This document discusses key performance indicators (KPIs) and provides examples and guidance around developing effective KPIs. It outlines common types of KPIs such as process, input, output, leading, and lagging KPIs. The document also describes steps for creating KPIs, including defining objectives, identifying key result areas and tasks, and determining methods to measure results. Additionally, it discusses common mistakes to avoid, such as creating too many KPIs or ones that are not clearly linked to strategy.