manažment vlastných informačných zdrojov na interneteKatarina Buzova
Prednáška v rámci predmetu: Informačné zdroje a knižnično-informačné služby v elektronickom prostredí.
Univerzita Komenského, Filozofická fakulta, Katedra knižničnej a informačnej vedy
Prednáška v rámci predmetu: Informačné zdroje a knižnično-informačné služby v elektronickom prostredí.
Univerzita Komenského, Filozofická fakulta, Katedra knižničnej a informačnej vedy
Manažment vlastných informačných zdrojov na interneteKatarina Buzova
Prednáška v rámci predmetu: Informačné zdroje a knižnično-informačné služby v elektronickom prostredí.
Univerzita Komenského, Filozofická fakulta, Katedra knižničnej a informačnej vedy
Not sure what you should be measuring? Measurement is an essential management activity, yet with all the tools and data available today, it is a challenge to determine what to measure and with which tool so as to improve:
˃ Marketing performance
˃ Lead capture performance
˃ Sales performance
˃ Performance of any measurable goal
This webinar provides insight into:
˃ What to measure?
˃ Which tools to use?
˃ How to fine-tune the process of measurement?
By attending the webinar, you can learn how to maximize the impact of any online marketing activity.
Buying intangibles requires higher levels of trust than do specification compliant products and therefore demands new approaches to building confidence in the supplier’s value proposition. Trust Enablement™ gives suppliers a strategic approach to building value based on trust into the supply chain.
Web Credibility - BJ Fogg - Stanford UniversityBJ Fogg
These slides are part of a two-week curriculum on web credibility. There is also a step-by-step lesson plan that goes along with this. Contact bjfogg@stanford.edu for more info.
Trust is a big part of how well e-commerce works and it is also a big part of how people decide what to
buy. As more and more business is done online, companies that want to build customer loyalty and
involvement must understand the complex relationship between trust and e-commerce. This study paper
looks at the many distinct aspects of trust in e-commerce and how it affects people’s actions. By looking at
the various aspects and causes of trust and how to build and keep trust, this study shows how businesses
can create a trustworthy online environment that makes customers happier and leads to long-term success.
Trust is a big part of how well e-commerce works and it is also a big part of how people decide what to
buy. As more and more business is done online, companies that want to build customer loyalty and
involvement must understand the complex relationship between trust and e-commerce. This study paper
looks at the many distinct aspects of trust in e-commerce and how it affects people’s actions. By looking at
the various aspects and causes of trust and how to build and keep trust, this study shows how businesses
can create a trustworthy online environment that makes customers happier and leads to long-term success.
Powerpoint presentation created for the Indo American Chamber of Commerce Business Forum held on March 23rd, 2010 presented by Girdhar Arora, owner of Epsilonium.com.
Powerpoint presentation created for the Indo American Chamber of Commerce Business Forum held on March 23rd, 2010 presented by Girdhar Arora, owner of Epsilonium.com.
Powerpoint presentation created for the Indo American Chamber of Commerce Business Forum held on March 23rd, 2010 presented by Girdhar Arora, owner of Epsilonium.com.
Powerpoint presentation created for the Indo American Chamber of Commerce Business Forum held on March 23rd, 2010 presented by Girdhar Arora, owner of Epsilonium.com.
Service Reliability Impact on Business with Reference to „Three Star Hotels‟ ...Dr. Amarjeet Singh
Reliability and trustworthiness are the most vital
success factors in any business to sustain, survive and
succeed, this tag line also applicable for service industries
like Hotels. Customer satisfaction is a collective outcome of
perception, evaluation, and psychological reaction to the
Service quality. Due to the increasing competition of Hotel
business and the high demand of the customers, service
quality is the fundamental factor to measure customer‟s
satisfaction within such business. The primarily purpose of
this study is to determine the influence of reliability
dimension of „Three Star Hotels „customers satisfaction.
Required data was collected through customers‟ survey. For
conducting customers‟ survey likert scale based
questionnaire was developed after review of literature.
However, customers were selected by random sampling
method and a sample size of 100 has been taken. The
reliability of construct was tested by using Cronbach‟s alpha
test, using SPSS 20. Cronbach‟s alpha coefficients were
calculated 0.788 for the questionnaire survey. The findings
show that there is a very strong relationship between quality
of service (Reliability) and customer satisfaction. On the
basis of the conclusion made, Reliability in Hotel business
was representing the ability of the web site to fulfil customer
requirement correctly, deliver promptly, and keep
belongings secure.
This is an example of what my SEO analysis consists of, the advice you'll see in them and the many tasks involved in optimizing just one page for a very competitive keyword phrases like "Internet Marketing Services"
In the SEO and Internet Marketing Services industry, I have to compete against some of the biggest companies with hundreds of employees and millions of dollars, despite the fact that I am pretty much a one person SEO and Web Development Team.
My competition NEVER stands still. Yours probably doesn't either. Call or click to www.splinternetmarketing.com for your SEO analysis.
Not sure what you should be measuring? Measurement is an essential management activity, yet with all the tools and data available today, it is a challenge to determine what to measure and with which tool so as to improve:
˃ Marketing performance
˃ Lead capture performance
˃ Sales performance
˃ Performance of any measurable goal
This webinar provides insight into:
˃ What to measure?
˃ Which tools to use?
˃ How to fine-tune the process of measurement?
By attending the webinar, you can learn how to maximize the impact of any online marketing activity.
Buying intangibles requires higher levels of trust than do specification compliant products and therefore demands new approaches to building confidence in the supplier’s value proposition. Trust Enablement™ gives suppliers a strategic approach to building value based on trust into the supply chain.
Web Credibility - BJ Fogg - Stanford UniversityBJ Fogg
These slides are part of a two-week curriculum on web credibility. There is also a step-by-step lesson plan that goes along with this. Contact bjfogg@stanford.edu for more info.
Trust is a big part of how well e-commerce works and it is also a big part of how people decide what to
buy. As more and more business is done online, companies that want to build customer loyalty and
involvement must understand the complex relationship between trust and e-commerce. This study paper
looks at the many distinct aspects of trust in e-commerce and how it affects people’s actions. By looking at
the various aspects and causes of trust and how to build and keep trust, this study shows how businesses
can create a trustworthy online environment that makes customers happier and leads to long-term success.
Trust is a big part of how well e-commerce works and it is also a big part of how people decide what to
buy. As more and more business is done online, companies that want to build customer loyalty and
involvement must understand the complex relationship between trust and e-commerce. This study paper
looks at the many distinct aspects of trust in e-commerce and how it affects people’s actions. By looking at
the various aspects and causes of trust and how to build and keep trust, this study shows how businesses
can create a trustworthy online environment that makes customers happier and leads to long-term success.
Powerpoint presentation created for the Indo American Chamber of Commerce Business Forum held on March 23rd, 2010 presented by Girdhar Arora, owner of Epsilonium.com.
Powerpoint presentation created for the Indo American Chamber of Commerce Business Forum held on March 23rd, 2010 presented by Girdhar Arora, owner of Epsilonium.com.
Powerpoint presentation created for the Indo American Chamber of Commerce Business Forum held on March 23rd, 2010 presented by Girdhar Arora, owner of Epsilonium.com.
Powerpoint presentation created for the Indo American Chamber of Commerce Business Forum held on March 23rd, 2010 presented by Girdhar Arora, owner of Epsilonium.com.
Service Reliability Impact on Business with Reference to „Three Star Hotels‟ ...Dr. Amarjeet Singh
Reliability and trustworthiness are the most vital
success factors in any business to sustain, survive and
succeed, this tag line also applicable for service industries
like Hotels. Customer satisfaction is a collective outcome of
perception, evaluation, and psychological reaction to the
Service quality. Due to the increasing competition of Hotel
business and the high demand of the customers, service
quality is the fundamental factor to measure customer‟s
satisfaction within such business. The primarily purpose of
this study is to determine the influence of reliability
dimension of „Three Star Hotels „customers satisfaction.
Required data was collected through customers‟ survey. For
conducting customers‟ survey likert scale based
questionnaire was developed after review of literature.
However, customers were selected by random sampling
method and a sample size of 100 has been taken. The
reliability of construct was tested by using Cronbach‟s alpha
test, using SPSS 20. Cronbach‟s alpha coefficients were
calculated 0.788 for the questionnaire survey. The findings
show that there is a very strong relationship between quality
of service (Reliability) and customer satisfaction. On the
basis of the conclusion made, Reliability in Hotel business
was representing the ability of the web site to fulfil customer
requirement correctly, deliver promptly, and keep
belongings secure.
This is an example of what my SEO analysis consists of, the advice you'll see in them and the many tasks involved in optimizing just one page for a very competitive keyword phrases like "Internet Marketing Services"
In the SEO and Internet Marketing Services industry, I have to compete against some of the biggest companies with hundreds of employees and millions of dollars, despite the fact that I am pretty much a one person SEO and Web Development Team.
My competition NEVER stands still. Yours probably doesn't either. Call or click to www.splinternetmarketing.com for your SEO analysis.
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7. Použité zdroje BÜTTNER, Oliver B., GÖRITZ, Anja S., 2008. Perceived trustworthiness of online shops. In: Journal of Consumer Behaviour [online], vol.&, issue 1, p.35-50 [cit. 2010-10-19]. Dostupné na internete: <http://www3.interscience.wiley.com/journal/117908131/abstract?CRETRY=1&SRETRY=0>. BUZOVÁ, Katarína. 2010. Postavenie kredibility webových sídiel v rámci SEO optimalizácie. In ELET Newsletter [online], 27. september, 2010 [cit. 2010-10-19]. Dostupné na internete: <http://www.elet.sk/?kredibilita-webovych-sidiel&sprava=postavenie-kredibility-webovych-sidiel-v-ramci-seo-optimalizacie>. CHEUNG, Christy M.K., LEE, Matthew K.O., 2001. Trust in Internet Shopping: Instrumental Development and Validation through Clasical and Modern Approaches. In: Journal of Global Information Management [online], vol. 9, no. 3, 2001 [cit. 2010-10-19]. Dostupné na internete: <http://www.google.com/books?hl=sk&lr=&id=hXk7Hx2zHAEC&oi=fnd&pg=PA25&dq=Perceived+trustworthiness+of+online+shops&ots=YI4i151q2a&sig=_xyIOPNeyetkSVN2DFlLLNCehIc#v=onepage&q=&f=false>. Fishkin, Rand. (2009). Search Engine 2009 Ranking Factors. In: SEOMOZ.org. The Web´s best SEO resources. 2009 [online], [cit. 2010-09-20]. Dostupné na internete:http://www.seomoz.org/article/search-ranking-factors. GARNIK, Igor, 2005. Vendor Credibility in e-Shops Design in Poland: an Empirical Study [online]. [cit. 2010-10-19]. Dostupné na internete: <http://www.zie.pg.gda.pl/~igar/articles/ECCE13-Garnik-Vendor_Credibility.pdf>. GARNIK, Igor, 2006. Factors Affecting Credibility of E-shops in Poland. In: Proceedings of 13th International COST294 Workshop on user Interface Quality Models [online], Rome September 12-13, 2006, pp. 94-97. [cit. 2010-10-19]. Dostupné na internete: <http://www.zie.pg.gda.pl/~igar/articles/FCMS5-Garnik-Factors_affecting_credibility.pdf>.
8. Použité zdroje Knudsen, Chris. 2009. Credibility Matters. In: SEO Blog. 3rd December 2009 [online], ], [cit. 2010-09-13]. Dostupné na internete:http://www.seo.com/blog/credibility-matters/. MAYER, Roger C., DAVID, James H., SCHOORMAN, F. David, 1995. An integrative model of organizational trust. In: Academy of Management Review, vol.3, no.20, p. 709-734 [online]. [cit. 2010-101-19]. Dostupné na internete: <http://douglaskaralis.com/files/An_integration_model_of_organizational_trust.pdf>. McGee, Matt. 2008. The SEO Success Pyramid. In: Small Business Search Marketing. 8th January 2008 [online], [cit. 2010-09-20]. Dostupné na internete:http://www.smallbusinesssem.com/the-seo-success-pyramid/971. O’REILLY, Tim, 2009. What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software. In: Web Squared: Web 2.0 Five Years On [online]. [cit. 2010-10-19]. Dostupné na internete: < http://oreilly.com/web2/archive/what-is-web-20.html>. RIEGELSBERGER, Jens, 2009. Building Trust in Online Shopping. In: BrandChannel [online]. [cit. 2010-10-19]. Dostupné na internete: <http://www.brandchannel.com/papers_review.asp?sp_id=1238>. Wall, Aaron. 2007. A Crucial SEO Element: Web Site Credibility. In: Search Engine Land. 13th September 2007 [online], [cit. 2010-09-20]. Dostupné na internete: http://searchengineland.com/a-crucial-seo-element-web-site-credibility-12165. YOO, B., DONTHU, N., 2001. Developing a Scale to Measure the Perceived Quality of Internet Shopping Sites (SITEQUAL). In: Quarterly Journal of Electronic Commerce, 2, (1), 31-47 [online]. [cit. 2010-10-19]. Dostupné na internete: <http://people.hofstra.edu/Boonghee_Yoo/papers/2001_QJEC_SITEQUAL.pdf>.