Ritz Carlton spends over $1 million to stay aware of changing needs among luxury customers. They actively contact past luxury customers and listen to employees, customers, and other associates to understand needs and find solutions. The hotel also integrates local community members and has employees participate in annual self-assessments to refine business strategies with customer and associate input. The key to success is focusing on customers and employees above all else.

1. Know Changes of Customers’ NeedChapter 64981A040 JOE

2. Know Changes of Customers’ NeedRitz Carlton improves their products and service according to customers’ need. Ex: Ritz Carlton invented more than 1 million dollars to know the changes of luxurious customers.

3. Know Changes of Customers’ NeedKeep in touch with old customersActive to contact with luxuriouscustomers

4. Focus on Associates’ NeedOpinions from groups of people‧Employees‧Customers‧Future customers‧Investors‧Business associatesOPINION

5. Focus on Associates’ NeedListening is an important element to make Ritz successful.Ritz Carlton spends a lot of time listening to their associates.Listening is not equal to well-done, but it leads to the solutions when in hard time.

6. Integrated with Local Agencies Put the locals at the first placeInvite locals to serve as the chief.

7. Annual SWOT AnalysisLet employees in annual SWOT analysis

8. ConclusionKnow changes of customers’ needFocus on Associates’ NeedIntegrated with Local Agencies

9. The most important one is not you but your customers and employees. It sounds weird. But focus on whomever you serve, it will must make a lot of profit in your business.

10. END