Kiji.ca is the third most popular classified advertising site in Canada. The document outlines reasons to advertise on Kiji.ca, including that by 2014 Generation Y will outnumber Baby Boomers and 96% of Gen Y uses the internet for all searches. Kiji.ca receives 11 million unique visitors per month and 42% of Canadians in a local area use the site. Advertising on Kiji.ca can help businesses reach new clients, enhance their brand, grow their network, and generate more sales.