The document discusses KLAS's approach to interpreting customer ratings data, called the KLAS Customer Fingerprint. This approach proved to be an early predictor of future sales and customer retention success. Vendors who focused on integration, developing new technology, and relationships saw significantly higher sales and lower customer turnover. The fingerprint identified factors like support, training, and timely delivery of new technology as most critical to overall customer satisfaction. Poor implementations greatly increased the risk of customers becoming dissatisfied over three years compared to good implementations.