The document proposes an idea for an advertisement depicting the negative effects of air pollution. The ad would show characters spraying fragrances and then dropping dead as the "opposite effect" of typical perfume ads. It would have a soundtrack that changes from pop to hard rock as the character realizes what is happening. Another person would tell the main character to stop spraying and polluting the air. The ad aims to create awareness of the damage caused by carbon emissions from vehicles through humor and shock. It would be filmed at a teenager's bedroom and a college hall entrance.