Mitch Pirtle discusses options for adding social media features to websites, including using Joomla extensions, building custom solutions, or using the KickApps platform. KickApps provides a white-label social media solution that can be used on its own or integrated with content management systems like Joomla, Drupal, and WordPress through single sign-on plugins. It offers features like user generated content, social features, media players, and syndication through RSS.