Knowledge Management - A Reframe in Practice
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Presented on 29 January 2019 to master students of Prof. Thomas Armbrüster's Philipps University Marburg Department of Knowledge Management and focusing on some of Deutsche Telekom's practice in the field and a discussion of the role of human collaboration, customer centricity and innovation scaling for the knowledge management of the future. Founded in 1527 and located 100 km north of Frankfurt and the Rhine-Main area, Uni Marburg is one of Germany's oldest and, with 11 nobel laureates, most prestigious academic institutions with today 25.000 students and 12% international registration.
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Knowledge Management - A Reframe in Practice
- 1. Knowledge ManagementA Reframe in Practice Hanns Schempp @ FB Wirtschaftswissenschaften FG Wissensmanagement Philipps-Universität Marburg 29. JANUAR 2019
- 2. Who‘s talking? Marketing Communication Business Development 19 77 MPI ARPANET & Gaming 92 n-tv Digital newsroom 97 Freelance Lobbying 98 Datev Legal IT 99 Cedel Global clearing 00 Group HQ Public Affairs 04 T-Systems Board Member Support 08 T-Deutschland Sales 13 T-Europe Marketing 2 Teaming up Growing innovation Speeding up
- 3. KNOWLEDGE MANAGEMENT NATURAL REFLEX Like breathing or tuning to gravity, we do not normally think about or plan it directs applying or growing our knowledge towards handling or improving the world 3
- 4. WE ACCUMULATE AND STRUCTURE KNOWLEDGE by how we organize, the tools we use and the mindset we assume to improve by communicating, thinking, storing but also collaborating on it OPEN & DETERMINED 4
- 5. DATA LAKE The right information to the right person at the right time 5
- 7. DATA LAKE The human dimension 7
- 8. THE „WHAT“ Data lake Digital tools Hacks You & Me Design thinking Agile working Analytics Topic logs 8
- 9. THE „HOW“ Working out loud Virtual collaboration „New“ communication Fuck-up nights MOOCs Think Tanks Ambassadors Expert communities 9
- 11. DATA LAKE Customer centricity Instant gratification myopy Inspire and listen 11
- 12. DATA LAKE Scaling Innovation Test knowledge in real environment 12
- 13. DATA LAKE Human scope Direct interaction Exploration mindset 13