Kokio is a provider of CRM solutions that enables sales, marketing, and customer service transformation through their Marketing Foundation for Business Success (MF4BS) model. MF4BS helps businesses navigate today's complex and chaotic marketing ecosystem by providing an integrated suite of marketing technology solutions including CRM, marketing automation, analytics, and content marketing. Kokio's experienced team utilizes their proprietary model and partnerships with global technology providers to implement customized solutions that drive better customer relationships, operations, insights, and resource management for clients.

1. CORPORATE OVERVIEW

2. WHO WE ARE
• Kokio is a provider of CRM solutions that
enables Sales, Marketing and Customer
Service transformation.
• We founded Kokio on the premise that your
business needs a foundation to make your
marketing, sales and customer service
initiatives meaningful, measurable and
responsive to your customers and business
needs.
• This is what we call Marketing Foundation
for Business Success (MF4BS).

3. WHY MF4BS?
IS TODAY’S MARKETING IN A STATE
OF CHAOS?

4. MODERN MARKETING ECOSYSTEM
Inputs &
Decisions
Business
Outcome
TECHNOLOGY
1. Internet
2. Digitalization
3. Data Explosion
4. Channels
Multiplicity
5. Mobile
6. Free information
Flow
INSTITUTIONS
1. Globalization
2. Multinationals
3. Economic
Bloc
4. Political
Systems
5. The Family
6. E-Business
VALUES
1. Consumerism
2. Fusion of
Cultures
3. Universal
Language
4. Social and
connected living
5. ZMOTism
MARKET STRATEGY
• Customers Needs
• Company Competency
• Competition
• Opportunity Analysis
• Market Segments
• Branding and
Positioning
• Execution Matrix
PRODUCT PORTFOLIO
• Market Definition
• Product Portfolio
• Development and
Design
• Business Plans
• Pricing
• Go-to-Market Approach
• Distribution
• Value Proposition
COMMUNICATIONS
• IMC
• Public Relations
• Brand Communication
• Thought leadership
• Internal
Communication
• Monitoring and
Evaluation
RELATIONSHIP
MANAGEMENT
• Retention Programs
• Quality Support
• Net promoters Plans
• Key Account
Management
• Lead Generation
• Sales process
MODERN MARKETING DECISION
DRIVERS
MARKETING TECHNOLOGY TOOLS
A. INFRASTRUCTURE: Databases, Big Data, Cloud, Mobile Apps Dev, Web Dev, Marketing Environment
B. PLATFORMS: CRM, Marketing Automation, Website/WCM/WEM, E-Commerce
C. MIDDLE WARE: Data Management Platform, Tag Management, User Management, Cloud Connectors, APIs
D. MARKETING EXPERIENCES: Email Marketing, Mobile Marketing, Search and Social Ads, Display Ads, Video Ads & Marketing, Creative and Design, Communities and Reviews,
Social Media Marketing, Events and Webinars, Calls and Call Centers, Customer Experience, Loyalty and Gamification, Personalization, Testing and optimization, Marketing Apps,
SEO, Content Marketing, Sales Enablement.
E. MARKETING OPERATIONS: Marketing Analytics, Dashboards, Web and Mobile Analytics, Business Intelligence, Marketing Data, Channel/Local Marketing, Marketing Resource
Management, Digital Asset Management, Agile and Project Management.
F. EMERGENT TECHNOLOGIES: Emotion Detection, Augmented Reality, NFC, Smart Kiosks, Geofencing etc.
Insights from Market, Customer, Sales, Marketing,
Communications, Finance, Administration Information
• Business Objectives, KPIs and Metrics
• Data Collection, Evaluation and Reporting
• Tools, Techniques and Platforms
• Testing, Analysis and Optimization
• Innovations iterations and Agility Processes
KOKIO MF4BS HUB

5. WHAT WE DO
Kokio utilizes MF4BS model to provide marketing technology solutions and associated
services – needs analysis, implementation, integration, training, change management and
support needed to drive sales, marketing and service transformation for:
• Better customer relationship management for increased revenue.
• Better campaign and communications operations for improved lead
nurturing.
• Better content for higher visibility.
• Better intelligence gathering and analysis for more effective insights.
• Better marketing resource management for greater accountability

6. OUR SOLUTIONS OVERVIEW
Customer
Relationship
Management
(CRM)
Marketing
Automation
Content
Marketing
Solution
Analytics,
Dashboards
and Business
Intelligence
Marketing
Resource
Management
CRM Strategy
Salesforce Automation
Marketing Campaigns
Order Processing
Customer Support
Call Centre
3rd Party Integrations
Social CRM
Multichannel Campaigns
Management
Lead Scoring and
Nurturing
Web Forms & Landing
Pages
Personalization
Reports & Analytics
Mobile
Content Analysis &
Targeting
Content Creation
Content Curation
Optimization
Content Distribution
Workflow Management
Content Governance
Analytics & Reporting
Data Capture & Aggregation
Visualization and Dashboard
OLAP/Data Mining/ Big Data
Scorecards and
Prescriptions
Marketing Project
Planning
Media Production
Management
Digital Asset
Management
Brand Management
Mobile Approvals
Reporting

7. WHY US?
SALES
WORK
• Experienced, multi-disciplinary team of young
Nigerians with competencies in marketing
technology.
• Development and utilization own MF4BS model to
help businesses realise results quickly.
• Strategic Partnerships with global marketing
software organisation to deliver purpose–fit
solution.
• Marketing Project Management excellence.
• Team is led by Tope Ajayi, Co-founder &CEO; a
14-year veteran of Marketing and Technology;
former COO Ringier Nigeria; proud alumnus of
SystemSpecs, CA Consultants, Darwin
Technologies.

8. WHERE WOULD YOU START YOUR TRANSFORMATION?
Customer
Relationship
Management
Marketing
Automation
Content
Marketing
Solution
Analytics,
Dashboards
and
Business
Intelligence
Marketing
Resource
Management
1 2 3 4 5

9. NEXT STEPS..
WE WOULD LIKE TO DISCUSS YOUR SALES, MARKETING AND SERVICE
TRANSFORMATION REQUIREMENTS.
PLEASE CONTACT US:
6B, Bendel Close
Off Bishop Aboyade Cole Street
Victoria Island
234 1 4541253, (0)7026092776
contact@kokio.ng