Coex represents Korea's trade show & exhibition industry, with the largest exhibition center in Seoul under planning (to be completed by 2024), Coex is leading the transformation of Asia's exhibition industry

1. 2024
“Leading the transformation of Asia’s exhibition industry”
We bring people together
An introduction to Coex

2. I Coex is the Korea’s largest trade fair, congress and event organizer with its own convention
& exhibition center, Coex center, Seoul.
I With its 47,000 ㎡ of event space, Coex has been home to over 2,000 local & international
events every year. To cope with growing demand for event space - backed by strong local &
regional economy, it has decided to build-up 120,000 sqm of new exhibition center, waiting for
grand open of “New Coex center” in 2014.
ABOUT US
We bring people together
01
ABOUT US Why Korea Coex 2024

3. 30+ years of trade fairs in Korea & abroad
History
We bring people together
                                      
1986 2005 202420162002
Coex founded by
KITA (Korea Int’l
Trade Association)
ASEM
meeting
G20
summit
NS
Summit
1ST UFI
Certificate in
Korea
Start management
of CECO
Start management
of aT Center
Grand open of
New Coex
Exhibition Center
2009
Exhibition
Launch in Vietnam
2016
Exhibition
Launch in China
2018
Exhibition
Launch in Indonesia
ABOUT US Why Korea Coex 2024

4. Covering a wide range of MICE industry
Our services
We bring people together
COEX CENTER
MANAGEMENT
TRADE SHOW
ORGANIZER
PCO & EVENT
MANAGMENT
EXTERNAL VENUE
MANAGMENT
ABOUT US Why Korea Coex 2024

5. The most popular event destination in Korea
Coex center
We bring people together
Everything under one roof
Hotels, shopping mall, casino, theater, etc
At the heart of Seoul; Gangnam
Easy access; 2 subway lines, city air-terminal
ABOUT US Why Korea Coex 2024

6. The largest & flexible international event facility in Seoul
Coex center
We bring people together
36,000 ㎡, 4 exhibition halls
54 meeting rooms
- Spread over 4 floors, Hall A~ Hall D
- Including 3 auditoriums & Grand Ballroom
ABOUT US Why Korea Coex 2024

7. Facts & figures of 2017
Coex center
We bring people together
Over
926,485 visitors for meetings plus
3,252,184 visitors for exhibitions
4.1Million visitors 2,109 meetings and 195 exhibitions
2,304
Events of diverse nature
85.4%
Visitors satisfied with services
43International meetings
47,050 delegates (including 12,120
foreign participants)
ABOUT US Why Korea Coex 2024

8. Supporting regional industry sectors with our 30 + exhibitions
Coex organized exhibitions
We bring people together
Energy Plus
Oct 10 – 12, 2018Mar 1 – 3, 2018 Mar 22 –25, 2018 Apr 5 – 8, 2018Mar 28 – 30, 2018 Nov 28 – Dec 1, 2018
ABOUT US Why Korea Coex 2024

9. ABOUT US Coex 2024Why Korea
We bring people together
02
Why Korea?
Leveraging strategic partnership with Coex for scaling your business in Korea

10. Best location for breaking into Northeast Asian market of 1.6 billion consumers
Why Korea: at the center of “Asia’s big threes”
We bring people together
Located at the center of Northeast Asia,
the world’s third-largest economic region.
Korea is within a 3-hour flights distance
from 147 cities with a population of more
than 1 million. Direct flights to 41 cities in
China and 24 cities in operation
21.5% of world population,
25.7% of global GDP
“Asia will account for more
than half of global GDP by
2050”(Asia development bank)
ABOUT US Coex 2024Why Korea

11. Why Korea: The Market
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A top economy
With the strong and diverse purchasing power of more that 50 million consumers,
Korea is an ideal test bed for global markets and a laboratory in which to explore future markets
A prosperous nation of 50 million with a
GDP per capita of USD 27,221, Korea is
now one of the world’s top -10 economies
GDP FX
Reserves
Export Total Trade
Test market for MNC
"In Korea, the market itself is very
interesting; it is the laboratory of the
future“ (MD of R&D, Kimberly-Clark)
-Seoul has just the right sample size for
MNC’s new products’ market test-
50 million USD 30,000
+
“Highly competitive consumer
products from homegrown companies
like Samsung and LG have raised the
expectations of many Koreans”
ABOUT US Coex 2024Why Korea

12. Why Korea; Trend-setter
We bring people together
Korea mania expands in Asia and moves beyond beauty
The influence of Korean dramas and K-pop has been unprecedented, not just in the beauty
industry but also for luxury, apparel, consumer electronics and consumer food services, with
items featuring in music videos and TV dramas in high demand among consumers.
ABOUT US Coex 2024Why Korea

13. ABOUT US Coex 2024
Capitalize on the locational advantage and
growing demand from local & regional industries
Establish the world’s only MICE complex
combining sports, leisure and cultural spaces
Grand new Coex center is set to open in 2024
(master plan of Seoul city government)
We bring people together
03
Coex 2024
“Leading the transformation of Asia’s exhibition industry”
Why Korea

14. Best choice for global mega event organizers
New Coex center
We bring people together
The New Coex center will be the largest MICE
venue in Seoul providing 120,000㎡ of space
Total of 100,000㎡ exhibition space separated
into 11 halls
Convention center comprised of 44 meeting
rooms, featuring a grand auditorium for 3,500
ABOUT US Coex 2024Why Korea

15. MICE with sport, leisure, culture & entertainment
Unique combination of complex
We bring people together
New Coex center
Olympic stadium
Baseball stadium
Business Hotel
Arena
Shopping mall
5-star hotel
ABOUT US Coex 2024Why Korea

16. Current Coex to be linked with GBC and new Coex complex
Creation of Global Mice Valley
We bring people together
More than 180,000㎡ event space within 1km
Easy access by walk, subway, taxi and tram
Abundant hotels with wide range of price choices
ABOUT US Coex 2024Why Korea

17. Discussion
We bring people together
“ It’s SEOUL, Where your
success follows”