NCORD Biotech ltd. will provide various banking and therapy services including cord blood, cord tissue, bone marrow, and peripheral blood banking as well as autologous and allogenic stem cell therapies. The pricing plans for these services will vary by region and services offered. NCORD will promote its services through various channels including advertising, publicity, personal selling, and the internet. It will establish outlets across 16 Indian states to make its services widely accessible. Ensuring quality people and processes are key to delivering a high standard of service to customers.
Subject: Pharmaceutical Marketing and Management
Full Marks - 50
1. Personnel Management:
a) Definition, scope, importance, behavioral science and personnel management.
b) Motivation, moral and job satisfaction.
c) Education, training, management development and performance evaluation.
d) Means of achieving harmonious industrial relation collective bargaining, joint consultation worker council, arbitration, and industrial democracy.
2. Production Management: Definition, scope, importance and application of management, techniques and principles to production management, production planning and quality control.
3. Materials Management:
a) Purchasing: Formulating effective buying policies, determination of needs and desires of patrons, selecting the sources of supply, determination the terms of purchase, receiving, marketing and stocking goods.
b) Inventory control: Methods of inventory control, selection of optimum method, effect of inventory control.
4. Risks Management
5. Pharmaceutical Marketing:
a) Promotion: Objectives, classification, developing a promotional plan, promotion strategy, budget and executing the program. Steps of implantation of advertising, types (display, direct mail, etc.) and preparation of advertisement. Personal selling and evaluation of promotion (general and specialized method).
b) Pricing: General consideration, pricing method, prescription pricing and professional fees.
c) Channel of distribution
d) Forecasing of sales
5. Management of Community Pharmacy and Governmental Pharmacy.
Subject: Pharmaceutical Marketing and Management
Full Marks - 50
1. Personnel Management:
a) Definition, scope, importance, behavioral science and personnel management.
b) Motivation, moral and job satisfaction.
c) Education, training, management development and performance evaluation.
d) Means of achieving harmonious industrial relation collective bargaining, joint consultation worker council, arbitration, and industrial democracy.
2. Production Management: Definition, scope, importance and application of management, techniques and principles to production management, production planning and quality control.
3. Materials Management:
a) Purchasing: Formulating effective buying policies, determination of needs and desires of patrons, selecting the sources of supply, determination the terms of purchase, receiving, marketing and stocking goods.
b) Inventory control: Methods of inventory control, selection of optimum method, effect of inventory control.
4. Risks Management
5. Pharmaceutical Marketing:
a) Promotion: Objectives, classification, developing a promotional plan, promotion strategy, budget and executing the program. Steps of implantation of advertising, types (display, direct mail, etc.) and preparation of advertisement. Personal selling and evaluation of promotion (general and specialized method).
b) Pricing: General consideration, pricing method, prescription pricing and professional fees.
c) Channel of distribution
d) Forecasing of sales
5. Management of Community Pharmacy and Governmental Pharmacy.
This presentation will give you insights into where the testing industry will be in 2020 and what are the skills required to survive in the testing world.
This presentation will give you insights into where the testing industry will be in 2020 and what are the skills required to survive in the testing world.
John Isitt, Resonant Media
Changing the game: positioning your charity to succeed in the new health service market conference
www.charitycomms.org.uk/events
Customer Delight - CRM and Logistics InterfaceUPES Dehradun
UPES does not own the content in this presentation. This presentation was presented in MDP on 'Demystifying Supply Chain' organised by Management Development Center at UPES Campus
Selling Solutions Using a Compelling Value PropositionCompTIA
In a webinar presented by Marty Gilbert, president, Growth Initiatives LLC, and Bob Sherlock, president, Marketwerks, learn how to lay the foundation for solution selling, and then execute it. CompTIA’s webinar focuses on how to develop well-targeted value propositions for each customer segment, and bring them to market successfully.
In the past, selling offered high rewards to those with the energy to sell hard and the tactics to close deals. In the new era, it will offer even greater bounty to those who can sell smart and understand and implement strategies for creating customer value.
* In an increasingly copy-cat economy, the new basis of competition is business model innovation.
* Unfortunately, the work of business model innovation is too often left undone, at great cost to the organization's longer term growth opportunities and its profitability. This gap is the outcome of marketing's role increasingly being defined around demand generation and brand communications in increasingly fragmented channels, roles that have required many new marketing subspecialties.
* The CMO is ideally suited to facilitate business model strategy decisions, decisions that must be made by the leadership team as a whole.
* Deploying the CMO to facilitate business model innovation will align brand and business strategy, benefiting the success of both.
6. Product decisions
Branding Quality Features
• We must remember that Marketing is fundamentally
about providing the correct bundle of benefits to
the end user, hence the saying ‘Marketing is not
about providing products or services it is essentially
about providing changing benefits to the changing
needs and demands of the customer’
7. Price....
• The prices are Talk plans
being charged in
accordance with:
• The charges vary Prices
from region to
region. Roaming
rates
Services
9. • Pricing is the only mix which
generates a turnover for the
organization.
• The remaining P’s are the variable
cost for the organization.
• Price must support these elements
of the mix.
• Pricing is difficult and must reflect
supply and demand relationship.
10. Promotion....
Promotion
Personal
Advertisement Hoardings Media Publicity Internet
selling
11. Promotion of product
Easy
recharge
Two two
Validity
talk
offer
plan
Promotion
Reducing
VIP no’s
rates
12. PLACE
•The hutch outlets are being situated
in various places in India which
includes 16 states.
•It has both postpaid outlets and
prepaid outlets.
13. Andhra Pradesh
Punjab
West Bengal
Karnataka
Maharashtra & Goa
Tamil Nadu
Rajasthan
UP (E)
UP (W)
Kerala
Delhi
Mumbai
Haryana
14. Physical Evidence….
Before and
After sale
documents
PHYSICAL
EVIDENCE
Sim cards Bills
15. People
People are important because:
– Providing a service, rather than selling a
product.
– Quality of personal relationships between
company and clients becomes vital.
– New staff needs thorough training and
constant monitoring.
– Staffing costs the highest cost
– Recruiting specialist staff time
consuming and expensive.
– Strategies and tactics for recruiting,
training and safeguarding relationships.
16. Higher
managers
People Include...
Middle managers
Lower managers
Others like:
Technicians
Dealers
Other Employees (BPO Employees)
17. Process
• That “P” of marketing mix
which let customers get the best of
the products
18. Process of taking a postpaid connection
Go to Hutch Shop
Choose a product (Say Postpaid connection)
Pay the appropriate fees
Take the Respective product (Like SIM Card in this case)
Avail the facilities
Give the feedback
19. Suggestions
• The charges should be less
• The outlets should be opened in the
small towns also
• No. of Hutch PCO should be raised
• More schemes should be introduced
• Customer satisfaction should be
there