Kim Christiaansen Proposal Woedend!
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The proposal discusses how different media like television, the internet, and gaming can be blended together for effective marketing using new media developments. It suggests combining the storytelling aspects of these mediums, including external stories, internal stories, and a core story, through a cross-media approach. This would leverage the interaction benefits of television, social elements of the internet like blogs and networks, and viral nature of gaming, while considering the rise of mobile media. The goal is an impactful cross-media concept that balances the constraints of time and finances.
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- 4. The story telling aspect External stories Internal stories Core Story Cross media The Brand Tree
- 7. combining the strong elements Cross media -->
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- 20. ?