Kolla allows running OpenStack in containers using Docker and Ansible for simplified and repeatable deployments. It builds container images for OpenStack components that can be customized and then deployed through Ansible playbooks. Key features include opinionated out-of-the-box configurations, customizability, and integration with tools like Docker, Kubernetes, and ELK for logging. However, caution is advised as Docker, Kolla and Kubernetes are new technologies with active development.