The document provides key performance indicators for a sports betting website from January 1st to January 8th. It shows increases in registered members, unique visitors, total visits and other metrics. Traffic sources like organic search and social media saw increases. The UK saw the largest increases in betting accounts and betting activity. The top performing sales promoters and pages are also listed.

1. Thu 1/Jan Thu 8/Jan Increase % Increase
Registered Members (1) 3104 3377 273 9%
Unique Visitors (2) 2726 3124 398 15%
Total Visits (3) 4138 4687 549 13%
Pageviews (4) 20909 24820 3911 19%
Unique page views (5) 10234 12820 2586 25%
Average Visit Duration (mins) (6) 6.52 6.15 -0.37 '6%
Bounce rate (7) 50.97% 50.67% '0.30%
Page views per session (8) 5.05 5.3 0.25 5%
Thu 1/Jan Thu 8/Jan Increase % Increase
Homepage 5233 5656 423 8%
Live Now 190 277 87 46%
Discover 100 220 120 120%
News 81 96 15 19%
Betting 166 304 138 83%
Help Centre 112 136 24 21%
BeanBagSports - Key Performance Indicators
Section 1: Site Usage
Site Traffic
User Habits (9)

2. Thu 1/Jan Name Thu 8/Jan Name
Top Performers (10)
Sports Personalitiy 26 Stephen Hendry 828 Jason Pearce
Fan Page 13 Celtic Fan Page 36 Celtic Fan Page
Blog
Live Now Event 155 Wimbledon v Liverpool
Thu 1/Jan Thu 8/Jan Increase % Increase
1. Organic Search (11) 581 14% 728 16% 147 25%
2. Direct traffic (12) 1050 25% 1195 25% 145 14%
3. Referral Traffic (13) 399 10% 493 11% 94 24%
4. Social Traffic (14) 2108 51% 2271 48% 163 8%
Total 4138 100% 4687 100%
Thu 1/Jan Thu 8/Jan Increase % Increase
Facebook 133 6% 183 8% 50 38%
Twitter 1953 93% 2066 91% 113 6%
LinkedIn 3 0% 4 0% 1 33%
tinyURL 19 1% 15 1% -4 )21%
Sina Weibo 0 0% 0 0% 0 0%
Weebly 0 0.00% 3 0.13% 3 0%
Pocket 0 0% 0 0% 0 0%
Total 2108 100% 2271 100%
Thu 1/Jan Thu 8/Jan Increase % Increase
Desktop 1855 45% 2370 51% 515 28%
Mobile 1902 46% 1983 42% 81 4%
Tablet 381 9% 334 7% -47 )12%
Total 4138 100% 4687 100%
Traffic Flow - Based on Total Visits
Social Traffic Breakdown
Traffic Flow
Devices (15)

3. Thu 1/Jan Thu 8/Jan
United Kingdom 2448 United Kingdom 3153
Ireland 1012 Ireland 1059
Netherlands 187 Germany 117
Germany 130 Russia 64
Russia 81 Netherlands 63
United States 59 United States 38
Australia 23 Slovenia 15
South Africa 17 Austria 14
Slovenia 16 Australia 14
Canada 15 Finland 9
Japan 14 Norway 9
Austria 12 Canada 8
New Zealand 10 Spain 8
Belgium 9 Romania 8
Sweden 9 Sweden 8
Switzerland 8 Malta 7
Denmark 8 Switzerland 5
Brazil 6 France 5
France 6 Jersey 5
Finland 5 New Zealand 5
Notes
(1))Total)number)of)people)that)have)registered)as)a)social)user)on)BBS.
(2))A)unique)visitor)is)an)individual)that)has)come)on)to)the)site)at)least)once.
(3))The)total)number)of)times)the)site)has)been)visited.
(4))Pageviews)is)the)total)number)of)pages)viewed.)Repeated)views)of)a)single)page)are)counted.
(5))Unique)Pageviews)is)the)number)of)unique)individual)pages)viewed)in)a)single)session.)The)same)page)cannot)be)counted)twice.
(6))The)average)duration)of)a)visit.
(7))Bounce)rate)is)the)percentage)of)visits)in)which)the)person)left)the)site)without)interacting)beyond)the)landing)page.
(8))The)average)number)of)pages)viewed)during)a)visit.
(9))The)Primary)Sections)(pages)visited).
(10))The)most)frequently)visited)pages.)Numbers)listed)are)the)total)number)of)page)views)for)that)page.
(11))An)organic)search)is)one)made)on)search)engines)such)as)google,yahoo,)bing)etc.
(12))Direct)traffic)refers)to)the)amount)of)times)a)visitor)has)come)into)the)website)by)entering)the)domain)name
)on)the)address)bar.
(13))Referral)traffic)is)traffic)that)came)to)the)site)via)another)site)(e.g.)by)clicking)an)advertisement).
(14))Visits)that)originated)from)social)media.
(15))The)different)devices)used)to)access)the)site)and)the)respective)number)of)visits)for)each.
(16)!!Countries!with!the!highest!number!of!visits.
Global Audience (16)

4. IRELAND Thu 1/Jan Thu 8/Jan Increase % Increase
Sales Promoters
Total Number of Sales Promoters 196 196 0 0%
Qualified Managers 0 0 0 0%
Qualified Stars 0 0 0 0%
Qualified Superstars 0 0 0 0%
Qualified Legends 0 0 0 0%
Influencers (Sales Promoters)
Sports Personalities (1) 19 19 0 0%
Official Sports Clubs (2) 0 0 0 0%
Fan Pages Hosted by Sales Promoters (3) 30 30 0 0%
Betting - Real Money Bets (previous 7 days)
Betting Accounts (4) 556 584 28 5%
Betting Accounts Active in the Period (5) 26 23 -3 #12%
Bet Count 129 31 -98 #76%
Turnover 579.93 261.76 -318 #55%
Profit (NGR) 244.31 119.50 -124.81 #51%
Margin 42.13% 45.65% 3.53%
Average Profit Per Active Betting Account 9.40 5.20 -4.20 #45%
Betting - Free Bets (previous 7 days)
Betting Accounts (4) 556 584 28 5%
Betting Accounts Active in the Period (5) 9 8 -1 #11%
Bet Count 10 8 -2 #20%
Turnover 85.05 75.00 -10.05 #12%
Cost 79.63 23.50 -56.13 #70%
Average Cost Per Active Betting Account 8.85 2.94 -5.91 #67%
UNITED KINGDOM Thu 1/Jan Thu 8/Jan Increase % Increase
Sales Promoters
Total Number of Sales Promoters 99 103 4 4%
Qualified Managers 0 0 0 0%
Qualified Stars 0 0 0 0%
Qualified Superstars 0 0 0 0%
Qualified Legends 0 0 0 0%
Influencers (Sales Promoters)
Sports Personalities (1) 37 37 0 0%
Official Sports Clubs (2) 1 1 0 0%
Fan Pages Hosted by Sales Promoters (3) 10 10 0 0%
Betting - Real Money Bets (previous 7 days)
Betting Accounts (4) 1341 1567 226 17%
Betting Accounts Active in the Period (5) 131 198 67 51%
Bet Count 149 233 84 56%
Turnover 2033.53 3373.15 1340 66%
Profit (NGR) 241.94 454.19 212.25 88%
Margin 11.9% 13.5% 1.57%
Section 2: Sales Promoters and Betting Accounts

5. Average Profit Per Active Betting Account 1.85 2.29 0.45 24%
UNITED KINGDOM
Betting - Free Bets (previous 7 days)
Betting Accounts (4) 1341 1567 226 17%
Betting Accounts Active in the Period (5) 106 142 36 34%
Bet Count 106 142 36 34%
Turnover 1403.32 1787.70 384.38 27%
Cost 1395.31 1727.99 332.68 24%
Average Cost Per Active Betting Account 13.16 12.17 -0.99 #8%
OUTSIDE OF IRELAND & UK
Betting - Real Money Bets (previous 7 days)
Betting Accounts Active in the Period 0 0 0 0%
Turnover 0.00 0.00 0 0%
Profit (NGR) 0.00 0.00 0 0%
Average Profit Per Active Betting Account 0.00 0.00 0 0%
TOTAL (6) Thu 1/Jan Thu 8/Jan Increase % Increase
Sales Promoters
Total Number of Sales Promoters 295 299 4 1%
Qualified Managers 0 0 0 0%
Qualified Stars 0 0 0 0%
Qualified Superstars 0 0 0 0%
Qualified Legends 0 0 0 0%
Influencers (Sales Promoters)
Sports Personalities (1) 56 56 0 0%
Official Sports Clubs (2) 1 1 0 0%
Fan Pages Hosted by Sales Promoters (3) 40 40 0 0%
Betting - Real Money Bets (previous 7 days)
Betting Accounts (4) 1897 2151 254 13%
Betting Accounts Active in the Period (5) 157 221 64 41%
Bet Count 278 264 -14 #5%
Turnover 2613.46 3634.91 1021.45 39%
Profit (NGR) 486.25 573.69 87.44 18%
Margin 18.61% 15.78% #2.82%
Average Profit Per Active Betting Account 3.10 2.60 -0.50 #16%
Thu 1/Jan Name Thu 8/Jan Name
Top Performers (Sales Promoters)
Front Line Customer Accounts - Highest (7) 66 Leeds Sports Centre 66 Leeds Sports Centre
Turnover - Highest (8) 38.32 Leeds Sports Centre 112.26 Leeds Sports Centre
Net Gaming Revenue (NGR) - Highest (9) 80 Reggie Corrigan 109 Leeds Sports Centre

6. Notes
(1))The)number)of)Sports)Personalities)with)an)active)page)on)BBS.
(2))The)number)of)Official)Sports)Clubs)with)an)active)page)on)BBS.
(3))The)number)of)Fan)Pages)with)an)active)page)on)BBS.
(4))The)number)of)betting)accounts)registered.
(5))The)number)of)betting)accounts)that)placed)a)bet)in)the)period.
(6))The)total)for)both)UK)&)Ireland)(only)real)money)bets)included).)Also)includes)the)betting)info)for)outside)of)Ireland)&)UK)(real)money)only).
(7))The)Sales)Promoter)with)the)highest)number)of)front)line)betting)accounts)affiliated)to)him/her.
(8))The)Sales)Promoter)who)has)generated)the)highest)turnover.
(9))The)Sales)Promoter)who)has)generated)the)highest)NGR.

7. Thu 1/Jan Thu 8/Jan Increase % Increase
Twitter
Twitter Followers 3403 3705 302 9%
Tweets (1) 3346 3397 51 2%
Retweets (2) 519 1299 780 150%
Impressions (3) 357580 542033 184453 52%
Link Clicks 1324 1897 573 43%
Favourites 400 599 199 50%
Klout score (4) 60.2 61.0 0.8 -
Facebook
Facebook Fans 1436 1449 13 1%
Total Reach 11521 17071 5550 48%
People Engaged (5) 1774 4901 3127 176%
Total Likes 264 415 151 57%
Total Comments 48 79 31 65%
Shares 51 116 65 127%
Post Clicks (6) 4420 8168 3748 85%
Youtube
Videos 0 0 0 0
Views 0 0 0 0
Subscribers 0 0 0 0
Most Engaging FB Post:
Most Engaging Content Type: Photos
Top Day/Time For Engagement: Sun 7-8 AM
Facebook Group for Sales Promoters (Sales Arena)
Thu 1/Jan Thu 8/Jan Increase % Increase
Total no. of members 60 62 2 3%
Thu 1/Jan Thu 8/Jan Increase % Increase
Mailshots
Insight - Betting Customers
No. Received - 1502 - -
No. Opened - 490 - -
Open Rate - 33% - -
Shoutout! - Registered Members
No. Received - 2582 - -
No. Opened - 873 - -
Open Rate - 33% - -
Premium Arena - Sales Promoters
No. Received - 565 - -
No. Opened - 142 - -
Open Rate - 25% - -
Section 3 - Social Media Reach/Mailshots Reach
"#Win a dartboard signed by 16 time World Champion, Phil The Power
Taylor!..........."
Facebook

8. Notes
(1))Total)number)of))tweets)(posts))made)by)BBS.
(2))Total)number)of)retweets)(re;posted)content))by)other)twitter)users.
(3))Impressions)are)the)number)of)times)users)saw)the)tweet)on)twitter)(the)audience)reach).
(4))Klout)Score)is)a)number)between)1)and)100)that)measures)the)social)influence)of)a)user.)The)number)is)based)on)the)size)of)a)user's)network)as)well)as)
how)other)users)interact)with)the)content)created.)The)more)influential)the)user)the)higher)the)klout)score.
(5))The)unique)number)of)people)who)liked,)commented,)shared)or)clicked)on)BBS)posts.
(6))The)total)number)of)clicks)on)BBS)posts,)not)including)likes,)comments)or)shares.

9. Fan Pages
Rank Name Followers Posts Comments Other Posts Other Comments
Total Posts &
Comments
1 BeanBagSports 46 77 191 0 0 268
2 Premier League Fan Page 52 40 55 0 0 95
3 La Liga Fan Page 24 20 30 0 0 50
4 NFL Fan Page 9 20 18 0 0 38
5 Rugby Fan Page 15 10 16 0 0 26
6 Transfer Central Fan Page 5 6 11 0 0 17
7 Champions League Fan Page 28 8 8 0 0 16
8 World Tennis Fan Page 13 6 9 0 0 15
9 Chesterfield FC 17 8 6 1 0 14
10 Formula 1 Fan Page 18 9 1 0 0 10
11 Basketball Fan Page 4 3 6 0 0 9
12 England Cricket Fan Page 6 5 2 0 0 7
13 Horse Racing Fan Page 16 4 3 0 0 7
14 Arsenal Fan Page 15 1 2 0 0 3
15 Manchester United Fan Page 43 1 2 0 0 3
16 Euro 2016 Fan Page 12 1 1 0 0 2
17 P2P Fan Page 9 2 0 0 0 2
18 World Golf Page 3 1 1 0 0 2
19 Aston Villa Fan Page 16 0 0 1 0 1
20 THE ANFIELD WRAP Fan Page 22 0 0 1 0 1
Sports Personalities
Rank Name Followers Posts Comments Other Posts Other Comments
Total Posts &
Comments
1 Phil Taylor 67 0 0 64 93 157
2 Adebayo Akinfenwa 43 2 16 13 8 39
3 Carl Frampton 27 0 0 1 8 9
4 Reggie Corrigan 58 1 6 0 0 7
5 Gary Murphy 30 3 2 0 0 5
6 George Francomb 13 0 0 4 0 4
7 Jason Pearce 54 0 0 1 2 3
8 Dan Parks 36 0 0 1 0 1
9 Darren Clarke 42 0 0 1 0 1
10 Liam Cooper 25 0 0 1 0 1
11 Marc Pugh 14 0 0 1 0 1
12 Noel Hunt 169 0 0 1 0 1
13 Stephen Warnock 45 0 0 1 0 1
14 Andy Keogh 33 0 0 0 0 0
15 Bernard Brogan 51 0 0 0 0 0
16 Brian Gartland 13 0 0 0 0 0
17 Chubby Chandler 37 0 0 0 0 0
18 Ciaran Byrne 7 0 0 0 0 0
19 Dan Magness 1 0 0 0 0 0
SECTION 4

10. 20 Danny Ventre 10 0 0 0 0 0
21 Dean GorrŽ 20 0 0 0 0 0
22 Dominic Matteo 21 0 0 0 0 0
23 Eddie O'Sullivan 88 0 0 0 0 0
24 Emma Byrne 94 0 0 0 0 0
25 Eoin Doyle 19 0 0 0 0 0
26 Garreth Carvell 11 0 0 0 0 0
27 Gary Dempsey 9 0 0 0 0 0
28 Gavin Peers 4 0 0 0 0 0
29 Graham Roberts 10 0 0 0 0 0
30 Ian Dunbavin 2 0 0 0 0 0
31 Ian Harte 28 0 0 0 0 0
32 Ian Madigan 42 0 0 0 0 0
33 Jake Nicholson 6 0 0 0 0 0
34 Jamie Devitt 3 0 0 0 0 0
35 Jimmy White 14 0 0 0 0 0
36 John Lacy 2 0 0 0 0 0
37 Katie Walsh 21 0 0 0 0 0
38 Ken Doherty 150 0 0 0 0 0
39 Kevin Kilbane 12 0 0 0 0 0
40 Lee Westwood 42 0 0 0 0 0
41 Luke Simpson 8 0 0 0 0 0
42 Matt Williams 18 0 0 0 0 0
43 Matty Askin 0 0 0 0 0 0
44 Neil Roberts 9 0 0 0 0 0
45 Niall Ronan 19 0 0 0 0 0
46 Nick Powell 17 0 0 0 0 0
47 Norman Whiteside 12 0 0 0 0 0
48 Oliver Phillips 0 0 0 0 0 0
49 Omari Caro 6 0 0 0 0 0
50 Paul Byrne 11 0 0 0 0 0
51 Paul Cook 5 0 0 0 0 0
52 Paul McGrath 131 0 0 0 0 0
53 Paul Speak 4 0 0 0 0 0
54 Peter Ridsdale 7 0 0 0 0 0
55 Phil Tufnell 93 0 0 0 0 0
56 Ric Moylan 2 0 0 0 0 0
57 Robert Maloney 11 0 0 0 0 0
58 Roddy Collins 5 0 0 0 0 0
59 Ryan Atkins 96 0 0 0 0 0
60 Sam Johnstone 8 0 0 0 0 0
61 Scott Quigg 19 0 0 0 0 0
62 Shane Byrne 8 0 0 0 0 0
63 Shane McGuigan 17 0 0 0 0 0
64 Shaun Lunt 23 0 0 0 0 0
65 Sophie Jancso 1 0 0 0 0 0
66 Stephen Ferris 115 0 0 0 0 0
67 Stephen Hendry 113 0 0 0 0 0
68 Stephen Hunt 28 0 0 0 0 0
69 Steve McGavin 1 0 0 0 0 0
70 Steve Mildenhall 2 0 0 0 0 0