Intro to the Adobe Creative Cloud - Adobe, Konica Minolta
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Presented by Renee Lance from Adobe at a Konica Minolta seminar day in October 2013. Adobe Solution Consultant Renee Lance debunks the myths surrounding Creative Cloud and how you now get access to all your favourite Adobe creative tools. View on YouTube: http://youtu.be/Ij6fJgbI9GQ.
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Intro to the Adobe Creative Cloud - Adobe, Konica Minolta
- 1. OUT OF THE BOX
- 3. Creative landscape TOOLS and SERVICES MOBILE DEVICES ASSET S CREATION COLLABORATE CREATIVE COMMUNITY
- 5. Re-inventing Creative Creative Cloud brings everything you need together in one place, simplifying the creative process from start to finish. It allows you to get access to the creative apps you need, when you need them.
- 6. SAS • Lower cost of entry • Keep up-to-date with the latest technologies • Access content wherever you need it • Enhance Collaboration file sharing • Make software licensing easier • Request support and have access to Adobe product experts
- 7. SAS Stay a Get the Publish Sync, Store & Step World’s Apps & Websites Share Ahea Best Tools d New Digita Device & PC Sync Cloud Storag e Share, Comment & Download l Publis hing Suite Busine ss Catal yst Typekit product s and updates as they Training become availabl e Support
- 8. Management
- 9. Flexible options Single Teams FEATURES 20GB 100GB New features as soon as they are available ✓ ✓ Up to 5 hosted sites with Business Catalyst ✓ ✓ Access to Adobe Typekit library ✓ ✓ Behance and Behance ProSite ✓ ✓ Digital Publishing Suite single edition ✓ ✓ Cloud Storage Centralized billing and administration (Reseller) ✓ Creative Cloud Packager for central deployment ✓ 2 one-on-one sessions with an Adobe product expert per seat, per year ✓
- 10. Myths 1. Desktop apps run in “the cloud” in my browser 2. I need to be connected to the Internet to run my apps 3. Creative Cloud is the same as Creative Suite 4. I have to store my files in the cloud 5. Creative Cloud deployments cannot be managed by IT 6. I have to update my software every time Adobe publishes an update 7. We won’t use all the tools in Creative Cloud
- 11. Adobe & SAS = Creative Cloud Affordability & accessibility Rapid innovation & integration Support and Services Easier management
- 12. Q&A Adobe Creative Cloud LinkedIn – Renee Lance @AdobeGeekGirl renee.lance@adobe.com
Editor's Notes
- These are the challengers of what we now need to simplify for our customers to say competitive: Creation happens despite the workflow, not because of it TOOLS and SERVICES are not living up to expectations ASSETS are difficult to track MOBILE DEVICES aren’t integrated tightly enough into creative activities Continuous struggle to find effective ways to COLLABORATE Creative processes do not fully embrace the benefits of the broader CREATIVE COMMUNITY
- The Creative EcoSystem The traditional media and online worlds are now coming together for our customers Adobe is broadening the scope of providing holistic client digital strategy within a whole solution. We are doing this by adding marketing services which are available for businesses in addition to our traditional creative tools. The whole solution enables businesses to: * Make * Manage * Monetize * Measure Creative Cloud Make and create content through the Creative Cloud tools and services Marketing Cloud We then give businesses the option if they have the Marketing cloud to Manage, Monetize, Measure this content. So that we (Adobe) could provide an integrated ecosystem of content and data this meant re-inventing our creative tools and how we use them. A marketing campaign entails a strategy which encompasses print, platforms, networks and devices the development of the two clouds allows business to not only create the content but to easily manage the content, monetize their content and measure their content. A great example of this is a publishing house who implemented our digital publishing platform uses the analytics data that they get from their users to improve and target their print campaigns. Their assessment on what they thought people like were quite off the mark. The real data from the digital space could show them what they did. As a result the revenue for from the print increased as well.
- Re-inventing creative So In addition to link two solutions together we have been spending time with creative professional to find out what they wanted. The results of listening to our customers meant re-inventing how that worked. So moving to software as a service was the way we could provide more flexibility, features, enhancements, new stuff. It also changes how creative professional could create. * Not always in the office sitting at a desk * Everyone has an iPad! * Not everyone has InDesign and photoshop * Staff come and go
- SAS – benefits Lower cost of entry Getting the latest and not wait 12 months Keep up-to-date with the latest technologies Access content wherever you need it Enhance Collaboration file sharing Make software licensing easier Request support and have access to Adobe product experts
- What does the SAS model look like for Adobe? Introduce devices into your workflow (BYOD) Sync assets and your settings from desktop to the cloud… and sync with your devices Collaborate with your colleagues, clients, partners Share, comment and download Share to creative community and find talent (Behance, ProSite) Adobe Anywhere® coming for ProVideo Collaboration* Expert Support Training Adobe TV Management console Another major area of innovation in this next generation of desktop tools is around helping remove friction from the creative process, making that process more connected and productive In these new tools, your settings, styles, fonts, colors, and assets are synced and available across your desktops and mobile devices You are connected to the resources you need and the people that inspire you You are able to share your work and get feedback from your community throughout the creative process; this includes the ability to post your work in progress directly to Behance from right within Photoshop These new tools continue to run on your desktop, while incorporating an increasingly integrated set of creative services that connect you to the work you do, the people you collaborate with and the community you follow These tools are truly part of Creative Cloud, and the integration is going to get even deeper over time.
- Centralised deployment if more than a couple of computers Download apps once App version control Language and OS control Package apps for deployment via SCCM, ARD, etc. App update control User Permissions – Central Admin, Local Admin or User Admin Centralised billing and easy license management Now you know who has the software Flexible if staff come and go with project requirements Easy to reassign the seats Add user Add purchase order number Submit User can instantly login and download software imediately
- Providing options for flexibility in how you want to use the software and services.
- Myths: Your business views having the latest Adobe software as a competitive advantage, but the cost to upgrade has been prohibitive You have users that would receive value from having the access to creative tools, but have struggled to justify the cost You’re observing workflow bottlenecks as users are receiving newer version Adobe files that they can’t work with You have a workforce that can contract or expand quickly and are concerned about a large capital outlay for perpetual software You’d like a better way to manage your Adobe licensing and software compliancy is important to you Your organisation frequently needs to transfer Adobe software between different users You have multiple Suites and point products and would see benefit in deploying one low cost, simplified Adobe offering You are considering an SOE upgrade (e.g. Win 7 or 8) and would like to run compatible and supported versions of Adobe Creative tools
- So in summary SAS as a model means fro Adobe: Providing access to Adobe’s tools at a really affordable price Innovate at a much more rapid pace Compliment our offering with the support and services our customers need to be successful
- If there’s time look at Create anywhere
- Another major area of innovation in this next generation of desktop tools is around helping remove friction from the creative process, making that process more connected and productive In these new tools, your settings, styles, fonts, colors, and assets are synced and available across your desktops and mobile devices You are connected to the resources you need and the people that inspire you You are able to share your work and get feedback from your community throughout the creative process; this includes the ability to post your work in progress directly to Behance from right within Photoshop These new tools continue to run on your desktop, while incorporating an increasingly integrated set of creative services that connect you to the work you do, the people you collaborate with and the community you follow These tools are truly part of Creative Cloud, and the integration is going to get even deeper over time.
- Teams provides Support 1;1 with an expert