With the growth of RTB and dynamic 3rd party demand partners, ad quality is a significant challenge presently facing publishers. Poor ad quality reflects negatively on brand reputation, compromises the user’s experience and affects long-term monetization strategies. In this session, GeoEdge will provide insight into the why and how publishers can automate their advertising QA processes at the highest level to guarantee a clean and transparent advertising ecosystem.

1. Beyond the Banner: Verify Your Ad Quality
When Working with 3rd Parties
Jeff Glickman, Director of Sales & Support. GeoEdge
1

2. 2
Ad Quality and Transparency solutions for Publishers
Online
Ad Verification
Mobile
Ad Verification
Premium
proxy
GeoEdge is the leading Ad Verification provider
for the Mobile and Online advertising ecosystem

3. About GeoEdge
• Founded in 2009
• Over 500 worldwide customers:
• Partnerships with leading SSP’s and ad server platforms
• Was chosen as best new promising technology at Ad Tech NY.
3

4. 4
Moving Ahead With RTB & 3rd Parties
Improved
Performance
• Increased demand
• Reduced wastage
• Better targeting
At what risk?

5. Risks When Working With 3rd Parties/RTB
Security
Ad Quality
Privacy
Operational
At what risk?
5

6. Risks When Working With 3rd Parties/RTB
Security
Ad Quality
Privacy
Operational
Offensive Ads
Unwanted Advertisers
Unwanted Verticals
Offensive Landing Pages
6

7. Risks in Working With 3rd Parties/RTB
Security
Ad Quality
Privacy
Operational
Phishing scams
Malware
DL attempts
7
Adware

8. Security
Ad Quality
Privacy
Operational
User Privacy
Data Leakage
8
Cookie Dropping
Risks in Working With 3rd Parties/RTB

9. Risks When Working With 3rd Parties/RTB
Security
Ad Quality
Blanks
Unreachable Landing PagesPrivacy
Operational
404
9
Not meeting specifications
Latency issues

10. How To Get Control & Efficiency?
10
SecurityQuality Privacy Operational

11. 11
Pre-Launch and/or Live Verification
Ad
Server
<Live Tag>
<Dynamic 3rd Party>
Premium
Campaigns
Pre-Launch
Verification
Live
Verification

12. GeoEdge’s Automated Ad Verification Platform
DEMO
12

13. GeoEdge’s Automated Ad Verification Platform
DEMO
13

14. Full Transparency
14

15. 15
Multi-layered Verification & Protection
U s e r S e c u r i t yA d Q u a l i t y
Malware detection in Ad Tag
Page scan for suspicious URLs
Post click Malware detection
Post click download attempts
Auto Redirects
Mobile Redirects
Offensive content
Offensive landing page
Verticals screening
Deceptive banners
Ads with auto-play sounds
Ads with download buttons
Generic ads
Screen by vertical
Screen by keyword
Screen by advertiser

16. 16
Multi-layered Verification & Protection (cont.)
A d O p e ra t i o n
Landing page errors
Landing page changed
Blanks identification
Creative file size enforcement
Polite download size
Ad load time
Creative dimensions enforcement
CPU load for Flash banners
HTTP over HTTPS
Pop-up detection
Pop-under detection
JavaScript within pop-up/pop-under
P r i v a c y
Cookie dropping blacklist
From specific Network

17. Case Study: United Internet Media
17
Challenge: Pre-launch screening of inappropriate campaigns
• United Internet Media is one of the top 5 publishers in Germany.
• They are running more than 75.000 campaigns every months, coming from agencies and partners
• Before a campaign can go live, UIM needs to check that the creative and landing page provides a clean and safe
experience for their visitors.
• They need the verification process to be reliable, accurate and scalable
Solution: GeoEdge’s Automated Ad Verification Service
• GeoEdge automatically pulls out all new Ad Tags provided by UIM’s partners, scans them and send a daily report to
UIM’s ad ops team with detailed information about undesirable ads.
Results: Higher Quality Campaigns
• Easy ad compliance enforcement
• Streamlining their manual ad ops process
• Lower operational costs

18. Case Study: MindGeek
18
Challenge: Malware and Quality protection in a dynamic 3rd party environment
• MindGeek is one of the world’s largest operators of branded online entertainment websites for the adult industry
(e.g. Playboy and PornHub). A majority of their ads are served by 3rd parties.
• They found themselves vulnerable to malware and other malicious codes hidden inside the ad or landing page.
• They want to prevent their competitors from advertising on their sites.
• They want to remove ads that:
• Slows down their websites
• Have download buttons
• Have auto-sounds
• Leads to broken landing page
Solution: GeoEdge’s Live Ad Verification Service
• GeoEdge continuously scan all ads on MindGeek’s URLs from 90 global locations and analyze the entire delivery path.
• If/when ad non-complient ad is detected, an immediate alert is sent to their ad ops team.
Results: Safe and Secure environment for MindGeeks visitors
• Identify malware in the dynamic environment
• Enforce ad quality and compliance on a global scale
• Make it easy to remove ads that are causing latency

19. Key Advantages: You’re in Control. Always.
19
1. Online AND Mobile protection
2. Pre-launch AND/OR Live (non-sandbox) verification
3. Mimicking different users characteristics/parameters
exposes threats that may be targeted to specific
user segments
4. The only solution that expose the full ad daisy chain
5. Monitor both post and pre-click threats/issues

20. 20
J e f f @ g e o e d g e . c o m
w w w. g e o e d g e . c o m