The document discusses kf!g's services in strategic reputation development, brand activation, and public relations. It summarizes several of kf!g's client projects, including developing marketing campaigns for Groasis Waterboxx, Heidi Roizen, Naveen Jain's various ventures, Isha Foundation, and Deep Flight Aviator. The campaigns involved strategic positioning, media outreach, partnership development, and events that achieved global media impressions in the millions for each client.
kf!g is a strategic communications firm that specializes in reputation development, brand activation, and customer acquisition. They have worked with many public figures, companies, and organizations to develop marketing campaigns and media strategies. Their approach includes originating concepts, crafting compelling narratives, arranging speaking engagements, facilitating partnerships, and securing high-profile media coverage. Through creative storytelling and innovative programs, kf!g helps clients enhance their public perception and achieve goals like increasing brand awareness, loyalty, and revenue.
KF&G is a strategic communications firm that specializes in reputation development, brand activation, and customer acquisition. They offer services such as originating marketing concepts, developing compelling storylines, arranging speaking engagements, facilitating partnerships, and delivering impactful media. Their approach involves assessing clients, developing strategies, creating campaigns, implementing plans, and analyzing results. They have experience working with startups, corporations, and foundations across various industries.
The document outlines kf!g's services in strategic reputation development, brand activation, and public relations. It provides examples of campaigns they have run for clients such as developing marketing programs for the Groasis Waterboxx invention, launching singer Heidi Roizen's music career, and organizing events to promote the Deep Flight Aviator submarine. Kf!g's approach involves assessing clients, developing strategies and creative campaigns, implementing plans, and analyzing results to achieve communication and reputation goals.
The document discusses several client projects kf!g worked on, including developing marketing campaigns for Groasis Waterboxx, Heidi Roizen's music launch, the Silicon Valley Space Center, Naveen Jain's various ventures, Isha Foundation, and more. Kf!g's services included creating strategic plans, generating media coverage through unique events and storytelling, and helping clients achieve their goals of brand building, reputation management, and revenue growth.
kf!g is a marketing and public relations firm that specializes in strategic reputation development and brand recognition through creative campaigns. They develop comprehensive strategies to increase media exposure, partnerships, and speaking engagements for clients in order to build their public perception and enhance their brands. kf!g has represented clients across various industries and created successful campaigns through innovative storytelling, unique events, and media placements. Their approach focuses on activating sustainable brand awareness and loyalty.
Vivacity Newspaper Final December 2015 FinalGarron Rinkel
Students from various post-secondary institutions in Calgary participated in a 24-hour challenge called the Vivacity Challenge to develop innovative solutions for unused spaces in five Calgary communities. Teams pitched their ideas to judges, who selected winners based on criteria like community involvement and feasibility. Winning teams received awards and will work with the city to implement their solutions. The challenge was hosted and sponsored by various groups to engage students and benefit Calgary communities. It aimed to convert vacant areas into valuable community spaces through the creative ideas of students.
Strategic Parnerships for LinkedIn compressedTina Magazine
The document discusses the opportunities for companies to build global strategic alliances, including becoming a major player globally, establishing new partnerships, and developing their image worldwide. It emphasizes having a world-class core competency and a high-level executive to identify and pursue alliance opportunities by mapping social networks. Specific areas of focus for potential alliances around hand hygiene initiatives are described, including providing clean water, teaching handwashing habits in schools, and encouraging behavior change.
kf!g is a strategic communications firm that specializes in reputation development, brand activation, and customer acquisition. They have worked with many public figures, companies, and organizations to develop marketing campaigns and media strategies. Their approach includes originating concepts, crafting compelling narratives, arranging speaking engagements, facilitating partnerships, and securing high-profile media coverage. Through creative storytelling and innovative programs, kf!g helps clients enhance their public perception and achieve goals like increasing brand awareness, loyalty, and revenue.
KF&G is a strategic communications firm that specializes in reputation development, brand activation, and customer acquisition. They offer services such as originating marketing concepts, developing compelling storylines, arranging speaking engagements, facilitating partnerships, and delivering impactful media. Their approach involves assessing clients, developing strategies, creating campaigns, implementing plans, and analyzing results. They have experience working with startups, corporations, and foundations across various industries.
The document outlines kf!g's services in strategic reputation development, brand activation, and public relations. It provides examples of campaigns they have run for clients such as developing marketing programs for the Groasis Waterboxx invention, launching singer Heidi Roizen's music career, and organizing events to promote the Deep Flight Aviator submarine. Kf!g's approach involves assessing clients, developing strategies and creative campaigns, implementing plans, and analyzing results to achieve communication and reputation goals.
The document discusses several client projects kf!g worked on, including developing marketing campaigns for Groasis Waterboxx, Heidi Roizen's music launch, the Silicon Valley Space Center, Naveen Jain's various ventures, Isha Foundation, and more. Kf!g's services included creating strategic plans, generating media coverage through unique events and storytelling, and helping clients achieve their goals of brand building, reputation management, and revenue growth.
kf!g is a marketing and public relations firm that specializes in strategic reputation development and brand recognition through creative campaigns. They develop comprehensive strategies to increase media exposure, partnerships, and speaking engagements for clients in order to build their public perception and enhance their brands. kf!g has represented clients across various industries and created successful campaigns through innovative storytelling, unique events, and media placements. Their approach focuses on activating sustainable brand awareness and loyalty.
Vivacity Newspaper Final December 2015 FinalGarron Rinkel
Students from various post-secondary institutions in Calgary participated in a 24-hour challenge called the Vivacity Challenge to develop innovative solutions for unused spaces in five Calgary communities. Teams pitched their ideas to judges, who selected winners based on criteria like community involvement and feasibility. Winning teams received awards and will work with the city to implement their solutions. The challenge was hosted and sponsored by various groups to engage students and benefit Calgary communities. It aimed to convert vacant areas into valuable community spaces through the creative ideas of students.
Strategic Parnerships for LinkedIn compressedTina Magazine
The document discusses the opportunities for companies to build global strategic alliances, including becoming a major player globally, establishing new partnerships, and developing their image worldwide. It emphasizes having a world-class core competency and a high-level executive to identify and pursue alliance opportunities by mapping social networks. Specific areas of focus for potential alliances around hand hygiene initiatives are described, including providing clean water, teaching handwashing habits in schools, and encouraging behavior change.
Jason Muhlbauer was born in 1989 in Harlan, Iowa and raised in Defiance, Iowa. He enjoys playing basketball, golf, and other sports in his free time. His goals are to graduate from the University of South Dakota with a degree in elementary education, become a successful teacher and basketball coach, and in 10 years be married with kids, teaching at a school and coaching basketball in a state other than South Dakota while owning a house and cars. He wants to go into teaching because he likes teaching people, enjoys being a role model to kids, and is patient and energetic for teaching children.
El documento describe las principales topologías de redes LAN, incluyendo bus, anillo y estrella. También explica que el espectro radioeléctrico es un recurso natural limitado que los estados deben gestionar de forma racional y eficaz para beneficiar el desarrollo económico y social. El rango de frecuencias del espectro radioeléctrico va de 3 Hz a 300 GHz.
The 2014 Loyalty Social Survey: Connecting Emotion and Sentiment to Brand Loy...evolve24
Maritz partnered with evolve24 to conduct a first-of-its-kind social intelligence study of the U.S. loyalty landscape, providing intriguing and revealing loyalty insights from the world's largest focus group -- the American consumer. The study analyzes consumer conversations across the digital social grid (Facebook, Twitter, blogs, forums, social news outlets) to find out what really drives brand loyalty.
EcoFest is an annual festival in Mexico City that connects residents with green/eco-friendly products and services from over 150 vendors. The festival aims to both promote sustainable options and help consumers understand why it's important to relate to sustainability themes. It features markets for local green products, cultural activities, workshops on sustainability topics, and brings together institutional buyers, families, young people and VIPs interested in a greener lifestyle. The event is made possible through sponsorships and partnerships with organizations supporting green causes.
Este documento resume 25 años de la Asociación de Amigos del Camino de Santiago en Navarra. Celebra su aniversario de plata con varias actividades, incluyendo marchas, jornadas jacobeas y un concurso fotográfico. Reconoce la labor de los voluntarios que han apoyado a los peregrinos a lo largo de los años y la importancia del Camino de Santiago como ruta cultural que une a Europa y a personas de todo el mundo.
El documento introduce el tema de la dinámica de sistemas, explicando que es una metodología para estudiar sistemas complejos mediante el análisis de retroalimentación. Describe la metodología que incluye identificar el problema, desarrollar una hipótesis dinámica, construir un modelo de simulación, probar políticas alternativas y implementar una solución. También explica que la dinámica de sistemas se diferencia del pensamiento sistémico en que incluye la construcción de un modelo de simulación por computadora
This document discusses Howard Gardner's theory of multiple intelligences, which proposes that intelligence is not a single general ability but rather consists of several specific intelligences. It introduces Gardner's theory and some of the debates around standardized testing versus considering other types of intelligence. It also discusses challenges in implementing multiple intelligences in classrooms but provides examples of schools that have successfully incorporated the theory. Overall it presents Gardner's theory positively and argues it has opened up new opportunities for teaching students in different ways.
2016 holistic communication szczecin upliftingRyszard Pilch
The document outlines a holistic communication strategy for Szczecin, Poland to promote itself as the European Capital of Culture in 2016. It discusses positioning Szczecin in search engines and online, promoting local culture and heritage through street art and cuisine, and strengthening relationships between residents, media, foreigners and city authorities through initiatives like weekly lunches. The overarching goal is for Szczecin to celebrate the 1050th anniversary of its founding and showcase its culture as the 2016 European Capital of Culture.
Research Inventy : International Journal of Engineering and Science is published by the group of young academic and industrial researchers with 12 Issues per year. It is an online as well as print version open access journal that provides rapid publication (monthly) of articles in all areas of the subject such as: civil, mechanical, chemical, electronic and computer engineering as well as production and information technology. The Journal welcomes the submission of manuscripts that meet the general criteria of significance and scientific excellence. Papers will be published by rapid process within 20 days after acceptance and peer review process takes only 7 days. All articles published in Research Inventy will be peer-reviewed.
The document argues that most educational games lack fun and quality because they prioritize learning over enjoyment. It suggests that educational game designers should collaborate more with educators to improve learning, and that increasing funding could boost game quality by making fun a prerequisite. Good games require viewing designers as educators and using money to ensure fun comes before education.
Jamie provides a recipe and instructions for making wild thing pancakes. The recipe calls for milk, butter, flour, eggs, and optional toppings like bananas, kiwis, and syrup. The instructions involve sifting dry ingredients, mixing in wet ingredients to make a thin batter, heating butter in a pan until bubbling, pouring in small amounts of batter and cooking until both sides are browned. Pancakes can be decorated to look wild before serving.
Building the new gwp strategy 'towards 2020' on the strengths of our current ...Global Water Partnership
The document outlines plans to build upon the strengths of the Global Water Partnership's (GWP) current strategy in developing a new "Towards 2020" strategy. It discusses GWP's vision of a water secure world, its mission to support sustainable water management at all levels, and its key strengths as a multistakeholder platform with inclusive structures and a strong knowledge base. The current strategy contains four goals around water's role in development, critical challenges, knowledge sharing, and network effectiveness. The new strategy will maintain these areas of focus but select new thematic priorities like climate change, food security, and ecosystems based on participatory processes.
This document discusses creating a culture of healthy choices. It defines wellness as an active process of making choices to improve well-being. It outlines barriers like obesity and proposes solutions like promoting physical activity and nutrition. The six dimensions of wellness model is used to determine approaches. Social initiatives and workplace policies are discussed as ways to influence healthy behaviors and address environmental factors. Leadership skills like listening, including stakeholders, and providing support are important for culture change projects.
1) The document provides instructions for making wild pancakes with a variety of toppings including lolly snakes, kiwi fruit, bananas, whipped cream, and golden syrup.
2) The ingredients are self-raising flour, milk, eggs, and various toppings. The method involves mixing the dry and wet ingredients, heating the batter in a pan, flipping when bubbles form, and decorating with toppings.
3) Toppings like lolly bananas are added to decorate the finished wild pancakes.
The document discusses various reputation and brand development programs conducted by kf!g for clients such as Groasis Waterboxx, Heidi Roizen, the Silicon Valley Space Center, Naveen Jain, the Isha Foundation, BioArts International, Deep Flight Aviator/Autodesk, and Ex'pression College for New Media. Kf!g's services include strategic planning, creative campaigns, media relations, and analyzing results. Case studies provide details on multi-faceted programs that achieved global media coverage and impressions in the billions.
Overview of the work and career of the "Forrest Gump of Strategists." A leader in brand and communication strategy, digital marketing and market and user insights. An innovative, disruptive, insights-driven storyteller. Passionate about delivering groundbreaking work for global brands that truly touches consumers' lives.
Jason Muhlbauer was born in 1989 in Harlan, Iowa and raised in Defiance, Iowa. He enjoys playing basketball, golf, and other sports in his free time. His goals are to graduate from the University of South Dakota with a degree in elementary education, become a successful teacher and basketball coach, and in 10 years be married with kids, teaching at a school and coaching basketball in a state other than South Dakota while owning a house and cars. He wants to go into teaching because he likes teaching people, enjoys being a role model to kids, and is patient and energetic for teaching children.
El documento describe las principales topologías de redes LAN, incluyendo bus, anillo y estrella. También explica que el espectro radioeléctrico es un recurso natural limitado que los estados deben gestionar de forma racional y eficaz para beneficiar el desarrollo económico y social. El rango de frecuencias del espectro radioeléctrico va de 3 Hz a 300 GHz.
The 2014 Loyalty Social Survey: Connecting Emotion and Sentiment to Brand Loy...evolve24
Maritz partnered with evolve24 to conduct a first-of-its-kind social intelligence study of the U.S. loyalty landscape, providing intriguing and revealing loyalty insights from the world's largest focus group -- the American consumer. The study analyzes consumer conversations across the digital social grid (Facebook, Twitter, blogs, forums, social news outlets) to find out what really drives brand loyalty.
EcoFest is an annual festival in Mexico City that connects residents with green/eco-friendly products and services from over 150 vendors. The festival aims to both promote sustainable options and help consumers understand why it's important to relate to sustainability themes. It features markets for local green products, cultural activities, workshops on sustainability topics, and brings together institutional buyers, families, young people and VIPs interested in a greener lifestyle. The event is made possible through sponsorships and partnerships with organizations supporting green causes.
Este documento resume 25 años de la Asociación de Amigos del Camino de Santiago en Navarra. Celebra su aniversario de plata con varias actividades, incluyendo marchas, jornadas jacobeas y un concurso fotográfico. Reconoce la labor de los voluntarios que han apoyado a los peregrinos a lo largo de los años y la importancia del Camino de Santiago como ruta cultural que une a Europa y a personas de todo el mundo.
El documento introduce el tema de la dinámica de sistemas, explicando que es una metodología para estudiar sistemas complejos mediante el análisis de retroalimentación. Describe la metodología que incluye identificar el problema, desarrollar una hipótesis dinámica, construir un modelo de simulación, probar políticas alternativas y implementar una solución. También explica que la dinámica de sistemas se diferencia del pensamiento sistémico en que incluye la construcción de un modelo de simulación por computadora
This document discusses Howard Gardner's theory of multiple intelligences, which proposes that intelligence is not a single general ability but rather consists of several specific intelligences. It introduces Gardner's theory and some of the debates around standardized testing versus considering other types of intelligence. It also discusses challenges in implementing multiple intelligences in classrooms but provides examples of schools that have successfully incorporated the theory. Overall it presents Gardner's theory positively and argues it has opened up new opportunities for teaching students in different ways.
2016 holistic communication szczecin upliftingRyszard Pilch
The document outlines a holistic communication strategy for Szczecin, Poland to promote itself as the European Capital of Culture in 2016. It discusses positioning Szczecin in search engines and online, promoting local culture and heritage through street art and cuisine, and strengthening relationships between residents, media, foreigners and city authorities through initiatives like weekly lunches. The overarching goal is for Szczecin to celebrate the 1050th anniversary of its founding and showcase its culture as the 2016 European Capital of Culture.
Research Inventy : International Journal of Engineering and Science is published by the group of young academic and industrial researchers with 12 Issues per year. It is an online as well as print version open access journal that provides rapid publication (monthly) of articles in all areas of the subject such as: civil, mechanical, chemical, electronic and computer engineering as well as production and information technology. The Journal welcomes the submission of manuscripts that meet the general criteria of significance and scientific excellence. Papers will be published by rapid process within 20 days after acceptance and peer review process takes only 7 days. All articles published in Research Inventy will be peer-reviewed.
The document argues that most educational games lack fun and quality because they prioritize learning over enjoyment. It suggests that educational game designers should collaborate more with educators to improve learning, and that increasing funding could boost game quality by making fun a prerequisite. Good games require viewing designers as educators and using money to ensure fun comes before education.
Jamie provides a recipe and instructions for making wild thing pancakes. The recipe calls for milk, butter, flour, eggs, and optional toppings like bananas, kiwis, and syrup. The instructions involve sifting dry ingredients, mixing in wet ingredients to make a thin batter, heating butter in a pan until bubbling, pouring in small amounts of batter and cooking until both sides are browned. Pancakes can be decorated to look wild before serving.
Building the new gwp strategy 'towards 2020' on the strengths of our current ...Global Water Partnership
The document outlines plans to build upon the strengths of the Global Water Partnership's (GWP) current strategy in developing a new "Towards 2020" strategy. It discusses GWP's vision of a water secure world, its mission to support sustainable water management at all levels, and its key strengths as a multistakeholder platform with inclusive structures and a strong knowledge base. The current strategy contains four goals around water's role in development, critical challenges, knowledge sharing, and network effectiveness. The new strategy will maintain these areas of focus but select new thematic priorities like climate change, food security, and ecosystems based on participatory processes.
This document discusses creating a culture of healthy choices. It defines wellness as an active process of making choices to improve well-being. It outlines barriers like obesity and proposes solutions like promoting physical activity and nutrition. The six dimensions of wellness model is used to determine approaches. Social initiatives and workplace policies are discussed as ways to influence healthy behaviors and address environmental factors. Leadership skills like listening, including stakeholders, and providing support are important for culture change projects.
1) The document provides instructions for making wild pancakes with a variety of toppings including lolly snakes, kiwi fruit, bananas, whipped cream, and golden syrup.
2) The ingredients are self-raising flour, milk, eggs, and various toppings. The method involves mixing the dry and wet ingredients, heating the batter in a pan, flipping when bubbles form, and decorating with toppings.
3) Toppings like lolly bananas are added to decorate the finished wild pancakes.
The document discusses various reputation and brand development programs conducted by kf!g for clients such as Groasis Waterboxx, Heidi Roizen, the Silicon Valley Space Center, Naveen Jain, the Isha Foundation, BioArts International, Deep Flight Aviator/Autodesk, and Ex'pression College for New Media. Kf!g's services include strategic planning, creative campaigns, media relations, and analyzing results. Case studies provide details on multi-faceted programs that achieved global media coverage and impressions in the billions.
Overview of the work and career of the "Forrest Gump of Strategists." A leader in brand and communication strategy, digital marketing and market and user insights. An innovative, disruptive, insights-driven storyteller. Passionate about delivering groundbreaking work for global brands that truly touches consumers' lives.
1. Community level marketing is more effective than traditional marketing because it strengthens brands and consumers prefer real engagement. It allows companies to amplify their base and take care of their customers and community through care and action.
2. Lovesocial is a creative communications agency that specializes in digital storytelling and effective brand strategy. They help brands build authentic engagement and inspire action through social media campaigns, influencer programs, and community partnerships.
3. Lovesocial has successfully driven engagement and awareness for clients in various industries such as film, technology, lifestyle, and impact organizations. Their campaigns have led to increased donations, policy changes, and expanded brand reach.
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
The document discusses branding and messaging strategies for non-profits. It provides information on developing an organizational identity through articulating a vision, mission, values, and personality. It gives examples of effective vision and mission statements. The document also discusses a case study of rebranding efforts for the Woodland Park Zoo to modernize its identity and position it as a conservation leader through engaging educational experiences. The zoo's new vision is for a world where communities protect animals and habitats to create a sustainable future, and its mission is to save animals through conservation leadership and engaging experiences that inspire learning, care, and action.
The document summarizes the services offered by Broekman Communications, a Jewish community marketing and PR agency. The agency has over 15 years of experience in marketing, branding, PR, and donor relations for Jewish non-profits. It presents its experience working with over 40 synagogues, schools, community centers and youth organizations. The agency offers a wide range of services including branding, social media campaigns, website development, and membership and donor relations campaigns. The presentation was made to Stephen S. Wise Temple to pitch the agency's services.
MS&L created a cause marketing campaign called "Kids Take A Stand" for Sunkist lemons to empower kids to raise money for charity through lemonade stands. The program raised over $800,000 and received over 17 million media impressions. It increased web traffic by 200% and sales by up to 38% at key retailers. The campaign was recognized with several awards.
Twist is a lean, agile, relationship-rich campaign development + influencer relations + creative powerhouse specializing in getting your company noticed. Not overburdened with unnecessary overhead and big egos, we flow nicely into your team dynamic and help drive off-the-chart results.
Hot & Delicious Rocks The Planet! - Social Media Strategy & Content Production.Dan Wilkinson
Dan Wilkinson is a social media strategist, content producer, podcaster, speaker and influencer based in Australia. He has over 15 years of experience in social media marketing and has helped brands like Cadbury and Philadelphia grow their online presence. Some of his services include social media strategy, content creation, and speaking engagements. He also runs two popular Instagram accounts and a podcast where he interviews entrepreneurs.
You noodle entrepreneurship_immersion_summer_camp_may16_2011rebecahwang
The YouNoodle Entrepreneurship Immersion Summer Camp aims to immerse students in Silicon Valley's entrepreneurial culture. The program will teach fundamentals of high-tech entrepreneurship through lectures from Stanford faculty, visits to iconic startups, and working on startup projects. Students will network with entrepreneurs, investors, and thought leaders through weekly events. They will gain hands-on experience developing a startup idea over the course of the program with mentorship from Silicon Valley luminaries. In addition to the entrepreneurship curriculum, students will enjoy social activities and weekend excursions around the San Francisco Bay Area.
MS&L created several cause marketing campaigns including:
1) A "Take a Stand" program for Sunkist lemonade that raised over $800,000 for charity.
2) A "VERB" campaign for the CDC to encourage physical activity among tweens.
3) A "SAFE KIDS BUCKLE UP" partnership between GM and SAFE KIDS to promote child passenger safety.
MS&L created several cause marketing campaigns including:
1) A "Take a Stand" program for Sunkist lemonade that raised over $800,000 for charity.
2) A "VERB" campaign for the CDC to encourage physical activity among tweens.
3) A "SAFE KIDS BUCKLE UP" partnership between GM and SAFE KIDS to promote child passenger safety.
A snapshot of Blueprint Creative Group\'s client engagements in non-profit marketing, social media strategy, strategic marketing, event publicity, and product marketing.
Today MI WORLD WIDE Advertising Agency is at the forefront of helping you create ideal brands. MI WORLD WIDE is a Global Brand Culture Marketing Network, building ideal Brands. By fusing culture insights from our BRAND CULTURE PRISM tool and amplifying via Imagery, Engagement, Experiences and Play we help our clients from both advertiser and agency side unleash the potential in their brands.
This document discusses engaging millennials in sustainability and sustainable development. It summarizes the Stone Soup Leadership Institute's 12th annual leadership summit, which brought together youth delegates from various islands and countries to discuss sustainability, participate in leadership training, and develop plans to implement sustainable projects in their communities. The summit included activities like kayaking, workshops on design thinking and project management, and sharing of best practices. Delegates worked to develop five-year plans and dream projects to address issues like climate change and build more sustainable futures for themselves and the planet.
This document discusses engaging millennials in sustainability and sustainable development. It summarizes the Stone Soup Leadership Institute's 12th annual leadership summit, which brought together youth delegates from various islands and countries to discuss sustainability, participate in leadership training, and develop plans to implement sustainable projects in their communities. The summit included activities like kayaking, workshops on design thinking and project management, and sharing of best practices. Delegates worked to draft 5-year plans and dream projects to address issues like climate change and build more sustainable futures.
How Higher Ed Uses Social Media to Raise Money, Build Awareness, Recruit Stud...edSocialMedia
This document summarizes Michael Stoner's notes from a session on social media. It discusses that social media is about social interaction using web-based tools, with the most important being Facebook, Twitter, YouTube, LinkedIn, and Flickr. It also discusses that social networking is what people do on social media, like sharing, posting, commenting. It provides Stoner's contact information and links to resources. It emphasizes that campaigns need a variety of communication channels and that social media is now essential for achieving institutional goals but must be integrated with other efforts. It provides examples of successful social media campaigns from case studies in Stoner's book "Social Works".
The document discusses how the world has changed dramatically in recent years due to technological advances. It notes that 30% of major companies from 10 years ago no longer exist, and 70% would not be missed. It advocates for transparency, collaboration, velocity and social consciousness. It promotes the company's integrated consulting services and its centers of excellence across the Americas to help clients effectively navigate this new, smarter, and more competitive world by connecting the dots between planning and execution.
The document provides an overview of the Design for Social Innovation (DSI) program at the School of Visual Arts (SVA). It discusses how DSI is the first MFA program to prepare designers to lead the growing field of social innovation. The 2-year program trains students in both traditional design skills like visualization and critique as well as social design skills like research, storytelling, and systems thinking. Students work on real-world projects in teams with client partners and have opportunities to connect with leaders in the social innovation field. Graduates will be prepared to take on transformative roles in business, government, non-profits and entrepreneurship to address complex social and environmental challenges through design.
Hot & Delicious Rocks The Planet! - Social Media Strategy & Content Production.Dan Wilkinson
Dan Wilkinson (Hot & Delicious: Rocks The Planet! is a global award-winning social media strategist and content producer who has worked with and changed the face of social media for a range of international brands and organizations including Cancer Council Australia, Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Moula Money, Mahlab Content Agency, Bulmers Original Cider, REBORN agency & more.
Hot & Delicious Rocks The Planet! have experience with ongoing and project-based work with clients across a broad spectrum of industries, including not-for-profit, B2B, health insurance, fintech, beauty brands, alcohol, craft beer, FMCG, travel, entertainment/music industry & more.
His portfolio from the past 18 months includes APAC winner at the 2016 Facebook Awards, speaking at Social Media Week - Miami, multiple global Kinsale Sharks Awards (Silver, Bronze, Bronze), case studies featured on both the Instagram and Twitter Global Business Blogs, Shorty Awards finalist in NYC & much more.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
How MJ Global Leads the Packaging Industry.pdfMJ Global
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To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
3. strategic reputation development
public figures and companies often need to develop and enhance
their public perception...this is kf!g’s specialty.
• originating fresh marketing and promotional concepts
• creating imaginative and compelling story line development.
• arranging significant speaking engagements
• matching perfect partnership opportunities
• delivering high impact media
5. result driven brand recognition
we bring spirit to the brand’s ethos and enhance it’s culture by
generating unique cost efficient campaigns that create a “why
for the buy”, that results in brand loyalty and impacts revenue
growth.
customer acquisition programs through:
• master brand positioning
• cross promotions
• branded entertainment
• event marketing and major media placements
8. kf!g’s strength is in our group’s “skill sets” and diversity. we bring years of ex-
perience as brand builders, communicators, marketing program developers,
media relations experts, content producers and graphic designers. we live by the
creed of “know how”
we “know how” to:
• ask the right questions
• build a brand’s reputation
• convey a brand through visual messaging
• create innovative programs for all platforms
• increase your reputation and revenue..
we “know how” to get
the job done!
9. our steps to your success
1. assessment
kf!g checks your marketing and public relations temperature
2. strategy
kf!g works with you to chart your pathway to success
3. creative
kf!g develops campaigns that compel the public and press to
climb aboard
4. Implementation
kf!g initiates your plan and adjusts for the unexpected
5. results
kf!g analyzes success in achieving your goals
10. case studies
the following demonstrates the breadth of kf!g’s work
with start ups, established corporations and foundations.
• Groasis Waterboxx
• Heidi Roizen
• Silicon Valley Space Center
• Naveen Jain/Moon Express
• Isha Foundation
• BioArts
• Deep Flight Aviator/Autodesk
• Ex’pression College for New Media
• Vidal Sassoon Corporation
• International Art Expo/Levi’s/eBay/Youth Arts
• Chabot Space and Science Center
11. Groasis Waterboxx: Program
Referred by the International Trade Director for the Netherlands,
kf!g was asked to create a market for a Dutch green planting invention,
the Groasis Waterboxx.
Once retained by inventor Peter Hoff, kf!g’s mission was to create
additional international recognition in the United States through
product launches in three different categories.
Our task was to create large scale programs in: Government for
Reforestation, Agriculture for Planting and Education for Ecology,
From these programs we generated articles and produced
partnerships to create brand awareness and customer acquisition.
12. Groasis: Government:
kf!g kicked off our year-long project at the California Green
Summit with Governor Schwarzenegger. We established programs
with the National Parks, Bureau of Land Management, Wildlands
Conservancy, City of Sonoma and City of Palm Springs
kf!g designed kiosk at National Parks
Groasis: Agriculture:
kf!g chose Napa’s Robert MondaviWinery, Sonoma’s
BucklinWinery,The Sonoma Ecology Center, Robert Mon-
davi Institute and UC Davis (the premiere agriculture university
in the United States) for high visiability planting projects which
would appeal to the international press.
Governor Schwarzenegger meets inventor, Pieter Hoff
Peter Hoff with Margrit Mondavi
and Senior Viticulturist , Daniel Boesch
Waterboxxes planted
next to existing
vineyard on Napa’s
premier valley land
13. Groasis: Education
kf!g created a Waterboxx science teaching program which was taught
at the Palm Springs and Sonoma Unified School Districts prior
to planting. These programs are now being taught around the globe.
Groasis: Media
These programs resulted in incredible media placements including
Popular Science, Scientific America, Los Angeles Times, The
Washington Post, etc. The Waterboxx was chosen by Popular Science
as the winner of the annual Innovation Award beating out the iPad
and the electric Porsche.
Groasis: Partnerships kf!g established business introduction
for partnerships and distribution.
Result: Multi-millions of global impressions
Middle School students head off to plant Waterboxxes
Middle students pose in the desert after the reforestation project
14. Heidi Roizen: Program
Recommended by an advertising agency to Heidi Roizen,
“One of Silicon Valley’s Most Powerful Women” (Forbes Magazine),
kf!g was retained to launch her new CD called “Skinny Songs.”
Heidi, provided a wealth of material for kf!g. An acclaimed
serial entrepreneur, corporate executive, venture capitalist
and faculty member of Stanford University, she is famous
for her intuitive understanding of market opportunities.
While a student at Stanford in the late 80s she founded
T/Maker, which developed the popular image content
software ClickArt™.
After selling her company in 1986, Heidi became Vice-President
of World Wide Developer Relations for Apple Computer. Later
she served as the Managing Director of Mobius Venture Capital,
a technology venture fund with $2 billion under management.
She is currently a Venture Partner of the prestigious venture capital
firm,
Draper, Fisher and Jurvetson(DFJ). In addition she serves on numerous
Boards including TIVO.
Besides all of these accomplishments, she loved music. Wanting to lose
weight she searched for music to get her“pumped”for exercising.
Unable to find this type of music, she decided to develop her own lyrics
and tempos to inspire women to have fun exercising. She later produced
a CD in Nashville and hired kf!g to launch it.
Neil Cavuto, Fox Business
kf!g developed a strategic program which addressed
women, weight loss and the business media. It was our story
telling of Heidi’s incredible talent and vision and ultimate
weight loss through exercising to her own music, which
resulted in high profile interviews from Kara Swisher’s All
Things Digital to Fox Business with Neil Cavuto, Martha
Stewart to Oprah Magazine, Bloomberg to the New York
Times to
CNN Health International…kf!g maximized every media
opportunity.
Result: Millions of global
impression
Martha Stewart and Heidi Roizen
15. kf!g’s Ed Fogelman, NASA Astronaut Yvonne Cagle & Dr. Sean Casey
Result: Millions of global impressions
Silicon Valley Space Center: Program
When the Silicon Valley Space Center (SVSC) organized a
Space Hacker Workshop with Citizen’s in Science, kf!g worked
directly with XCOR, Made In Space, Citizen In Space, SETI,
Infinity Aerospace, along with researchers from the University
of Texas and the University of Central Florida. kf!g organized a
media campaign which achieved wide coverage through articles
appearing in Wired Magazine, Space.com, Scientific
American, Palo Alto News and The San Jose Mercury News.
Later , when SVSC co-sponsored a suborbital conference with
CASIS, we worked with Zero Gravity Solutions Inc., Infinity
Aerospace, Blue Origin, Space X, Tech Shop, XCOR, New
Space Global, Made in Space and Possum to have a successful
event. NBC’s Tech Now, Bloomberg/ Business Week, Bay Area
News Group, Silicon Valley.com, Wall Street Journal and Virgin
Galactic News covered it.
CASIS CEO, Col. Gregory Johnson, kf!g’s Michele Kelly & Ed Fogelman
16. Naveen Jain: Program
Recommended by several colleagues, kf!g was retained by the
Chief Marketing Officer of Intelius, Susan Koehler and founder
Naveen Jain to represent him and heighten public awareness
of his many interests: CEO and Founder of Intelius,
Chairman of Moon Express, X Prize, Co-Chairman of
Global Development and Education Trustee of Singularity
University and sponsor of Kairos Society and iCareweCare .
kf!g overall message would be that Naveen was an
Entrepreneur, Visionary and Philanthropist.
Naveen Jain: Entrepreneur
kf!g has worked to increase public and corporate awareness
of Naveen by placing him as a speaker and working with
conferences like the Aspen Brain Forum, the Pivot Conference,
SV Forum, the Economist Ideas Conference and Global Entrepreneur
Week. In addition, kf!g arranged bi-monthly salons for celebrated
Founders and CEOs to meet Naveen in a casual environment to share
ideas and create new ones. All along, kf!g had been positioning
Naveen Jain as a leading Entrepreneur and Innovator.
After kf!g’s introduction, Naveen Jain
helps Goldie Hawn with her Children
Education Initiative .
17. Naveen Jain: Philanthropist-Singularity University,
X Prize and iCareweCare.
Naveen Jain's many philanthropic interests needed to be acknow-
ledged. For this to occur, kf!g created unique campaigns around
each organization.
We promoted Naveen's appointment as a Trustee of Singularity Uni-
versity and his awarding 2 scholarships to leading African women
for SU's graduate students program. As X Prize Co-Chair of Global
Development and Education, he spearheaded many ventures
to find solutions to agriculture, poverty, health and clean water.
We continued to work on major launches in these areas. After sponsor-
ing iCareweCare, a student run social network, he had kf!g create a
media launch which we held at the Disney Museum in San Francisco.
Together with conferences and speaking engagements, we have
communicated his philanthropic efforts from Silicon Valley to
Mumbai .
Result: Over 1B global impressions for all programs
Naveen Jain: Visionary- Moon Express
kf!g positioned Naveen Jain, Chairman of Moon Express
(ME) , a Lunar Lander system/company, as a leading
contender for the $30M Google Lunar X PRIZE. To cre-
ate massive media attention, we planned a spectacular
flight test event to occur on the same day when the final
U.S. Space Shuttle "Atlantis" landed. We crafted
story ideas to romance the subject of moon exploration...
the historic end of one era and the beginning of another
in commercial space exploration... the merits of mining
the moon for much needed resources, etc.
Through innovative story telling, an overwhelming num-
ber of press attended the Moon Express product launch,
which resulted in a front page story in the NewYorkTimes,
as well as being featured in Bloomberg,TheWall Street
Journal, CNET, BBC, Forbes, NBC, Los AngelesTimes,
Fox, among others.
Cameras and reporters jostled at Moon
Express launch to interview Naveen Jain
18. Isha Foundation: Celebrity Outreach
To create the public and media attention necessary to
launch a campaign, for some clients celebrity endorsements
are advantageous. For this reason, kf!g produced three celeb-
rity hosted dinners for Sadhguru featuring some of the most
influential people in the entertainment community... Anjelica
Huston, Oliver Stone, Anil Kapur, Lauren Hutton, Amy Smart,
Jacqueline Bisset, Lisa Edelstein, Minnie Driver, Robert Chart-
house, Bradley Cooper, Rumer Willis, etc.
Isha Foundation: Program
Recommended by Heidi Roizen, kf!g was retained
by India’s prestigious Isha Foundation and it’s spiritual
founder, Sadhguru. It was our objective to heighten global
awareness of their respected work in the
environment, education, humanitarian efforts and Sadhguru’s
thought and spiritual leader accomplishments. A several tiered
media plan was then created, agreed upon and implemented.
Sadhguru with Anil Kapur
& Rumer Willis
Anjelica Huston
with Mikey
Mikey with Oliver Stone
Sadhguru with Minnie Driver Danny and Jack Huston
with Sadhguru
Sadhguru speaking at Davos
Mikey with Rosario Dawson
19. Isha Foundation: Corporate Outreach
Launching Isha Foundation’s online program, kf!g chose
Google as the right place to be. Contacting Eric Schmidt,
CEO of Google, a meeting was arranged for Sadhguru to meet
with 13 executive vice presidents representing Google efforts
in education and environmental programs around the world.
This resulted in Google’s first ever launch of an online spiritual
program.
Ed Begley,Jr. and Ed Fogelman at Global Green
Meeting with Google SVPs for India Humanitarian
Development, Cheryl Simone, Sadhguru and Mikey
Isha Foundation: Environmental Outreach
Introducing Sadhguru to Ed Begley, Jr. (“Mr. Green”) and Matt Peterson of
Global Green was just the beginning of establishing him as a leader in
reforestation. This culminated with Sadhguru speaking at TED India and
winning the Indira Ghandi Award for planting over 14 million trees.
kf!g created press from the London Times to the NewYorkTimes.
Isha Foundation: Media Outreach
Arranging opportunities for a weekly Blog on the Huffington Post, speaking
engagements across the country at spiritual organizations, articles in the
Los AngelesTimes, IndiaTimes and more.
Multi-millions of global impressions
Arianna Huffington
20. Bio Arts International: Program
kf!g was retained to launch Bio Arts International, the first
commercial dog cloning company in the world.
Beginning with the first auction, kf!g was retained to create
a media strategy for the “Best Friends Again” auction of 5 dog
cloning slots. As this was the first auction for cloning, kf!g de-
veloped a unique program for global coverage. We promoted
the technology and the founder of Bio Arts before the auction.
Trakr, days later, discovered the last survivor under 30 feet of
rubble. For his accomplishments,Trakr was named one of history’s most
heroic animals.
Bio Arts International and the Golden Clone Giveaway had a landslide of
press from CNN International to the BBC, Herald Tribune to the NewYork
Times and People Magazine. Through kf!g's innovation, again we made history
for our client.
Next, we alerted the public to the opportunity to clone one’s dog
for at least $150,000 and announced the auction date. By the time
the auction took place, press coverage caused all cloning slots to sell.
We then developed a new promotion to prolong the press frenzy.
Touched by the number of letters from dog owners who did James Symington and Trakr at Twin Towers
not have the financial means to participate, kf!g developed a
once-in-a-lifetime "Golden Clone Giveaway.” This contest offered
one additional dog cloning slot to the person who wrote the
most “clone worthy” essay, explaining why their dog deserved
to be cloned. Although many of the entries were noteworthy,
it was Trakr who stole the judge's hearts and won the contest.
Trakr, a German Shepherd police dog, along with Canadian
police officer James Symington, rushed to the scene of the 9/11
attacks on the day the Twin Towers collapsed.
Result: Globally over one billion impressions
Trakr and cloned pups
Besides the inside spread this also ran on
the cover of People Magazine
21. Deep Flight Aviator/Autodesk: Program
kf!g was retained by Autodesk and Deep Flight Aviator
to launch the first two-person submarine.
Product Launch
kf!g created compelling story lines, a unique event and a visually
creative product launch which resulted in spectacular international
media coverage.
kf!g posed that, in the future, will we fly by air or by sea? We suggest-
ed that this submarine could be the next green mode of transporta-
tion as it burns clean and that this may be the “sports car” of the open
seas.We conveyed to the marine scientific community that the Aviator’s
unique design will enable economical, long-range search and
survey work for ocean science and exploration.
kf!g staged the event at a San Francisco pier with the Golden
Gate Bridge as a backdrop. Press from DiscoveryTV to FujiTV, from
National Geographic to the London Times, BBC to ABC's Good Morning
America covered the event. kf!g created solid media “whys for
the buys” in story telling and event production, leaving the press want-
ing more!
Result:Close to one billion global impressions
As the first two-person submarine to fly like a jet underwater, kf!g
developed story lines around new modes of transportation, ecology,
technology and science. All of these stories were developed to at-
tract the press to this JulesVerne like vessel that could dive 1,500 feet,
reach speeds of up to eight knots and barrel-roll with the grace of a
dolphin. Even our invitation to the event was the drawing of the
Deep Flight Aviator, doodled on a napkin by legendary sub-
mersible craft engineer and inventor, Graham Hawkes.
Press fights for interviews
Sub lowers into San Francisco Bay
22. Motion GraphicDesign: Developed and became Member
of the Advisory Board. kf!g created guest lecturer programs
with CEOs and COOs of top design firms. Created Ex’pression
partnership with the NFL’s Oakland Raiders cheerleaders to
animate the “Raiderettes” through the Vicon 8 program which
Elevated press and industry interest and drove student enroll-
ment.. Over a three-year period, we helped grow Ex’pression from
zero to a full capacity of 600 new students a year.
Covered by New York and Los Angeles Times, San Fran-
cisco Chronicle, BBC, ABC, Keyboard, Animation Magazine
Wired, CNET and more…
Result:Multi-millions of global impressions
Michele Branch
Train
Train
Vicon 8 Raiderettes Jon Bon Jovi
Ex’pression Center for New Media: Program
(now Ex’pression College for Digital Arts)
Ex’pression hired kf!g to create a strategic reputation
development plan to acquire students, attract qualified
teachers and guest lecturers. As the Ex’pression Center
offered degrees in Sound Arts, Animation & Visual Effects,
and Motion Graphic Design, we crafted campaigns under
each degree to establish industry recognition and student
enrollment. Examples of some programs are below:
Sound Arts: We facilitated a series of student-produced con-
certs partnering with radio stations for listener apprecia-
tion. Offering a student-operated, state-of-the-art sound
facility for live concerts, participating artists included Jon
Bon Jovi,Train,The Call, Michelle Branch, Chicago, Kid
Rock and Uncle Kracker. kf!g arranged for each performer
to be interviewed by television and print. This then
increased student interest resulting in enrollment..
Animation&VisualEffects: Established guest lecturer
programs with Pixar, ILM, and LucasFilm to speak at the
school. Eventually, some of them became guest teachers.
This also opened a doorway for student placement at top
studios, driving industry interest and student enrollment.
Mikey and Bill Champlin (Chicago)
23. We created artwork and content for the National
Blonde Day website. To “Stand Up to Blonde Oppres-
sion,” we had Vidal Sassoon Salons take people blonde
that day, for free. We then established partnerships
to promote national platforms and increase visibility
in 12 major markets. We initiated a media campaign,
which resulted in significant international media.The
result… kf!g increased business for theVidal Sassoon
Salons by 11% over a three-month campaign. Our
campaign was highly successful and we did a
repeat performance with MGM for Legally Blonde 2.
Result:Over 21 years representing Sassoon...BILLIONS!
Vidal Sassoon: Program
Hair is basically brown, black, red, blonde, long, or short.
For Vidal Sassoon to continue to be in the forefront of the
public demand, kf!g created strategic marketing and
customer acquisition campaigns. For twenty years we
developed innovative programs that drove business.
In addition, during this body of work, kf!g served as
consultants to theVidal Sassoon management team on
two revisions of the corporate identity and the reposition-
ing and design of the new product line.
How did we maintain a twenty-year client? By creating
hundreds of successful programs for VS that drove
customer acquisition from the first "ambush make-over" to
the first celebrity stories of “getting ready for the Oscars.”
The following is an example of one program:
The Vidal Sassoon brand was stagnating and losing
its luster. Our job was to refresh the brand as part of
the “Now Generation.” To that end we approached MGM
to secure a partnership for their launch of Legally Blonde.
In keeping with the playfulness of the movie, we worked
with MGM to establish “National Blonde Day” to coin-
cide with their launch date.
Vidal Sassoon and major media
24. International Art Expo/Levi’s/ eBay/Youth Arts:
Program
kf!g was retained to launch International Art Expo (IAE), the larg-
est art exhibit in the world, in San Francisco rather than in New
York. To establish this new venue, we created a multi-channel
marketing program.
Product Launch
To maximize press exposure, create community credibility,
generate customer acquisition and media for the show,
kf!g arranged for Levi’s and eBay to partner with IAE to raise
money for the national charity, Youth Arts. We proposed to our
partners that we would have famous artists from around the
world paint Levi’s jean jackets, that during the show, would be
auctioned off on eBay to raise money for Youth Arts. To market
this, we created the FIRST "live auction" on eBay working with
eBay staff and over 100 international artist painted Levi’s jackets.
kf!g staff created each auction page and worked with eBay to
implement the "live auction" as eBay had never done this before.
For story telling, kf!g targeted art, technology, fashion and
lifestyle sections of print and TV, but we wanted more.
It was then that we approached Levi’s to do an exhibit of the jackets prior
to the Expo so that the public would have a chance to view them. As a
win-win for IAE,Youth Arts, Levi’s, eBay and the artists, the jackets were
displayed in the windows of Levi’s flagship store on Union Square in San
Francisco.
We arranged for 10 of the artists to teach art in different schools around
San Francisco. This also created a tremendous amount of press and drove
audience attendance.
On the day IAE opened, kf!g had press arrive to paint with children, pho-
tograph the exhibit, interview artists, etc. The program and auction were
such a major success, Levi’s asked if they could have the exhibit at their
corporate headquarters. The following year Levi’s launched their own
jacket painting contest and eBay incorporated "live auctions" into their prod-
uct service. So once again… kf!g’s innovations made history.
Result:Multi-millions of global impressions
artjeanjacketbyPeterMax
Levi’sStoredisplay
25. A new tagline was developed,“Your Place in the Universe” and applied
to advertising and membership campaigns, collateral and mer-
chandising. We also directed the launch for the facility, media
publicity and communications efforts.
Result:Multi-millions of global impressions
Chabot Space & Science Center: Program
Branding:
kf!g was retainted to establish the brand identity,
marketing strategy, media outreach and customer
acquisition for the Chabot Space & Science Center, a
newly constructed $85 million-dollar “state of the art” science
education center in the San Francisco Bay Area.
Product Launch:
Our team created the marketing and communications
strategy for media, customer and corporate sponsor-
ship acquisition.Work focused on renaming the organi-
zation, creating local, regional and national awareness
through media outreach and building connections to K-12
education programs.
26. ed
“I see myself as a pioneer of possibilities
for clients to establish their brands.”
cheryl
“Today, if we do it right,
we can be a part of the
bigger solution.”
so, who are we? a great team!
mikey
"The convergence of
technology, entertainment
and media has made
this a time where the creative
person becomes a commu-
nication factory of endless
opportunities.”
nici
"Making a living isn’t
enough ... making things
happen is what it's all about”
27. Michele(Mikey) Kelly – Chief Creative Officer
As Mikey came from generations of San Francisco perform-
ers and writers (founding members of the Opera, Symphony,
and early motion picture industry), she learned at an early age
how to communicate a concept to an audience. This led to
her writing career as a columnist for SF Magazine, founder of
Theater Magazine and Co-founder of the Nob Hill Gazette. In
television, she was the first woman executive hired by ABC,
and became a reputation development expert for ABC, CBS,
NBC and KCBS. Her years of experience have made her the
only non publisher/editor to serve on the Board of New York’s
prestigious media organization, The Kelly Gang. She serves with
Ed Kelly, CEO American Express Publishing and Katie Smith,
EVP Hearst and others.
As Chief Creative Officer for kf!g, her innovative customer and
media acquisition programs have resulted not only in many
awards but many, many firsts. She created the first "live auction"
with eBay, first internet Oscar promotion, first fashion product
placement for the Oscars, Emmys and MTV Awards, first make-
overs for television such as ambush, mother- daughter, first
digital animation of NFL cheerleaders for live game simulcast,
first commercial lunar lander exhibition simulcast and first
augmented reality shopping experience for Federated Stores.
Mikey received her BA from Mills College, previously study-
ing at UC Berkeley and the Royal Academy of Dramatic Arts
(RADA) in London.
Ed Fogelman – Chief Executive Officer
Ed brings to kf!g 30 years of international business, financial and
marketing communications experience. His unique understanding
on reputation development and visual impact makes him in-
valuable to every campaign.
Prior to co-founding kf!g, Ed spent twenty years as both Senior
Vice President and Chief Financial Officer of Landor Associ-
ates. While there, he grew the company from 40 people into the
largest and most prestigious international brand design firm.
Ed developed worldwide recognition and increased geographical
market share. He originated all global strategic financial planning,
while opening and operating offices in Europe, Mexico, South
America and the Far East.
After initiating the sale of Landor Associates to Young & Rubicam,
Ed launched his management consulting company which provided
strategic operational services to corporate leaders in graphic design,
motion graphics, entertainment and retail. This included evaluation
and development of marketing objectives, corporate identity,
business proposals and pitch decks as well as creating master
brand programs. Ed’s international expertise gives him the
ability to take a company where they want to go. This adds a
global business perspective to kf!g’s services.
Ed earned his BA from the University of Colorado Leeds School of
Business and holds a California CPA license.
28. Cheryl Harrison – Brand and Project Executive
Cheryl catapults kf!g’s branding with her many years of
design, marketing communications and creative strategy
experience. She has launched hundreds of integrated
cross-channel campaigns, ranging from brand identity
and standards, retail and environmental design, direct
marketing, print collateral, interactive media and web-
sites, retail merchandising, training programs, signage and
packaging. Prior to joining kf!g she founded Harrison
Design Group and served as a partner-director in Frank
Harrison Perez, Creative Capital Resources (non-profit arts
management and marketing).
As a brand consultant and advisor to Nokia’s innovation
unit, Cheryl established relationships with companies on
the leading edge of interactive new media and emerging
technologies. Throughout her dynamic career, she served
on executive boards of various non-profit and community
organizations and is aTrustee of UC Davis. Awards she has
received include San Francisco’sWoman Entrepreneur and
the UC Davis Award For Distinction and Alumni Service .
Cheryl earned her degrees from UC Davis in applied be-
havioral sciences and environmental design.
Nicole Glenn– Account Director
As an Account Director, Nici contributes to the conception
implementation of innovative marketing ideas, promotional
media campaigns and event production. Her 12 years in the
communication industry has made her proven track record an
asset to the kf!g team.
Nici worked for SOMA Magazine as a writer, account execu-
tive and director of promotions. At SOMA, she developed her
fundraising and promotional skills, executing many successful
partnerships and sponsor events. Later, as an account executive
for KKHI, she wrote and produced radio advertisements.With
her husband,Vernon Glenn, KPIX(CBS) Sports Anchor, she has
also co-produced corporate videos.
Nici brings to kf!g her strong creative writing, promotional skills
and event production experiences. Her background in radio
copy, video production, events and her experience as a magazine
journalist, allows her to have the ability to write clear and compelling
copy under pressure in any circumstance.
29. Business
About Records
Agilaire
American Society of Media Photographer
Arco Marine
Bay Delta
Bank of America
Booz Allen Hamilton
Brobeck
Coblentz Cahen McCabe & Breyer
Colonna Farrell Design
Enviro-Sure
Ernst & Young
Fremont Group
Gershoni Design
Google University
GRFX Novicom
Human Factors Inc.
JAMS/Endispute
Landor Associates
Technology/Biotech/Education
Autodesk
BestFriendsAgain.com
Bio Arts International
Center for Advancement of Science and
Technology (under NASA)
Coherent Laser
Chabot Space & Science Center
Deep Flight Aviator
E-fax Communications, Inc.
Ex’pression College for Digital Arts
Eastman Kodak, EPS Division
Isha Foundation
Imtech International, Inc.
Kary Mullis/Nobel Laureate
Laserscope
Marketel International Inc.
Moon Express
McKesson
Nokia
REVL
Silicon Valley Space Center
SmartNow.com
Southwall Technologies (Heat Mirror)
Stargene
Sun Microsystems
Tangent Computer
Vicon 8
The Webby’s
Marsh & McLennan (Johnson & Higgins)
Morton Beebe & Associates
National Insurance Group
Pacific Union
Pillsbury Madison & Sutro
Porter Novelli
Primo Angeli Design
Rabobank
Screenwriters Guild of America
Silicon Valley Bank
Sedway & Associates
Sotheby International Realty
Special Olympics
Sun World
TEDxMarin
Venture One
Wolff Olins Communications
30. Green Tech & Sustainability
The Groasis Waterboxx
Bureau of Land Management
California Under Secretary of State
EcoTalk
Environmental Protection Agency
Sonoma Ecology Center
Cittaslow
Wildlands Conservancy
Department of the Interior
Groasis Waterboxx
National Park Service
Office of the Interior
Palm Springs Sustainability Commission
Project Greenhands
Robert Mondavi Institute
Robert Mondavi Winery
Sierra Club
Trust for Public Land
University of California Davis
U.S. National Park Service
Hospitality
Bass LTD
Crowne Plaza Hotels
Compadres
Diamond H Ranch
Hilton Hotels
Fairmont Hotels
HeavenlyValley Ski Resort
Huntington Hotel
Inter•Continental Hotels
Mark Hopkins Hotel
McDonalds
Omni Hotels
Saga Foods
Virgin America
Westin Hotels
Entertainment
Ray Harryhausen
Twentieth Century Fox
MGM
Chicago
Paramount
Jon Bon Jovi
London Fashion Week
Maverick Records
New York Fashion Week
About Records
Train
Uncle Kracker
Anjelica Huston
Harlequin Books
Jack Douglas
Oscars
MTV Awards
31. Community and Social Responsibility
American Cancer Association
American Heart Association
Artist in Print
American Institute of Graphic Arts
California Department of Health Services
California State Bar Association
City Arts
BART (Bay Area Rapid Transit)
EcoTalk
Forum for Women Entrepreneurs
Gorbachev Foundation
Leukemia Foundation
Make A Wish Foundation
Museum of Performance and Design
National Endowment for the Arts
Oakland Ballet
Oakland Symphony
Palm Springs Unified School Dist.
Performing Arts Library & Museum
Practicing Law Institute
Presidio Performing Arts Foundation
Presidio DanceTheatre
Professional & Businesswomen’s Conference (PBWC)
Ronald McDonald House
San Francisco Ballet
San Francisco Business Arts Council
San Francisco Convention and Visitors Bureau
San Francisco Girls Chorus
San Francisco International Arts Festival
San Francisco Opera
San Francisco Unified School District (SFUSD)
Screenwriter International Expo
Sonoma Unified School Dist.
Special Olympics
St. Mary’s College (Center for Fiduciary
Capitalism)
State of the World Forum
Susan G. Komen Breast Cancer Foundation
TEDx - Marin Conference
The Honorable Mayor Willie Brown
The Trust for Public Land
Tri-Valley Business Council
University of California, Berkeley (UCB)
University of California, San Francisco (UCSF)
US Olympic Committee
Youth Arts Programs / Youth Arts Festival
Zeum
32. what they say about us....
“When Peter Laanen recommended Mikey
and Ed to launch the Groasis Waterboxx, it was
the best tip I ever received. They did more than
agreed upon, always looking out for my best
interests. We have had millions of media place-
ment around the world and they have created
partnerships with everyone we needed for the
right kind of exposure… from the National Park
Service to the Bureau of Land Management to
Robert Mondavi Winery and UC Davis.”
– PIETER HOFF, INVENTOR GROASIS WATERBOXX
“No one delivers press like kf!g! We were so
impressed with the coverage for Moon Express,
reaching close to 300mm. If you want press, I
cannot recommend kfg highly enough”
- SUSAN KOEHLER, CHIEF MARKETING OFFICER
INTELIUS
– HEIDI ROIZEN, BOARD MEMBER, Managing Partner DFJ,
TIVO, DMG, Stanford Professor of Entrepreneurship
“Mikey and Ed are as energetic and creative as
they come. When Ex’pression College was looking
for media exposure the decision was quickly
made to hire kf!g. And boy, did we get
articles and interviews in the best papers,
magazines, radio and TV. Michele achieved
great coverage on our concerts with artists like
Jon Bon Jovi , Tori Amos, The Call, Train and
more. I have since recommended her firm
several times and have never been disappointed.
I love kf!g.”
– PETER LAANEN, CEO EX’PRESSION COLLEGE,
INTERNATIONALTRADE DIRECTOR FOR
NETHERLANDS BUSINESS
“Mikey has been doing public relations for
me and is superlative. She is aggressive as a
person in this role needs to be, yet is never over the
line, always proactive, always positive. She looks out for me
and goes beyond the call of duty in making sure I am well
prepared for every situation that arises. She is also a personal
pleasure to work with.”
33. HM
“We have had press from Paraguay to France,
China to Iraq. kf!g is so creative and thorough,
they do an amazing job. Never resting on their
laurels plus they are fun to work with.”
– LOU HAWTHORNE, OWNER BIOARTS
INTERNA TIONAL
“I have worked with Kelly Fogelman for over twenty "I hired Michele Kelly when I opened my Salon in
years. So I have witnessed first hand their creativity,
dedication and performance. I cannot say enough
about them. They increased my business imeasur-
San Francisco. I watched over twenty years as her firm
grew due to her ability to create unique campaigns, partner-
ships, and consistently delivered significant national and
.ably.”
– PHILLIP ROGERS, CEO VIDAL SASSOON
international media for our company and
others .I cannot recommend her and her
company highly enough.”
- VIDAL SASSOON
“I worked with kelly fogelman for six years. They
are innovative, have great follow through and
are very professional. I enjoyed working with
them and their creative team.”
– SANDOR STANGL, WEST COAST REGIONAL
VICE PRESIDENT BASS LTD
34. who is kf!g?
we are not the ordinary
we are the extraordinary
We take what we do personally. Your success is ours. We not
only make the most of every opportunity, but we get our fulfillment
out of creating imaginative new concepts that make your target
market and the media sit up and take notice.
35. Kelly Fogelman Group 415-388-8009 (w)
Ed Fogelman- ed@kfgroup.net 415-328-3969 (m)
Mikey Kelly- mkelly@kfgroup.net 415-328-3966 (m)
www.kfgroup.net