The document summarizes the results of a survey conducted across various retail stores in Chennai to understand condom brand purchase patterns and consumer preferences. The key findings are:
1) The fastest selling condom brands are KS, Kohinoor, Moods/Chinese, and Durex.
2) Different brands appeal to different age groups and socio-economic classes. KS targets younger consumers while Kohinoor targets older married men.
3) Packaging plays a role in purchases but most brands use sexual imagery that could embarrass some consumers.
4) The survey suggests the need to reposition the Kohinoor brand to appeal to all men by focusing on romance rather than just sex.
This document provides makeup tips for different styles including Prom Queen, Rockstar, Sporty Basketball-Ball Star, and Trendsetter. It also provides general teen makeup tips such as keeping makeup simple, being careful when tweezing eyebrows, avoiding popping pimples, and washing your face daily.
This document provides a buyers guide for fall 2009 underwear trends, featuring 12 brands. It includes brief descriptions and photos of specific underwear styles from each brand, noting the style name, description, and price. The guide covers a range of brands such as Marc Ouest, DMK Designs, Dude Unlimited, and more. It concludes by announcing upcoming guides to be published in the future.
Merck is planning to launch an OTC cold and flu medication called Nasivion in India. Nasivion will be launched as day and night tablets to provide relief from cold symptoms throughout the day and night. The document outlines Merck's launch strategy, which includes a pilot launch in Southern India, defining the target audience as working adults ages 30-45, and establishing a brand positioning focused on providing relief from cold symptoms during both the day and night. Creative executions are proposed using celebrity endorsements or non-celebrity scenarios to promote Nasivion's day and night formulation.
The library media specialist at Edgewood Elementary School conducted an analysis of the media center collection and found that the average age is 1994. With current enrollment of 350 students, there are 26 items per student. The goal is to update the collection to have a minimum of 20 items per student and average age of 2000. To accomplish this, 2,000 items need to be weeded and 1,500 new titles purchased at a cost of $33,000. The proposed budget for 2012-2013 is $6,550 from various funding sources to purchase 400 new non-fiction titles, subscriptions, supplies, and computer equipment to modernize the collection.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The Beatles were a highly influential rock band formed in Liverpool, England in 1960 and comprised of John Lennon, Paul McCartney, George Harrison, and Ringo Starr. They achieved mainstream success in the UK in 1962 with their first single "Love Me Do" and developed enormous global popularity known as "Beatlemania" as their songwriting grew more sophisticated. Though they disbanded in 1970, the members all found success in independent music careers, with Lennon and Harrison later passing away in 1980 and 2001, respectively, while McCartney and Starr continue being active musicians.
Este álbum de fotografías contiene imágenes de varios eventos familiares importantes del último año, incluidas vacaciones, cumpleaños y reuniones. Las fotos capturan momentos felices y recuerdos que la familia querrá atesorar por mucho tiempo. El álbum será un tesoro para las generaciones futuras.
Este documento describe un grupo de Facebook creado por maestras de nivel inicial llamado "Maestras Jardineras Nicoleñas". Los objetivos del grupo son generar espacios de comunicación e intercambios entre docentes, fortalecer el trabajo de grupo y brindar información sobre temas relacionados a la docencia. El grupo utiliza herramientas como Facebook, Twitter y YouTube para establecer un canal de comunicación entre las maestras.
This document provides makeup tips for different styles including Prom Queen, Rockstar, Sporty Basketball-Ball Star, and Trendsetter. It also provides general teen makeup tips such as keeping makeup simple, being careful when tweezing eyebrows, avoiding popping pimples, and washing your face daily.
This document provides a buyers guide for fall 2009 underwear trends, featuring 12 brands. It includes brief descriptions and photos of specific underwear styles from each brand, noting the style name, description, and price. The guide covers a range of brands such as Marc Ouest, DMK Designs, Dude Unlimited, and more. It concludes by announcing upcoming guides to be published in the future.
Merck is planning to launch an OTC cold and flu medication called Nasivion in India. Nasivion will be launched as day and night tablets to provide relief from cold symptoms throughout the day and night. The document outlines Merck's launch strategy, which includes a pilot launch in Southern India, defining the target audience as working adults ages 30-45, and establishing a brand positioning focused on providing relief from cold symptoms during both the day and night. Creative executions are proposed using celebrity endorsements or non-celebrity scenarios to promote Nasivion's day and night formulation.
The library media specialist at Edgewood Elementary School conducted an analysis of the media center collection and found that the average age is 1994. With current enrollment of 350 students, there are 26 items per student. The goal is to update the collection to have a minimum of 20 items per student and average age of 2000. To accomplish this, 2,000 items need to be weeded and 1,500 new titles purchased at a cost of $33,000. The proposed budget for 2012-2013 is $6,550 from various funding sources to purchase 400 new non-fiction titles, subscriptions, supplies, and computer equipment to modernize the collection.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The Beatles were a highly influential rock band formed in Liverpool, England in 1960 and comprised of John Lennon, Paul McCartney, George Harrison, and Ringo Starr. They achieved mainstream success in the UK in 1962 with their first single "Love Me Do" and developed enormous global popularity known as "Beatlemania" as their songwriting grew more sophisticated. Though they disbanded in 1970, the members all found success in independent music careers, with Lennon and Harrison later passing away in 1980 and 2001, respectively, while McCartney and Starr continue being active musicians.
Este álbum de fotografías contiene imágenes de varios eventos familiares importantes del último año, incluidas vacaciones, cumpleaños y reuniones. Las fotos capturan momentos felices y recuerdos que la familia querrá atesorar por mucho tiempo. El álbum será un tesoro para las generaciones futuras.
Este documento describe un grupo de Facebook creado por maestras de nivel inicial llamado "Maestras Jardineras Nicoleñas". Los objetivos del grupo son generar espacios de comunicación e intercambios entre docentes, fortalecer el trabajo de grupo y brindar información sobre temas relacionados a la docencia. El grupo utiliza herramientas como Facebook, Twitter y YouTube para establecer un canal de comunicación entre las maestras.
El documento describe estrategias de valor para clientes y organizaciones. Primero se debe analizar el entorno incluyendo clientes, competencia, mercado y legislación. Luego conocer al cliente, entender qué hace y cuándo compra para crear valor tanto para el cliente como para la organización a través de una respuesta de la organización que satisfaga las necesidades del cliente.
Debit card promo campaign uefa citibank 23-09-09creativetweet
This document outlines a marketing campaign by Mastercard to promote debit card usage through Citibank debit cards in India. Key points:
- Mastercard wants to increase its market share of debit cards in India, which is currently dominated by Visa.
- The campaign involves a contest where customers can win tickets to a UEFA Champions League match by making Rs. 5000 in purchases on their Citibank debit card.
- A 360 degree marketing plan is outlined using ATL, BTL, PR events, electronic channels, and a marketing calendar to drive awareness and usage of Citibank debit cards throughout the promotional period.
The goal is to activate more Citibank debit card customers and increase debit card
This presentation will give you insights into where the testing industry will be in 2020 and what are the skills required to survive in the testing world.
NCORD Biotech ltd. will provide various banking and therapy services including cord blood, cord tissue, bone marrow, and peripheral blood banking as well as autologous and allogenic stem cell therapies. The pricing plans for these services will vary by region and services offered. NCORD will promote its services through various channels including advertising, publicity, personal selling, and the internet. It will establish outlets across 16 Indian states to make its services widely accessible. Ensuring quality people and processes are key to delivering a high standard of service to customers.
The document discusses the potential effects of 4 degrees of global warming by the next generation if no action is taken to reduce emissions. While 4 degrees may seem small, it would be enough to significantly reshape the world and the environment children will inherit. Determination and action are needed to tackle this large challenge of climate change through reducing emissions and learning ways to take action from the resources provided.
The document expresses positive thoughts and feelings about the author's life, including being positive, optimistic, energetic, happy, healthy, successful in work, wealthy, and appreciated by friends and colleagues. The author affirms thinking positively in all situations and having a mind full of positive thoughts.
The document proposes a city situation application that uses a four-tier architecture. It would allow users to mark routes with disturbances on a map, set route preferences, receive notifications, and suggest alternative routes. A gamification mechanism would be included. The application would be built on the One Cognizant platform using .NET Framework, HTML, AJAX, jQuery, and SQL Server. It describes screens for searching routes, reporting problems, changing preferences, and editing posts.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document summarizes a hybrid summer cohort program for a Master of Arts in Educational Technology (MAET) program. It includes the following key points:
1. The program runs for 6 weeks, with the first 2 weeks being face-to-face classes and the last 4 weeks being online.
2. Students will earn 9 graduate credits across 3 certificate courses related to educational technology. These credits will transfer to the full MAET program.
3. The program aims to help students learn about technology while also figuring out how to apply technology knowledge to help students learn and develop professionally.
Adhd Medication Shortage Uk - trinexpharmacy.comreignlana06
The UK is currently facing a Adhd Medication Shortage Uk, which has left many patients and their families grappling with uncertainty and frustration. ADHD, or Attention Deficit Hyperactivity Disorder, is a chronic condition that requires consistent medication to manage effectively. This shortage has highlighted the critical role these medications play in the daily lives of those affected by ADHD. Contact : +1 (747) 209 – 3649 E-mail : sales@trinexpharmacy.com
Basavarajeeyam is a Sreshta Sangraha grantha (Compiled book ), written by Neelkanta kotturu Basavaraja Virachita. It contains 25 Prakaranas, First 24 Chapters related to Rogas& 25th to Rasadravyas.
- Video recording of this lecture in English language: https://youtu.be/kqbnxVAZs-0
- Video recording of this lecture in Arabic language: https://youtu.be/SINlygW1Mpc
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
El documento describe estrategias de valor para clientes y organizaciones. Primero se debe analizar el entorno incluyendo clientes, competencia, mercado y legislación. Luego conocer al cliente, entender qué hace y cuándo compra para crear valor tanto para el cliente como para la organización a través de una respuesta de la organización que satisfaga las necesidades del cliente.
Debit card promo campaign uefa citibank 23-09-09creativetweet
This document outlines a marketing campaign by Mastercard to promote debit card usage through Citibank debit cards in India. Key points:
- Mastercard wants to increase its market share of debit cards in India, which is currently dominated by Visa.
- The campaign involves a contest where customers can win tickets to a UEFA Champions League match by making Rs. 5000 in purchases on their Citibank debit card.
- A 360 degree marketing plan is outlined using ATL, BTL, PR events, electronic channels, and a marketing calendar to drive awareness and usage of Citibank debit cards throughout the promotional period.
The goal is to activate more Citibank debit card customers and increase debit card
This presentation will give you insights into where the testing industry will be in 2020 and what are the skills required to survive in the testing world.
NCORD Biotech ltd. will provide various banking and therapy services including cord blood, cord tissue, bone marrow, and peripheral blood banking as well as autologous and allogenic stem cell therapies. The pricing plans for these services will vary by region and services offered. NCORD will promote its services through various channels including advertising, publicity, personal selling, and the internet. It will establish outlets across 16 Indian states to make its services widely accessible. Ensuring quality people and processes are key to delivering a high standard of service to customers.
The document discusses the potential effects of 4 degrees of global warming by the next generation if no action is taken to reduce emissions. While 4 degrees may seem small, it would be enough to significantly reshape the world and the environment children will inherit. Determination and action are needed to tackle this large challenge of climate change through reducing emissions and learning ways to take action from the resources provided.
The document expresses positive thoughts and feelings about the author's life, including being positive, optimistic, energetic, happy, healthy, successful in work, wealthy, and appreciated by friends and colleagues. The author affirms thinking positively in all situations and having a mind full of positive thoughts.
The document proposes a city situation application that uses a four-tier architecture. It would allow users to mark routes with disturbances on a map, set route preferences, receive notifications, and suggest alternative routes. A gamification mechanism would be included. The application would be built on the One Cognizant platform using .NET Framework, HTML, AJAX, jQuery, and SQL Server. It describes screens for searching routes, reporting problems, changing preferences, and editing posts.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document summarizes a hybrid summer cohort program for a Master of Arts in Educational Technology (MAET) program. It includes the following key points:
1. The program runs for 6 weeks, with the first 2 weeks being face-to-face classes and the last 4 weeks being online.
2. Students will earn 9 graduate credits across 3 certificate courses related to educational technology. These credits will transfer to the full MAET program.
3. The program aims to help students learn about technology while also figuring out how to apply technology knowledge to help students learn and develop professionally.
Adhd Medication Shortage Uk - trinexpharmacy.comreignlana06
The UK is currently facing a Adhd Medication Shortage Uk, which has left many patients and their families grappling with uncertainty and frustration. ADHD, or Attention Deficit Hyperactivity Disorder, is a chronic condition that requires consistent medication to manage effectively. This shortage has highlighted the critical role these medications play in the daily lives of those affected by ADHD. Contact : +1 (747) 209 – 3649 E-mail : sales@trinexpharmacy.com
Basavarajeeyam is a Sreshta Sangraha grantha (Compiled book ), written by Neelkanta kotturu Basavaraja Virachita. It contains 25 Prakaranas, First 24 Chapters related to Rogas& 25th to Rasadravyas.
- Video recording of this lecture in English language: https://youtu.be/kqbnxVAZs-0
- Video recording of this lecture in Arabic language: https://youtu.be/SINlygW1Mpc
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
8 Surprising Reasons To Meditate 40 Minutes A Day That Can Change Your Life.pptxHolistified Wellness
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Promoting Wellbeing - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
share - Lions, tigers, AI and health misinformation, oh my!.pptxTina Purnat
• Pitfalls and pivots needed to use AI effectively in public health
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In some case, your chronic prostatitis may be related to over-masturbation. Generally, natural medicine Diuretic and Anti-inflammatory Pill can help mee get a cure.
These lecture slides, by Dr Sidra Arshad, offer a quick overview of the physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar lead (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
6. Describe the flow of current around the heart during the cardiac cycle
7. Discuss the placement and polarity of the leads of electrocardiograph
8. Describe the normal electrocardiograms recorded from the limb leads and explain the physiological basis of the different records that are obtained
9. Define mean electrical vector (axis) of the heart and give the normal range
10. Define the mean QRS vector
11. Describe the axes of leads (hexagonal reference system)
12. Comprehend the vectorial analysis of the normal ECG
13. Determine the mean electrical axis of the ventricular QRS and appreciate the mean axis deviation
14. Explain the concepts of current of injury, J point, and their significance
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. Chapter 3, Cardiology Explained, https://www.ncbi.nlm.nih.gov/books/NBK2214/
7. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
2. Why ENERGIZE?
Will it get you
MORE BANG FOR THE BUCK?
3. To evaluate whether there is a
need to ENERGIZE we initiated a
dipstick survey across Pharmacies,
Convenience stores, Health &
Beauty Chains and Super Markets
across different socio-economic
areas in Chennai…
4. THE DIP STICK
SURVEY COVERED
Pharmacies (30)
Convenience Stores (5)
Health & Beauty Chains (3)
Super Markets (2)
5. THE DIP STICK
SURVEY AREAS
Nungambakkam (SEC A & AB)
Kodambakkam (SEC AB, B, C) Mogappair (SEC AB, B)
Royapettah & Thousand Lights (SEC A, AB, B) Porur (SEC AB, B, C)
Velacherry (SEC A, AB, C) Adyar (SEC A, AB, B)
Ambattur (SEC AB, B, C) Koyambedu (SEC B, C)
6. WHAT WE ASKED?
1. Which are the FASTEST moving condom brands?
2. Which AGE GROUP prefers which brand?
3. What is the PURCHASE PATTERN for condoms?
4. Does PACKAGING play an important role in purchase?
7. WHAT WE ASKED?
5. Does PRICING play a decisive role in purchase?
6. Are consumers BRAND SPECIFIC?
7. Are the trade people open to the idea of PROMOTING condoms?
8. Why more PROMINENCE is given to certain brands?
8. WHAT THEY SAID?
FASTEST SELLING BRANDS IN ORDER
1. KS
2. Kohinoor
3. Moods / Chinese
4. Durex (Niche Urban Elite, No.1 at Health & Beauty Chains)
9. WHAT THEY SAID?
AGE GROUP & SEC PURCHASE PATTERN
1. KS : 20 – 30 yr SEC A+, A, AB
2. Kohinoor : 30 – 45 yr SEC AB, B, C
3. Moods / Chinese : 20 – 35 yr SEC AB, B, C
4. Durex : 20 – 45 yr SEC A+, A, AB (Urban Elite)
10. WHAT THEY SAID?
PACKAGING
• Plays an important role in product placement at counters.
• Sexual imagery used to help in product visibility but currently it
is full of clutter with all brands except KS and Durex following
sexual imagery packaging.
• Sexual imagery causes embarrassment for the Indian family-man
11. WHAT THEY SAID?
PRICING
• Not a very important factor.
BRAND AWARENESS
• Consumers very brand specific but does not refuse if other brands
are offered at Pharmacies. Factors are lack of knowledge about
quality difference, brand value, does not matter etc.
12. WHAT THEY SAID?
PROMOTING
• Sellers are open to promote but not much sustained OOH / BTL
promotional support from any company.
BRAND SPECIFIC PROMINENCE
• KS at Pharmacies since off take is more, Durex at Health & Beauty
Chains, All kept mixed at other places.
13. BRAND PROMISE PERCEPTION
• KS Young and energetic, Fun, Erotic
• KOHINOOR Married man‟s choice, Durable, Functional,
Value-for-money
• MANFORCE (Advt) Young, Raw Eroticism, Experimental, Fantasy
• MOODS Young, Fun, Cheap
14. BRAND PROMISE PERCEPTION
MACHISMO
Masti Zaroor
Ustad
Manforce
Durex
Kama Sutra
Nirodh
CARING FOR EROTICISM
THE FAMILY Nirodh Deluxe
Durex
Pleasuremax
Kohinoor
Moods
Kohinoor
Kohinoor Pink XTRA Time
LOVE AND PASSION
15. LEARNING
• Sex has evolved over the last 10 years
with Internet and media explosion
• Fun factor is now attached to sex…even
in the Indian married man‟s mind
• Romance – Marriage – Sex is now
Romance – Sex - Marriage
• Awareness is high and experimentation
is the next step forward
• Sex is now a natural culmination of
Romance
16. CHALLENGE
• 360 Degree ENERGIZING of the KOHINOOR Brand Promise
• Build on Romance and create differenciation, add X-Factor
• From Married Male‟s choice move closer to Every Male‟s choice
• Stage 2 - Every Male to Every Consenting Adult (make woman the decider
the chooser…)
• From Night time to Romance time, Anytime, Every time…
There is no specific time for Love & Romance…
17. THE SOLUTION
Efficient
Push & Pull
Strategies
Mass Effective Superior &
Media Brand Differenciated
Exercise Packaging
Energizing
New &
Ambient
Media
18. THE PRODUCT SHELF
What works,
what doesn‟t
LOST IN THE CROWD
and why?
19. KS PACKAGING
Regular variants
The
Pack Visuals
Deliver Brand
Clear variant Promises
The differentiation Fun & Erotic
Promises Sex
&
Experiences
Premium variants
20. MOODS PACKAGING
Regular variants
Clear variant
differentiation
Premium variants
For the Male
buyer – No Trying to
promises but Position along
assures sex with
Durex
21. MANFORCE PACKAGING
Positioned
for the
Male Market
Guarantees
RAW SEX
No Correlation
between the
PACKAGE REVAMP Brand Promise
and the Logo
IMPROVED INCREASE
BRAND IN
IDENTITY SALES
22. KOHINOOR PACKAGING
The Brand Promise is not
Positioned for the Married Couple
delivered on the packs.
as a Companion for
Love & Passion
The Promise is entirely different from the
actual product appearance
The packs says
But the packs says
SEX!!! SEX!!! SEX!!! SEX!!! SEX!!!
Affects theis the LOVE?
Where consumer behavior and the purchase pattern
Where is the PASSION?
24. KOHINOOR PACKAGING
Why will a married man of SEC B want to buy
soft porn images to make love to his wife?
ONE MAJOR ELEMENThave EAT UP SALES
What does these visuals
TO to do with love
and passion?
Wouldn‟t the consumers feel a little
embarrassed because of the packs?
26. THE LOVE ELEMENTS
MASTER ELEMENT
ROSE CUPID
The „HEART‟ is just not
the universal symbol for love
An ancient The
symbol for personification
love and for love and
beauty courtship
WHAT ARE THE VISUAL
REPRESENTATIONS OF LOVE?
ROMANTIC HEART
COUPLE
The most
Depicts the extreme and
closeness and prevalent
bonding symbol
between representing
partners love
27. THE MASTER ELEMENT
The „HEART‟ is just not
the universal symbol for love If it really was, why doesn’t it
even come close to the
appearance of the human heart?
The „HEART‟ is a stylized symbol
that unifies the male and the female
reproductive organs
29. THE FEMALE SYMBOL
The „HEART‟ also depicts the
human female body, such as
the female reproductive organ,
the Sumerian cuneiform or its
mound. And some maintains a
resemblance to the shape of
the female breasts or buttocks.
30. THE SILPHIUM
Historians state one possible origin of the
heart, is a seed pod, Silphium
The Silphium, a type of fennel, which
seeds are distinctly heart-shaped, but has
been extinct for over two millennium
It can be seen engraved on the ancient
coins of the city of Cyrene
And for why the seed pod possibly rank itself as
the premiere symbol of love and romance?
Silphium was the main ingredient for the most highly
effective natural birth-control medicine of its time. It
was used as an herbal contraceptive or abortifacient
31. HEART FOR LOVE
Master
Element
Since the existence of man
the heart-shaped symbol
represents love and
adoration
32. COLOUR MATTERS
Marketing research indicates that over 80% of visual information is
related to colour
Colour conveys information and provides the user with some other
operational benefit
Psychological Effects
• Symbolism
• Associations
Aesthetic Effects
Functionality • Attractive
• Effective Design
Visual Effects
• Eye-catching
• Legibility
33. REVIEW PARAMETERS
DYNAMIC & BOLD
MODERN & CONTEMPORARY
LOVE & PASSION AFFINITY
BRANDING
VISUAL APPEAL / ATTRACTIVENESS
Master
Element
Visual Elements Colour
Branding
34. THE COLOUR PALETTE
Colour
PINK
Pink compliments the variant and on a lager scale avoids a colour text
brain teaser
In general Pink is associated with love and romance
Pink shows a reluctance to grow-up in sexual matters
35. THE COLOUR PALETTE
Colour
DOTS
Blue is described as a favorite color of both men and women of all ages,
and is the color most preferred by men
The colour of water is perceived to be blue, the water bubbles are
therefore also perceived in the colour of blue, bubbles form the shape
of circles or large dots, this will aid to the functionality of the pack
design
36. THE COLOUR PALETTE
Colour
RIBS
The elements that the Indian psyche associates to the colour brown is
to wood and earth. Wood are trees. The texture of the barks are
uneven and bumpy, this very much applies to the texture of the
product variant
Men are more apt to say brown is one of their favorite colours
37. THE COLOUR PALETTE
JASMINE
The colour green reflects nature and naturalness
Even though white is the colour of jasmine, green is very popularly
attached to it, because the colour white is considered to have a weak
visual representation. The alternative is green, hiring the colour of the
peduncle
38. THE COLOUR PALETTE
XTRA
THIN
The usage of colour red grabs attention and gets people to take action
The colour red is related from passionate love to violence and warfare.
The colour red reflects heat. Condoms when wore are smooth reducing
friction and claimed to eat-up sensation. This product variant allows to
fetch back the lost sensation and heat things between the couple
39. THE COLOUR PALETTE
XTRA
TIME
TRIPLE
XTRA
The Indian psyche relates the colours black and gold to premium and
luxury, this understanding will be applied to the premium variants
116. Why go for Radio?
Untapped medium by condom brands
Permits to build a personality for the brand
using sound and voices
Most inexpensive medium for the masses
High audienceship and rapid expansion
Higher creative variants
117. Radio Broadcast and Audienceship in Tamil Nadu
Radio Mirchi
34,18,000
Big FM
7,03,000
Suriyan FM
Hello FM 1,27,54,000
Radio One
23,72,000
3,54,000
Radio City
5,44,000
Aahaa FM
2,33,000
Coverage Chennai Puducherry Coimbature Madurai Triunelveli Tuticorin Trichy
118. Favorite song khatam toh Ab kya karoge?
RJ voiceover after a every program
“Program khatam toh ab kya karoge?”
After time updates, Traffic updates, score updates in radios like
„Now the time is 7o clock…Ab kya karoge?
Separate program could be created in various FM stations ex:
9.30 – 10.30 pm playing romantic/sexy songs and the program could
be called „Kohinoor time‟/ ‟Kohinoor – Ab kya karoge?‟
And the same program could be extended for 10mins
and those ten minutes could be named as „Kohinoor
Extra Time‟ to promote our rising star brand!