The king Edward school promotional video uses a variety of shot types and camera movements to effectively showcase what the school has to offer. It features mid-shots of the headmaster and students, as well as close-ups and clips in a montage set to an audio explanation of the school's activities. Text inserts and interviews provide information about people and the school through mid and close-up shots. These shots, along with establishing shots of the school building and logo, allow the audience to identify the school and understand student experiences there.